https://altcraft.com Useful articles about marketing, working with customers online and about Altcraft Marketing Platform. en Thu, 02 Apr 2026 18:50:26 +3000 https://altcraft.com/images/IOS_192x192.png https://altcraft.com 144 144 https://altcraft.com/blog/dark-patterns-in-marketing What dark patterns are, the different types, and how they influence user decisions. https://altcraft.com/blog/dark-patterns-in-marketing Thu, 02 Apr 2026 18:50:26 +3000 https://altcraft.com/blog/altcraft-rocketbank-case-study About how integrating the Altcraft marketing platform into Rocketbank’s ecosystem brought banking and lifestyle products together in a single window. https://altcraft.com/blog/altcraft-rocketbank-case-study Thu, 26 Mar 2026 15:25:09 +3000 https://altcraft.com/blog/how-to-write-sales-focused-emails How to write emails that actually sell, plus examples of effective campaigns. https://altcraft.com/blog/how-to-write-sales-focused-emails Thu, 12 Mar 2026 18:25:19 +3000 https://altcraft.com/blog/how-leon-increased-profits-with-altcraft About how Leon streamlined processes, improved customer communication, and strengthened engagement through its partnership with Altcraft. https://altcraft.com/blog/how-leon-increased-profits-with-altcraft Thu, 05 Mar 2026 13:34:37 +3000 https://altcraft.com/blog/marketing-automation-for-business-growth How to use marketing automation to save time and retain customers. https://altcraft.com/blog/marketing-automation-for-business-growth Thu, 26 Feb 2026 11:16:44 +3000 https://altcraft.com/blog/how-to-ask-for-reviews-templates-and-examples Where and how to collect feedback most easily, plus templates for inspiration. https://altcraft.com/blog/how-to-ask-for-reviews-templates-and-examples Thu, 19 Feb 2026 13:14:48 +3000 https://altcraft.com/blog/how-much-a-marketing-campaign-costs What determines the cost of sending messages across different channels, and where hidden expenses might appear. https://altcraft.com/blog/how-much-a-marketing-campaign-costs Thu, 12 Feb 2026 13:55:05 +3000 https://altcraft.com/blog/case-gazprombank-autoleasing-novardis-and-altcraft About how CDP Altcraft helped Gazprombank Autoleasing consolidate data in one place and improve the effectiveness of B2B marketing. https://altcraft.com/blog/case-gazprombank-autoleasing-novardis-and-altcraft Thu, 05 Feb 2026 16:39:28 +3000 https://altcraft.com/blog/valentines-day-email-campaigns-ideas-for-b2c-b2b About Valentine’s Day email campaigns, channels, formats, and common mistakes. https://altcraft.com/blog/valentines-day-email-campaigns-ideas-for-b2c-b2b Thu, 29 Jan 2026 17:56:55 +3000 https://altcraft.com/blog/marketing-trends-2026 About the real forces redefining marketing in 2026 and the decisions brands need to make ahead of time. https://altcraft.com/blog/marketing-trends-2026 Thu, 22 Jan 2026 14:14:12 +3000 https://altcraft.com/blog/altcraft-release-loyalty-programs About the new Altcraft release: campaigns, profile segmentation, loyalty programs, and other updates. https://altcraft.com/blog/altcraft-release-loyalty-programs Thu, 15 Jan 2026 16:30:07 +3000 https://altcraft.com/blog/altcraft-2025-key-highlights About Altcraft’s 2025 product updates, key insights, main takeaways, and what’s next. https://altcraft.com/blog/altcraft-2025-key-highlights Tue, 30 Dec 2025 17:24:40 +3000 https://altcraft.com/blog/sales-after-christmas About keeping customers engaged during the post-holiday slowdown as January begins. https://altcraft.com/blog/sales-after-christmas Thu, 25 Dec 2025 18:37:44 +3000 https://altcraft.com/blog/why-does-not-the-christmas-newsletter-work About common Christmas email marketing mistakes that ruin engagement and what to do instead to make holiday campaigns actually perform. https://altcraft.com/blog/why-does-not-the-christmas-newsletter-work Thu, 18 Dec 2025 18:11:43 +3000 https://altcraft.com/blog/new-features-in-altcraft-mobile-sdk-and-scenarios A look at the new features and improvements in Altcraft and the functions planned for upcoming releases. https://altcraft.com/blog/new-features-in-altcraft-mobile-sdk-and-scenarios Thu, 11 Dec 2025 17:56:50 +3000 https://altcraft.com/blog/marketing-scenarios-for-christmas How to prepare effective December email campaigns, which holiday workflows perform best, and how to automate your communications. https://altcraft.com/blog/marketing-scenarios-for-christmas Thu, 04 Dec 2025 09:51:31 +3000 https://altcraft.com/blog/penalty-for-using-others-content About what counts as someone else’s content and how to work with online materials without risking fines. https://altcraft.com/blog/penalty-for-using-others-content Thu, 27 Nov 2025 19:50:03 +3000 https://altcraft.com/blog/how-to-choose-the-best-time-for-sending-emails About choosing the right moment to send email campaigns: key factors, simple guidelines, and the role of automation in accurate delivery. https://altcraft.com/blog/how-to-choose-the-best-time-for-sending-emails Thu, 20 Nov 2025 13:54:03 +3000 https://altcraft.com/blog/black-friday-effective-email-marketing-strategy Learn how to create effective Black Friday and Cyber Monday email campaigns with practical tactics, tips, and real examples. https://altcraft.com/blog/black-friday-effective-email-marketing-strategy Thu, 13 Nov 2025 17:53:25 +3000 https://altcraft.com/blog/cdp-and-customer-data Why most companies know so little about their customers — and how a CDP brings all your data together to make marketing far more effective. https://altcraft.com/blog/cdp-and-customer-data Thu, 06 Nov 2025 16:13:39 +3000 https://altcraft.com/blog/cognitive-biases-as-sales-triggers What perceptual cognitive biases are and how they’re used in marketing. https://altcraft.com/blog/cognitive-biases-as-sales-triggers Thu, 30 Oct 2025 16:23:44 +3000 https://altcraft.com/blog/how-to-make-your-halloween-email-campaigns-memorable Why it’s worth ditching the typical pumpkins and horror tropes — and how to craft a festive marketing campaign your subscribers will actually enjoy. https://altcraft.com/blog/how-to-make-your-halloween-email-campaigns-memorable Fri, 24 Oct 2025 15:53:55 +3000 https://altcraft.com/blog/how-to-make-pop-ups-less-annoying What the main problem with pop-ups is — and how to make them attract customers instead of annoying them. https://altcraft.com/blog/how-to-make-pop-ups-less-annoying Thu, 16 Oct 2025 09:39:23 +3000 https://altcraft.com/blog/brainrot-in-marketing-chaotic-content What brainrot is, how brands use it in practice, and whether it’s worth applying in marketing campaigns. https://altcraft.com/blog/brainrot-in-marketing-chaotic-content Thu, 09 Oct 2025 17:50:56 +3000 https://altcraft.com/blog/vbr-ru-altcraft-cdp-roi How the Vyberu team implemented Altcraft CDP in just two months and boosted CRM marketing profitability. https://altcraft.com/blog/vbr-ru-altcraft-cdp-roi Thu, 02 Oct 2025 12:42:00 +3000 https://altcraft.com/blog/customer-surveys-via-forms How marketing surveys reveal customer needs and how to make the most of them. https://altcraft.com/blog/customer-surveys-via-forms Thu, 25 Sep 2025 10:12:03 +3000 https://altcraft.com/blog/what-is-vibe-marketing What vibe marketing is, how it differs from the classic approach, how it works, and how to align marketers with AI. https://altcraft.com/blog/what-is-vibe-marketing Thu, 18 Sep 2025 13:12:41 +3000 https://altcraft.com/blog/altcraft-cdp-for-on-premises How Altcraft CDP is implemented on-premises: from data audit to the launch of the first campaigns https://altcraft.com/blog/altcraft-cdp-for-on-premises Thu, 11 Sep 2025 13:04:24 +3000 https://altcraft.com/blog/how-to-surprise-a-customer-on-their-birthday How to wish your customer a happy birthday in a way they’ll actually remember. https://altcraft.com/blog/how-to-surprise-a-customer-on-their-birthday Thu, 04 Sep 2025 18:06:33 +3000 https://altcraft.com/blog/why-segments-dont-work Why traditional customer segmentation no longer works, what approach to choose, and why you need a CDP. https://altcraft.com/blog/why-segments-dont-work Thu, 28 Aug 2025 11:56:26 +3000 https://altcraft.com/blog/marketing-scenarios-tha-annoy-users What mistakes in marketing flows undermine customer trust — and how to fix them. https://altcraft.com/blog/marketing-scenarios-tha-annoy-users Thu, 21 Aug 2025 13:42:28 +3000 https://altcraft.com/blog/smart-offboarding-how-to-say-goodbye-to-a-customer Why thoughtful offboarding is essential and how to do it right. https://altcraft.com/blog/smart-offboarding-how-to-say-goodbye-to-a-customer Thu, 14 Aug 2025 12:15:39 +3000 https://altcraft.com/blog/how-many-email-campaigns-are-needed-to-retain-an-audience How many email campaigns are needed to retain an audience. https://altcraft.com/blog/how-many-email-campaigns-are-needed-to-retain-an-audience Thu, 07 Aug 2025 14:43:24 +3000 https://altcraft.com/blog/ai-services-in-marketing About the most useful tools for marketers that we have tested ourselves and are ready to recommend to you. https://altcraft.com/blog/ai-services-in-marketing Thu, 17 Jul 2025 12:02:09 +3000 https://altcraft.com/blog/how-to-collect-personal-data-without-getting-fined Learn how to gather customer data safely, stay compliant with privacy laws, and avoid fines while building trust. https://altcraft.com/blog/how-to-collect-personal-data-without-getting-fined Mon, 14 Jul 2025 12:08:38 +3000 https://altcraft.com/blog/errors-in-collecting-the-client-base Why your subscriber base isn’t growing. Common mistakes and how to solve them. https://altcraft.com/blog/errors-in-collecting-the-client-base Thu, 03 Jul 2025 12:17:44 +3000 https://altcraft.com/blog/cjm-in-the-pharmaceutical-industry Why pharmaceutical companies need CJM, what problems it solves, and how it helps build effective communication. https://altcraft.com/blog/cjm-in-the-pharmaceutical-industry Thu, 19 Jun 2025 13:40:55 +3000 https://altcraft.com/blog/how-to-reduce-customer-churn What churn rate means, how to calculate this metric correctly, why customers leave, and how to motivate them to stay. https://altcraft.com/blog/how-to-reduce-customer-churn Wed, 11 Jun 2025 13:02:59 +3000 https://altcraft.com/blog/system-integrator-who-they-are-and-how-to-choose-one About who system integrators are, what they do, and how they work with marketing automation platforms. https://altcraft.com/blog/system-integrator-who-they-are-and-how-to-choose-one Thu, 05 Jun 2025 12:12:55 +3000 https://altcraft.com/blog/how-to-increase-email-open-rates What Open Rate is, how to calculate it, and which methods can help improve it. https://altcraft.com/blog/how-to-increase-email-open-rates Thu, 29 May 2025 15:30:20 +3000 https://altcraft.com/blog/global-control-group-theory-and-practice Learn how to measure the effectiveness of a marketing strategy, how global control groups work, why they are needed, and how to use them. https://altcraft.com/blog/global-control-group-theory-and-practice Thu, 22 May 2025 14:03:25 +3000 https://altcraft.com/blog/how-to-create-a-crm-communication-design How to make CRM communications more effective through design. We'll discuss key principles and share case studies. https://altcraft.com/blog/how-to-create-a-crm-communication-design Thu, 15 May 2025 07:23:26 +3000 https://altcraft.com/blog/cdp-marketing-platform About how CDP and marketing platforms simplify the work of marketers and whether they can be combined for effective promotion. https://altcraft.com/blog/cdp-marketing-platform Tue, 06 May 2025 11:28:29 +3000 https://altcraft.com/blog/triggered-emails-how-they-help-sell How triggered email campaigns help businesses optimize communication, and how they differ from mass email campaigns. https://altcraft.com/blog/triggered-emails-how-they-help-sell Thu, 24 Apr 2025 12:05:46 +3000 https://altcraft.com/blog/mass-messaging-telegram-whatsapp-viber How to set up messaging campaigns in popular messengers and make your messages personalized. https://altcraft.com/blog/mass-messaging-telegram-whatsapp-viber Mon, 21 Apr 2025 12:02:59 +3000 https://altcraft.com/blog/how-rustore-increased-app-downloads-case Learn how Altcraft’s solutions helped RuStore strengthen user engagement, boost activity, and win back lost customers. https://altcraft.com/blog/how-rustore-increased-app-downloads-case Thu, 10 Apr 2025 13:19:24 +3000 https://altcraft.com/blog/omnichannel-marketing-platform-why-its-a-must-have-for-business Why OMMP and omnichannel marketing are not just trends, but a real necessity for businesses that want to grow. https://altcraft.com/blog/omnichannel-marketing-platform-why-its-a-must-have-for-business Fri, 04 Apr 2025 15:12:32 +3000 https://altcraft.com/blog/how-to-use-customer-data-without-losing-your-audience About how to use customer data responsibly to boost marketing results. https://altcraft.com/blog/how-to-use-customer-data-without-losing-your-audience Fri, 28 Mar 2025 17:17:04 +3000 https://altcraft.com/blog/cdp-and-marketing-personalization About how marketing automation platforms work, why personalization is essential today, and how a CDP system brings real results. https://altcraft.com/blog/cdp-and-marketing-personalization Thu, 20 Mar 2025 14:36:22 +3000 https://altcraft.com/blog/what-is-marketing-automation About what marketing automation is, why it is necessary, how it works, and what role CDP plays in this process. https://altcraft.com/blog/what-is-marketing-automation Thu, 13 Mar 2025 13:48:49 +3000 https://altcraft.com/blog/atl-btl-ttl-what-to-choose About what each of them means, examine their advantages and disadvantages, and help you determine which option is best suited for your marketing strategy. https://altcraft.com/blog/atl-btl-ttl-what-to-choose Thu, 06 Mar 2025 15:00:24 +3000 https://altcraft.com/blog/how-to-choose-marketing-software About how CDPs and CRMs, automate processes, collect data and improve strategies, while customised solutions are costly and slower. https://altcraft.com/blog/how-to-choose-marketing-software Thu, 27 Feb 2025 15:49:48 +3000 https://altcraft.com/blog/customer-value-management About what customer value management is, how this strategy is implemented in the digital era, and why effective CVM requires the use of management systems. https://altcraft.com/blog/customer-value-management Fri, 21 Feb 2025 18:47:15 +3000 https://altcraft.com/blog/gamification-in-amp-email About what challenges we faced, and how we implemented the interactive element so that it works directly in the email client. https://altcraft.com/blog/gamification-in-amp-email Thu, 13 Feb 2025 19:06:02 +3000 https://altcraft.com/blog/api-websocket-webhook About what API, WebSocket and WebHook are, how they differ, where they are used and which method to choose for development. https://altcraft.com/blog/api-websocket-webhook Thu, 06 Feb 2025 12:37:47 +3000 https://altcraft.com/blog/altcraft-updates About the updates that have been implemented recently. https://altcraft.com/blog/altcraft-updates Wed, 29 Jan 2025 13:21:17 +3000 https://altcraft.com/blog/mastering-email-attention-grabbers About how to create attention-grabbing emails that not only enhance the quality of content, but also stimulate engagement. https://altcraft.com/blog/mastering-email-attention-grabbers Thu, 23 Jan 2025 17:19:12 +3000 https://altcraft.com/blog/trends-for-2025 About what trends lie ahead in 2025 and what to expect from the marketing of the future. https://altcraft.com/blog/trends-for-2025 Thu, 16 Jan 2025 12:37:23 +3000 https://altcraft.com/blog/altcraft-results-of-2024 About what the outgoing year 2024 was like for business. We summarize and highlight the main achievements of Altcraft. https://altcraft.com/blog/altcraft-results-of-2024 Tue, 14 Jan 2025 15:30:48 +3000 https://altcraft.com/blog/the-green-snake About what CM and CJM are, how they differ, their roles in your business’s success, and which approach is best to use. https://altcraft.com/blog/the-green-snake Thu, 26 Dec 2024 19:04:47 +3000 https://altcraft.com/blog/wnat-is-seasonal-marketing In this article, we’ll explore how to craft seasonal marketing campaigns that captivate your audience and drive results. https://altcraft.com/blog/wnat-is-seasonal-marketing Mon, 23 Dec 2024 14:39:35 +3000 https://altcraft.com/blog/what-is-crowdsourcing About what this crowdsourcing, the advantages and unique aspects of this approach, provide crowdsourcing examples, and examine how the method can be applied in marketing. https://altcraft.com/blog/what-is-crowdsourcing Thu, 19 Dec 2024 18:57:51 +3000 https://altcraft.com/blog/ml-best-send-time About how machine learning is transforming marketing. Let's look at one of the popular models in the Altcraft Platform - Best Send Time. https://altcraft.com/blog/ml-best-send-time Thu, 12 Dec 2024 16:02:09 +3000 https://altcraft.com/blog/communication-map-and-cjm About how Communication Map and CJM in Altcraft enhance customer insights, streamline processes, and improve strategies for better business success. https://altcraft.com/blog/communication-map-and-cjm Thu, 05 Dec 2024 13:51:20 +3000 https://altcraft.com/blog/blockchain-for-marketers About what blockchain is and look at the benefits it provides for marketing. https://altcraft.com/blog/blockchain-for-marketers Wed, 27 Nov 2024 19:04:03 +3000 https://altcraft.com/blog/viber-as-a-means About how Viber Messaging through Altcraft delivers a cost-effective and consistent audience experience with high engagement, personalization and detailed analytics. https://altcraft.com/blog/viber-as-a-means Fri, 22 Nov 2024 16:51:43 +3000 https://altcraft.com/blog/altcraft-and-pixcraft-a-partnership In this article, we will talk about how to improve the design, deepen the understanding of the audience, increasing satisfaction and loyalty through seamless integration. https://altcraft.com/blog/altcraft-and-pixcraft-a-partnership Thu, 14 Nov 2024 19:18:44 +3000 https://altcraft.com/blog/update-msdk-notify About new features of the Altcraft platform, including updates to the Altcraft mSDK and Notify. https://altcraft.com/blog/update-msdk-notify Thu, 07 Nov 2024 18:10:36 +3000 https://altcraft.com/blog/customer-experience-in-digital-strategies About what customer experience is, the role it plays in business, and what tools can be used to ensure that customer experience works for the benefit of your company rather than against it. https://altcraft.com/blog/customer-experience-in-digital-strategies Thu, 31 Oct 2024 19:15:04 +3000 https://altcraft.com/blog/using-whatsapp-for-marketing About how to use WhatsApp for marketing and why it's a valuable tool for businesses. https://altcraft.com/blog/using-whatsapp-for-marketing Thu, 24 Oct 2024 12:47:57 +3000 https://altcraft.com/blog/what-is-rcs About what Rich Communication Services (RCS) is, how it works, its advantages and disadvantages and future of this type of online communication. https://altcraft.com/blog/what-is-rcs Thu, 17 Oct 2024 16:55:17 +3000 https://altcraft.com/blog/benchmarking-what-it-is About what benchmarking is, why it's needed, its types, and the principles it uses. https://altcraft.com/blog/benchmarking-what-it-is Thu, 10 Oct 2024 14:13:49 +3000 https://altcraft.com/blog/omnichannel-and-multichannel-marketing About what these strategies mean, what are the pros and cons, and which one to choose to achieve your business goals. https://altcraft.com/blog/omnichannel-and-multichannel-marketing Thu, 03 Oct 2024 12:05:16 +3000 https://altcraft.com/blog/what-is-shadowban About what a shadowban means, how to avoid getting there, and what to do if this does happen to your account. https://altcraft.com/blog/what-is-shadowban Thu, 26 Sep 2024 16:40:30 +3000 https://altcraft.com/blog/visual-search-how-to-use About how to optimize your website for visual search and which platforms you should pay attention to. https://altcraft.com/blog/visual-search-how-to-use Thu, 19 Sep 2024 16:48:23 +3000 https://altcraft.com/blog/marketing-seven-p About what the 7P concept is and why it is important for business. https://altcraft.com/blog/marketing-seven-p Thu, 12 Sep 2024 15:41:14 +3000 https://altcraft.com/blog/mobile-app-personalization About how to personalize mobile apps and effectively engage users. https://altcraft.com/blog/mobile-app-personalization Thu, 05 Sep 2024 18:13:13 +3000 https://altcraft.com/blog/types-of-online-advertising About what types of online advertising there are, we will tell you about their features, advantages and disadvantages. https://altcraft.com/blog/types-of-online-advertising Thu, 29 Aug 2024 12:05:27 +3000 https://altcraft.com/blog/how-to-promote-a-telegram-channel About how to create a telegram channel, configure it, and also how to gain subscribers in tg using free and paid methods. https://altcraft.com/blog/how-to-promote-a-telegram-channel Thu, 22 Aug 2024 16:31:35 +3000 https://altcraft.com/blog/metrics-mau-wau-dau About why to track how many users remain active at different time intervals, as well as about the correct calculation of results and ways to influence them. https://altcraft.com/blog/metrics-mau-wau-dau Thu, 15 Aug 2024 15:08:27 +3000 https://altcraft.com/blog/increased-sales-of-the-online-cinema About what the agency did to make their client’s sales increase by 62%. https://altcraft.com/blog/increased-sales-of-the-online-cinema Thu, 08 Aug 2024 16:53:24 +3000 https://altcraft.com/blog/altcraft-updates-product-import-to-market New tools have been introduced in Altcraft. In the article, we talk about the integration with MTS OmniChannel, import to market from product feed and more. https://altcraft.com/blog/altcraft-updates-product-import-to-market Thu, 01 Aug 2024 12:11:52 +3000 https://altcraft.com/blog/romi-what-it-is-its-impact-on-marketing-strategy About what ROMI means in advertising and how to calculate it correctly. https://altcraft.com/blog/romi-what-it-is-its-impact-on-marketing-strategy Thu, 25 Jul 2024 11:44:24 +3000 https://altcraft.com/blog/stories-how-to-use-this-tool-in-marketing About what stories are used for in marketing, what types there are and how they are useful for business. https://altcraft.com/blog/stories-how-to-use-this-tool-in-marketing Thu, 18 Jul 2024 12:23:52 +3000 https://altcraft.com/blog/how-to-motivate-customers-to-advertise-for-you About why natural promotion is an important marketing strategy, and we will also learn how to create customer incentive programs. https://altcraft.com/blog/how-to-motivate-customers-to-advertise-for-you Thu, 11 Jul 2024 17:26:49 +3000 https://altcraft.com/blog/retention-rate-how-to-calculate About what it means, why the Retention rate is used, as well as how to calculate the customer retention rate and increase the RR. https://altcraft.com/blog/retention-rate-how-to-calculate Thu, 04 Jul 2024 14:39:23 +3000 https://altcraft.com/blog/how-to-reach-customers-via-email-campaign About what mistakes companies make in email newsletters and other communication channels and how to avoid them. https://altcraft.com/blog/how-to-reach-customers-via-email-campaign Thu, 27 Jun 2024 13:50:53 +3000 https://altcraft.com/blog/what-is-product-placement About what product placement is, what it is like and what benefits it brings to companies. https://altcraft.com/blog/what-is-product-placement Thu, 20 Jun 2024 17:39:07 +3000 https://altcraft.com/blog/conversion-api About what the Conversion API (CAPI) is, how to use it to track data, optimize strategies and increase revenue. https://altcraft.com/blog/conversion-api Thu, 13 Jun 2024 15:36:31 +3000 https://altcraft.com/blog/control-group-what-it-is About what a control group is, why a business needs this method, and how the research is conducted. https://altcraft.com/blog/control-group-what-it-is Thu, 06 Jun 2024 12:01:10 +3000 https://altcraft.com/blog/how-bnb-bank-increased-transaction-activity-case About the results achieved during the cooperation between BNB Bank and Altcraft Platform. https://altcraft.com/blog/how-bnb-bank-increased-transaction-activity-case Thu, 30 May 2024 17:07:50 +3000 https://altcraft.com/blog/quiz-as-a-tool-in-digital-marketing About what a quiz is, how quiz marketing is useful for business and how it works. https://altcraft.com/blog/quiz-as-a-tool-in-digital-marketing Thu, 23 May 2024 14:14:13 +3000 https://altcraft.com/blog/predictive-analytics-what-it-is-and-how-it-works About what predictive analytics is, what benefits it has and how this area of information analysis works. https://altcraft.com/blog/predictive-analytics-what-it-is-and-how-it-works Thu, 16 May 2024 18:12:43 +3000 https://altcraft.com/blog/altcraft-updates-vk-ads The Altcraft Platform introduces new features. In the article, we will analyze the new integrations and the support chat. https://altcraft.com/blog/altcraft-updates-vk-ads Wed, 08 May 2024 11:54:06 +3000 https://altcraft.com/blog/in-app-advertising-what-it-is About what App advertising is and types, complexity and creation of ads. https://altcraft.com/blog/in-app-advertising-what-it-is Thu, 02 May 2024 13:25:29 +3000 https://altcraft.com/blog/repeat-purchases About what repeat purchases are and why they are important. Let's share seven strategies to strengthen customer loyalty. https://altcraft.com/blog/repeat-purchases Thu, 25 Apr 2024 16:04:32 +3000 https://altcraft.com/blog/north-star-metric-what-it-is About what NSM is, what is the essence, why you need a "polar star", how to find it not in the starry sky, but among your goals and objectives. https://altcraft.com/blog/north-star-metric-what-it-is Thu, 18 Apr 2024 13:17:29 +3000 https://altcraft.com/blog/uzum-reduced-push-notification-case Read how the Uzum reduced the bounce rate of push notifications and saved 20 working hours per week. https://altcraft.com/blog/uzum-reduced-push-notification-case Tue, 09 Apr 2024 17:57:19 +3000 https://altcraft.com/blog/mvp-what-it-is About what the MVP version is, why it is needed, the stages of creation and examples. https://altcraft.com/blog/mvp-what-it-is Thu, 04 Apr 2024 12:55:56 +3000 https://altcraft.com/blog/customer-segmentation-models About the most effective methods of customer segmentation, how to use them to personalize customer communications and increase their engagement. https://altcraft.com/blog/customer-segmentation-models Thu, 28 Mar 2024 18:02:14 +3000 https://altcraft.com/blog/what-is-hyperpersonalization About what hyperpersonalization is and how it works, what benefits it brings and what problems it faces. https://altcraft.com/blog/what-is-hyperpersonalization Thu, 21 Mar 2024 17:35:31 +3000 https://altcraft.com/blog/how-to-avoid-spam-filters-in-email-marketing About what email spam is, what tactics can be used to prevent emails from getting into spam. https://altcraft.com/blog/how-to-avoid-spam-filters-in-email-marketing Thu, 14 Mar 2024 18:41:48 +3000 https://altcraft.com/blog/developing-a-customer-journey-map-with-unspecified-needs In this article we will talk about the customer journey map and how to build it if the needs are unknown. https://altcraft.com/blog/developing-a-customer-journey-map-with-unspecified-needs Thu, 07 Mar 2024 15:47:50 +3000 https://altcraft.com/blog/altcraft-updates-new-scenario-editor New tools have been introduced in Altcraft Platform. In the article, we talk about the new scenario editor, bin and bulk operations and more. https://altcraft.com/blog/altcraft-updates-new-scenario-editor Wed, 28 Feb 2024 16:24:06 +3000 https://altcraft.com/blog/what-are-survey-creation-services About what survey creation services are: features, advantages and differences. https://altcraft.com/blog/what-are-survey-creation-services Thu, 22 Feb 2024 15:22:44 +3000 https://altcraft.com/blog/forecasting-marketing-trends-with-data-analysis-and-machine-learning What is trend forecasting in marketing and how to use ML effectively. https://altcraft.com/blog/forecasting-marketing-trends-with-data-analysis-and-machine-learning Thu, 15 Feb 2024 13:29:23 +3000 https://altcraft.com/blog/cgi-what-it-is-and-how-to-apply-it-in-advertising About what CGI is, why to use this technology in marketing and show examples that have produced a WOW effect. https://altcraft.com/blog/cgi-what-it-is-and-how-to-apply-it-in-advertising Thu, 08 Feb 2024 16:44:47 +3000 https://altcraft.com/blog/methods-and-techniques-of-machine-learning About what machine learning is, how ML appeared, what methods and methods it uses. https://altcraft.com/blog/methods-and-techniques-of-machine-learning Thu, 01 Feb 2024 12:46:38 +3000 https://altcraft.com/blog/what-is-statistical-power About how to correctly calculate the statistical power for testing. https://altcraft.com/blog/what-is-statistical-power Thu, 25 Jan 2024 16:35:41 +3000 https://altcraft.com/blog/differences-between-cdp-dmp-esp-crm-erp About what CDP, DMP, ESP, CRM, ERP mean and why businesses need these platforms. https://altcraft.com/blog/differences-between-cdp-dmp-esp-crm-erp Thu, 18 Jan 2024 17:55:35 +3000 https://altcraft.com/blog/internet-marketing-in-e-commerce About what e-commerce marketing is and what tools are used in this process. https://altcraft.com/blog/internet-marketing-in-e-commerce Thu, 11 Jan 2024 17:29:37 +3000 https://altcraft.com/blog/new-years-marketing About which brand New Year's campaigns are worth paying attention to. https://altcraft.com/blog/new-years-marketing Tue, 26 Dec 2023 18:00:27 +3000 https://altcraft.com/blog/trends-in-cdp-development-in-2024 In this article about what trends in the field of CDP should be paid attention to in 2024. https://altcraft.com/blog/trends-in-cdp-development-in-2024 Thu, 21 Dec 2023 17:08:56 +3000 https://altcraft.com/blog/digital-marketing-trends-2024 In this article we will look at what trends await us in marketing in 2024. https://altcraft.com/blog/digital-marketing-trends-2024 Thu, 14 Dec 2023 15:20:25 +3000 https://altcraft.com/blog/email-and-sms-campaigns In this article we analyse how to use the combination of email and SMS correctly and what are the advantages of this combination. https://altcraft.com/blog/email-and-sms-campaigns Thu, 07 Dec 2023 13:43:29 +3000 https://altcraft.com/blog/ethical-challenges-with-neural-networks Today we suggest to consider aspects of ethical problems in working with neural networks. https://altcraft.com/blog/ethical-challenges-with-neural-networks Thu, 30 Nov 2023 13:41:27 +3000 https://altcraft.com/blog/neural-network-hallucinations Neural networks may hallucinate and produce convincing but false outputs. This leads to concerns about the reliability of AI-generated content. https://altcraft.com/blog/neural-network-hallucinations Thu, 23 Nov 2023 12:08:18 +3000 https://altcraft.com/blog/updates-tag-manager New tools have been introduced in Altcraft Platform. In this article, we talk about Pop-ups, Tag manager and updated gallery. https://altcraft.com/blog/updates-tag-manager Thu, 16 Nov 2023 17:18:45 +3000 https://altcraft.com/blog/what-popups-are Website pop-ups generate leads, deliver info, boost sales with discounts, after a delay, or based on actions. Exit-intent pop-ups aim to retain departing users. https://altcraft.com/blog/what-popups-are Thu, 09 Nov 2023 13:17:16 +3000 https://altcraft.com/blog/seasonal-marketing Explore the nature of seasonal demand, and how to launch a temporary advertising campaign, with examples from various brands. https://altcraft.com/blog/seasonal-marketing Thu, 02 Nov 2023 13:01:48 +3000 https://altcraft.com/blog/voice-search Voice search converts spoken language into text queries, benefiting businesses, especially in food services and delivery industries. https://altcraft.com/blog/voice-search Thu, 26 Oct 2023 16:03:07 +3000 https://altcraft.com/blog/communication-strategy Develop your communication strategy to maintain consistency in the style and ideas that the brand conveys. https://altcraft.com/blog/communication-strategy Thu, 19 Oct 2023 11:51:04 +3000 https://altcraft.com/blog/mass-mailing Learn how to use mass mailing campaigns and grow your email subscriber base. https://altcraft.com/blog/mass-mailing Fri, 13 Oct 2023 17:18:46 +3000 https://altcraft.com/blog/how-to-write-email-subject-lines This article help you improve your email subject lines and increase attention to your emails. https://altcraft.com/blog/how-to-write-email-subject-lines Thu, 05 Oct 2023 14:54:46 +3000 https://altcraft.com/blog/top-email-marketing-services-2023 Let's introduce 7 services that will make the life of email marketers easier. https://altcraft.com/blog/top-email-marketing-services-2023 Thu, 28 Sep 2023 15:42:05 +3000 https://altcraft.com/blog/brand-book-for-your-company Here are tips on how to create a brand book, and examples of how other companies do it. https://altcraft.com/blog/brand-book-for-your-company Thu, 21 Sep 2023 13:16:07 +3000 https://altcraft.com/blog/advertising-labeling In this post, you will find up-to-date information on the new rules, penalties, and where advertisements are automatically labeled https://altcraft.com/blog/advertising-labeling Thu, 14 Sep 2023 14:42:17 +3000 https://altcraft.com/blog/signature-in-emails Learn tips for creating impressive signatures in emails that increase customer engagement and contribute to your business. https://altcraft.com/blog/signature-in-emails Thu, 07 Sep 2023 17:01:24 +3000 https://altcraft.com/blog/2023-business-roadmap Discover how thriving enterprises strategically navigate the sales funnel, achieving remarkable outcomes through a delicate dance between lead generation and demand creation. https://altcraft.com/blog/2023-business-roadmap Thu, 31 Aug 2023 16:23:37 +3000 https://altcraft.com/blog/progressive-web-apps Learn how PWAs seamlessly replicate mobile app experiences through browser shortcuts, offering rapid development and the potential to revolutionize traditional apps. https://altcraft.com/blog/progressive-web-apps Thu, 24 Aug 2023 12:59:24 +3000 https://altcraft.com/blog/loyalty-programs-with-examples Discover how businesses are weaving a tapestry of rewards and discounts to keep clients coming back for more. Unveil the strategies behind building lasting connections with brands. https://altcraft.com/blog/loyalty-programs-with-examples Thu, 17 Aug 2023 16:29:18 +3000 https://altcraft.com/blog/email-campaigns-about-promotions Learn how promotional emails inform subscribers about exclusive offers and drive results. https://altcraft.com/blog/email-campaigns-about-promotions Thu, 10 Aug 2023 10:55:44 +3000 https://altcraft.com/blog/how-to-increase-customer-database-for-email-newsletter Learn practical tips and proven strategies that will captivate your audience and supercharge your email marketing success. https://altcraft.com/blog/how-to-increase-customer-database-for-email-newsletter Thu, 03 Aug 2023 14:10:48 +3000 https://altcraft.com/blog/webinar-as-a-marketing-tool Discover how webinars can revolutionize your business by engaging and educating your audience, driving leads, and boosting your brand's visibility. https://altcraft.com/blog/webinar-as-a-marketing-tool Thu, 27 Jul 2023 13:18:11 +3000 https://altcraft.com/blog/alfastrakhovanie-increased-crm-marketing-profit Read how the insurance company increased repeat sales and subscriber engagement through marketing automation. https://altcraft.com/blog/alfastrakhovanie-increased-crm-marketing-profit Thu, 20 Jul 2023 12:50:56 +3000 https://altcraft.com/blog/video-marketing-for-brand-promotion Discover the power of video marketing to captivate audiences, boost brand visibility, and drive sales. https://altcraft.com/blog/video-marketing-for-brand-promotion Thu, 13 Jul 2023 16:02:08 +3000 https://altcraft.com/blog/customer-data-for-machine-learning Discover the power of machine learning: transform your business with data-driven insights and predictive capabilities. https://altcraft.com/blog/customer-data-for-machine-learning Thu, 06 Jul 2023 12:35:27 +3000 https://altcraft.com/blog/services-for-smm-and-content-generation-in-social-networks Embrace marketing automation tools that streamline social media management, from posting and editing to competitor analysis and link optimization. https://altcraft.com/blog/services-for-smm-and-content-generation-in-social-networks Thu, 29 Jun 2023 10:25:47 +3000 https://altcraft.com/blog/7-mistakes-in-email-campaigns-that-can-result-in-significant-losses-for-you Uncover email marketing secrets, avoid common mistakes, and optimize your strategy for maximum impact and conversions. https://altcraft.com/blog/7-mistakes-in-email-campaigns-that-can-result-in-significant-losses-for-you Thu, 22 Jun 2023 17:54:28 +3000 https://altcraft.com/blog/inverting-colors-in-email-campaigns 82% of users choose Dark Mode on their smartphones. Explore techniques for effective color inversion. https://altcraft.com/blog/inverting-colors-in-email-campaigns Thu, 15 Jun 2023 11:38:08 +3000 https://altcraft.com/blog/amp-emails-what-they-are-their-types-why-required Let's explore different types of interactive emails and discuss how to start sending them. https://altcraft.com/blog/amp-emails-what-they-are-their-types-why-required Thu, 08 Jun 2023 14:32:03 +3000 https://altcraft.com/blog/what-distinguishes-chatgpt-bard-and-bing-in-the-world-of-marketing Who wins the race between ChatGPT, Bard, and Bing when it comes to AI-involved marketing? https://altcraft.com/blog/what-distinguishes-chatgpt-bard-and-bing-in-the-world-of-marketing Thu, 01 Jun 2023 16:34:57 +3000 https://altcraft.com/blog/managing-marketing-during-a-downturn-7-fundamental-rules Want to find out how to work with clients & what to do with advertising budgets during a slump? https://altcraft.com/blog/managing-marketing-during-a-downturn-7-fundamental-rules Thu, 25 May 2023 09:54:25 +3000 https://altcraft.com/blog/brand-reputation-how-to-properly-respond-to-feedback Keep wondering how to maintain the reputation of a brand online? https://altcraft.com/blog/brand-reputation-how-to-properly-respond-to-feedback Thu, 18 May 2023 16:40:58 +3000 https://altcraft.com/blog/let-the-client-feel-like-a-hero-how-storytelling-works To tell the stories in order to boost sales? Seriously? Read on and discover how it works! https://altcraft.com/blog/let-the-client-feel-like-a-hero-how-storytelling-works Thu, 11 May 2023 10:15:08 +3000 https://altcraft.com/blog/neural-networks-in-business-marketing-and-life Figuring out how a neural network functions and whether to use neural networks in your business? https://altcraft.com/blog/neural-networks-in-business-marketing-and-life Thu, 04 May 2023 15:21:59 +3000 https://altcraft.com/blog/rfm-analysis-what-it-is-and-how-to-manage-it Discovering ways to better know your customers for efficient work with them? https://altcraft.com/blog/rfm-analysis-what-it-is-and-how-to-manage-it Thu, 27 Apr 2023 13:06:51 +3000 https://altcraft.com/blog/how-to-use-gamification-in-marketing Hunting for a fresh & creative idea to boost customer engagement and increase sales? https://altcraft.com/blog/how-to-use-gamification-in-marketing Thu, 20 Apr 2023 11:12:49 +3000 https://altcraft.com/blog/how-cuva-implemented-personalized-marketing-and-achieved-better-sales-results Seeking a right decision for your business to catch up with the competitors? Want to study what they do right now to win? https://altcraft.com/blog/how-cuva-implemented-personalized-marketing-and-achieved-better-sales-results Thu, 13 Apr 2023 13:31:53 +3000 https://altcraft.com/blog/email-marketing-trends-in-2023 Looking for the ways to prepare for the upcoming challenges in email marketing? https://altcraft.com/blog/email-marketing-trends-in-2023 Thu, 06 Apr 2023 18:01:02 +3000 https://altcraft.com/blog/types-of-email-newsletters-and-what-are-they For those who are looking for ideas to improve their email strategy. https://altcraft.com/blog/types-of-email-newsletters-and-what-are-they Thu, 30 Mar 2023 11:39:36 +3000 https://altcraft.com/blog/altcraft-platform-updates-machine-learning-new-reports-whatsapp For those who have been waiting for updates in our platform for a long time. https://altcraft.com/blog/altcraft-platform-updates-machine-learning-new-reports-whatsapp Thu, 23 Mar 2023 16:13:21 +3000 https://altcraft.com/blog/alternative-tools-to-cookie For those who are already looking for ways to replace cookies. https://altcraft.com/blog/alternative-tools-to-cookie Thu, 16 Mar 2023 12:20:43 +3000 https://altcraft.com/blog/using-data-audit For those who want to know what a data audit is and how to conduct it. https://altcraft.com/blog/using-data-audit Thu, 09 Mar 2023 16:20:03 +3000 https://altcraft.com/blog/email-list-cleaning For those who are unsure whether cleaning their contact list is worth it. https://altcraft.com/blog/email-list-cleaning Thu, 02 Mar 2023 12:38:25 +3000 https://altcraft.com/blog/nine-rules-for-successful-email-deliverability For those who are tired of low open rates and poor deliverability. https://altcraft.com/blog/nine-rules-for-successful-email-deliverability Tue, 21 Feb 2023 12:48:38 +3000 https://altcraft.com/blog/viber-campaigns For those who plan to communicate with customers in the messaging app. https://altcraft.com/blog/viber-campaigns Thu, 16 Feb 2023 10:31:46 +3000 https://altcraft.com/blog/how-to-use-transactional-data For those who are wondering what is the use of transactional data for companies. https://altcraft.com/blog/how-to-use-transactional-data Thu, 09 Feb 2023 14:05:11 +3000 https://altcraft.com/blog/roi-romi-roas-difference For those who do not know how to calculate the return on investment in their business. https://altcraft.com/blog/roi-romi-roas-difference Thu, 02 Feb 2023 16:26:40 +3000 https://altcraft.com/blog/what-is-cross-selling For those who want to implement cross-selling and increase the average order value. https://altcraft.com/blog/what-is-cross-selling Fri, 27 Jan 2023 17:24:51 +3000 https://altcraft.com/blog/how-to-promote-instagram-in-2023 For those who are looking for new ways to promote their business on Instagram. Reels, Influencers, UGC. https://altcraft.com/blog/how-to-promote-instagram-in-2023 Thu, 19 Jan 2023 11:22:22 +3000 https://altcraft.com/blog/promote-business-on-a-small-budget For those who want to promote their business, but are limited by a small budget. https://altcraft.com/blog/promote-business-on-a-small-budget Thu, 12 Jan 2023 14:13:53 +3000 https://altcraft.com/blog/increase-efficiency-at-all-stages-of-cjm Let's find out how you can increase efficiency at each stage of the customer journey with the help of data. https://altcraft.com/blog/increase-efficiency-at-all-stages-of-cjm Thu, 29 Dec 2022 15:22:53 +3000 https://altcraft.com/blog/whatsapp-newsletters WhatsApp offers its own business solutions. Use them to communicate with your customers. https://altcraft.com/blog/whatsapp-newsletters Thu, 22 Dec 2022 10:54:43 +3000 https://altcraft.com/blog/how-to-avoid-spam-folder-in-gmail Let's figure out why emails end up in Gmail spam and what to do about it. https://altcraft.com/blog/how-to-avoid-spam-folder-in-gmail Thu, 15 Dec 2022 18:33:52 +3000 https://altcraft.com/blog/case-study-online-cinema-premier Check out what results the online cinema has achieved using Altcraft Platform. https://altcraft.com/blog/case-study-online-cinema-premier Thu, 08 Dec 2022 10:32:49 +3000 https://altcraft.com/blog/digital-marketing-trends-in-2023 Technology generates trends: NFT, metaverses, user-generated content. What else awaits us next year? https://altcraft.com/blog/digital-marketing-trends-in-2023 Fri, 02 Dec 2022 16:52:49 +3000 https://altcraft.com/blog/what-is-double-opt-in This method helps you build a quality email list, increase email open rates and protect your brand from fines. https://altcraft.com/blog/what-is-double-opt-in Thu, 24 Nov 2022 14:15:01 +3000 https://altcraft.com/blog/spam-death-and-robots Let's discuss 3 myths about email marketing that both customers and businesses have. https://altcraft.com/blog/spam-death-and-robots Thu, 17 Nov 2022 16:37:19 +3000 https://altcraft.com/blog/what-is-sales-funnel A sales funnel is a concept that describes all the steps a customer takes on the way to a conversion. https://altcraft.com/blog/what-is-sales-funnel Thu, 10 Nov 2022 16:37:48 +3000 https://altcraft.com/blog/customer-satisfaction-survey-mistakes A survey is a great way to gauge customer satisfaction, but mistakes can lead to incorrect conclusions. https://altcraft.com/blog/customer-satisfaction-survey-mistakes Thu, 03 Nov 2022 15:05:33 +3000 https://altcraft.com/blog/data-modeling Most of your data will come from your business processes and software system. Modeling is used to maximize value from the data. https://altcraft.com/blog/data-modeling Thu, 27 Oct 2022 14:55:47 +3000 https://altcraft.com/blog/how-to-respond-to-data-breaches How to detect unauthorized access to information and what should be done in this case? https://altcraft.com/blog/how-to-respond-to-data-breaches Thu, 20 Oct 2022 12:44:35 +3000 https://altcraft.com/blog/what-is-retargeting Retargeting is an opportunity to recapture potential leads if they left your site without converting or meeting a marketing goal. https://altcraft.com/blog/what-is-retargeting Thu, 13 Oct 2022 14:31:22 +3000 https://altcraft.com/blog/how-to-protect-customer-data In the digital world, information is an attractive source for hackers, so the safety of data is an important task in business. https://altcraft.com/blog/how-to-protect-customer-data Thu, 06 Oct 2022 12:42:17 +3000 https://altcraft.com/blog/cdp-in-the-world-without-cookies As marketers begin to adapt to a cookie-free world, they are quickly learning that CDPs are becoming a powerful marketing tool. https://altcraft.com/blog/cdp-in-the-world-without-cookies Thu, 29 Sep 2022 12:29:12 +3000 https://altcraft.com/blog/how-and-why-to-segment-target-audience By dividing the audience into segments, you can get ideas for business development and increase the effectiveness of marketing campaigns. https://altcraft.com/blog/how-and-why-to-segment-target-audience Thu, 22 Sep 2022 12:09:18 +3000 https://altcraft.com/blog/how-to-reduce-cart-abandonment-rate Online stores lost more than four billion dollars in 2021 due to incomplete purchases on the site. It is worth working with abandoned carts. https://altcraft.com/blog/how-to-reduce-cart-abandonment-rate Thu, 15 Sep 2022 13:06:47 +3000 https://altcraft.com/blog/conversion-rate What is conversion rate, where is the CRO strategy applied and how does this strategy work. https://altcraft.com/blog/conversion-rate Thu, 08 Sep 2022 14:07:52 +3000 https://altcraft.com/blog/web3-for-marketing Web3.0 is the next generation of the Internet. Let's break down what this means for the marketer. https://altcraft.com/blog/web3-for-marketing Thu, 01 Sep 2022 13:13:30 +3000 https://altcraft.com/blog/podcast-marketing A podcast is easy-to-consume content that helps businesses grow. Learn how to create and publish your first episode. https://altcraft.com/blog/podcast-marketing Thu, 25 Aug 2022 15:18:32 +3000 https://altcraft.com/blog/5-marketing-techniques-to-push-customers-to-buy Here is a list of popular tricks marketers use to get a user to make a purchase decision. https://altcraft.com/blog/5-marketing-techniques-to-push-customers-to-buy Thu, 18 Aug 2022 15:10:32 +3000 https://altcraft.com/blog/drip-marketing Read about the benefits of drip marketing, what emails can be classified as "drips", and how to launch such a campaign. https://altcraft.com/blog/drip-marketing Thu, 11 Aug 2022 16:42:00 +3000 https://altcraft.com/blog/how-to-win-back-email-subscribers Why people unsubscribe from email newsletters and how to win back email subscribers. https://altcraft.com/blog/how-to-win-back-email-subscribers Thu, 04 Aug 2022 14:53:05 +3000 https://altcraft.com/blog/MQL-and-SQL What is the difference between MQL and SQL and why companies need to know them. https://altcraft.com/blog/MQL-and-SQL Thu, 28 Jul 2022 11:48:52 +3000 https://altcraft.com/blog/what-are-webhooks Webhooks open up endless possibilities for integration. Read about how this technology works. https://altcraft.com/blog/what-are-webhooks Thu, 21 Jul 2022 13:37:19 +3000 https://altcraft.com/blog/competitive-analysis It is important to know your competitors perfectly. The best way to do this is to conduct competitive analysis. https://altcraft.com/blog/competitive-analysis Thu, 14 Jul 2022 18:06:25 +3000 https://altcraft.com/blog/how-to-find-effective-influencers-to-promote-small-business Influencers can be a strong aspect of your marketing. Learn how to sell your brand to influencers in a pleasing way. https://altcraft.com/blog/how-to-find-effective-influencers-to-promote-small-business Fri, 08 Jul 2022 15:41:46 +3000 https://altcraft.com/blog/cascade-campaigns Cascade campaigns give businesses a chance to «reach out» to all customers and save the budget. https://altcraft.com/blog/cascade-campaigns Thu, 30 Jun 2022 17:45:38 +3000 https://altcraft.com/blog/sms-marketing The SMS open rate reaches 98%, when the email open rate is only 20%. This is a good reason to introduce SMS into marketing. https://altcraft.com/blog/sms-marketing Thu, 23 Jun 2022 10:56:47 +3000 https://altcraft.com/blog/what-is-cta A call to action pushes a potential customer through the sales funnel. Learn the rules of creating CTAs. https://altcraft.com/blog/what-is-cta Fri, 17 Jun 2022 10:13:07 +3000 https://altcraft.com/blog/what-is-nft NFT allows one to sell and buy digital objects for cryptocurrency. It may soon replace documents in the real world. https://altcraft.com/blog/what-is-nft Thu, 09 Jun 2022 10:54:06 +3000 https://altcraft.com/blog/first-second-and-third-party-data Data is the backbone of marketing. 54% of marketers claim that success of advertising campaigns depends on data. https://altcraft.com/blog/first-second-and-third-party-data Fri, 03 Jun 2022 17:17:33 +3000 https://altcraft.com/blog/marketing-automation-for-online-education Here are a few examples of how a good marketing automation strategy can be applied to the education sector. https://altcraft.com/blog/marketing-automation-for-online-education Thu, 26 May 2022 18:13:57 +3000 https://altcraft.com/blog/types-of-marketing Types of marketing that have proven effective in different fields are the most popular ones. They are usually combined to achieve the best results. https://altcraft.com/blog/types-of-marketing Thu, 19 May 2022 17:07:40 +3000 https://altcraft.com/blog/myths-about-marketing-automation Let's take a look at popular myths about marketing automation. It's time to stop believing in them. https://altcraft.com/blog/myths-about-marketing-automation Fri, 13 May 2022 17:25:44 +3000 https://altcraft.com/blog/what-are-metaverses Metaverses are often confused with virtual worlds and computer games, but the concept is broader. In this article, you will learn what metaverse is and why we need it. https://altcraft.com/blog/what-are-metaverses Fri, 06 May 2022 18:31:26 +3000 https://altcraft.com/blog/ways-to-keep-visitors-on-your-website The length of time users spend navigating your website can reveal whether they're enjoying their stay there or not. Here are 11 methods to get visitors to spend more time on your website. https://altcraft.com/blog/ways-to-keep-visitors-on-your-website Thu, 28 Apr 2022 15:10:56 +3000 https://altcraft.com/blog/how-to-use-end-to-end-analytics End-to-end analytics makes marketing manageable and completely transparent and saves the budget. You always know that you are investing in effective channels and the right actions. https://altcraft.com/blog/how-to-use-end-to-end-analytics Fri, 22 Apr 2022 17:54:50 +3000 https://altcraft.com/blog/data-science-in-marketing-and-business Data science allows one to process and analyse data. It also helps to deal with business issues in retail, industry, banking and other fields. https://altcraft.com/blog/data-science-in-marketing-and-business Thu, 14 Apr 2022 13:33:13 +3000 https://altcraft.com/blog/qr-codes-for-business Learn how and where QR codes work, why it's profitable to use them and when it's better to abandon them. https://altcraft.com/blog/qr-codes-for-business Thu, 07 Apr 2022 16:21:06 +3000 https://altcraft.com/blog/messenger-marketing Messaging apps are taking over the world and breaking records in app downloads. Read about how to use instant messaging platforms for business promotion. https://altcraft.com/blog/messenger-marketing Fri, 01 Apr 2022 18:19:24 +3000 https://altcraft.com/blog/low-code-and-zero-code Create a website, a chatbot or a mobile app without programming skills. Do you think it's impossible? Well, you need to learn more about low-code and no-code. https://altcraft.com/blog/low-code-and-zero-code Wed, 23 Mar 2022 12:48:59 +3000 https://altcraft.com/blog/cohort-analysis How to evaluate the effectiveness of complex campaigns? Consider the time factor and detail your customers according to it. Cohort analysis will help you with this. https://altcraft.com/blog/cohort-analysis Thu, 17 Mar 2022 13:07:08 +3000 https://altcraft.com/blog/how-to-reactivate-inactive-email-subscribers Reactivation is a campaign for inactive subscribers who have not opened your emails, clicked the links and purchased anything for about three to nine months. https://altcraft.com/blog/how-to-reactivate-inactive-email-subscribers Thu, 10 Mar 2022 13:05:10 +3000 https://altcraft.com/blog/fmcg-micro-influencer-marketing-tactics This article focuses on how sellers of FMCGs can leverage micro-influencers to gain more customers. https://altcraft.com/blog/fmcg-micro-influencer-marketing-tactics Tue, 01 Mar 2022 14:52:53 +3000 https://altcraft.com/blog/how-to-use-promo-codes-for-business 57% of consumers say that they wouldn’t have made a purchase at a new retailer for the first time without a coupon. https://altcraft.com/blog/how-to-use-promo-codes-for-business Fri, 25 Feb 2022 14:38:18 +3000 https://altcraft.com/blog/altcraft-platform-update-market-and-form-logic Market, complex form logic, ClickHouse — read about these and other updates in Altcraft Platform. https://altcraft.com/blog/altcraft-platform-update-market-and-form-logic Thu, 17 Feb 2022 13:48:55 +3000 https://altcraft.com/blog/what-is-a-lead-magnet Free materials attract. In this article, you will learn what a lead magnet is and how to create one. As a bonus, we give you 15 lead magnet ideas. https://altcraft.com/blog/what-is-a-lead-magnet Tue, 15 Feb 2022 12:54:01 +3000 https://altcraft.com/blog/nonprofit-marketing-strategies For-profit companies often use marketing to sell their products, but nonprofits use marketing to generate support for their efforts. https://altcraft.com/blog/nonprofit-marketing-strategies Fri, 11 Feb 2022 10:36:55 +3000 https://altcraft.com/blog/customer-loyalty-program-trends-for-2022 Let's break down the loyalty program trends that will shape 2022 and the coming years so you can build better relationships with your customers. https://altcraft.com/blog/customer-loyalty-program-trends-for-2022 Fri, 04 Feb 2022 17:30:48 +3000 https://altcraft.com/blog/telegram-in-business Telegram as a corporate messenger, cloud storage and a tool for communication with customers are just some of its features. In this piece, you will learn how to use Telegram for business purposes. https://altcraft.com/blog/telegram-in-business Wed, 02 Feb 2022 18:25:35 +3000 https://altcraft.com/blog/affiliate-marketing-for-beginners Affiliate marketing continues to grow as a viable business model. This is why every budding entrepreneur looking to make money should be aware of it and what it has the potential to do. https://altcraft.com/blog/affiliate-marketing-for-beginners Thu, 27 Jan 2022 15:58:24 +3000 https://altcraft.com/blog/ways-to-address-customer-data-privacy-issues-in-digital-marketing How to build an independent system for collecting and managing customer data for direct and secure communications with customers in the digital environment. https://altcraft.com/blog/ways-to-address-customer-data-privacy-issues-in-digital-marketing Fri, 21 Jan 2022 10:48:10 +3000 https://altcraft.com/blog/the-why-and-how-of-personal-branding In today’s modern world, you are your brand. But you cannot reap all the benefits and truly be your own brand unless you consciously take control of that brand’s elements. https://altcraft.com/blog/the-why-and-how-of-personal-branding Wed, 19 Jan 2022 17:37:03 +3000 https://altcraft.com/blog/customer-data-privacy-issues-in-digital-marketing Let's talk about which laws on protection of confidential data have come into force, and how companies are reacting to this. https://altcraft.com/blog/customer-data-privacy-issues-in-digital-marketing Fri, 14 Jan 2022 13:35:53 +3000 https://altcraft.com/blog/how-to-promote-on-instagram-in-2022 Read about what will and won't work in 2022. Learn how to promote a blog on Instagram using free and paid promotion methods. https://altcraft.com/blog/how-to-promote-on-instagram-in-2022 Thu, 30 Dec 2021 15:18:04 +3000 https://altcraft.com/blog/8-social-media-etiquette-rules-for-business-save Be sure these social media etiquette tips are available to everyone on your staff who will touch your social media. https://altcraft.com/blog/8-social-media-etiquette-rules-for-business-save Fri, 24 Dec 2021 16:17:08 +3000 https://altcraft.com/blog/how-to-choose-marketing-automation-software Choosing the right software can make the difference between success and failure, and that's what we're going to be looking into in this piece. https://altcraft.com/blog/how-to-choose-marketing-automation-software Fri, 17 Dec 2021 16:55:43 +3000 https://altcraft.com/blog/top-8-email-marketing-metrics The best way to monitor your email marketing efforts is by analyzing your email marketing metrics. Here's a list of the most important metrics that you should care about. https://altcraft.com/blog/top-8-email-marketing-metrics Fri, 10 Dec 2021 13:15:52 +3000 https://altcraft.com/blog/top-6-web-and-mobile-push-notification-mistakes Push notifications are a marketing tool that can help you drive user traffic, stimulate engagement and boost user conversion. But they can only work for the benefit of your business when done right. https://altcraft.com/blog/top-6-web-and-mobile-push-notification-mistakes Fri, 03 Dec 2021 11:12:09 +3000 https://altcraft.com/blog/mobile-app-as-a-marketing-channel Businesses must adapt their marketing strategies to keep up with technological advances. And that means using mobile apps as marketing channels. https://altcraft.com/blog/mobile-app-as-a-marketing-channel Fri, 26 Nov 2021 15:36:32 +3000 https://altcraft.com/blog/what-is-lead-scoring Lead scoring helps to optimize different processes and not to waste time on unprofitable customers and to coordinate the work of the marketing department and the sales department. https://altcraft.com/blog/what-is-lead-scoring Fri, 19 Nov 2021 16:52:42 +3000 https://altcraft.com/blog/omnichannel-vs-multichannel As marketers explore strategies to drive the right kind of engagement online, one critical discussion that always comes up is whether they should opt for multichannel or omnichannel marketing. https://altcraft.com/blog/omnichannel-vs-multichannel Tue, 16 Nov 2021 12:18:58 +3000 https://altcraft.com/blog/warning-signs-of-customer-drop-off-from-your-digital-service Customers do not drop off instantly in most cases. They, unintentionally, give subtle signs that voice their concern or dissatisfaction. https://altcraft.com/blog/warning-signs-of-customer-drop-off-from-your-digital-service Wed, 10 Nov 2021 16:01:22 +3000 https://altcraft.com/blog/marketing-automation-for-insurance-companies In this piece we are getting into the reasons why insurance companies need marketing automation and share five effective strategies of automation in this business field. https://altcraft.com/blog/marketing-automation-for-insurance-companies Tue, 02 Nov 2021 16:34:40 +3000 https://altcraft.com/blog/creating-a-customer-profile Accumulating sufficient data from existing customers to fine-tune a compelling customer profile is the main challenge. Here are some steps to help create a profile that works. https://altcraft.com/blog/creating-a-customer-profile Fri, 29 Oct 2021 12:55:53 +3000 https://altcraft.com/blog/the-benefits-of-chatbots-for-businesses Unlike traditional customer service, chatbots for websites are always available 24/7. It provides support to your customers on weekends and at late hours. https://altcraft.com/blog/the-benefits-of-chatbots-for-businesses Fri, 22 Oct 2021 17:48:43 +3000 https://altcraft.com/blog/mobile-marketing-101-push-notifications Enter mobile push notifications – a new-age marketing tool with the ability to revolutionize the way you engage with and retain customers, whether potential, existing, or lapsed. https://altcraft.com/blog/mobile-marketing-101-push-notifications Fri, 15 Oct 2021 12:25:09 +3000 https://altcraft.com/blog/in-depth-guide-on-web-push-notifications Web push notifications are contextual, timely, personalized messages featuring a quick-to-the-point alert or call to action. Businesses use these messages to drive engagement back to the website. https://altcraft.com/blog/in-depth-guide-on-web-push-notifications Thu, 07 Oct 2021 11:17:24 +3000 https://altcraft.com/blog/top-digital-marketing-metrics Marketing campaign metrics are vital for monitoring and planning marketing initiatives and seeing how we might optimize them for best results. https://altcraft.com/blog/top-digital-marketing-metrics Fri, 24 Sep 2021 14:54:22 +3000 https://altcraft.com/blog/how-to-send-millions-of-emails-and-avoid-spam-filters Many systems are making war on spam, but bona fide companies also fall under their sanctions. How to avoid becoming a spammer by accident and send emails the right way? https://altcraft.com/blog/how-to-send-millions-of-emails-and-avoid-spam-filters Fri, 17 Sep 2021 15:28:36 +3000 https://altcraft.com/blog/conversion-funnel-stages-and-optimization A conversion funnel is a visual representation of the stages in a buyer's journey, from the moment they visit your website until they make a purchase. https://altcraft.com/blog/conversion-funnel-stages-and-optimization Fri, 10 Sep 2021 18:04:57 +3000 https://altcraft.com/blog/on-premise-vs-cloud On-premise, SaaS or Private cloud — choose the right solution for your marketing automation service. https://altcraft.com/blog/on-premise-vs-cloud Fri, 03 Sep 2021 14:53:15 +3000 https://altcraft.com/blog/what-is-influencer-marketing-how-to-build-strategy We will tell you what influencer marketing is and how it helps companies to promote. https://altcraft.com/blog/what-is-influencer-marketing-how-to-build-strategy Fri, 27 Aug 2021 18:47:55 +3000 https://altcraft.com/blog/marketing-attribution-models How do you know which channels are the most effective? Choose and use an attribution model. https://altcraft.com/blog/marketing-attribution-models Fri, 20 Aug 2021 18:58:13 +3000 https://altcraft.com/blog/how-to-send-an-email-blast Mail blasting is a proven way to get your message to potential customers quickly. Once you know how to do email blast, you’ll find mail blasting an easy and effective email marketing approach. https://altcraft.com/blog/how-to-send-an-email-blast Fri, 13 Aug 2021 12:47:54 +3000 https://altcraft.com/blog/data-driven-marketing In data-driven marketing, marketers collect consumers' data and run them through data analytics tools to predict what the buyers need, why, where, and how. https://altcraft.com/blog/data-driven-marketing Fri, 06 Aug 2021 18:27:33 +3000 https://altcraft.com/blog/how-to-use-customer-feedback-to-increase-sales Customer feedback is important to a brand. We will tell you how to collect reviews and use them to increase sales. https://altcraft.com/blog/how-to-use-customer-feedback-to-increase-sales Fri, 30 Jul 2021 18:44:33 +3000 https://altcraft.com/blog/how-to-build-an-email-database Email marketing is among the most effective digital marketing strategies. For email marketing to work, a business will need to have an email database. https://altcraft.com/blog/how-to-build-an-email-database Fri, 23 Jul 2021 16:14:24 +3000 https://altcraft.com/blog/customer-loyalty-program Businesses spend five times more to attract a new client than to keep existing ones. Increasing customer retention by just 5% can create a 25% to 90% increase in profitability. https://altcraft.com/blog/customer-loyalty-program Fri, 16 Jul 2021 17:29:05 +3000 https://altcraft.com/blog/inbound-marketing In today’s competitive business environment, inbound marketing is the most efficient way to provide value, inform your audience, and grow your business. https://altcraft.com/blog/inbound-marketing Mon, 12 Jul 2021 17:53:24 +3000 https://altcraft.com/blog/how-to-do-market-research You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it's a business risk. This is where market research comes in handy. https://altcraft.com/blog/how-to-do-market-research Thu, 08 Jul 2021 15:51:41 +3000 https://altcraft.com/blog/mobile-marketing According to GSMA real-time intelligence data, today, the number of mobile users worldwide stands at 5.27 billion. That's why mobile marketing is an important part of your marketing strategy. https://altcraft.com/blog/mobile-marketing Tue, 22 Jun 2021 12:45:49 +3000 https://altcraft.com/blog/updates-telegram-bot-facebook-ads-manager Today we want to tell you about the latest innovations in the platform. Perhaps you have already paid attention to these updates and you are busy using them right now. https://altcraft.com/blog/updates-telegram-bot-facebook-ads-manager Wed, 16 Jun 2021 17:51:56 +3000 https://altcraft.com/blog/linkedin-for-business When it comes to B2B lead generation, LinkedIn is as good as it gets. Read about LinkedIn marketing strategies, the platform's pros and cons, and decide whether to use it to grow your business. https://altcraft.com/blog/linkedin-for-business Fri, 11 Jun 2021 18:26:03 +3000 https://altcraft.com/blog/self-marketing-how-to-promote-yourself-on-social-media Social networks are an effective way to promote your business. Read our article to learn how to brand yourself using social media platforms. https://altcraft.com/blog/self-marketing-how-to-promote-yourself-on-social-media Mon, 07 Jun 2021 14:35:29 +3000 https://altcraft.com/blog/what-is-marketing-automation-and-how-it-affects-business-development Nowadays without marketing automation, companies will no longer be able to be competitive. We will tell you what opportunities brands get by implementing automation into their business. https://altcraft.com/blog/what-is-marketing-automation-and-how-it-affects-business-development Wed, 26 May 2021 17:27:05 +3000 https://altcraft.com/blog/what-is-the-new-social-media-platform-clubhouse-and-how-to-use-it-in-marketing We'll tell you why the new social media platform Clubhouse is breaking the Internet and how to use it in your marketing strategy. https://altcraft.com/blog/what-is-the-new-social-media-platform-clubhouse-and-how-to-use-it-in-marketing Fri, 02 Apr 2021 12:20:18 +3000 https://altcraft.com/blog/how-to-win-the-data-battle-in-today-world Today we’re going to raise a serious topic and try to figure out why the risks of storing data on third party hosts have increased, and what private businesses need to do in this situation. https://altcraft.com/blog/how-to-win-the-data-battle-in-today-world Mon, 15 Mar 2021 17:52:57 +3000