# Altcraft — Unified Marketing Automation Platform ## Site Identity **Altcraft** is a unified marketing and automation center — an omnichannel CDP (Customer Data Platform) that combines email marketing, SMS, push notifications, messenger marketing, loyalty programs, pop-ups, marketing automation, and analytics in a single platform. **Company:** Altcraft, LLC (ООО «АлтКрафт») **Headquarters:** Ryazan, Russia (1 Kashirina St., Technopark) **Phone:** +7 (4912) 301-121, 8 (800) 551-09-31 **Email:** contact@altcraft.com **Website:** https://altcraft.com **Status:** Included in the Russian software registry. Accredited IT company. Compliant with Federal Law 152-FZ. **Mission:** Create the best automation products in the world so that everyone can realize their creative vision — freeing people from routine tasks to focus on creativity. **Target Audience:** - **CMOs and Commercial Directors** — end-to-end attribution, transparent ROI, faster time-to-market, higher LTV, budget justification per channel - **IT Directors and Teams** — ready-made platform instead of maintaining multiple integrations, lower TCO, unified architecture, 152-FZ compliance, Russian software registry **Key Metrics:** - 450M+ customer profiles processed on the platform - 17.7B+ customer messages sent through the platform in 2023 - 98% average increase in profit from CRM marketing within a year after implementing CDP Altcraft - 49% rise in repeat purchase rate - 30% growth in online sales level --- ## 8 Platform Modules ### 1. CDP — Customer Data Platform Unified 360° customer profile combining all touchpoints: subscriptions, newsletter interactions, email actions, scenario participation, active promo codes. Real-time event tracking and flexible microsegmentation by profile data, geolocation, website activity, purchase history, and more. Automatic segment updates. **Key capabilities:** - Customer Profile 360° — all data in one window - Microsegmentation — increased conversion through audience segmentation - Customer Journey Automation — email, push, SMS, messenger scenarios - Detailed analytics — channels, traffic, goals, sales funnel, LTV, cohort analysis - A/B and A/B/n testing — up to 8 template variations simultaneously - Data security — LDAP, access rights by roles, 2FA, user action audit log - Ready-made integrations — Tilda, LPgenerator, Yandex AppMetrica, ad platforms, SMS gateways ### 2. Omnichannel Campaigns Coordinated communication across all channels from a single interface: Email, SMS, Push (web/mobile), Telegram, Viber, WhatsApp, VKontakte, and custom channels. 73% of customers make purchases through multiple channels. **Channels:** - **Email newsletters** — product announcements, promotions, discounts, brand events - **Push notifications** — web and mobile push to boost engagement - **SMS messages** — order status, service changes (90% average open rate) - **Telegram** — bots and groups, free messaging, texts/photos/audio/video/documents - **WhatsApp** — Business Account, order notifications, event reminders, promotions - **Viber** — automated mailings, personalized content, instant messages - **VKontakte & Odnoklassniki** — Notify integration for business notifications - **Custom channels** — internal messengers, personal account notifications **Impact of marketing automation:** - 45% increase in business efficiency - 15% increase in sales conversion - 13% reduction in marketing costs ### 3. Product Recommendations Real-time personalization powered by MoodRec with a hybrid model and no-code merchandising. Delivers relevant product suggestions to each customer based on behavior and preferences. ### 4. Loyalty Programs Flexible bonus mechanics powered by CDP data — not an isolated system but integrated with marketing communications and analytics. **Features:** - Bonus and qualification points, tiers, accrual rules - Product and trigger-based promotions with combination logic - Campaign arbitrage — automatic selection of most profitable discount combinations - Promo codes — generate, import, assign to segments, track usage - Multi-currency accounts - Automated event-based accruals - Transaction reports and BI export **Industry mechanics:** - **Retail** — tiered rewards, category discounts, birthday bonuses - **HoReCa** — happy hours with increased cashback, partner programs, visit-time triggers - **Online Education** — rewards for completed lessons, points for reviews, referral programs - **Fitness / Salons** — visit rewards, Beginner/Regular/VIP tiers, birthday gifts **Benefits:** - Increase in repeat purchases through personalized bonuses - Team time savings — no-code configuration - Higher communication conversion — loyalty events trigger messages instantly - Margin protection — campaign arbitrage - Transparent ROI — end-to-end analytics ### 5. ML Prediction Self-learning algorithms for optimizing marketing communications. **Available:** - **Best Send Time** — personalizes sending time for each recipient based on behavior patterns. The ML module adapts when user behavior changes. **In development:** - Churn propensity forecasts - Purchase propensity forecasts ### 6. Content Factory Drag-and-drop builders for creating email templates and multichannel content. **Features:** - HTML drag-and-drop builder — convenient for beginners and professionals - Edit any ready-made HTML template, not limited to specified blocks - Multiple block types — adaptive markup, banners, video, headers, lists - AMP blocks (carousel, accordion) - Own image storage with search and automatic loading from external sources - CSS styles and classes management from the editor - HTML validation - DOM-tree navigation - Preview for different devices - Save custom blocks for reuse - Dynamic personalization with variables - Data substitution from external HTTP services, SQL databases, web pages - Logical expressions and conditional functions in templates - JSON support ### 7. Marketing Automation (Campaigns) Visual CJM (Customer Journey Map) builder for creating automated cross-channel scenarios of any complexity — without programming. **Capabilities:** - Scenario builder — from simple mailings to complex omnichannel workflows - Global and local control groups - Trigger-based messages with priority - Flexible communication policies - Integration with ad platforms (Facebook, Google, Yandex, VK) — automatic audience synchronization - Campaign manager - No-code: marketers manage CJM themselves **Campaign types:** - **Bulk emails** — important events, discounts, new products - **Trigger emails** — confirmation, form completion, link clicks - **Regular emails** — holiday greetings, digests, product selections on a schedule - **Publishing** — banners in personal account, website, or app - **Welcome emails** — introduce brand and benefits - **Abandoned cart** — remind about unfinished purchases - **Customer reactivation** — revive dormant customers - **Customer onboarding** — product features and benefits - **Service extension** — subscription renewal notifications - **Order tracking** — purchase-to-delivery status updates ### 8. Analytics & End-to-End Attribution Comprehensive marketing analytics with 12+ reports in a single interface — no exports needed. **Reports and tools:** - Dashboard with all key metrics and KPIs - Channel and traffic source reports - Cohort analysis (weekly and monthly) - Conversion funnel - Goals and click maps - Sales funnel with profit tracking - LTV and cohort analysis - Returns and churn analysis - Net Promoter Score (NPS) analysis - Data visualization — graphs and charts - Report automation — scheduled delivery - User behavior analysis via forms, pop-ups, and pixels - Forward events to external BI systems via webhooks --- ## Pricing & Deployment Plans ### Cloud Fast start and automatic updates in Altcraft cloud. Ideal when you need results immediately. - Quick start within one day - No equipment and support costs - Personal data privacy - Price depends on the number of customer profiles - 5 users per account ### Cloud Pro A scalable solution for growing businesses enabling deep personalization, marketing automation, and LTV growth without complex setup. - Unlimited users per account - External SQL database connections - Entity attributes - Mobile push notifications - Campaign manager, control groups, communication policies - Ad platform integration - Forms and NPS surveys - Best Send Time ML optimization - NPS analysis - Migration assistance and dedicated project manager ### Private Cloud Optimal for large businesses requiring full control, data security within their own infrastructure, and custom integrations. - All Cloud Pro features - Isolated (private) cloud infrastructure - Custom channels - SSO and LDAP authentication - Separate testing account - On-premise infrastructure option ### On-Premises (Private) Full control and data security in your own infrastructure. Compliance with 152-FZ and Russian software registry. **Target industries:** - Banks and financial organizations — Central Bank compliance, cybersecurity policies - Telecom operators and digital ecosystems — millions of users without data export - Large retail and e-commerce — personalization with strict data protection - Tech companies and digital platforms — proprietary infrastructure, no external SaaS - Government agencies and state corporations — closed environment, strict security **Capabilities:** - Centralized data management — single customer model without third-party services - Unlimited extensibility — own services, microservices, no SaaS limitations - Professional support — architectural consulting, training, full documentation - Transparent licensing — based on modules and infrastructure, no hidden fees - Supports VMware, KVM, Docker, Kubernetes - Migration from SaaS to On-Premises without data loss **Pricing benefits:** - Predictable TCO - No per-message fees (Email and Push are free) - Fixed pricing for a defined period - Unlimited customer profiles for On-Premises --- ## Content Sections ### Blog Weekly articles about digital marketing, customer communication, business development, and competitive advantage. Topics include email marketing, marketing automation, CDP, personalization, loyalty programs, and more. **Features:** - Articles with authors, tags, and categories - RSS feed - Blog newsletter subscription - Recommended articles - Telegram channel: Craft Marketing ### Glossary A marketing terminology dictionary with detailed explanations and examples. Covers digital marketing terms, CRM marketing concepts, and industry notions. Browsable alphabetically with links to related blog articles. ### Help Center Step-by-step guides on how to set up and use Altcraft Platform. Hierarchical structure: categories → subcategories → articles. **Topics include:** - Getting started — creating customer databases, importing data - Customer profiles — manual import, data management - Customer tracking — setting up tracking pixels - Marketing campaigns — double opt-in, automation - Loyalty programs — what is a loyalty program, setup guides - Analytics — reports and metrics - Newsletter creation, email templates, customer surveys - Full-text search, popular articles, recommended articles ### Events Webinars and online events with expert speakers. Features registration, calendar integration (ICS files), video recordings, and Telegram bot notifications. ### Case Studies Real results achieved by Altcraft clients after implementing the platform. Demonstrates ROI, conversion improvements, and business growth metrics. ### Partners Partnership program for companies looking to expand their service offerings. Benefits include access to marketing automation tools, regular updates, expert support, and favorable cooperation terms. ### Courses Educational content including the practical online course "Basics of Working in Altcraft Platform" and the loyalty program course. --- ## Documentation ### Online Guides - **User Guide:** https://guides.altcraft.com/en/user-guide/ - **Administrator Guide:** https://guides.altcraft.com/en/admin-guide/ - **Developer API:** https://guides.altcraft.com/en/developer-guide/ ### Downloadable Documentation - Altcraft Platform: Functional Specifications, Installation Manual, User Manual, Lifecycle Maintenance, API Manual - Email Marketing Platform (legacy): Installation Manual, User Manual, API Manual ### Legal Documentation - Company information and software registration certificates - Website User Agreement - Service Level Agreement (SLA) - Anti-Corruption Policy - Privacy Policy and Personal Data Processing Policy - Cookie and Technical Data Usage Policy - Anti-Spam Policy - Multiple consent forms (demo, partners, courses, informational messages, etc.) - Forms for personal data subjects (destruction, review, clarification, withdrawal of consent) --- ## Multilingual Support The site is available in **5 languages**: - English (en) — default - Russian (ru) - Spanish (es) - French (fr) - Chinese Simplified (zh) **Geo-routing:** Visitors from Belarus (BY), Kazakhstan (KZ), and Russia (RU) are automatically redirected to the Russian version. --- ## Social Media & Contact - **LinkedIn:** https://www.linkedin.com/company/altcraft - **Facebook:** https://www.facebook.com/AltcraftPlatform - **Instagram:** https://www.instagram.com/altcraftllc - **X (Twitter):** https://x.com/AltcraftLLC - **YouTube:** https://www.youtube.com/channel/UCtRYqCNZkCAoIE4xpO0gAMg - **Telegram:** Craft Marketing channel --- ## SEO Structure - Multiple XML sitemaps (main, blog, glossary, help-center) per language - Schema.org structured data (Organization, WebSite, WebPage, BreadcrumbList) - Open Graph and Twitter Card meta tags - Canonical URLs - Per-page SEO titles and meta descriptions - Clean URL parameters (utm_source, utm_medium, etc.) --- ## Useful Links - [Main Site](https://altcraft.com) - [Pricing](https://altcraft.com/pricing) - [Blog](https://altcraft.com/blog) - [Help Center](https://altcraft.com/help) - [Case Studies](https://altcraft.com/cases) - [Glossary](https://altcraft.com/glossary) - [Events](https://altcraft.com/events) - [Partners](https://altcraft.com/partners) - [Courses](https://altcraft.com/courses) - [User Guide](https://guides.altcraft.com/en/user-guide/) - [Developer API](https://guides.altcraft.com/en/developer-guide/) - [Contact](https://altcraft.com/contact)