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Altcraft CDP is an omnichannel marketing platform for automating communications via Email, SMS, Mobile and Web Push, and messengers. Collect and manage customer data in a single system. Launch personalized campaigns and improve conversion rates.

<Video url="https://www.youtube.com/embed/thFGII-VPNI?si=JmcLRhzFOJl4DJ5J" title="YouTube video player" />

Email marketing remains one of the most effective sales channels, yet many companies use it only until the moment of purchase. The deal is closed — and the customer is forgotten.

If you continue communicating after the order and introduce post-purchase emails, it becomes easier to retain customers, bring them back for repeat purchases, and gradually turn them into loyal supporters of the brand.

In this article, we’ll look at why these emails matter, what to include in them, how many to send and how often, and which formats work best.


## Why Send Post-Purchase Emails?

Ignoring a customer after a purchase is a missed opportunity. The buyer has already shared their email and placed an order — a chance to strengthen the relationship.

Post-purchase emails help to:

- express gratitude and show care for the customer;
 
- encourage repeat purchases, increase customer lifetime value, and boost overall sales;
 
- reduce the likelihood of returns and the number of support requests by giving customers useful information about the product and how to use it;
 
- collect feedback: gather reviews, ratings, and recommendations, then use them to improve service and as [**social proof**](https://altcraft.com/glossary/what-is-social-proof-and-how-does-it-work);
 
- involve customers in additional activities: invite them to join a loyalty program, follow the brand on social media, or recommend the company to friends.

## How Many Emails Should You Send After a Sale?

There are several general guidelines:

### Context

For example, an online clothing store usually needs only 1–2 emails after a purchase, while for a SaaS service with a complex product, the series often consists of 5–7 emails or even more. It all depends on how much truly useful information you provide to the customer.

### Value

The rule is simple: if an email gives the customer something useful, they are more likely to open the next one. Fill your emails with practical tips, valuable offers, or important information — then extra emails won’t feel excessive.

### Testing

The optimal number of emails is best determined in practice. Run A/B tests with different sequence lengths, track metrics (open rate, clicks, unsubscribes), and observe how your audience responds.


<Note>
Automated testing is convenient to run in the Altcraft platform — [**here**](https://altcraft.com/features/mvt) you can learn more about how it works.
</Note>

On average, a post-purchase series may include from 2–3 to 7–8 emails — as long as all of them are relevant and useful for the customer. If you develop one topic across several emails, the total number can be higher. But it’s important to stop in time if you notice engagement dropping. For example, if the first 2 emails were ignored, further messages will most likely be unnecessary.


## How Often Should You Send Post-Purchase Emails?

The frequency of emails after a purchase is just as important as their content. If you send them too often, customers may get tired and unsubscribe; if you send them too rarely, they may simply forget about you. Balance is key.

The basic schedule is simple: **the first email** — 1–2 days after the order is received, **the second** — in 3–5 days, **then** — once every 5–7 days.

After the series ends, don’t cut off contact — smoothly move the customer to your regular newsletter so communication continues.

## Types of Post-Purchase Emails

### Thank-You Email

 <Img img="/uploads/thank_you_for_your_order_warbyparker_dfeebd84bb.png" alt="thank-you-for-your-order-warbyparker.png" src="<a href='https://reallygoodemails.com/'>Source</a>"/>
 
The very first email after a transaction is a simple human “Thank you for your purchase.” Its goal is to reinforce the positive emotions from the transaction. Such an email is usually sent immediately after the order is placed (or after it is delivered).

In a thank-you email, a personal greeting and a warm tone matter. You can briefly list the order details (what was purchased, when it will be delivered) so the customer feels everything is under control. It is also useful to include support contact information in case of questions.

**Tip:** Don’t try to sell something else in this same message. At most, you can gently recommend 1–2 related products, but even that is optional.

### Email With a Discount or Bonus

 <Img img="/uploads/weve_got_a_treat_for_you_51d681315b.png" alt="weve-got-a-treat-for-you.png" src="<a href='https://reallygoodemails.com/'>Source</a>"/>

The next type of email aims to encourage the customer to make a repeat purchase. It is usually recommended to send this email a few days after the purchase, once the initial excitement has settled. In it, you can present a special offer to the customer: for example, a promo code for a discount on the next purchase or a bonus (a gift) when placing an order above a certain amount. Another popular option is free shipping on the next order or bonus points added to a loyalty program.

The goal of this email is to motivate another purchase while the interest in your company is still fresh. Emphasize the benefit for the customer. You can also limit the offer in time to create a light sense of urgency (for example, “15% off within 10 days after purchase”). It’s important that the offer is relevant to what the customer has already bought. For example, if they purchased a smartphone, it makes sense to offer discounted accessories. You can read more about this approach [**here**](https://altcraft.com/blog/what-is-cross-selling).

### Email Asking for a Review

 <Img img="/uploads/leave_a_product_review_and_get_100_membership_points_ce60b7999d.jpg" alt="leave-a-product-review-and-get-100-membership-points.jpg" src="<a href='https://reallygoodemails.com/'>Source</a>" />
 
When the customer has received the product and used it for some time, you can send an email asking for feedback. This email is usually sent a few days or weeks after delivery so the person has time to form an opinion. In the message, politely ask them to leave a review about the product or rate the quality of the service. Explain that this feedback will help you improve and that the customer’s opinion matters to you.

To increase response rates, offer a small incentive for leaving a review — for example, a discount on the next order, a coupon, or additional bonus points. In the email text, include a direct link where it’s easy to leave a review (on your website, social media, or specialized platforms). You can also invite the customer to recommend your company to friends if they are satisfied.

<Note>
Read more about how to ask for reviews [**here**](https://altcraft.com/blog/how-to-ask-for-reviews-templates-and-examples). 
</Note>

### Informational Email With Useful Content

 <Img img="/uploads/lets_take_it_to_the_next_level_6fb2d519b3.jpg" alt="lets-take-it-to-the-next-level.jpg" src="<a href='https://reallygoodemails.com/'>Source</a>" />

Not all post-purchase emails need to sell something or ask the customer for something. Sometimes it’s worth simply sharing useful information related to the purchase. For example, you can send a guide or article with tips on how to use the purchased product, a collection of ideas on how to get the most value from it, a video tutorial, or an FAQ with answers to common questions.

The goal of this email is to help the customer feel confident and get more value from the purchase. This is especially relevant for complex products or services. For example, if someone bought a professional camera, you could send them a checklist titled “10 Tips for Beginner Photographers.” If they purchased sports nutrition, you could send a workout plan or smoothie recipes using that product.

Such informational emails do not directly lead to sales, but they significantly increase loyalty. The customer sees that the brand cares not only about selling but also about making sure the user is satisfied and achieves their goals.

### Reminders and Announcements

 <Img img="/uploads/are_pippin_and_patch_running_low_on_food_fb891873c5.png" alt="are-pippin-and-patch-running-low-on-food.png" src="<a href='https://reallygoodemails.com/'>Source</a>" />
 
Another format of post-purchase email campaigns is reminder and announcement emails that maintain the customer’s interest in your brand. For example, if a product has a limited lifespan or runs out quickly, after some time you can remind the customer to restock. This type of automation is often used in e-commerce: “Your water filter has been used for about 3 months — it’s time to order a new one.”

This category also includes announcements of new products, collections, or special sales that may interest this particular customer based on their previous purchase. For instance, if a customer bought a laptop, a few months later you could inform them about a sale on computer accessories.

Reminder emails bring customers back to the store at the moment when their need becomes relevant again. Announcements of new products turn a one-time buyer into a subscriber who hears about your offers first. With the right timing, these emails effectively stimulate repeat sales.

<Note>
You can improve the timing of your messages with the Altcraft platform. Learn more [**here**](https://altcraft.com/features/personalization). 
</Note>

## How to Set Up Automated Email Campaigns

You can launch post-purchase emails with [**Altcraft**](https://altcraft.com/) — not just an email service, but a full omnichannel marketing automation platform.

What it offers:

- **automation** of email sequences and other messages triggered by events (for example, after a purchase); 
- **omnichannel communication**: email, SMS, push notifications, and messaging apps; 
- **personalization** based on customer data (name, purchase history, and behavior); 
- **analytics** for campaign performance and A/B testing of templates;

Altcraft CDP collects all customer data in a single profile, which makes automated campaigns more precise and relevant.

## Conclusion

Communication with a customer should not stop after a purchase. Post-purchase email campaigns continue the dialogue with the brand, strengthen trust, and turn one-time buyers into repeat customers. As a result, loyalty grows, LTV increases, and the likelihood of repeat orders rises.

Post-Purchase Emails.jpg

How to set up post-purchase emails: types, frequency, and examples to retain customers, encourage repeat orders, and increase LTV.

Post-Purchase Emails (2).jpg

How to work with customers after a purchase: why post-purchase emails matter, what to write in them, and which formats work best.

Post-purchase emails: retention and repeat orders.

Post-Purchase Emails: Why and How to Communicate With Customers After They Buy

<Video url="https://www.youtube.com/embed/Xmn1KqCjj28?si=0Y2nf-FdCRoNGQsa" />

Imagine you open a website just to check if a product is in stock. Twenty minutes later, you’ve signed up for a subscription for a dollar, added several items to your cart that you never planned to buy, and forgotten why you came in the first place.

All of this isn’t marketing magic or your impulsiveness. It’s the result of **dark patterns** — carefully crafted interface tactics that manipulate your attention, emotions, and decisions.

They play on the laws of psychology. And although dark patterns bring businesses quick results, the consequences are rarely harmless — both for users and for companies.

In this article, we’ll break down what dark patterns in design are, their types, and how they influence user behavior. We’ll also look at ethical alternatives that work just as well and give businesses not only results but also a loyal audience.

## What are dark patterns

**Dark patterns** are interface elements that intentionally mislead users or push them toward actions that benefit the business rather than the person.

The term was coined by British UX specialist **Harry Brignull** in **2010** to describe the growing number of manipulative practices in digital products.

> *Dark patterns are tricks used in apps and websites that make you do things you didn’t mean to do.*

---

**Harry Brignull**

He created the [**Hall of Shame**](https://www.deceptive.design/hall-of-shame) — a large collection of dark patterns from around the world. It features hundreds of examples submitted by users. These materials aren’t independently verified, but they clearly show the scale of the problem. Even the biggest and most well-known companies appear on the list.

There are indeed more and more cases of major companies manipulating users through design. A recent international [**study**](https://techcrunch.com/2024/07/10/ftc-study-finds-dark-patterns-used-by-a-majority-of-subscription-apps-and-websites/) found that dark patterns have become standard practice for subscription services. According to the U.S. Federal Trade Commission and the International Consumer Protection and Enforcement Network (ICPEN), more than 76% of subscription-based websites and apps use at least one dark pattern, and 67% use several at once. The most common ones include automatic subscription renewals (81%), missing cancellation information (70%), and hidden billing dates (67%).

## Types of dark patterns

Let’s focus on the ones you run into most often.

### Forced Continuity

A user signs up for a free trial, but when the trial period ends, the service automatically charges their card without a reminder. The cancellation process is often complicated on purpose.

### Preselection (Decisions made for the user)

The platform makes the choice for you in advance — and, of course, in its own favor. These are actions you most likely wouldn’t take voluntarily.

A classic example: you’re placing an order, and somewhere at the bottom of the page the “subscribe to the newsletter” checkbox is already ticked. The agreement happens “by default,” and the user may not even realize they made that choice.

 
<Img img="/uploads/preselection_2354cbcbeb.png" alt="preselection.png" src="*In this case, the checkboxes are not preselected. The user must make the choice themselves*"/>
 

### Bait and Switch

This is a classic trick: you’re promised one thing but given another. Users are lured in with an attractive offer, but as soon as they take a step forward, the terms suddenly change.

Imagine a website with a banner: **“Download the free app.”** You click the button, expecting the product to be completely free. After installation, a window pops up asking you to purchase a paid subscription or unlock extra features.

Another scenario is an online store: a low price is shown for a product, but when you try to place the order, the system pushes an “upgraded” version at a much higher price, while the cheaper option is either unavailable or quietly swapped out.

### Roach Motel

Any deliberate complication of the user’s path to a goal that isn’t выгодно for the business. For example, canceling a subscription requires going through five screens with questions like “Are you sure?”. You can sign up in two clicks, but canceling takes 15 steps.

 
<Gallery>
<GalleryItem original="/uploads/roach_motel_34d34b1d45.png" thumbnail="roach-motel.png" />
<GalleryItem original="/uploads/account_settings_2034f01b8c.png" thumbnail="account-settings.png" />
</Gallery>
 
 
### Confirmshaming (Guilt and Pressure)

This tactic manipulates users through shame and emotions. The decline button is worded in a way that makes you feel like you’re missing out or being foolish. Instead of a neutral “No, thanks,” you see something like “I don’t want to stay informed about news and discounts.”

As a result, refusing the offer feels psychologically uncomfortable — as if you’re admitting you made the “wrong” choice.

This dark pattern also appears in apps. For example, marketplaces may send push notifications like “Are you going to miss a great deal again and lose out on that dream dress?” or language-learning services send guilt-tripping messages.
 

### False Scarcity (FOMO Manipulation)

This tactic plays on the fear of missing out. Users are given a sense of urgency: “only 2 spots left,” “the deal ends today,” “this plan will disappear soon.” In reality, the scarcity is often artificial — the offer isn’t going anywhere, but the time pressure pushes people to decide faster than they’d like.


<Img img="/uploads/false_scarcity_158bf61341.png" alt="false-scarcity.png" />

The goal is to create an illusion of rarity and make users act impulsively without thinking through the consequences.

You’ll often see this in ticketing services, airline websites, and online stores.

 
<Img img="/uploads/order_soon_d354d0fc4e.png" alt="order-soon.png" />
 

### Disguised Ads

Advertising elements are designed to look like part of the interface: a button, a menu item, or a news block. Most often, they’re styled to mimic familiar controls: **“Download,” “Next,” “Close.”** They look natural and are placed exactly where users expect to find a real function.

The main goal is to make people act automatically, without thinking, and click in a way that benefits the advertiser.

This tactic is common in pop-up ads: the “Close” button actually leads to an advertising website.

### Visual Manipulation

This dark pattern uses color, shape, size, and the placement of interface elements to subtly push users toward a desired action, while making alternative options less noticeable or inconvenient.

 
<Img img="/uploads/visual_manipulation_d331996496.png" alt="visual-manipulation.png" />
 

### Emotional Manipulation

A gift or bonus is presented as “free,” but it still requires actions in return — for example, installing an unnecessary app or entering personal data.

Users feel like they’re losing something if they don’t accept the offer, so they make a decision under emotional pressure rather than rational thinking.

 
<Img img="/uploads/emotional_manipulation_67ed09ff17.png" alt="emotional-manipulation.png" />
 

*The message “Congratulations!” creates the illusion of a win, the 5-minute timer triggers urgency and fear of missing out, and the wheel reinforces the feeling of random luck and a “personal” chance. The mention of “103 offers” adds perceived value, while the user is left with only one option — to press “OK.” As a result, the decision is made not based on information, but under the influence of excitement and FOMO, which is what makes this interface manipulative.*
 
### Combining Dark Patterns

Dark patterns often work together. A classic combo includes **Bait and Switch**, **Forced Continuity**, and **Roach Motel**.

For example, a service advertises a **“free trial.”** You sign up and enter your details — and suddenly find out that you can’t continue without linking a bank card, and canceling the subscription later is extremely difficult. Instead of the promised freedom of choice, you end up with a service forced on you.

 
<Img img="/uploads/combining_dark_patterns_bb9bb53eef.png" alt="combining-dark-patterns.png"/>
 
 
<Img img="/uploads/the_app_dark_patterns_aec43b4d59.png" alt="the-app-dark-patterns.png" src="The app is presented on the website as free, which is emphasized throughout the interface, yet after installation the user is required to purchase a subscription to use it fully."/>
 

## Why It Works (and Why It’s Bad)

### User Psychology

People are prone to [**cognitive biases**](https://altcraft.com/blog/cognitive-biases-as-sales-triggers): we tend to act out of habit and make decisions in a rush. Dark patterns exploit this — creating an illusion of choice, urgency, or benefit so users act without fully realizing it.

### Metrics and A/B Tests

Companies rely on experimental data to pick the most effective tactics. If a manipulative option increases conversion, it gets locked in as the “norm.”

### The Backlash Effect

Although dark patterns may boost conversions in the short term, they come with serious negative consequences for the company:

- **Loss of trust**: users notice attempts to manipulate them and begin to question the platform’s honesty. 
- **Lower retention**: once customers realize they were tricked, they leave the service despite the initial success of the tactic. 
- **Negative word of mouth**: disappointed users share their experiences with friends and acquaintances, scaring off potential new customers. 

## Ethical Approaches That Work Too

These are the opposite of dark patterns. The goal is to create a transparent and respectful user experience that benefits both the business and the users.

### **Honest Subscription:**

- **Clear information about pricing and terms.** Users see what they’re paying for, how often, and for how long. 

- **Transparent automatic renewals.** If the subscription renews automatically, it’s clearly stated, and turning off renewal is easy. 

- **Regular reminders.** Notifications are sent before renewal so users have time to decide. 

- **Trial periods with clear terms.** A free trial comes with straightforward information about switching to a paid subscription.

### **Simple and Transparent Cancellation Process:**

- **Easy-to-find cancel button.** Placed in a familiar spot and clearly visible. 
- **Minimal steps.** Unsubscribing doesn’t require extra forms or surveys. 
- **Cancellation confirmation.** Users receive a clear notice that the subscription has been successfully canceled. 
- **Alternative options.** Instead of trying to retain users at any cost, you can offer a temporary pause or other useful choices. 

## How to Identify and Eliminate Dark Patterns

To tackle dark patterns, you first need to spot them and understand how they influence user decisions. 

### UX audit focused on manipulation:

- Review buttons, forms, text, and the entire user journey.
- Analyze visual and textual cues that may push users toward unwanted actions. 

### Metrics that measure not only conversion but also satisfaction:

- Subscription cancellation and opt-out rates.
- User satisfaction scores (NPS, CSAT).
- Number of support requests complaining about confusing processes. 

### The “design debt” approach applied to dark patterns:

Like technical debt, “design debt” is the accumulation of problematic interface decisions that can harm users.

Regular reviews and fixes of these elements reduce this “debt” and make the product transparent and fair.

## Summary

Dark patterns in design are a widespread practice where the interface intentionally misleads users for short-term gains. These tactics may increase sales at first, but in the long run they lead to declining trust, lower retention, and a negative perception of the brand. This undermines both the user experience and the company’s reputation.

It’s worth replacing dark patterns with honest and straightforward solutions. Ethical design means respecting the user: transparent subscriptions, easy cancellation, a clear interface, and a sense that people stay in control of the situation.

To spot and remove manipulation, run UX audits and look beyond conversion rates to how comfortable people feel using the product. The concept of design debt is a reminder: deception might work once, but in the long run, honest design always wins.

dark-patterns-blog.png

What dark patterns are and how they manipulate users. We break down the main types, real-life examples, and ethical alternatives for businesses.

dark-patterns.png

What dark patterns are, the different types, and how they influence user decisions.

Dark Patterns in Marketing: Types, Examples, and Impact

Dark Patterns in Marketing: How to Make Customers Angry

In this article, we’ll share a case study on integrating Altcraft into Rocketbank’s ecosystem and how this solution brought banking and lifestyle products together in a single window.

## About Rocketbank

Rocketbank is a neobank that combines the functionality of a modern banking app with a lifestyle approach and a thoughtfully crafted brand aesthetic. Rocket positions itself as a bank for people who live life to the fullest.

Rocketbank creates products that inspire people to live, where enjoyment becomes a conscious priority. That’s why the bank’s products don’t complicate everyday routines — they fit into them naturally.

## Case specifics and key challenges

The CDP had to be integrated simultaneously with the bank’s core systems (core banking, anti-fraud systems, OpenAPI, RBS) and Rocketbank’s lifestyle services — Fit (a shopping platform and guide to local brands), Out (a food-and-drink service for finding venues based on your mood), as well as an AI assistant. At the same time, the data architecture had to meet strict information security and banking compliance requirements.

An additional challenge was that, at the start, the project had no communications in place at all. Every mechanism had to be launched from scratch, laying the foundation for further growth.

Special attention also had to be given to the frequency and context of communications so that personal messages would fit naturally into different user scenarios — from financial transactions to leisure recommendations.

## Choosing a marketing platform and defining project goals

The key goal of the project was to unify data from Rocketbank’s banking and lifestyle services. To implement the project, the bank needed a CDP platform capable of providing:

- [**Omnichannel communications**](https://altcraft.com/en/features/omni-channel-marketing) via CRM channels;

- Collection and enrichment of user and behavioral data to increase personalization and offer relevance, including connectivity to internal databases;

- Loyalty mechanics with bonus point accrual;

- Telephony workflows: call initiation and callbacks via integration with Genesis;

- On-premise deployment that meets banking security requirements;

- Custom integrations across communication channels, including non-standard scenarios;

- Campaign and journey setup with flexible frequency management and Webhooks support;

- Use of the bank’s own communication channels, including the mobile banking app;

- Built-in analytics and the ability to export data to external BI systems;

- Responsive technical support and the option to customize the platform for the bank’s needs.

After reviewing the marketing platform landscape, Rocketbank selected [**Altcraft**](https://altcraft.com/) — a domestic solution that met all of these requirements.

<Note>
[Book a demo](https://altcraft.com/en/request) to see how Altcraft can benefit your organization. We’ll walk you through the platform’s capabilities and answer any questions you may have.
</Note>

## Altcraft Platform integration: from channel setup to launching communications

To deliver the project, a data exchange architecture was designed. From the very beginning, server environments were prepared (Dev, Test, Prod). The work progressed in stages: selecting the CDP and signing the contract took 2 months; integration preparation took 1 month; the integration itself took 2 months; and testing took about a week and a half.

 
<Img img="/uploads/altcraft_platform_integration_8caf7fc827.png" alt="altcraft-platform-integration.png" />
 

Altcraft Platform was integrated with the bank’s internal systems:

- API connections were set up.

- A dedicated channel was implemented — a dedicated space on the app’s home screen where action messages are displayed. When a user taps a message, they are taken to a thread with detailed information. Users can react to these messages to indicate whether they liked them, providing an additional signal for analysis and content improvement.

- A mechanism was built to trigger outbound phone calls from journeys via Webhooks. The event is sent to the telephony system and CRM, the call is placed, and the call handling status is then returned to the CDP. Based on that status, the user is automatically routed to the next journey step—an immediate callback, a callback at a scheduled time, or a message. This logic made it possible to support users efficiently during the card issuance stage.

- Customer funnel journeys and events were configured, including the key onboarding and activation stages.

- A loyalty program was implemented: awarding “rockets” (bank bonus points) via Webhooks and platform journeys. Rockets are Rocketbank’s internal loyalty currency that users can use to increase their ruble cashback. Users can earn rockets in different ways, including by completing tasks. On the CDP side, journeys were set up to trigger when users complete actions such as finishing onboarding, setting an avatar, and other steps. The journey triggers a webhook that sends the accrual data to the processing system. After a successful accrual, the system returns a response, and the CDP sends the user a notification about the rockets they received.

The team also built proprietary microservices to:

- transfer events between the bank’s systems and the CDP in real time;

- route and orchestrate complex communication journeys;

- automatically reload telephony scenarios;

- support a custom in-app messaging channel within the Rocketbank mobile app.

Delivery required close collaboration between the bank’s product, IT, and compliance teams, as well as a new integration model between the CDP and the bank’s core systems without compromising security standards. This ensured high data processing speed and platform flexibility while maintaining system reliability.

The project was delivered from January to May 2025. More than 20 specialists were involved, including a project lead, CRM marketers, project managers, analysts, backend developers, DevOps engineers, infrastructure specialists, QA engineers, and architects. Total effort amounted to approximately 473 person-hours. The project was strategically important for the company.

After the platform integration, a series of test campaigns was run and pilot communication journeys were launched. Data accuracy and trigger performance were validated.

## Business outcomes

The implemented mechanics proved highly effective:

- The launched journeys brought a significant share of users back into the active funnel and became one of the main activation tools.

- A new internal communication channel in the Rocketbank mobile app increased audience engagement and awareness of the bank’s products.

- The share of opened accounts grew as users were brought back into the funnel.

- Conversion to onboarding and user activation showed steady growth: 16% of customers were returned to the onboarding stage, and 40% were guided to their first transaction. SMS performed best for bringing users back into onboarding, while in-app action messages performed best at the activation stage, as their format supports more detailed content.

- Marketing processes were launched and campaign execution was streamlined.

- Customer trust in the brand increased thanks to transparent and relevant communications.

## Summary

The Altcraft Platform integration created a unified digital environment for customer interaction, bringing Rocketbank’s banking and lifestyle services together.

The project increased the level of personalization and the precision of communications, strengthened user trust, and boosted brand loyalty. Thanks to new channels and loyalty mechanics, Rocketbank achieved sustained growth in engagement, retention, and customer lifetime value (LTV).

case-study-rocketbank-blog.png

How Altcraft and Rocketbank combined fintech and lifestyle features to create a seamless, engaging platform experience.

case-study-rocketbank.png

About how integrating the Altcraft marketing platform into Rocketbank’s ecosystem brought banking and lifestyle products together in a single window.

Case study: integrating the Altcraft platform into the Rocketbank ecosystem

Lifestyle Fintech + CDP: Altcraft & Rocketbank Case Study

uzum-case.png

Reduced push notification opt-out rates, increased OR, saved working hours

alfastrakhovanie-case.jpg

Updated over 1,500 templates, the open rate for transactional messages is ≈100%

bnb-bank-kejs-v-menyu.png

The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Increasing user awareness of your company's offers

Insights, case studies, and deep dives into how modern marketing really works

Digital marketing terms explained in plain language — from A to Z

Calculators for A/B tests and ROI, UTM and QR code generators, and more

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

Pop-Up Windows

Blog

Glossary

Help Center

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