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<Video url="https://www.youtube.com/embed/yvNze4yL2j4?si=TVKlHeIpGnLkUb_W" />

Offboarding is the final stage of the customer journey—the moment when a user stops using your product or service (cancels a subscription, unsubscribes from a mailing list, or deletes their account).

Marketers often focus on [**onboarding**](https://altcraft.com/glossary/why-do-you-need-onboarding) and underestimate the farewell phase. However, the last experience is no less important than the first: it largely shapes the overall impression of the brand. If offboarding is done well, it will leave a positive feeling and even lay the foundation for the customer to return later.

In this article, we’ll explore why thoughtful offboarding is essential and how to implement it effectively.

## Why Offboarding Matters

If the final impression is negative—a complicated exit, a feeling of frustration—trust will be undermined, and the customer is unlikely to return. But if the parting was handled respectfully, the chances increase that you’ll see this person again among your users. By saying goodbye to a customer on a positive note, you don’t close the door completely—you make it clear that you’re always happy to welcome them back.

<Baner
 title="Communicate with customers so they won’t want to leave!"
 desc="Create personalized mailings with Altcraft Platform"
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 btn_title="Learn more"
 background_color="linear-gradient(92.74deg, #3583FF -36.98%, #4A2DFF 50.34%, #790FFF 123.51%)"
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From a business perspective, retaining customers is often more important than acquiring new ones. First, loyalty is less costly: attracting a new customer can cost a company [**5–7 times**](https://neilpatel.com/blog/retaining-customers/#:~:text=%2A%2065,most%20important%20advertising%20goal%20%C2%BBtweet%C2%AB) more than keeping an existing one. Second, repeat customers generate more profit: according to research, increasing retention by just 5% can boost a company’s profits by [**25–95%**](https://prosperstack.com/blog/cancellation-flow/#:~:text=,95). Additionally, even after leaving you, someone who was satisfied with their experience may recommend your company to others: [**92%**](https://www.nielsen.com/insights/2012/global-trust-in-advertising-and-brand-messages-2/) of consumers trust word-of-mouth more than any advertising.

## How to Say Goodbye the Right Way: A Subtle Offboarding Scenario

The first rule of smart offboarding is no obstacles or manipulations. If a user decides to cancel a subscription or delete an account, don’t turn it into a quest. Good UX at the unsubscription stage means maximum simplicity and transparency: the link or button to opt out should be clearly visible, the process should be intuitive, and the language should be honest and straightforward.

For example, in emails and interfaces, it’s best to call things by their proper names (“Unsubscribe,” “Cancel Subscription”) rather than hiding the exit in “Settings” sections or under vague wording.

Minimal effort is key to ensuring the user doesn’t lose their temper before they leave your service. If someone has already decided to go, your job is to make that step easier—not harder.

 
<Img img="/uploads/how_to_say_goodbye_the_right_way_7e4c7949dc.png" alt="how-to-say-goodbye-the-right-way.png" />
 

It’s also critical to avoid so-called dark patterns in offboarding design. These are deceptive tactics that try to pressure users into staying through guilt or confusing interfaces.

One example is the “roach motel” pattern—where it’s easy to sign up, but nearly impossible to find the unsubscribe button. A telling case: in the past, deleting an Amazon account required going through a multi-step process and even contacting support, which understandably frustrated users.

 
<Img img="/uploads/the_brand_encourages_the_customer_to_keep_their_account_a16b77ef26.png" alt="the-brand-encourages-the-customer-to-keep-their-account.png" src="Here, the brand encourages the customer to keep their account without using any dark patterns" />
 

Another common dark pattern is “guilt-tripping”—this happens when unsubscribe options are worded in a way that shames the user for their decision. For example, a cancel button might say, “No, I don’t want to save money”—an attempt to make the user feel foolish.

Such phrasing is in poor taste. Honesty and respect are far more effective. A “light pattern” would be to clearly inform the user of the consequences (e.g., “You will lose access to premium features”), but still give them a choice without pressure.

 
<Img img="/uploads/delete_account_0c859a0a19.png" alt="delete-account.png" />
 

## What to Say in the Final Screen or Email

Thank the customer for being with you—genuinely and without excessive formality. For example: “Thank you for being our customer for [N] months. It’s been a pleasure helping you.” A short, human “thank you” shows that you value the user’s time and choice. In unsubscribe email templates, it’s recommended to express appreciation directly, so the person feels valued—even as they leave the service.

In addition to gratitude, gently remind them of [**your product’s value**](https://altcraft.com/glossary/unique-selling-proposition-usp). This can be done without being pushy, in just one sentence. For instance: “We hope our service helped you accomplish [X] and that you were satisfied with the experience.”

This kind of detail reminds the user their time wasn’t wasted and leaves a positive impression.
 
<Img img="/uploads/sign_out_a0b41c66a4.png" alt="sign-out.png" />

Be sure to inform the customer that the door is open for their return. A phrase like “We’ll be happy to see you again in the future” or “You can always resume your subscription when you’re ready” sets a friendly tone for parting. Cancellation confirmation emails often include a link or instructions for reactivation, in case the customer changes their mind. The main thing is to do this unobtrusively. It’s one thing to say, “We’re always happy to have you—here’s a link to come back whenever you’d like.” It’s a completely different matter to try to immediately sell something else. Your goal is to leave a good impression, not to retain the customer at any cost.

It’s also worth noting the tone of the final message. It should be positively neutral. Avoid overly dramatic phrases like “We’re so sorry you’re leaving us…” Some users perceive such wording negatively.

## Mini-Survey: Finding Out the Reason for Leaving

When a customer decides to leave, it’s not just an opportunity to say goodbye — it’s also a chance to gain valuable insight. Why are they leaving? What could be improved? That’s why a small survey about the reason for cancellation is often included as part of the offboarding process.

However, it’s important to strike the right balance: ask, but don’t annoy. The survey should be as short, optional, and user-friendly as possible.

 
<Img img="/uploads/survey_38728eea7b.png" alt="survey.png" src="Source: https://wonderproxy.com" />
 

The best practice is to ask 1–2 questions. The first and main one: “Why did you decide to stop using the service?” Offer the user a list of options to choose the reason that fits best. This could be: “Too expensive,” “I don’t use the service,” “Found an alternative,” “Had technical issues,” “Other.” The multiple-choice format is useful because it requires just one click and doesn’t take much of the user’s time. At the same time, you collect structured data for analysis — for example, you’ll see how many people were put off by the price or what they felt was missing.

The second question (optional): “What could we improve?” — in the form of an open comment field. Not everyone will fill it out (and there’s no need to require it), but those who do will give you detailed feedback.

<Note>
How can you create surveys quickly and easily? We explain it [here](https://altcraft.com/features/forms-and-surveys).
</Note>

It's important that the mini-survey is truly mini. The ideal case is when it takes just a few seconds to complete and is built directly into the cancellation process. *For example, right after clicking “Cancel Subscription,” you can show a one-line dropdown with the question “Why are you leaving?” — along with “Submit” and “Skip” buttons. The user is already mentally prepared to finish the process, so any additional effort should be minimal.*

## Return Offer: Discounts and Bonuses

During offboarding, the question often arises: should you try to retain a departing customer with special offers? The answer is yes — but it should be done delicately and at the right moment. There are several strategies to encourage the user to reconsider or come back later, without ruining the overall impression.

**1.** **Offer alternatives instead of cancellation.** If the reason for leaving is known (for example, the user selected “too expensive” in a mini-survey), you can present a solution directly in the cancellation process. Many services offer a “pause subscription” option. Instead of a full cancellation, the user can freeze their account for a month or two if they’re not currently using your product. This is popular in the online services and subscription industries. Another option is to suggest a different pricing plan. If the customer mentions a high cost, show them a more affordable option. The user saves money, and you retain them — even if it’s under less profitable conditions. The key is to avoid ultimatums: it should simply be an option the user can choose. This can also include extending a free trial or offering an extra free month — a goodwill gesture that gives the customer more time to think, especially if they barely had a chance to use the service.

**2.** **Discount for continuing.** If you have a subscription model, calculate the economics: it may be better to temporarily reduce the fee than to lose the customer entirely. But it’s important that the offer is genuinely generous — a symbolic 1% won’t impress anyone at the moment of cancellation. A pleasant surprise can shift the user’s decision in your favor. However, it’s important to control the use of discounts to avoid abuse: limit their duration, offer discounts only for the first cancellation, and clearly define the conditions for receiving a discount.

 
<Img img="/uploads/discount_for_continuing_f69d79f666.png" alt="discount-for-continuing.png" src="Source: https://www.alphr.com/"
/>
 

**3.** **Access to data and archives.** Sometimes the best way to retain a user is not to prevent them from leaving, but to soften the consequences. Many users are afraid of losing accumulated data, projects, or content when deleting their account. Show them that this won’t be a problem. Offer the ability to save their data — export lists, message history, photos — anything valuable connected to your service.

 
<Img img="/uploads/access_to_data_and_archives_4353ff1123.png" alt="access-to-data-and-archives.png" src="Figma offers to export designs before deletion"/>
 

## What to Do with User Data

Finally, one of the most important aspects of a “graceful” farewell is how you handle the user’s data. When a customer leaves—especially if they’re deleting their account—it’s natural for them to ask: “What will happen to my data?” Proper offboarding gives the person a sense of control and confidence that their personal information is safe.

The best approach is to ask the user directly or set a default, transparent policy: either delete the data immediately or save it in case they decide to return. Respect their right to privacy: if the person wants everything deleted, make sure it's fully deleted—no hidden copies, no attempts to obscure this option.

On the other hand, some customers may feel more comfortable knowing their data is temporarily stored—just in case they change their mind. A good solution is to offer: “We can save your profile and data for another 3 months to make it easier for you to come back. Or, if you prefer, we’ll delete everything right now.”

Pay special attention to deletion confirmation. After all steps are completed, it’s a good idea to send a final message like: “Your account has been deleted, and your data erased. Thank you for using our service.” This brings closure for the user—they’ll have no lingering doubts about whether everything was handled properly.

Ultimately, thoughtful offboarding that prioritizes privacy is about trust. You show that you won’t misuse their information and won’t keep sending emails to someone who clearly decided to leave. If you part ways on those terms, the user walks away thinking: “Yes, the service handled my departure respectfully and honestly.” And if they ever need your service again, there’s a good chance they’ll come back—because even their exit was a positive, trustworthy experience.

## Conclusion

Offboarding is the missing piece of the customer experience puzzle that sets customer-focused companies apart. The ability to say goodbye gracefully is just as important as offering a warm welcome. Transparency, respect, and care at the final stage turn a “farewell” into a “see you later.”

This approach increases loyalty: essentially, you reduce churn and gain “sleeping” advocates who are ready to return or recommend you to others.

offboarding-blog.png

This article explains why offboarding matters, how to properly say goodbye to clients, what to include in the final message, and how to gently invite them back.

offboarding.png

Why thoughtful offboarding is essential and how to do it right.

Client Offboarding: How to Say Goodbye So They Come Back

Smart Offboarding: How to Say Goodbye to a Customer Gracefully So They’ll Come Back

<Video url="https://www.youtube.com/embed/3qdFAyMfZY0?si=sY2ZD4tw883cmE5n" />

Regular reminders about your brand are a typical marketing tactic. It is believed that this way, the user won't forget about the brand and will eventually make a purchase. The key is to communicate through all channels: messages are sent through messengers, email, SMS, push notifications, and even social media. 

But there's a catch—people receive messages not only from one business. Every minute, over [**149 million emails**](https://prosperitymedia.com.au/how-many-emails-are-sent-per-day-in-2025/) and around [**16,500**](https://blog.ecoatm.com/how-many-texts-are-sent-per-day-in-depth-texting-statistics-and-analysis/) text messages are sent worldwide. Add pop-up notifications, phone calls, and you get huge volumes of data that are constantly bombarding modern people every day.
That’s why a strategy with too many messages can have the opposite effect: overwhelmed users will start ignoring messages or simply unsubscribe. In this article, we'll discuss how many emails are needed to retain an audience.

## What Happens if You Send Too Many Emails

Despite the fact that people are already drowning in a sea of information, marketing communications show no sign of slowing down. On the contrary, more and more methods are being used to reach the consumer. 

According to research, an average user receives between [**65 and 120 messages**](https://www.byteplus.com/en/topic/548773?title=how-many-messages-does-the-average-person-receive-each-day) daily through SMS, email newsletters, messengers, social media, and other sources. Our brains sometimes simply can't process this amount of information. People even suffer from information fatigue syndrome. So, sending emails too frequently is more likely to annoy users than engage them in communication. 

What do subscribers do when the number of emails and messages increases significantly?

- **They stop opening marketing messages from the brand**. On average, [**40%**](https://porchgroupmedia.com/blog/100-compelling-email-statistics-to-inform-your-strategy-in-2023/) of users have 50 unread emails. 

- **They unsubscribe from email lists**. [**43%**](https://www.zerobounce.net/email-statistics-report/) say they leave a company if they receive too many emails. 

- **They stop purchasing the brand's products**. [**74%**](https://chainstoreage.com/information-overload-harming-sales-consumers-ai-can-simplify-things) of customers refuse to make purchases because they feel information overload. 

- **They mark the company's emails as spam** if unsubscribing from the mailing list is too difficult or impossible. [**47%**](https://www.zerobounce.net/email-statistics-report/) of users do this. 

 
<Img img="/uploads/too_frequent_email_campaigns_38fbb7dfae.png" alt="too-frequent-email-campaigns.png" />
 

## Fewer Messages — More Personalization

Sending emails or messages based on a "one-size-fits-all" approach is not the most effective marketing strategy. Customers are at different stages of decision-making: onboarding, product selection, purchase made, and so on. So sending the same message to everyone means, at best, being ignored, and at worst, getting an unsubscribe or spam complaint.


*For example, if a customer has just had a beauty treatment, but the automated email newsletter says it’s been a long time since her last visit. In such cases, even dozens of reminders won't work because there is no real need for the service at the moment.*

Research in the restaurant industry showed that trigger-based emails, based on user behavior, had a conversion rate [**247% higher**](https://bloomintelligence.com/blog/restaurant-triggered-email-marketing/) than mass emails that didn’t consider customer actions. 

According to marketers, email personalization and segmentation increase a brand’s revenue by [**760%**](https://www.mailmodo.com/guides/personalized-email-marketing-statistics/). 

The effectiveness is also confirmed by users, as [**72%**](https://www.mailmodo.com/guides/personalized-email-marketing-statistics/) engage only with personalized messages. 

Too frequent or irrelevant messages can cause irritation. Research showed that [**34%**](https://bloomintelligence.com/blog/restaurant-triggered-email-marketing/) of customers formed a negative impression of the brand due to intrusive communications. Additionally, [**52%**](https://www.mailmodo.com/guides/personalized-email-marketing-statistics/) are willing to switch to other vendors if they receive non-personalized messages.

 
<Img img="/uploads/fewer_messages_more_personalization_9509a85585.png" alt="fewer-messages-more-personalization.png" />
 

## Not Quantity, but Quality of Emails

**Good marketing** is not just about personalization, but also about clear, high-quality content.

It’s important to choose the right channel for your emails: email alone is not always enough. [**54%**](https://wisernotify.com/blog/omnichannel-stats/) of customers prefer messaging apps to contact companies, and [**73%**](https://wisernotify.com/blog/omnichannel-stats/) of shoppers use different methods for purchasing: on the website, through apps, or in-store. Instead of increasing the number of emails, it's better to use omnichannel strategies and deliver information through the communication formats preferred by users. The effectiveness of this approach is confirmed by the numbers: purchase frequency on omnichannel platforms is [**250%**](https://wisernotify.com/blog/omnichannel-stats/) higher. 

At the same time, it’s important to tailor the content for each channel. For example, [**81%**](https://optinmonster.com/email-marketing-statistics/) of users read emails on smartphones. And [**50%**](https://optinmonster.com/email-marketing-statistics/) of people will simply delete an email if it’s not optimized for mobile devices. 

Users pay attention to the quality of content in email newsletters: [**56%**](https://optinmonster.com/10-proven-ways-to-reduce-email-unsubscribe-rates) unsubscribe if the content becomes irrelevant, and 51% unsubscribe if the emails don’t meet their expectations.


## Not Often, But at the Right Time

The answer to the question of how often and when to send emails depends on various factors:

**From the data of previous campaigns**. You need to consider user reactions to your emails. It’s pointless to send emails regularly if they’re not opened or if the links aren’t clicked. But sending emails too infrequently is also not the answer: one email per month is easily forgotten, and subscribers will lose interest in your brand.


<Note>
How to find the best time to send emails? [In this article](https://altcraft.com/blog/ml-best-send-time), the CEO of Altcraft explains how the Best Send Time model works — find out when your customer is most ready to engage. 
</Note>


**From the product you're selling**. If the product is simple and purchased without much thought, you can send emails more frequently — from one to five times a week. For products with periodic demand, like household chemicals or cosmetics, one to two emails per week will work. If the product is rarely purchased or is for special occasions, a few emails per quarter will suffice.

**From [**benchmarking**](https://altcraft.com/blog/benchmarking-what-it-is)**. For example, [**more than half of companies**](https://www.forbes.com/advisor/business/software/email-marketing-statistics/) send emails two to four times a month. The optimal time for sending emails is considered to be Tuesday at 12:00 PM, and the highest Open Rate — [**37.6%**](https://www.forbes.com/advisor/business/software/email-marketing-statistics/) — is observed on Saturdays. However, it's important to focus on the metrics specific to your niche, as they may differ from the average statistics.

## How to Reduce the Number of Emails Without Losing Sales

The data above confirms that it's more effective to focus on the quality of emails rather than the quantity. To find the optimal email frequency, several specific steps need to be taken.

### 1. Conduct an Email Audit

Check the key performance indicators (KPIs) of your email campaigns: Open Rate, CTR, [**conversions**](https://altcraft.com/glossary/conversion-rate-definition-why-important-calculation), and unsubscribe rates. This helps assess current performance and identify weak points, such as ineffective offers or poor timing for sending emails.

Make sure the subscription process works correctly: the user must confirm their consent to receive messages. The unsubscribe button should be visible and functional. Otherwise, your emails will start annoying users, and they'll mark them as spam.

 
<Img img="/uploads/confimation_email_98d8cd85a9.png" alt="confimation-email.png" />
 

### 2. Clean the Base and Exclude Ineffective Messages

After the audit, remove users who have not interacted with your emails for a long time. Eliminate messages with low performance and those that aren't yielding results. Make sure your emails don’t repeat and that automated messages are sent at the right time. For example, avoid sending an invitation to visit the store if the customer just visited and made a purchase.

 
<Img img="/uploads/cleaning_the_client_base_5cbc45c062.png" alt="cleaning-the-client-base.png" />
 

### 3. Segment the Target Audience

Divide customers into groups based on purchase frequency, engagement level, channels used, and other criteria important to your brand. This will help plan email campaigns with highly personalized content. Use analytics to identify behavioral patterns and conduct surveys to ask your audience how often and what they want to receive.

<Baner
 title='Improve customer relationships with personalized emails!'
 desc='Learn how to do this with Altcraft Platform'
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 btn_title='View Demo'
 background_color='linear-gradient(92.74deg, #3583FF -36.98%, #4A2DFF 50.34%, #790FFF 123.51%)'
 href='/en/setupDemo/' />



### 4. Create a New Email Plan and Implement Automation

Based on the collected data and segments, plan your emails according to the new strategy. Focus on [**triggered emails**](https://altcraft.com/blog/triggered-emails-how-they-help-sell) to respond to customer actions. 

To send messages and personalized offers on time, use marketing automation. With the help of specialized services, email campaigns can be tailored to each user. For example, the [**CDP Altcraft**](https://altcraft.com) platform combines customer data from various sources into one profile and uses it for automated communication.


### 5. Implement Omnichannel

If the audit and research show that users prefer different communication channels, it’s worth using them all. [**Omnichannel approach**](https://altcraft.com/blog/omnichannel-and-multichannel-marketing) improves the customer experience, increases message effectiveness, and strengthens brand loyalty. 

At the same time, it’s important to consider the characteristics of each channel. For example, if SMS is added to email, the best time to send is 10:00 AM, lunchtime, or 8:00 PM.


### 6. Check Effectiveness

Analyze the optimal email frequency using A/B testing. Divide your customer base into groups based on the number of test variations — for example, three groups if you want to compare daily, weekly, and monthly messages. Use analytics tools and summary reports to gather data on interactions — basic open rates, views, and conversions.

Compare the results for effectiveness: open rates, engagement, clicks, and purchases. This will help determine how often to send emails. To make them more effective, segment the audience, analyze behavior, and use personalized, triggered, and automated emails where they truly work.

## Summary

Frequent emails don't always deliver results — users may start ignoring emails or unsubscribe. This is typically due to information overload and irrelevant content. Therefore, it's better to send emails strategically: send triggered messages based on user actions and use a personalized approach. It’s also important to consider the time of sending and the product type — for products purchased impulsively, more frequent messages are acceptable.

To reduce the number of emails and improve their effectiveness, you need to conduct an audit, clean the database, revise the content plan, segment the audience, implement automation and omnichannel strategies, and test your strategy using A/B testing.

fewer-emails-blog.png

This article explains why sending emails too frequently can be harmful and how to determine the optimal number to keep the audience engaged.

fewer-emails.png

How many email campaigns are needed to retain an audience.


How to Reduce the Number of Emails Without Losing Sales

Fewer Emails, More Sales: How to Reduce Communications

<Video url="https://www.youtube.com/embed/nPhsTN-NmMo?si=Sw9CMKPw3P7gyLD4" />

In everyday life, we increasingly use tools powered by artificial intelligence, whether at work or in our personal lives. But AI’s impact is especially noticeable in marketing: neural networks quickly generate ideas, save time, and simplify routine tasks. If earlier a project required a team consisting of a copywriter, designer, and editor, now many stages can be automated and accelerated with AI. 

At the same time, it is important to remember: artificial intelligence in marketing is not a replacement for a specialist but an auxiliary element that reduces the number of errors, speeds up work, and makes processes simpler.

In this article — an overview of the most useful tools for marketers that we have tested ourselves and are ready to recommend to you.

## Why AI in Marketing

If two years ago AI seemed like something astonishing and almost science fiction, today every second person uses it, and it actively solves business tasks. 

Modern marketing is constant work with large volumes of data, content, numerous channels, and diverse audiences. Every day, you need to test hypotheses, adapt to algorithms, take user behavior into account, and at the same time maintain a recognizable brand voice. There is not always enough time for everything, so routine tasks are increasingly delegated to artificial intelligence. This reduces workload, speeds up processes, and creates space for strategic decisions and idea generation.

**AI services** are a logical response to a new reality in which marketing has become broader, faster, and more complex. The sooner you start using them, the easier it will be to adapt to the new rules of the game.

### Areas Where Neural Networks Are Useful

- In content creation. AI generates texts for posts, emails, landing pages, scripts, and slogans.


- In design and visualization. You can use AI to create presentations, banners, images, or mood boards.

- In analytics. Audience analysis, campaign effectiveness, data visualization.

Next, we will go through a list of AI services for each area: their strengths and weaknesses, usage features, and what you should pay attention to.

## AI for Content Generation

### Services for Working with Text:

### [**ChatGPT (OpenAI)**](https://chatgpt.com/?model=auto)

The most popular AI platform at the moment. It quickly handles routine tasks: creating outlines, basic editing, generating ideas, or rephrasing existing materials. We decided to give ChatGPT the task of writing an article announcement and received a fully ready version — structured, logical, and without major errors.

<Img img="/uploads/chatgpt_results_7602a730ed.png" alt="chatgpt-results.png" src="ChatGPT query generation result"/>
 

**Advantages:**

- Adaptability;
- Ability to refine and clarify;
- Powerful logic.

**Disadvantages:**

- Texts can turn out generic and templated; it’s important to write the prompt in detail;
- May be inaccurate with facts or “make up” information, especially in highly specialized topics. Data must be double-checked.

**Does it need refinement?** Yes, ChatGPT’s ready-made texts are not perfect and often require final editing. However, despite this, they serve as an excellent foundation that can be polished to perfection.

### [**Jasper.ai**](http://Jasper.ai)

The tool is well suited when you need quick text for posts, ads, or banners. Jasper.ai has a simple interface, many templates, and settings to match your brand style.

<Img img="/uploads/Jasper_ai_fc5f5be20c.jpg" alt="Jasper-ai.jpg" />

**Advantages:**

- Specializes in creating persuasive advertising copy;
- Integration with [**SurferSEO**](https://surferseo.com/) to optimize content for search queries;
- More than 50 ready-made template formats.

**Disadvantages:**

- Limited creativity.

**Does it need refinement?** Jasper.ai creates texts very quickly, but they are more suitable for drafts and quick ideas. Therefore, when writing a prompt, it’s important to specify the tone, meaning, and avoid clichés.

### [**Writesonic**](https://app.writesonic.com/)

A versatile service for creating content: from articles and landing pages to product descriptions, posts, and email newsletters. It offers many templates, integrations with SEO services, and an intuitive interface.

 
<Img img="/uploads/writesonic_ai_example_22733542de.png" alt="writesonic-ai-example.png" src="Writesonic result for the request to create a short headline for a clothing store ad"/>
 
**Advantages:**


- A wide selection of formats, the ability to generate images and use voice input;
- High speed when working with typical tasks;
- There is a free demo mode.

**Disadvantages:**

- Weaker than Jasper.AI in conveying brand identity and tone of voice;
- Even paid plans limit the number of generations;
- Possible tautologies and repetitive wording.

**Does it need refinement?** We tested Writesonic on the task of generating a short headline for a clothing store ad. The result turned out quite concise and to the point, and the headlines did not require major editing. However, in some cases, light proofreading may be needed, especially if individual nuances are important.

### Services for Generating Email Content

### [**Editpad Email Writer**](https://www.editpad.org/tool/email-writer)

When it comes to free AI services with a simple interface and fast email generation, the first that comes to mind is Editpad Email Writer. Its main advantages are high speed and accessibility for all users.

However, this solution is more suitable for typical tasks where deep personalization is not required. For example, in the request to create a [**welcome email**](https://altcraft.com/glossary/welcome-email-what-to-write-in-it-to-attract-clients) for new subscribers, the tool produced a text with correct structure but without individuality, brand style, or a lively tone.

 
<Img img="/uploads/editpad_results_c6302db5b8.png" alt="editpad-results.png" src="Result from Editpad Email Writer for the request to create welcome email text"/>
 
**Advantages:**

- Free access;
- Simple and clear interface;
- Fast text generation;
- Suitable for standard emails (welcome, reminder).

**Disadvantages:**

- Lack of personalization;
- Does not reflect the brand’s style;
- No lively tone.

**Does it need refinement?** As a rule — yes. Editpad Email Writer provides a base that is convenient to start with, but to achieve the desired tone, align with the brand style, and meet communication goals, the email almost always requires editing.

### [**Smartwriter.ai**](http://Smartwriter.ai)

The service saves time when creating personalized emails for cold outreach — including contacting people on LinkedIn or requesting backlinks. It automatically analyzes data from profiles, websites, and other online sources to create individual messages for each recipient.

<Img img="/uploads/Smartwriter_dac60f15d3.jpg" alt="Smartwriter AI" src="Smartwriter working with Linkedin"/>


**Advantages:** 

- High level of personalization;
- Includes features for SEO specialists, such as automated backlink requests. The service can also be useful for marketers and sales professionals.

**Disadvantages:**

- Texts may contain inaccuracies or sound unnatural, especially if the input data was incomplete or incorrect;
- Limited registration for new users.

**Does it need refinement?** Yes, despite the high level of personalization, texts often require review and editing. This is especially true for wording that sounds unnatural and cases with incomplete input data.

### Content Generation for Landing Pages

### [**Landingi AI Copy Generator** ](https://landingi.com/landing-page/)

An AI tool built into the Landingi platform, designed for fast generation of landing page text. It is especially useful for marketers who need to quickly create landing pages without deep copywriting knowledge.


<Img img="/uploads/Landingi_4ed5ead06d.jpg" alt="Landingi example" src="Example of a basic landing page created in the service" />


**Advantages:**

- Speeds up text creation and campaign launches;
- Built-in visual editor for easy customization;
- More than 400 adaptable templates available.

**Disadvantages:**

Some features, such as [**A/B testing**](https://altcraft.com/features/mvt) and advanced analytics, are only available in paid versions.

**Does it need refinement?** Yes, it is recommended to manually review and edit the generated texts.

## AI for Design

### AI Services for Image Generation

### [**Midjourney**](https://www.midjourney.com/)

Midjourney is one of the most popular AI services for generating images from text descriptions.

<Img img="/uploads/Midjourney_5d3bfcbb07.jpg" alt="Midjourney.jpg" src="Midjourney generation result for the prompt: Create an image depicting a 3D phone for advertising, colorful background with gradient, image in soft pastel shades." />

**Advantages:**

- High image quality and detail;
- Expressive artistic style;
- Flexible customization of the result for format and purpose;
- The web version, available since 2024, has simplified usage.

**Disadvantages:**

- Paid access only: the free version has been disabled since March 2023;
- Previously, access was only through Discord, which made it harder for beginners;
- Possible errors when generating complex objects (for example, hands or text);
- All images are public by default, which limits work with confidential projects.

**Does it need additional refinement?** Yes. Despite the high quality, images do not always accurately convey the nuances of the prompt. In some cases, color, composition, or details may need adjustment to match the style and purpose.

### [**DALL-E**](https://openai.com/index/dall-e/)

DALL·E is an image generator inside ChatGPT. It can create pictures in different styles, from photorealism to abstraction. You can refine the prompt directly in the chat, which makes the process convenient and fast.

<Img img="/uploads/DALL_E_00a708494d.jpg" alt="DALL·E.jpg" src="DALL·E generation result for the prompt: 'Create an image depicting a 3D phone for advertising, colorful background with gradient, image in soft pastel shades'" />

**Advantages:**

- Convenient prompt editing in the dialogue;
- Support for different visual styles;
- Accurate color reproduction;
- Everything works in one interface.

**Disadvantages:**

- Some prompts are blocked;
- Quality depends on the clarity of the description;
- Sometimes extra details appear.



**Does it need refinement?** Yes. Composition is not always precise, so for the final version manual adjustments may be required.

### [**Leonardo.ai**](http://Leonardo.ai)

Leonardo.ai is an image generator focused on accuracy and realism. Unlike the more artistic Midjourney and DALL·E, it is suitable for tasks where clear details are important: product renders, packaging, interiors, textures, and materials.

<Img img="/uploads/Leonardo_ai_69255d924a.jpg" alt="Leonardo.ai.jpg" src="Leonardo.ai generation result for the prompt: Create an image depicting a 3D phone for advertising, colorful background with gradient, image in soft pastel shades" />

**Advantages:**

- Precise rendering of visual characteristics (fabric, metal, wood, etc.);
- Hardly requires manual refinement;
- Includes ready-made presets for standard tasks.

**Disadvantages:**

- Weak expressiveness in artistic and creative styles;
- Not the best choice for abstract or emotional scenes.

**Does it need refinement?** As a rule, no. Leonardo.ai delivers controlled and realistic results, especially for technical tasks. But for creative projects, additional work in other tools may be required.

## AI Services for Creating Video and Animation



### [**Runway ML**](https://runwayml.com/)

A cloud service that allows you to generate new videos from text descriptions, edit existing ones, and apply effects and stylizations.

**Advantages:**

- Easy to use even without video editing experience;
- Fast video generation;
- Includes tools for background removal, color correction, applying effects, and creating videos from text.

**Disadvantages:**

- The free plan limits video quality and duration;
- Subscription from $15/month;

**Does it need refinement?** Yes. We generated a video in Runway ML using Gen-4 Turbo — with a precise prompt, the video turned out stylish and high-quality, but due to limitations on duration (5-10 seconds), lack of sound, and no tools for adding text or logos, the result still requires refinement.

<Video url="https://vkvideo.ru/video_ext.php?oid=-105690087&id=456239115&hd=2&hash=f149fa4c62c93da1&autoplay=1" />

*Video generated with the prompt: a middle-aged man with a businesslike build and a briefcase walks among the bustling city*

### [**Lumen5**](https://lumen5.com/)


This online service creates videos from texts and scripts — convenient for social media, presentations, and advertising. It is especially suitable for SMM specialists and marketers without video editing skills.

<Img img="/uploads/Lumen5_a118b9160d.jpg" alt="Lumen5.jpg" src="The service can create videos from blog posts. Source: lumen5" />

**Advantages:**

- Automatic video generation from an article or script;
- AI selects templates, visual elements, and music;
- Supports formats for Instagram, YouTube, and TikTok;
- Extensive media library, some content available for free

**Disadvantages:**

- The free version has a watermark;
- Videos can look repetitive without manual edits;
- Generation takes 10-15 minutes — longer than in Runway ML.

**Does it need refinement?** Yes. The service is well-suited for prototypes and social media, but without manual customization, the videos may look templated. For commercial use, you will usually need a paid version and manual refinement.

## AI for Presentations and Documents


### [**ChatPDF**](https://www.chatpdf.com/ru)

ChatPDF is a convenient tool for working with large documents. It is suitable for those who regularly analyze texts: from scientific reports to scans and tables. 

 
<Img img="/uploads/chatpdf_7b6e71e9e7.png" alt="chatpdf.png" />
 

**Advantages:**

- Processes documents in different formats, including scans and tables;
- Automatically highlights key sections and creates a summary;
- Saves time and eliminates the need to read the original.

**Disadvantages:**

- The functionality of the free version is limited by the number of files;
- Possible inaccuracies when working with narrow terminology.

**Does it need refinement?** Sometimes — yes. In most cases, the summary is accurate, but for complex topics and specialized vocabulary, it is worth verifying interpretations manually.

## Summary

Modern AI tools have changed the approach to marketing, but their role is often misunderstood. They are not a magic wand that creates perfect content, but a smart assistant that speeds up and simplifies workflows.

The main thing to understand: neural networks do not replace marketers but take over what humans do more slowly (for example, data analysis and routine testing) or what is easy to miss (hidden patterns and correlations). This frees up time for strategy and creativity — areas where human thinking remains irreplaceable.

ai-in-marketing.png

In this article, we will cover the most useful tools for marketers that we have tested ourselves and are ready to recommend to you.

About the most useful tools for marketers that we have tested ourselves and are ready to recommend to you.


AI Services for Marketers: What Works in 2025

AI Services in Marketing: What Really Works in 2025

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Reduced push notification opt-out rates, increased OR, saved working hours

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Updated over 1,500 templates, the open rate for transactional messages is ≈100%

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The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Increasing user awareness of your company's offers

Insights, case studies, and deep dives into how modern marketing really works

Digital marketing terms explained in plain language — from A to Z

Calculators for A/B tests and ROI, UTM and QR code generators, and more

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

Pop-Up Windows

Blog

Glossary

Help Center

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