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<Video url="https://www.youtube.com/embed/2bVtwdmFn3w?si=33M9K6OfOcbJdHU4" />

There’s a simple marketing truth: nothing drives sales like seasonal discounts. During major sale periods like Black Friday and Cyber Monday, [**shoppers spend billions**](https://statistics.blackfriday/). Competition for attention hits its peak — hundreds of brands send emails, push notifications, and ads at the same time. So it’s critical to stand out and avoid getting lost in the noise.

In this article, you’ll find clear tactics and examples you can use in your own campaigns.

## Why Send Emails During Seasonal Sales

These campaigns aren’t just about driving purchases — they maintain contact with your audience and solve several tasks at once. For example:

- **Attracting attention.** Early messages warm up interest and keep the brand visible. When the sale begins, people already remember the offer and react to emails or pushes more readily.

- **Driving repeat purchases.** Existing customers are the most valuable group. Email brings them back gently, reminds them of the benefits, and increases interest in the product.

- **Audience segmentation.** Even if a subscriber doesn’t buy, their actions (opens, clicks, site visits) give insight into their interests. This data builds more accurate segments, improves content relevance, and feeds automated campaigns.

- **Strengthening the brand.** Each message is a touchpoint to show tone, values, and attitude toward the customer. Emails should reflect your brand style and carry a clear emotional signal.

## Sales Triggers During Seasonal Discounts

To make a campaign work, it's not enough to announce the sale — the customer needs a reason to act right now. That’s where sales triggers come in: techniques that strengthen motivation.

**Common triggers:**

- **Scarcity and urgency (FOMO)**. Countdown timers, limited-time offers, and “last day” labels prompt quick decisions.

- **Social proof.** “Already purchased by X people” or “recommended by others” builds trust and reduces hesitation.

- **The zero-price effect.** Free shipping, a gift with purchase, or a bonus with an order feels like a big win. A free item is often perceived as more valuable than an equivalent discount.

- **Personalization and segmentation.** Product recommendations, the subscriber’s name, and selections based on interests increase conversion.

- **Exclusivity and VIP access.** Offers like “early access” or limited sets create the sense that the deal is special and not available to everyone.

- **Gamification.** Games and mini-challenges drive engagement. For example, [**Storyly**](https://www.storyly.io/post/5-stats-that-prove-gamification-boosts-retention) showed that adding gamification across marketing channels increased engagement by 48%. 

- **Anchoring effect.** Showing the original price next to the sale price makes the discount feel stronger. The old price becomes the reference point, so even a small difference can feel like a win.

<Note>
What else works as a sales trigger? Explained [here](https://altcraft.com/blog/cognitive-biases-as-sales-triggers).
</Note>

## Examples of Black Friday campaigns

Below are actions from well-known brands to inspire your own.

**1.** In this **reMarkable** email, a countdown timer shows how much time is left in the offer. The copy briefly highlights the product’s key benefit: using it feels close to writing on real paper.

 
<Img img="/uploads/remarkable_b551b78d08.png" alt="remarkable.png" src="Source: ReallyGoodEmails.com" src="Source: ReallyGoodEmails.com"/>
 

**2.** **The wine brand Sometimes Always** sent a post-sale message on behalf of a team member — complete with their photo and a personal note. The text includes a thank-you for taking part, delivery updates, and an invitation to share purchase photos. It ends with a hint about another special offer. This format keeps the connection warm after a big sale and makes the communication feel personal.

 
<Img img="/uploads/sometimesalways_4bcf70403b.png" alt="sometimesalways.png" src="Source: ReallyGoodEmails.com"/>
 

**3.** **Yellowbird** plays with the phrase “Cybird Monday” in their campaign — a fun word twist that matches the brand’s personality. Bright colors and a clear call to act quickly reinforce the message that the deal is ending soon. The tone feels lively and distinctly on-brand.

 
<Img img="/uploads/yellowbird_67ca304190.png" alt="yellowbird.png" src="Source: ReallyGoodEmails.com"/>
 

**4.** **Not Boring Software** uses a bold purple-and-black layout and a playful “boring friday sale” headline. The offer is simple: 33% off the Super membership for a limited time. The message lists all included apps and benefits, finishing with a direct line — “Get it or regret it.” The tone is confident and lightly ironic.

 
<Img img="/uploads/boring_friday_sale_4a3fc06a87.png" alt="boring-friday-sale.png" src="Source: ReallyGoodEmails.com"/>
 

**5.** **Pleasures** ran a Cyber Monday campaign with a design that feels true to the brand. The offer has a clear end date, which creates urgency, and there’s a free gift added to motivate the purchase. It’s a simple combination of “limited time” and “extra value” — works without feeling pushy.

 
<Img img="/uploads/pleasures_d07c7662db.png" alt="pleasures.png" src="Source: ReallyGoodEmails.com"/>
 

**6.** **Clare’s** Black Friday campaign uses a bold, eye-catching design. The “20% off” callout stands out immediately, and the end date of the offer is clearly stated, so the timing is obvious at a glance.

 
<Img img="/uploads/clare_ead8b4d2af.png" alt="clare.png" src="Source: ReallyGoodEmails.com"/>
 

**7.** **Happi** uses bright, playful colors to remind subscribers that Black Friday is coming. The message builds anticipation and keeps the brand in mind before the sale begins. This is a classic “warm-up” trigger: create expectation now, so when the offer drops, the audience is already waiting for it.

 
<Img img="/uploads/happi_c38a14a6b9.png" alt="happi.png" src="Source: ReallyGoodEmails.com"/>
 

**8.** **Astro West** combines a Thanksgiving greeting with a reminder about their Black Friday sale. The beige palette stays true to the brand. The message expresses appreciation to existing customers and then smoothly leads into the offer — up to 50% off. This uses two triggers at once: emotional connection through gratitude and a clear high-value discount, making the message feel warm rather than purely promotional.

 
<Img img="/uploads/astro_west_0dd45e99c6.png" alt="astro-west.png" src="Source: ReallyGoodEmails.com"/>
 

## How to Get the Most from Your Sale Campaigns: A Checklist


<Table>
| **Step** | **Description** | 
|------------------------|--------------------------------|
| **Segment your audience in advance** | Group subscribers by interests, past purchases, activity level, and average order value. This way you send not one mass campaign, but targeted offers — for example, a personal discount for loyal customers and a more aggressive offer for new ones. |
| **Personalize every message** | Using a name in the subject line is just the start. Add product picks based on past orders, take into account behavior on the website or in the app, and offer individual promo codes. [**Here**](https://altcraft.com/features/personalization), we explained how smart personalized campaigns work with Altcraft’s unified marketing center. |
| **Plan the campaign structure ahead of time** | Build a sequence: **Warm-up** — 5–7 days before launch, to get the audience ready; **Sale launch** — with the main offer; **Reminder** — mid-promotion; **Last call** — a few hours before the sale ends. |
| **Create urgency and scarcity** | Limited-time offers, countdown timers, and notes like “only three left” or “today only” push people to act faster. |
| **Use social proof** | Customer reviews, statements like “500 people have already purchased this,” and short result-based cases build trust. It works even better with visuals — for example, mini-reviews inside the message or a “top products chosen by customers” block. |
| **Test everything** | Try different subject lines, visuals, and send times. More on testing is explained [**here**](https://altcraft.com/features/mvt). |
| **Analyze the results** | Look beyond opens and CTR — track sales metrics like conversion rate, average order value, and ROI. After the campaign, identify which segments and formats performed best — this becomes the foundation for improving the next sale. |
</Table>

## Summary

Black Friday brings high demand and high competition. A discount alone isn’t enough — you need a thought-out strategy.

The goal is to warm up the audience in advance, make the value clear, and show exactly how long the offer lasts. All channels (email, push, SMS) should work together without contradictions or chaos.

With this approach, the sale period brings not only one-time purchases, but also strengthens customer relationships — people come back and buy again.

black-friday.png

Proven email marketing tactics to boost engagement and sales during Black Friday and Cyber Monday. Includes examples, tips, and optimization ideas.

black-friday-blog.png

Learn how to create effective Black Friday and Cyber Monday email campaigns with practical tactics, tips, and real examples.

Effective Email Campaign Strategies for Black Friday and Cyber Monday

Black Friday and Cyber Monday: How to Make Your Campaigns Work

<Video url="https://www.youtube.com/embed/fCitFZUABUA?si=o_N1a2tKU38mbWvr" />

Marketers often face a common challenge: they have plenty of customer data, but it’s scattered across different systems. This makes it difficult to build a complete picture of each customer. As a result, communication becomes impersonal, and customers feel that the brand doesn’t really understand their needs.

In this article, we’ll explain why companies often know so little about their customers and how a **Customer Data Platform (CDP)** can bring all that data together in one place, enabling more personalized communication and significantly improving marketing performance.

## Why This Happens

Companies often have plenty of data — but very little actual insight. In many organizations, customer information is collected but stored in fragments. For example, an e-commerce platform, a loyalty program, a call center, and POS terminals each keep their own records, and none of these systems were originally designed to work together. There’s no unified way to connect data from different sources, making it impossible to build a complete customer profile.

A marketer sees isolated pieces of information: an email subscription here, an offline purchase there, a support request somewhere else — but they don’t come together into a single, coherent picture. Across different databases, the same customer might appear multiple times under slightly different records, or be split into incomplete entries. This fragmented approach makes it impossible to understand who each customer really is, what they buy, and how they interact with the brand.

<Note>
Let’s say your system has two customer profiles: Jen and Jennifer. Jen is marked as a new online shopper, while Jennifer is tagged as an inactive customer. You send Jennifer a “we miss you” discount email and Jen a welcome series — only to discover they’re the same person. Your systems just didn’t match the profiles. This happens when customer data lives in silos: different departments and channels maintain separate databases without a shared ID to connect them. Older systems often merge records only by static details like email or phone number. But people change emails, phone numbers, addresses, and create new accounts. When your data tools can’t keep up with those changes, one real customer ends up split into multiple “digital identities” in your database — and your marketing stops feeling personal.
</Note>

Collecting data is easy — turning that chaos into something clear and meaningful is much harder. Many companies struggle because their current data management methods don’t provide a complete picture of the customer. For example, if profiles are matched incorrectly, you might merge different people into one record — or split one person into several.

These kinds of grouping errors distort your insights: the data may look accurate on the surface, but if it’s organized into the wrong profiles, the final picture is still misleading.

## What Businesses Lose When They Don’t Know Their Customers

A lack of clear, unified customer insights directly impacts revenue.


When a brand doesn’t understand each customer’s value, behavior, and needs, it can’t deliver a truly personalized experience. As a result, communication becomes generic — messages meant for everyone end up resonating with no one.

<Note>
Customers can feel it. According to [**research**](https://segment.com/state-of-personalization-report-2021), 85% of brands believe they deliver a personalized experience — but only 60% of customers agree. In other words, audiences aren’t getting the level of personal attention they expect.
</Note>

Personalization has become absolutely critical. Customers today are spoiled by choice and high-quality service — their expectations are sky-high, and alternatives are everywhere. If someone doesn’t get a relevant, tailored experience, they leave dissatisfied and are unlikely to come back.

That means lost loyalty and shrinking market share. Retaining a customer is always cheaper than acquiring a new one — but how can you retain someone if you don’t understand what they need?

A lack of customer insight triggers a chain of costly problems: KPIs and LTV are calculated incorrectly (because data about one person is scattered), users end up in the wrong segments, and marketing campaigns fail due to inaccurate targeting and content. In short, the marketing budget gets wasted.

 
<Img img="/uploads/personalization_problem_30b67ab9ec.png" alt="personalization-problem.png" />
 

## How to Truly Understand Your Customers

The solution is to take a fresh look at your data. You need to bring all those fragmented pieces together to form a complete picture of each customer. That’s where a **Customer Data Platform (CDP)** comes in — a specialized system that consolidates customer information from all sources and stores it in one unified place.

 
<Img img="/uploads/cdp_profile_053bc69626.png" alt="cdp-profile.png" src="360° customer profile example in Altcraft CDP"/>
 

A CDP creates a centralized repository of data for all your customers and continuously updates it with information from multiple channels — your website, CRM, mobile app, offline locations, social media, and more.

Based on this data, the platform builds a unified profile for each customer — a kind of “customer map” that includes contact details, demographics, purchase history, website behavior, campaign responses, support interactions, and much more.

Below are the key capabilities an omnichannel data platform like this can offer.


### Unified Customer Database and Data Management

A CDP consolidates all customer information into a single database, eliminating duplicates and data gaps. You no longer need to manually merge reports from different sources — the system automatically collects data from online and offline channels and updates customer profiles in real time. This gives your company full transparency — no more wondering “who’s who.”

<Note>
You can book a tour of Altcraft CDP [**here**](https://altcraft.com/request) — we’ll show you how the platform can address the specific challenges of your business. 
</Note>


### Omnichannel Communication and Personalization

All your channels — email, SMS, push notifications, and messengers — work together in sync as a single system. You can see each customer’s preferences and reach them through the channel where they’re most likely to respond, at the right time.

Personalizing messages is easy with [**dynamic content**](https://guides.altcraft.com/en/user-guide/message-templates/dynamic-content/) — for example, adding a customer’s name, discounts, or order status. In essence, your marketing becomes truly one-to-one: you’re no longer speaking to an “average” customer, but to real individuals, with messages tailored to their interests.

### Marketing Automation and Campaign Management

A CDP gives you a complete view of each customer’s behavior and turns that data into personalized engagement scenarios. The platform tracks every action — from a website visit to ignoring an email — helping you understand where the customer is in their journey and what matters to them right now.

Based on these insights, automated campaigns are triggered in the right channel: an abandoned cart email, a reactivation message when engagement drops, or a reminder to renew a subscription.

### Analytics

You can track engagement across every customer segment and run cohort analyses in real time. [**Altcraft Platform**](https://altcraft.com/features/analytics) processes data quickly and generates a full suite of reports — clicks, opens, CTR, conversions — up to 14 reports with 13 grouping options.

Having all your data in one place brings another major advantage: confidence in your metrics. No more discrepancies between reports from different systems. The platform highlights weak spots and growth opportunities — you can immediately see where customers drop off, identify the segments that drive the most profit, and understand which campaigns truly engage your audience and which ones don’t.

## Which CDP Platform to Choose

Altcraft Platform is a Customer Data Platform (CDP) that brings all your customer information together in one place and turns it into complete, dynamic profiles. No more digging through scattered spreadsheets or switching between systems — you instantly see who your customer is, what they’ve shown interest in, how they’ve responded to campaigns, and what actions they’ve taken on your site.

The platform automatically pulls data from online and offline channels, your CRM, and other sources, then maps the entire customer journey — from first touch to purchase (or loss of interest). This helps you understand where you’re successfully keeping customers engaged and where you’re losing them.

With Altcraft, you can manage customer communication across all channels at once — email, SMS, push notifications, messengers, and pop-up windows. The platform identifies when and where each customer is most likely to respond and sends messages at the perfect time using its Best Send Time module. You can build complex automation workflows, test different message variations, and view real-time analytics — who opened, who clicked, and who completed a purchase.

Another advantage is the built-in [**form and survey builder**](https://altcraft.com/features/forms-and-surveys). It’s an easy way not only to capture new leads but also to enrich your customer data with fresh insights — making your segmentation even more accurate.

And if your company has specific security requirements, Altcraft can be deployed on your own servers or in a private cloud. This way, your data stays fully under your control, and customer profiles remain securely protected.

## Conclusion

Knowing your customers is one of the strongest advantages a business can have. A CDP brings together all the data that used to live in different systems and unifies it in one place. This gives marketers accurate, actionable insights to create more effective communications. Personalization isn’t just about attracting new customers — it’s also key to keeping the ones you already have.

If you feel like you don’t fully understand your audience, now’s the time to change that with a CDP. The platform makes your marketing smarter and more data-driven — based on facts, not assumptions. You’ll start building stronger relationships with every customer, impressing them with relevant offers, and fostering long-term loyalty.

cdp-and-customer-data.png

Learn why businesses often lack a clear understanding of their customers and how a CDP unifies all data in one place, dramatically improving marketing performance.

cdp-and-customer-data-blog.png

Why most companies know so little about their customers — and how a CDP brings all your data together to make marketing far more effective.

Why Brands Don’t Know Their Customers — and How a CDP Fixes That

Why Brands Know So Little About Their Customers — and How a CDP Can Change That

<Video url="https://www.youtube.com/embed/L8kRhCZRsHk?si=_0bu9HfC6-zoSLc2" />

Humans are rational creatures—but when it comes to shopping, our thinking often misfires. Studies indicate that between [**40% and 80%**](https://colateral.io/en/blog/impulse-buying-using-in-store-marketing-to-boost-spontaneous-purchases) of all purchases are impulse-driven, unplanned decisions triggered more by emotion or context than careful planning

The habit of buying frequently and spontaneously didn’t arise by chance. It’s driven by cognitive biases—mental shortcuts that even the most logical people fall prey to when exposed to persuasive marketing.

In this article, we’ll explore the types of perceptual cognitive biases and how marketers use them as tools to drive sales.

## What Is a Cognitive Bias?

Cognitive errors, or biases, are glitches in thinking and perception that make people see reality differently from how it actually is. As a result, decisions and conclusions are often based on distorted judgments.

At the same time, the effect of cognitive biases serves as a protective mechanism: it helps conserve the brain’s resources, since it has to process enormous amounts of information every day. It’s impossible to focus on everything at once, so some processes happen automatically. That’s where thinking errors arise, leading to prejudice, faulty conclusions, and spontaneous actions.

Biases can be triggered by various factors such as stress, fatigue, social influence, or emotions. Marketing techniques take these tendencies into account and often amplify cognitive errors through different communication channels to achieve their goals.

## Types of Cognitive Biases 

The list of cognitive biases is quite long, so let’s look at the main and most common ones.

### The Halo Effect

This bias is about trust formed on the basis of an overall impression. For example, if we like a person, we might attribute to them other qualities they don’t actually have. This perception also extends to things and phenomena associated with that person. That’s why brands so often bring celebrities into their marketing communications. Companies also use attractive characters in advertising campaigns.

*For instance, celebrities or influencers inspire trust and sympathy in people. Their recommendations are also trusted, since they’re associated with their personality.*

The same effect applies to a company’s image. If a brand has built a positive reputation, its products will be perceived as high-quality. But reputational scandals can also negatively affect how consumers perceive its products.

 
<Img img="/uploads/beyonce_levis_35bef69785.png" alt="beyonce-levis.png" src="Beyoncé promoting Levi’s. Credits: levi.com"/>
 

### The Anchoring Effect

In this case, decisions are made based on the first piece of information received. All subsequent information is then interpreted in light of that initial signal—the “anchor.” That’s why it’s important to make an impression while the opportunity is there.

*Example. A customer first sees a higher price for a product on a website, and later the same item is shown at a discount. The offer now seems more attractive.*

This is also why salespeople often present the most expensive option first, so that the mid-range and lower-priced alternatives appear more affordable and appealing by comparison.

 
<Img img="/uploads/portlandleathergoods_ade287694e.png" alt="portlandleathergoods.png" src="Credits: portlandleathergoods.com"/>
 

### The Scarcity Effect

A limited quantity of a product is a well-known tactic that nearly every brand uses in its marketing campaigns at some point. What seems to be “running out soon” appears more valuable and motivates people to buy—even if, rationally, we understand it’s just advertising.

 
<Img img="/uploads/glenappin_1077a5165d.png" alt="glenappin.png" src="Credits: glenappin.com"/>
 

### The IKEA Effect

IKEA didn’t invent this tactic, but it makes active use of it. The idea is that people become more attached to a product when they have participated in creating it.

IKEA furniture is famous for requiring self-assembly. This creates the feeling that a person has invested their own effort into making it, which makes the product more valuable to them.

In online marketing, this effect is achieved through personalized recommendations and customer participation in product creation. It can also include customizing promotion conditions, choosing gifts with purchase, and similar interactive options.

 
<Img img="/uploads/nike_47d6b5d4a9.png" alt="nike.png" src="Credits: nike.com"/>
 

### The Barnum Effect

This effect is based on a person’s belief in their own uniqueness and their tendency to apply general information to themselves. That’s how horoscopes work—people recognize their own traits in them.
In marketing, this technique underpins personalized messaging.

*Example. A person is more likely to trust a message that includes their name than a generic bulk message sent to everyone. Even though the personalization is automated, the person still feels a sense of exclusivity.*

The same “magic” is at play in ads that show exactly what you wanted—or what you were just talking about.

 
<Img img="/uploads/xtensio_3e6140d154.png" alt="xtensio.png" src="Credits: xtensio.com"/>
 

### Fear of Missing Out (FOMO)

FOMO is the fear of missing something important—whether it’s information, a product, or a special offer. The effect is amplified by time limits and often simply by the appearance of an attractive deal.

*Example. A marketplace sends a push notification about a 70% discount that’s valid for just one day. In reality, this may not be true, but the brain interprets it as urgent and important, prompting you to drop what you’re doing.*

Marketers also use lead magnets framed as exclusive, valuable, or only relevant at a specific moment. Such offers often appear in website pop-ups. The FOMO effect drives people to download brochures, lessons, checklists, and other materials.

 
<Img img="/uploads/asos_7853b026a2.png" alt="asos.png" src="Credits: asos.com"/>
 

### Survivorship Bias
This is the effect where success is attributed solely to a product or service, without considering the context or other factors.

*Example. An ad highlights an entrepreneur who multiplied their income tenfold after completing a course. People assume the course is what led to the success and decide to buy it. In reality, the entrepreneur had already been working toward that result beforehand.*

Many success stories are built on survivorship bias: only those who succeeded are showcased, while those who failed remain invisible.

### Social Proof

This effect is based on the importance we place on the opinions of others. We are more likely to ask friends for advice than to make a choice at random. Marketers actively use this bias in their strategies.

*Example. A product rating, a “bestseller” label, or other markers in advertising show that others have already endorsed the product.*

Interestingly, in reality, the recommended products or services may not be of the highest quality. But social proof nudges people toward choosing them anyway.

 
<Img img="/uploads/adidas_f7f472aa8f.png" alt="adidas.png" />
 

### The Framing Effect

This bias occurs when the perception of a product changes depending on context and wording. The same information can be presented in different ways in advertising, depending on the audience.

*Example. An SPF product can be advertised in a positive frame: “Take care of your skin this summer with 40% off.” Or in a negative frame: “Avoid sunburn with 40% off.”*

Different frames influence people differently, which is why it’s important to run A/B tests on messaging and find the most effective approach.


<Note>
With Altcraft, you can easily run A/B tests and multivariate tests to see what works best for your audience. It’s convenient: you can test several variations at once and immediately see which one delivers the best results. Just set up the test, and the system will automatically distribute the audience to determine the optimal option. [Improve your marketing strategies with Altcraft!](https://altcraft.com/features/mvt)
</Note>

 
<Img img="/uploads/skincarepersonaltouch_0618818a0c.png" alt="skincarepersonaltouch.png" src="Credits: skincarepersonaltouch.com"/>
 

### The Zeigarnik Effect

Also known as the desire to complete an action. If you start doing something but don’t finish it, the brain stays tense. That’s why game mechanics with a clear starting point and a finish line work so well.

*Example. A loyalty program requires you to collect 100 points to move up to a new level and gain gold customer status. Reminders about this opportunity in newsletters will accelerate the purchasing process.*

Emails or push notifications about an abandoned cart work the same way. The brain wants to complete the unfinished action in order to relax.

 
<Img img="/uploads/loyalty_point_40067ef33f.png" alt="loyalty-point.png" />
 

## How Cognitive Biases Increase Advertising Effectiveness

The ability to work with cognitive biases helps marketers to:

- Capture audience attention and counter [**banner blindness**](https://altcraft.com/glossary/banner-blindness-its-causes-and-how-to-deal-with-it).


- Strengthen brand loyalty through the right associations—for example, using public figures and social proof.


- Engage the audience in communication with the brand and build habits.


- Improve the effectiveness of ad campaigns by predicting user actions. Cognitive biases make people’s reactions more predictable.


- Amplify marketing messages, making offers easier for people to process.


- Personalize offers. Understanding psychological aspects enables an individualized approach—or at least the illusion of one.


- Boost revenue. Cognitive errors drive people toward spontaneous purchases, so applying this technique in marketing increases sales.

## Is It Ethical to Use Cognitive Biases in Advertising?

Cognitive errors may seem like a silver bullet for marketing. But there are issues:
- **User backlash.** If people are manipulated too often, sooner or later they notice. As a result, trust in the brand declines and campaign effectiveness drops.

- **Increased awareness.** Users are becoming more attentive and start recognizing techniques based on cognitive biases. That’s why brands need to be more cautious in their campaigns.

- **Ethical concerns.** Using cognitive biases is a form of manipulation. It’s important not to cross the line where this approach begins to harm users.

### How to Apply Cognitive Biases Ethically

Adapt your advertising campaigns to the needs of your audience—make communication [**personalized**](https://altcraft.com/blog/cdp-and-marketing-personalization) and unobtrusive. That way, users won’t accuse the brand of manipulation, they’ll be satisfied with their purchase, and they’ll keep coming back to the brand again and again.

For this strategy, the [**Altcraft CDP**](https://altcraft.com/ru) tools are well suited, allowing you to:

- Collect customer data from different sources and store profiles with the most complete information.


- Send personalized campaigns via email, SMS, push notifications, and messengers based on user behavior and purchase data.


- Adjust the timing of campaigns to match customer activity.

## Summary 

Cognitive biases are “errors” in thinking that lead us to make false conclusions and irrational decisions. Marketers use these errors in their campaigns to influence customer behavior. Examples include the anchoring effect, the halo effect, scarcity, framing, FOMO, and the IKEA effect. Survivorship bias and social proof are also frequently applied.

Techniques based on cognitive biases increase engagement, loyalty, the effectiveness of advertising campaigns, and revenue. At the same time, they can have the opposite effect if manipulations provoke negative reactions. That’s why such methods should be applied ethically: by studying the audience and making communication as personalized as possible.

cognitive-biases-blog.png

In this article, we break down the main perceptual cognitive biases and show how they’re used in marketing and promotion.

cognitive-biases-blog-2.png

What perceptual cognitive biases are and how they’re used in marketing.

Perceptual Cognitive Biases and Their Application in Marketing.

Cognitive Biases as Sales Triggers

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Reduced push notification opt-out rates, increased OR, saved working hours

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Updated over 1,500 templates, the open rate for transactional messages is ≈100%

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The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Increasing user awareness of your company's offers

Insights, case studies, and deep dives into how modern marketing really works

Digital marketing terms explained in plain language — from A to Z

Calculators for A/B tests and ROI, UTM and QR code generators, and more

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

Pop-Up Windows

Blog

Glossary

Help Center

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