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Altcraft CDP is an omnichannel marketing platform for automating communications via Email, SMS, Mobile and Web Push, and messengers. Collect and manage customer data in a single system. Launch personalized campaigns and improve conversion rates.

In this article, we’ll share a case study on integrating Altcraft into Rocketbank’s ecosystem and how this solution brought banking and lifestyle products together in a single window.

## About Rocketbank

Rocketbank is a neobank that combines the functionality of a modern banking app with a lifestyle approach and a thoughtfully crafted brand aesthetic. Rocket positions itself as a bank for people who live life to the fullest.

Rocketbank creates products that inspire people to live, where enjoyment becomes a conscious priority. That’s why the bank’s products don’t complicate everyday routines — they fit into them naturally.

## Case specifics and key challenges

The CDP had to be integrated simultaneously with the bank’s core systems (core banking, anti-fraud systems, OpenAPI, RBS) and Rocketbank’s lifestyle services — Fit (a shopping platform and guide to local brands), Out (a food-and-drink service for finding venues based on your mood), as well as an AI assistant. At the same time, the data architecture had to meet strict information security and banking compliance requirements.

An additional challenge was that, at the start, the project had no communications in place at all. Every mechanism had to be launched from scratch, laying the foundation for further growth.

Special attention also had to be given to the frequency and context of communications so that personal messages would fit naturally into different user scenarios — from financial transactions to leisure recommendations.

## Choosing a marketing platform and defining project goals

The key goal of the project was to unify data from Rocketbank’s banking and lifestyle services. To implement the project, the bank needed a CDP platform capable of providing:

- [**Omnichannel communications**](https://altcraft.com/en/features/omni-channel-marketing) via CRM channels;

- Collection and enrichment of user and behavioral data to increase personalization and offer relevance, including connectivity to internal databases;

- Loyalty mechanics with bonus point accrual;

- Telephony workflows: call initiation and callbacks via integration with Genesis;

- On-premise deployment that meets banking security requirements;

- Custom integrations across communication channels, including non-standard scenarios;

- Campaign and journey setup with flexible frequency management and Webhooks support;

- Use of the bank’s own communication channels, including the mobile banking app;

- Built-in analytics and the ability to export data to external BI systems;

- Responsive technical support and the option to customize the platform for the bank’s needs.

After reviewing the marketing platform landscape, Rocketbank selected [**Altcraft**](https://altcraft.com/) — a domestic solution that met all of these requirements.

<Note>
[Book a demo](https://altcraft.com/en/request) to see how Altcraft can benefit your organization. We’ll walk you through the platform’s capabilities and answer any questions you may have.
</Note>

## Altcraft Platform integration: from channel setup to launching communications

To deliver the project, a data exchange architecture was designed. From the very beginning, server environments were prepared (Dev, Test, Prod). The work progressed in stages: selecting the CDP and signing the contract took 2 months; integration preparation took 1 month; the integration itself took 2 months; and testing took about a week and a half.

 
<Img img="/uploads/altcraft_platform_integration_8caf7fc827.png" alt="altcraft-platform-integration.png" />
 

Altcraft Platform was integrated with the bank’s internal systems:

- API connections were set up.

- A dedicated channel was implemented — a dedicated space on the app’s home screen where action messages are displayed. When a user taps a message, they are taken to a thread with detailed information. Users can react to these messages to indicate whether they liked them, providing an additional signal for analysis and content improvement.

- A mechanism was built to trigger outbound phone calls from journeys via Webhooks. The event is sent to the telephony system and CRM, the call is placed, and the call handling status is then returned to the CDP. Based on that status, the user is automatically routed to the next journey step—an immediate callback, a callback at a scheduled time, or a message. This logic made it possible to support users efficiently during the card issuance stage.

- Customer funnel journeys and events were configured, including the key onboarding and activation stages.

- A loyalty program was implemented: awarding “rockets” (bank bonus points) via Webhooks and platform journeys. Rockets are Rocketbank’s internal loyalty currency that users can use to increase their ruble cashback. Users can earn rockets in different ways, including by completing tasks. On the CDP side, journeys were set up to trigger when users complete actions such as finishing onboarding, setting an avatar, and other steps. The journey triggers a webhook that sends the accrual data to the processing system. After a successful accrual, the system returns a response, and the CDP sends the user a notification about the rockets they received.

The team also built proprietary microservices to:

- transfer events between the bank’s systems and the CDP in real time;

- route and orchestrate complex communication journeys;

- automatically reload telephony scenarios;

- support a custom in-app messaging channel within the Rocketbank mobile app.

Delivery required close collaboration between the bank’s product, IT, and compliance teams, as well as a new integration model between the CDP and the bank’s core systems without compromising security standards. This ensured high data processing speed and platform flexibility while maintaining system reliability.

The project was delivered from January to May 2025. More than 20 specialists were involved, including a project lead, CRM marketers, project managers, analysts, backend developers, DevOps engineers, infrastructure specialists, QA engineers, and architects. Total effort amounted to approximately 473 person-hours. The project was strategically important for the company.

After the platform integration, a series of test campaigns was run and pilot communication journeys were launched. Data accuracy and trigger performance were validated.

## Business outcomes

The implemented mechanics proved highly effective:

- The launched journeys brought a significant share of users back into the active funnel and became one of the main activation tools.

- A new internal communication channel in the Rocketbank mobile app increased audience engagement and awareness of the bank’s products.

- The share of opened accounts grew as users were brought back into the funnel.

- Conversion to onboarding and user activation showed steady growth: 16% of customers were returned to the onboarding stage, and 40% were guided to their first transaction. SMS performed best for bringing users back into onboarding, while in-app action messages performed best at the activation stage, as their format supports more detailed content.

- Marketing processes were launched and campaign execution was streamlined.

- Customer trust in the brand increased thanks to transparent and relevant communications.

## Summary

The Altcraft Platform integration created a unified digital environment for customer interaction, bringing Rocketbank’s banking and lifestyle services together.

The project increased the level of personalization and the precision of communications, strengthened user trust, and boosted brand loyalty. Thanks to new channels and loyalty mechanics, Rocketbank achieved sustained growth in engagement, retention, and customer lifetime value (LTV).

case-study-rocketbank-blog.png

How Altcraft and Rocketbank combined fintech and lifestyle features to create a seamless, engaging platform experience.

case-study-rocketbank.png

About how integrating the Altcraft marketing platform into Rocketbank’s ecosystem brought banking and lifestyle products together in a single window.

Case study: integrating the Altcraft platform into the Rocketbank ecosystem

Lifestyle Fintech + CDP: Altcraft & Rocketbank Case Study

<Video url="https://www.youtube.com/embed/wYF8nSrFW_I?si=kHteUmrnFk3EsKUW" />

Email remains a profitable channel: [**30%**](https://optinmonster.com/email-marketing-statistics/) of marketers call it the leader in ROI. In this article, we’ll break down how to write emails that actually sell and show successful campaign examples. 

## How to Make a Campaign Effective

Sales-focused copy for an email campaign should be as relevant as possible — taking into account the customer’s interests and their stage in the decision-making process. It should clearly explain the benefit, create a sense of value and urgency, and prompt action.

**To create an effective campaign, it’s important to go through the following steps:**


**Segment your audience** not only by age, gender, or location, but also by [**behavior**](https://altcraft.com/blog/why-segments-dont-work) — purchase frequency, average order value, activity level. Use RFM analysis to understand who should receive which offer and make the campaign as relevant as possible.

Audience segmentation is built on data collected from different digital sources. CDP platforms help with this by unifying, storing, and analyzing customer data. For example, [**Altcraft**](https://altcraft.com/) lets you manage marketing from a single interface: segment your audience, build campaigns with ready-made templates, and send them across multiple communication channels.

**Define your offers.** Study which products or services interest each segment most and what needs or pain points they have.

**Choose the tactics** that push customers to buy right away.


## How to Show the Value of Your Offer in an Email

Effective email campaigns use marketing triggers — techniques that strengthen the sale. Below are the ones worth adding to your strategy.

### Time Limitation

Show the customer that the offer is valid only for a few hours or days. This makes it clear they need to act fast. Countdown timers, clear end dates, and “happy hour” deals work well here.

 
<Img img="/uploads/time_limitation_5c89bccedb.png" alt="time-limitation.png" src="Source: reallygoodemails.com"/>
 

### Scarcity

A limit on product quantity, event tickets, or discounted spots also pushes customers to buy sooner. And if you display purchases in real time, the motivation not to delay becomes even stronger.

 
<Img img="/uploads/scarcity_df22d1fa66.png" alt="scarcity.png" src="Source: reallygoodemails.com"/>
 

### Bonus

Gifts, free shipping, and other perks also increase email performance. It’s important that the user feels the bonus is just for them.

 
<Img img="/uploads/bonus_259375a8a9.png" alt="bonus.png" src="Source: reallygoodemails.com"/>
 

### Social Proof

Show that others often choose and recommend the product or service. This also includes selections of popular and highly rated items — if so many customers choose them, the product must be trustworthy.

 
<Img img="/uploads/social_proof_b7cdb61151.png" alt="social-proof.png" src="Source: reallygoodemails.com"/>
 

### Authority

The value of an offer is reinforced when it’s backed by a well-known figure: a celebrity, blogger, or expert. Benchmarks from major reputable companies work just as convincingly.

 
<Img img="/uploads/authority_2f08bab1ac.png" alt="authority.png" src="Source: reallygoodemails.com"/>
 

### Newness

Here the motivator is the desire to be among the first to get a new product or service. Curiosity also plays a role — people want to try something fresh. This works well for a prepared audience already familiar with your brand and ready to buy again.


### Case Study

An email can tell a success story about a customer who has already used your product or service. Show concrete results — numbers, achievements, improvements — so the recipient understands the real value they can expect from the purchase.

 
<Img img="/uploads/case_study_e9ac198987.png" alt="case-study.png" src="Source: reallygoodemails.com"/>
 

### Hitting the Pain Point

Start by describing a problem or desire that truly matters to the customer, then offer the solution. The more accurately you address their need, the higher the chance the email will convert.

 
<Img img="/uploads/hitting_the_pain_point_9b68966a87.png" alt="hitting-the-pain-point.png" src="Source: reallygoodemails.com"/>
 

### Intrigue

This technique helps bring back inactive users and engage those already interacting with the brand. Add an element of mystery or curiosity — it sparks interest and pushes the reader to click through to learn more.

 
<Img img="/uploads/intrigue_0bf5204a39.png" alt="intrigue.png" src="Source: reallygoodemails.com"/>
 

## How to Strengthen Sales Emails


### Design

High-quality visuals help information land better and shape the right impression of the brand. If you offer premium products, the email design should also look stylish and polished — it builds trust and supports your image.

 
<Img img="/uploads/design_1315f06528.png" alt="design.png" src="Source: reallygoodemails.com"/>
 

### Dynamic Content

Modern digital tools make it possible to create interactive, dynamic emails. AMP, for example, lets users browse products, pick sizes, and complete other actions directly inside the email without going to the site. This format draws more attention and gently nudges the user toward action.

<Note>
How do you use AMP in emails? We explained it in detail [**here**](https://pixcraft.io/blog/how-to-implement-amp-emails-into-your-email-strategy).
</Note>

### Personalization

[**71%**](https://optinmonster.com/email-marketing-statistics/) of users expect brands to personalize their communication. And it’s not just about using a name or [**sending a birthday message**](https://altcraft.com/blog/how-to-surprise-a-customer-on-their-birthday) — it’s about tailored offers and curated selections based on past purchases and interests. This way, the customer feels seen and understands that the email was created to solve their need, not just push a sale.

 
<Img img="/uploads/personalization_33b9a9bbf2.png" alt="personalization.png" src="Source: reallygoodemails.com"/>
 

### Tone of Voice

A distinct style isn’t for beauty — it helps the reader finish the email and click the right button. In practice this means more action verbs (“order,” “book today”), clear benefits instead of vague lines, and direct, lively phrasing.

The tone should be defined in advance: casual or formal, with humor or without, and which words the brand avoids. Stick to this tone across all channels — site, social media, email — so the brand feels consistent and easy to recognize.

Keep one main idea and one primary CTA in the email, without long lead-ins. Replace complex terms with simple words and cut large blocks of text into shorter ones. The quicker the reader understands the offer and what to click, the higher the response.

## Checklist: How to Create a Sales Email

1. **Set the goal of the email.** What do you want: a purchase, a signup, a repeat order, or a reactivation?

2. **Segment the audience.** Different groups have different interests. Match offers to behavior and needs.

3. **Personalize the content.** Use name, past purchases, interests — the email should feel individual.

4. **Craft a strong offer.** Show the benefit clearly: a discount, a bonus, a problem solved, or something new.

5. **Make the subject line and preview compelling.** They decide whether the email gets opened.

6. **Write simply and directly.** Clear text without formal clutter.

7. **Add a clear call to action (CTA).** A button or link tied to a specific action: “Buy,” “Book,” “See the collection.”

8. **Think through the visuals.** Images should support the idea and match the brand’s style.

sales-focused-emails.png

This article breaks down how to write emails that actually sell, shows strong campaign examples, and ends with a checklist.

sales-focused-emails-blog.png

How to write emails that actually sell, plus examples of effective campaigns.

Sales-Focused Email Copy: Proven Techniques, Examples, and a Checklist

How to Write High-Converting Emails: Examples, Techniques, and a Checklist

Leon is a well-established, trusted sports betting brand that has been operating since 2011. The company is a member of the SRO “Association of Bookmakers,” which confirms its compliance with industry standards. Leon offers a wide range of bets across popular sports — football, hockey, baseball, boxing, and more.

For more than two years, Leon has partnered with Altcraft. Over this time, the team has delivered strong results — streamlining internal processes and making customer communication more convenient, more personal, and more relevant.

In this case study, we’ll show how the partnership supported Leon’s growth and what the teams achieved together.

## Why They Chose Altcraft

Leon chose to work with Altcraft for several reasons:

- With geopolitical uncertainty on the rise, it was important to switch to a reliable, secure solution based in Russia. Leon had previously used an international platform, but decided to change providers to protect the business and safeguard customer data.

- The previous platform had clear drawbacks: adding new data took too long, and scenario setup was inflexible. This made it harder to work with customers efficiently and offer truly personalized experiences.

- Altcraft was a strong fit across the board. The platform was user-friendly, feature-rich, and supported all the communication channels Leon needed—email, mobile push notifications, SMS, and in-app messaging.

## How Marketing Changed After Implementation

After switching to Altcraft Platform, Leon’s marketing became more flexible and automated. Previously, audience segmentation was limited because it was difficult to add and sync new data with the platform.

Now, with Altcraft’s expanded capabilities, Leon can segment audiences using profile data, on-site activity, action history, and other parameters. This made it possible to target campaigns more precisely and deliver offers to customers more effectively.

One of the platform’s key tools is the marketing journey builder. In late 2023, it was upgraded and became clearer and easier to use. That gave Leon more room to build complex journeys and test new ideas.

With the previous platform, Leon launched only nine marketing journeys in a year, two of which were purely technical. With Altcraft, the situation changed dramatically: by summer 2024, Leon had already rolled out 63 trigger-based journeys, 40 of which had a direct impact on business metrics rather than simply supporting operational flows (for example, a first-deposit notification).

As a result, the number of business-driven marketing journeys increased from 9 to 40. By the end of 2024, the total number of journeys reached 87, with around 60 tied to marketing. Leon significantly improved customer communication and increased campaign effectiveness.

## Results

Leon ran an A/B test of a new marketing journey designed to reduce player churn.

**Hypothesis:** if at-risk players receive messages and bonuses as soon as they enter the risk group, they are more likely to return and churn will decrease.

**How it worked:**

— The trigger for the scenario was the absence of a deposit.

— The test group received messages and bonuses, while the control group did not receive such offers.

**Results**

1. CV to Active (conversion to active players):

— Test group: 47.25%
— Control group: 28.78%

 
<Img img="/uploads/results_leon_67a00df679.png" alt="results-leon.png" />
 

2. Over the past year, the share of profit generated by the team working with Altcraft increased by 9% — a strong result given the specifics of the business.

**Conclusion:**

Based on these results, the company decided to keep the scenario running on an ongoing basis and develop similar approaches for other player retention statuses.

This example clearly shows how using segmentation and marketing automation can significantly improve key business metrics.

## How Leon Plans to Move Forward

Leon doesn’t plan to stop at what it has achieved and is actively developing its marketing together with Altcraft. Here’s what’s on the roadmap:

- **SDK implementation.** This will make mobile push notifications more convenient and useful for users. In other words, notifications will become more accurate and more relevant.

- **More experiments.** The company wants to triple the number of hypotheses it tests. Almost all split tests already run through Altcraft, and Leon plans to use automated scenarios more actively to deliver more personalized and timely offers.

- **Working with control groups.** This approach makes it possible to measure the effectiveness of marketing strategies more accurately and make decisions based on data.

## Key takeaways

Leon’s partnership with Altcraft became an important step in strengthening the company’s marketing strategy. With automation and flexible solutions, Leon reduced customer churn and increased revenue. A successful A/B test showed player activity rising to 47.25%.

Over the past year, the share of profit generated by the team working with Altcraft increased by 9%. This confirms that modern marketing tools can effectively meet business goals and open up new opportunities for growth.

leon-case.png

See how Altcraft helped Leon streamline workflows, personalize messaging, and improve customer engagement to support growth.

About how Leon streamlined processes, improved customer communication, and strengthened engagement through its partnership with Altcraft.

How Altcraft Helped Leon Transform Customer Engagement and Operations

How Leon Increased Profits with Marketing Automation

uzum-case.png

Reduced push notification opt-out rates, increased OR, saved working hours

alfastrakhovanie-case.jpg

Updated over 1,500 templates, the open rate for transactional messages is ≈100%

bnb-bank-kejs-v-menyu.png

The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%

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