We’ll show you the platform and find a solution tailored to your business goals

Tired of building segments and campaigns manually? Altcraft can do it for you

Marketing feels too complex? We’ll show you how to simplify it — in just 45 minutes

Altcraft automation won’t break — even on Black Friday

Automate your marketing. Scale your results

Your marketing deserves better than Excel and copy-paste

New ideas every week — subscribe so you don't miss out

Marketing changes every day. Read our blog, follow the trends

Articles that are read rather than scrolled. Once a week — in your inbox

Trends, research, technologies and a little about us

#Craft Marketing

Interesting and useful articles about marketing, our product and online communications

Tips for Digital Marketing & Sales in Altcraft Blog

Altcraft

Altcraft blog about marketing, our product and online communications

Get helpful weekly articles about how to work with customers online, develop your business & stand out among competitors.

Home

Blog

We’ll send you a guide 

with 26 strategies for
automating marketing via email.

Our experts will guide you in maximizing the effectiveness of Altcraft Platform for achieving your goals.

Elevate
Your Business
to a New Level

We process visitor data and use cookies according to our policy.

Download documentation

Thank you!

Feel free to ask us any questions. Our experts are


Ask our expert 

ready to answer them during business hours.

Anti-Spam policy

Contacts

Support

Partners

Pricing

Privacy Policy

Why Altcraft

Page not found

Help Center: Guides on How to Use Altcraft Platform

Personal data policy

Privacy Policy
and personal data policy

Request a demo | Fill Out the Form | Altcraft Platform

Get Started With Altcraft's Software

Why business chooses Altcraft

processing of personal data

You can ask us your questions. Our experts are ready to answer them within the working day.

What else 
would you like to know?

How to set up a tracking pixel

What is a loyalty program

How to create a customer database

How to manually import customer data

You may be interested

Altcraft CDP is an omnichannel marketing platform for automating communications via Email, SMS, Mobile and Web Push, and messengers. Collect and manage customer data in a single system. Launch personalized campaigns and improve conversion rates.

2025 was a productive and eventful year for Altcraft. We released several meaningful platform updates, shared our experience with the community, and published in-depth articles. Below is a summary of the year: what we achieved, what we learned, and where we’re heading next.

## The Most Interesting Cases: Our Clients’ Success Stories

The 2025 cases clearly show what business results can be achieved with the Altcraft Platform:

- [**Vyberu**](https://altcraft.com/blog/vbr-ru-altcraft-cdp-roi) (financial marketplace) — in just two months, the team rolled out Altcraft CDP and automated communications. Disparate customer data was consolidated in one system, which led to more accurate audience segmentation and higher campaign efficiency. The impact was immediate: CRM marketing ROI rose to nearly 250%.

- [**RuStore**](https://altcraft.com/blog/how-rustore-increased-app-downloads-case) (app store) — since 2024, the Russian app store RuStore has used Altcraft tools for audience retention and engagement. The number of app installs among users who received communications increased by 235% (Q2–Q3 vs. Q4 2024). Targeted campaigns also brought back more than 1,000,000 churned users. Over the year, the RuStore team launched more than 430 campaigns, reaching about 46 million users—a clear demonstration of the scalability of the Altcraft Platform.

## Altcraft Platform Updates: New Capabilities

This year, we released several major updates to the Altcraft Platform: new modules and tools were added, the interface became more intuitive, and the platform grew faster and more stable.

### **Key highlights of the year:**

**Global control groups.** A way to exclude part of the audience from communications and compare results against the main group to measure the real impact of campaigns. Stratification is supported, so test and control groups are formed with subgroups taken into account. *Read more [**here**](https://altcraft.com/blog/altcraft-updates).*

 
<Img img="/uploads/global_control_groups_80004e2fbf.png" alt="global-control-groups.png" />
 

**Mobile SDK.** Added support for JWT and R-tokens for reliable and secure push delivery, convenient in-app event tracking with data written to the user profile, and simplified GitHub-based integration for iOS and Android.

**Loyalty program.** A full-featured module for bonuses, discounts, and promotional mechanics. Participants, points, tiers, promotions, transactions, and reports are centralized in one place and linked to the profile database. The module supports reward and qualification points, product promotions with complex combination rules, scenarios with loyalty control nodes, APIs for integrations, a customer profile view, and dedicated analytics.

**Campaigns.** A new top-level object that brings together audiences, messages, scenarios, and other activities within a single marketing initiative. Campaigns also support control groups to measure the real impact of communications.

 
<Img img="/uploads/sampaigns_b5dff0813c.png" alt="сampaigns.png" />
 

**NPS surveys in web forms.** Net Promoter Score surveys can be embedded directly into website forms to quickly collect feedback and identify where the product or service needs improvement.

 
<Img img="/uploads/nps_surveys_09282dc543.png" alt="nps-surveys.png" />
 

**Updated admin panel.** The interface was fully redesigned based on user feedback, new management features were added, and the panel now runs faster and more reliably. *Read more [**here**](https://altcraft.com/blog/new-features-in-altcraft-mobile-sdk-and-scenarios).*

**New block-based email editor.** Emails are built from ready-made blocks in minutes, with no coding or layout skills required, thanks to integration with [**Pixcraft**](https://pixcraft.io/).

 
<Img img="/uploads/new_block_based_email_editor_43b9f7b1ad.png" alt="new-block-based-email-editor.png" />
 

**Platform entity attributes.** Custom fields and labels can be created for profiles, campaigns, and scenarios and used in segments, search, emails, and the API.

## Blog Highlights

Alongside product development, we continued to write about market trends and practical marketing topics on our blog. In 2025, marketers were especially interested in three areas: lifecycle marketing, personalization in customer communications, and the role of technology partners in complex digital projects. We published in-depth articles on each of these topics.

### [Smart Offboarding: Ending on the Right Note](https://altcraft.com/blog/smart-offboarding-how-to-say-goodbye-to-a-customer) 

Customer offboarding remains one of the most underestimated stages of the lifecycle. While most teams invest heavily in acquisition and onboarding, the exit experience is often left unmanaged. In this article, we explain why the way a customer leaves matters just as much as how they arrive. We look at typical exit scenarios—subscription cancellations, account deletions, churn—and show how a clear, respectful offboarding process shapes long-term brand perception. A well-designed exit flow reduces negative sentiment and increases the likelihood that users will return in the future.

### [How to Surprise a Customer on Their Birthday](https://altcraft.com/blog/how-to-surprise-a-customer-on-their-birthday)

The article frames birthday messaging as a lifecycle touchpoint that can strengthen loyalty and also drive purchases, especially when the offer is easy to redeem and the message feels personal. It gives concrete guidance on building better birthday communications: set a goal, personalize (name, relevant recommendations), avoid clichés, use good design, set clear validity periods, and segment the audience for more relevant offers. It also proposes a multichannel sequence (email, push, follow-up SMS) and lists campaign mechanics from basic promo codes and bonus points to interactive ideas like a virtual scratch card, plus common mistakes to avoid (timing, spammy frequency, empty greetings).

### [System Integrator: What It Is and How to Choose One](https://altcraft.com/blog/system-integrator-who-they-are-and-how-to-choose-one)

This article explains what system integrators do in practice: they connect separate IT systems into one working environment and design an architecture around business goals, not just “set up a tool.” It outlines common integrator specializations (CRM/ERP, marketing platforms, infrastructure, cybersecurity, and niche domains) and walks through a typical project flow from audit and planning to design, implementation, testing/training, and ongoing support under an SLA. The final section gives a clear checklist for choosing a partner, including experience, technology expertise, team composition, delivery approach, support terms, and pricing transparency. 

## What’s Next

This year marked a period of growth, collaboration, and innovation for Altcraft. We significantly strengthened the product, delivered strong results for our clients, and gained valuable experience along the way.

We’re not stopping there. 2026 brings new ambitious projects, further expansion of the platform’s capabilities, and new directions in marketing automation. We’ll continue evolving the Altcraft Platform to meet the needs of demanding teams and large-scale businesses.

Thank you to all Altcraft blog readers for being with us throughout the year. May 2026 open new paths to growth and new opportunities at every step. We wish you success, inspiration, and steady business development.

altcraft-key-highlights-blog.png

A summary of Altcraft’s 2025: platform updates, practical insights, core takeaways, and what comes next.

altcraft-key-highlights.png

About Altcraft’s 2025 product updates, key insights, main takeaways, and what’s next.

Altcraft 2025: Key Highlights, Updates, and Results

Altcraft: Key Highlights of 2025

<Video url="https://www.youtube.com/embed/ZG-F0m4iE3g?si=RGpj78OZIW6jFcnH" />

Every year, businesses enter January with concern: seasonal sales decline sets in. After heavy Christmas spending, people tighten their budgets and focus on essentials—food, personal care, medicine.

Most other categories dip during this period, especially gift-driven ones. That’s why brands need a clear customer retention strategy before the slowdown begins.

This article breaks down ways to keep your audience engaged when sales fall and looks at real campaign examples.

## What Matters During a Sales Slowdown

The post-holiday lull is a predictable dip you can plan for ahead of time. Your marketing team should have an action plan for both digital and in-store channels so the slowdown hits as lightly as possible. In a slower season, the worst move is to go quiet— keep communication steady, even if it’s lighter than usual.
Define: 

- **Clear goals for the slower season**, using last year’s performance as your baseline

- **The messaging and offers** you’ll run

- **The channels you’ll prioritize**, like email, SMS, push notifications, and messaging apps

- **The retention tactics** you’ll rely on

Results come from the full marketing system, not a single promo. Brands with strong awareness and loyal customers tend to hold up better in the off-season. A couple of random emails without a sequence, segmentation, and regular touchpoints rarely move the needle—you need steady, coordinated work across every customer touchpoint.

<Note>
[Altcraft Platform](https://altcraft.com/) can help you organize your marketing workflow, automate data collection, and stay in touch with customers. It brings scattered customer data—purchases, on-site behavior, and engagement with emails and messaging—into a single unified profile. It also brings your channels together in one interface—email, SMS, push notifications, and messaging apps—so you can launch personalized journeys and omnichannel sequences. You can sign up for a free platform walkthrough [here](https://altcraft.com/en/request).
</Note>

## How to Protect Retention After Christmas

There are plenty of ways to keep customers buying even during a seasonal slowdown. The key is to align marketing with your broader business plan and growth goals.

### Keep the Sale Going 

Send subscribers a post-Christmas message—and give them a reason to come back with extended discounts. Another advantage: inboxes and other channels are usually less crowded in January than they are in the holiday rush. While competitors go quiet, take the opportunity to stay visible and keep sales moving.

 
<Img img="/uploads/keep_the_sale_going_038f9d86dc.png" alt="keep-the-sale-going.png" src="Source: reallygoodemails.com"/>
 

### Gift Cards

It’s best to promote gift cards before the holidays, so people can use them during their time off. Gift cards don’t just drive immediate revenue—they also bring in new customers who received a card and haven’t shopped with you before. And in many cases, the final purchase ends up higher than the card value, with shoppers paying the difference out of pocket.

Choose gift card amounts that fit your price point. For lower-cost products, you might start around $10–$25. If your items are higher-ticket, offer larger denominations—think $100–$200+, or more depending on your typical order size.

<Note>
How to Surprise Customers on Their Birthday? We shared ideas [here](https://altcraft.com/blog/how-to-surprise-a-customer-on-their-birthday).
</Note>

### Installment Plans or Financing

In January, many people tighten their budgets. Offering installment payments or low-interest financing can boost both loyalty and sales—especially for higher-priced items. Keep the process simple: no long waits, no complicated applications. And don’t strip away the usual perks—standard shipping, returns, and exchanges should still apply.

January is also a classic “fresh start” season. You can build a campaign around financing as a way to finally buy the thing someone’s been putting off—the upgrade or “dream” purchase they’ve wanted for a long time but didn’t feel ready to spend on.

### Big Discounts and Stronger Rewards

Cutting prices by 50% or more can be a powerful trigger—even after heavy December spending. Make the campaign limited-time or limited-quantity so it creates urgency and taps into the fear of missing out. This approach works especially well for clearing out leftover inventory and older collections.

If you have a [**loyalty program**](https://altcraft.com/features/loyalty-programs), consider temporarily boosting the benefits after the holidays. For example, offer double points on purchases made in January and February.

 
<Img img="/uploads/big_discounts_ddeaf4b391.png" alt="big-discounts.png" src="Source: reallygoodemails.com"/>
 

### Advertising

Run retargeting ads so shoppers see the products they viewed earlier. Combined with discounts and financing offers, this can be a strong nudge back to purchase.

In your email and SMS campaigns, highlight items customers saved to favorites or left in their cart. With marketing automation in place, these messages run year-round—not just during peak season—and help keep sales steady.

### Seasonal Content

Here you’re not selling directly—you’re building engagement in a way that feels natural. Use useful, entertaining content to stay top of mind. Classic January angles include getting back into a routine after the holidays, sharing highlights from the break, and the “fresh start” mindset.

You can also give people ideas for how to spend their weekends and offer ready-to-use options—free downloads, webinars, mini-courses, and more. These kinds of value-first “gifts” build loyalty and keep your product in the conversation.

### “New Year, New You” Email Campaigns

January is its own category. Brands can lean into the “fresh start” mindset and support customers who want to build new habits or learn something new—for example, by promoting your courses, programs, or guided challenges.

 
<Img img="/uploads/new_year_new_you_7c08924382.png" alt="new-year-new-you.png" src="Source: reallygoodemails.com"/>

 
<Img img="/uploads/new_year_email_0f78d6aac6.png" alt="new-year-email.png" src="Source: reallygoodemails.com"/>
 
 

### New Arrivals

Refreshing your lineup is another way to keep interest up during a slow season. New arrivals naturally grab attention—and some shoppers love being the first to try something new. January is a great time to launch because many people are rethinking their habits, style, and everyday routines, so “updates” and “upgrades” feel especially on-theme.

Make sure the assortment stays relevant. You can also start warming customers up for spring and summer—especially in travel and tourism, where people often plan trips well in advance.

### Personalization

Use customer data to create [**individualized offers**](https://altcraft.com/features/personalization). Add relevant discounts, early access to exclusive sales, and targeted coupons to your email and SMS campaigns. Build a personalized product roundup based on each person’s preferences. Reward loyalty with small gifts—or seasonal freebies that fit the post-holiday vibe.

 
<Img img="/uploads/personalization_222333c2a9.png" alt="personalization.png" src="Source: reallygoodemails.com"/>
 

### Challenges, Giveaways, and Contests

A great way to re-energize your audience after the holidays is to run a challenge, a short “reset” series, or a contest. Winners can get prizes, and everyone else can receive time-limited discounts—which creates urgency. This strategy boosts engagement, brand awareness, and sales, and it can attract new customers.

### Other Holidays

After the holidays, there are still plenty of moments to market around—starting with Valentine’s Day. Depending on your product, you can also use lighter “calendar” hooks like National Popcorn Day (Jan 19) or National Coffee Break Day (Jan 20). And don’t forget Lunar New Year (late January or early February, date varies), which can support themed collections, gift ideas, or limited-time offers when it’s relevant to your audience.

Some are simple: add a themed offer or discount. Others can support a full campaign. Valentine’s Day, for example, is something people plan for—so remind subscribers early and share gift ideas or curated recommendations.

 
<Img img="/uploads/other_holidays_6e50fdbd01.png" alt="other-holidays.png" src="Source: reallygoodemails.com"/>
 

### Partner Programs

Collaborations and co-branded campaigns give you access to new audiences and bring in additional customers. The key is choosing partners that make sense together. For example, a gym and an athletic apparel store could run a joint January promo—or extend it through the winter.

Co-marketing is also a built-in news hook and a solid way to stay visible when demand is softer.

## Summary 

A post-holiday sales dip is a predictable part of the early-year cycle. The key is to plan ahead to limit the hit to revenue—by mapping out your assortment and your marketing campaigns in advance.
Beyond discounts, extended sales, and bonus offers, you can use giveaways, challenges, and limited-time promos, plus attractive financing or installment options. Many brands also run email and SMS content around the topics customers care about in January—how to make the most of time off, get back into a routine, and lean into a “fresh start.”
Add personalization, partner campaigns, and marketing tied to other early-year holidays to keep demand moving even in a slower season.

sales-after-christmas.png

After Christmas, sales naturally slow down — explore practical ways to keep customers engaged and revenue steady through the January dip.

sales-after-christmas-blog.png

About keeping customers engaged during the post-holiday slowdown as January begins.

 How to Retain Your Audience after Christmas

How to Keep Sales from Dropping After Christmas

<Video url="https://www.youtube.com/embed/Jw4uKcy8etM?si=Fel05YpjsI-9a2c3" />

Every December, brands panic-write holiday emails hoping to stand out in inboxes packed with the same cheesy promotions.
 “Limited time!”, “Buy or you don’t love your family!”, “Exclusive deal just for you!” — nobody actually reads that stuff anymore. People are exhausted and scrolling right past it.

Below — a collection of brilliantly awful tips that will make sure your Christmas emails crash and burn. And yes, we’ll also break down what to do instead, so your messages make people spend money with your company, not the one above you in their inbox.

## How to Make Sure No One Wants to Read Your Emails

### Terrible Tip #1: Start As Early As Possible

If your ultimate goal is to annoy everyone before December even starts, launch your Christmas campaign in September.

Don’t worry that it’s still warm outside and the only “holiday spirit” anyone has is pumpkin spice and football. Send snowflakes, Santa emojis and “last chance before Christmas!” offers while Target is still selling backpacks.

By the time December arrives, people will be so burned out on holiday hype they won’t even see your email — which, according to this strategy, means mission accomplished.

 
<Img img="/uploads/starts_early_8a0d09d4fe.png" alt="starts-early.png" src="Start preparing on November 13"/>
 

### Questionable Giveaways
Announce a massive contest with a hundred rules and requirements. Make sure participants fill out a ten-page form, submit a passport number, tax ID, and their grandmother’s maiden name.
The more data you collect and the lower the chances of winning, the stronger the “intrigue.” Loyalty will skyrocket for sure.

### Fake “Gifts”
Give people something absolutely useless. For example, a calendar from last year — let them feel a touch of nostalgia. Or offer a gift card for 50 cents when spending $200 — pure generosity. You can also throw in a branded sugar packet or a fridge magnet — tiny, yet unforgettable. The main goal is that the gift looks great in photos and instantly turns into clutter in real life.

### Spam Relentlessly
The more emails, the better — send them every day, or even several times a day. Let inboxes overflow with discounts, promos, and coupons. Don’t waste time writing anything new, just copy yesterday’s email and send it again. The key is to make sure subscribers never have a chance to forget you exist.

### Never Lower the Price
Fake Christmas discounts are everything. Raise the price first, then elegantly cross it out and write “70% OFF.” Customers care more about feeling like they’re getting a deal than actually checking the numbers. The more dramatic the “discount” looks, the more persuasive your marketing becomes. Let them believe they grabbed a bargain, even if the price never changed. The real holiday magic lies in illusion.

### More Countdown Timers
Endless timers are the perfect way to keep customers on edge. Let your sale end in “3…2…1”… and like magic, the timer resets. Add a bit of panic: “Only 2 left!”, even if there’s a warehouse full. The more urgency and drama you create, the higher the chance someone clicks from fear of missing their “last chance.”

 
<Img img="/uploads/countdown_timers_ad8cc7b9c2.png" alt="countdown-timers.png" src="Here, the brand sent a genuinely useful reminder"/>
 

<Note>
How do you create email timers that are actually useful, engaging, and feel alive? We explained it [here](https://pixcraft.io/blog/amp-countdown-timer-by-pixcraft-how-to-use).
</Note>

### Keep Creativity to a Minimum
Clichés are a must-have for every Christmas campaign. Use as many as possible: Santa with a gift sack, reindeer in the snow, twinkly lights, sleigh bells, and a cheerful “Time to make some magic!” Don’t forget a couple of rhymes like “Holiday cheer — big discounts here.” The cornier and sweeter it feels, the better.

 
<Img img="/uploads/creativity_to_a_minimum_49a85bea93.png" alt="creativity-to-a-minimum.png" src="Two different brands "/>
 

### Don’t Think About Tone 
Send the exact same email to everyone: developers, corporate clients, parents, and people who don’t celebrate at all. Make sure to include a heartwarming line like “we all spend the holidays surrounded by family” — perfect for those working late or sitting home alone, really highlights that “togetherness.” Add a little baby-talk while you’re at it: “Well, my sweeties, are we getting ready for some Christmas magic?” Your customers will definitely be touched… or not.

### The “Buy It If You Care” Pressure
Remind customers that the holidays only truly begin after they check out. Sprinkle in lines like “prove you care” and “real love means giving gifts.” Make them feel like not purchasing is basically ruining the holiday spirit for everyone.

## Now for the Actually Useful Advice

### Use Gamification

You can add a mini-game right inside the email using AMP — just like the Altcraft team did by embedding [**Snake**](https://altcraft.com/blog/gamification-in-amp-email). The subscriber plays directly in the email without opening a browser, and for those whose email client doesn’t support AMP, you can display a banner with a link to the web version.

 
<Img img="/uploads/gamification_eac7184f42.png" alt="gamification.png" />
 

Create a similar interactive experience — a short quiz, a guessing game, a “find the gift” challenge. Set it up so that after completing it, the user sees their result or receives a promo code. The key is simple rules and clear rewards.

Another great format is an advent calendar — a series of emails or a mini-lottery with a surprise each day. Each message brings something new: a promo code, a useful tip, a fun task, or a mini-game. The campaign becomes a habit: people open emails daily, looking forward to their next gift.

Gamification really does work: it grabs attention and nudges people toward making a purchase. The key is not overdoing it. Too many interactive emails get old fast, so it’s better to send a few well-thought-out editions rather than daily challenges.

### Share Something Useful
Help people get ready for the holiday and offer practical solutions — and they’ll be more inclined to buy from you.

*For example, create a gift guide: a curated list of ideas where customers can quickly find the right option by interest, budget, or lifestyle. It could be an email digest or a blog post with clear categories and inspiring examples.*

 
<Img img="/uploads/something_useful_ea4e26a418.png" alt="something-useful.png" />
 

**Another idea: a holiday checklist.** People are already overwhelmed before the holidays — a checklist with items like buy a tree, send cards, pick up ingredients for dinner works far better than direct advertising. It reminds them about your brand gently, without pressure.

Don’t forget creative tips and how-tos. Almost any business can share a seasonal life hack: a coffee shop — a recipe for ginger latte, a home decor store — a quick guide on decorating the house. The important part is connecting it to what your brand actually does.

And finally, a personalized year-in-review for each customer — memorable and meaningful. Banks or retailers often share statistics: how much a customer spent or saved, what milestones they reached. Instead of a generic “thanks for being with us,” show them the journey they had with your brand this year.

### Charity and Social Impact

People value brands that address real issues, not just decorate storefronts. One option is a “one order = one good deed” campaign: for every purchase, the company donates an item to a charity. Be sure to share updates on how the initiative is going and who has already received help — this builds trust and a sense of real involvement.

What isn’t a good idea is asking customers to donate their own money or loyalty points while the brand takes the credit — it can look like you’re being generous with someone else’s wallet. It’s better to show that you’re contributing first, not shifting responsibility to the audience. If you do ask customers to donate to a cause, reward them with symbolic gifts, discounts, or bonus points.

Charity in marketing contributes not only to reputation but also to genuine interest in the brand. When a company does something truly meaningful, people talk about it — and they remember that brand more easily.

### Use a Multichannel Approach

Don’t rely on just one marketing channel. Send holiday emails with greetings and a small gift offer or helpful content. Use push notifications to remind customers about deadlines — when they need to place an order to receive delivery on time. For the audience that prefers messaging apps, a personal holiday note with a special offer works well — for example, a store’s chatbot that sends a coupon.

Don’t stick to a single channel, but don’t overwhelm people by repeating the same message everywhere either. Identify where your audience responds best and shape your communication accordingly. Holiday marketing requires a clear plan: goals, budget, selected channels, and thoughtful ideas. With the right strategy, a campaign — whether via email, messaging, or push notifications — feels less like advertising and more like part of the holiday spirit.

## Conclusion

Standing out among countless holiday emails and promotions is difficult — but absolutely possible. Instead of the blunt “buy it if you love,” focus on what’s valuable for the customer: comfort, entertainment, or emotion.

Remember that the holidays are associated with warmth and a sense of wonder, not with aggressive banners. Offer meaningful content (checklists, recipes, personalized recaps), invite people to play (quests, advent calendars, contests), and do good (charity campaigns).

By combining different marketing channels and thoughtful approaches, you can build a holiday campaign that doesn’t annoy people but feels like a pleasant surprise. And then the holiday spirit arrives not only for your customers but for your business as well — with natural sales growth and new brand loyalists.

christmas-marketing-email-campaign.png

A sharp look at Christmas email marketing failures, highlighting bad tactics that hurt engagement and smarter approaches that drive real results.

christmas-marketing-email.png

About common Christmas email marketing mistakes that ruin engagement and what to do instead to make holiday campaigns actually perform.

Christmas Marketing Mistakes: How to Ruin Your Email Campaign

Christmas Marketing: Terrible Tips to Ruin Your Email Campaign

uzum-case.png

Reduced push notification opt-out rates, increased OR, saved working hours

alfastrakhovanie-case.jpg

Updated over 1,500 templates, the open rate for transactional messages is ≈100%

bnb-bank-kejs-v-menyu.png

The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Increasing user awareness of your company's offers

Insights, case studies, and deep dives into how modern marketing really works

Digital marketing terms explained in plain language — from A to Z

Calculators for A/B tests and ROI, UTM and QR code generators, and more

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

Pop-Up Windows

Blog

Glossary

Help Center

Your email has been confirmed