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<Video url="https://www.youtube.com/embed/wr0_a07PUjo?si=T-tA8RbT6aBkzjoO" />

This article breaks down what qualifies as someone else’s content and why the idea that “if it’s online, it’s free to use” is a dangerous myth.

## What Content Is Protected by Copyright

Any original text, photo, video, music, or illustration is automatically protected by [**copyright**](https://www.copyright.gov/what-is-copyright/) the moment it’s created — no registration or copyright notice is required. Under both U.S. and EU [**law**](https://www.copyright.gov/circs/circ01.pdf), using such material without the creator’s permission is illegal. Copyright gives the owner exclusive rights to reproduce, distribute, or display their work. Unless you have explicit permission, the absence of a “no use” notice does not mean you’re allowed to use it.

In the United States, violations can lead to civil penalties (such as statutory damages of up to $150,000 per work under the [U.S. Copyright Act](https://www.klemchuk.com/ideate/copyright-infringement-damages), 17 U.S.C. § 504) and, in severe cases, criminal charges for willful infringement. In the European Union, copyright protection follows similar principles under the [**EU Copyright Directive**](https://eur-lex.europa.eu/legal-content/EN-FR/TXT/?uri=CELEX%3A32019L0790) (2019/790), with liability for both individuals and companies that misuse protected materials.

<Note>
In copyright cases, U.S. law allows courts to award statutory damages ranging from $750 to $30,000 per work, and up to $150,000 per work for willful infringement, under 17 U.S.C. § 504(c). In the European Union, compensation is generally based on actual losses or the market value of a license, following Article 13 of Directive 2004/48/EC (the Enforcement Directive).
</Note>

A major [case](https://sifted.eu/articles/stability-ai-getty-copyright-infringement-news) currently before the courts shows how seriously copyright infringement is treated: in 2024, Getty Images sued Stability AI in the U.S. and U.K., alleging the company used millions of copyrighted photos to train its AI models without permission — with damages claimed at up to $1.8 billion.

Beyond financial risks, courts can order the removal of infringing content, destruction of illegal copies, and public acknowledgment of the violation. Even when a dispute ends with a warning or settlement, reputation loss can be severe: once the story of “borrowed” visuals spreads, trust and audience loyalty often take a lasting hit.

AI-generated content should be approached with the same level of caution as any other creative work — especially if it uses third-party data or clearly reproduces protected elements of an existing piece.

In both the United States and the European Union, ideas, concepts, and artistic “style” are not protected by copyright. What is protected are the specific expressive elements of a work — such as its composition, structure, choice of details, and other original creative features.
If AI output substantially reproduces those protected elements, it can qualify as an infringing derivative work, even if it was created algorithmically rather than copied by hand.

<Note>
So how can you create legal images with Stable Diffusion? We explain in detail [**here**](https://pixcraft.io/blog/stable-diffusion-how-to-deploy-an-ai-image-generator-on-your-computer). 
</Note>

## What Penalties Can You Face for Using Someone Else’s Content

Popular AI platforms state that users themselves are responsible for the lawful use of generated results. Midjourney, Stability AI, and OpenAI all specify in their terms of service that you are solely accountable for the data you upload and for ensuring that your outputs comply with copyright and other third-party rights.

Before using AI-generated materials commercially, make sure your prompts and results do not reference or reproduce protected brands, characters, or recognizable works.

 
<Img img="/uploads/penalties_dfa6cda72c.png" alt="penalties.png" />
 

## How to Check Content Before Publishing

Before posting, make sure the materials you use don’t infringe on copyright. Here are a few practical tips.

### Ask About the Source of Materials

If an employee or contractor provides you with an image, video, or text, ask who created it and where it came from. They should confirm that the content is either their own work or legally obtained.

### Use Reputable Stock Platforms

Paid services like Shutterstock, iStock, and Getty Images offer licensed content via subscriptions or one-time payments. Free platforms such as Unsplash, Pexels, and Pixabay often use CC0 or similar open licenses — though some may still require crediting the author or prohibit commercial use.

Always review the licensing terms carefully: a label like “Editorial Use Only” means the image cannot be used in ads or commercial products. If you’re unsure, it’s safer to buy an extended license or choose different content.

 
<Img img="/uploads/stock_platforms_2e1151c621.png" alt="stock-platforms.png" src="Offset-labeled images on shutterstock.com include almost all commercial usage rights (advertising, packaging, large print runs, TV, outdoor ads, etc.), but you’ll need to pay extra for them."/>
 
 
### Check the Permissions

Different types of content come with different licensing restrictions. For example, a font downloaded online may be free for personal use only, while a commercial license is required for business projects. The same applies to music in videos — some tracks are available under Creative Commons licenses but often require attribution or prohibit use in advertising.

**Pay attention to the type of Creative Commons license:**

- **CC BY** — may be used if you credit the author;
- **CC BY-SA** — may be used with attribution and under the same license;
- **CC BY-NC** — for non-commercial use only;
- **CC BY-ND** — you may not modify the work.

Sometimes you’ll see combinations of these labels — those must be considered as well.
 
### Run an Image or Text Search

It’s useful to perform an image search to make sure the picture wasn’t taken from someone else’s website without permission. For text, use plagiarism checkers to detect any copied material. Quotes are allowed only in limited amounts and must include proper attribution.

### Document Your Review

In your workflow, it helps to create a checklist or internal guide for content verification. For example, for each new image, record: source — specific stock platform; license — type (with a saved copy); plagiarism check — passed. For text: plagiarism — OK; citations — source list attached.

## What to Do If You Receive a Claim for Using Someone Else’s Content

**1. Remove the disputed content** from public access as soon as you learn about the claim. Even if you do not yet agree with the claim, it is better to remove the content while the issue is being reviewed.

**2. Analyze the essence of the claim**. Carefully examine what exactly you are being accused of. Which rights and which object are allegedly infringed? Sometimes people confuse copyright with trademark rights or with a person’s image rights — make sure you are actually accused of copyright infringement. Check who made the claim: the author, their representative, or an organization (for example, a photo bank or agency).

**3. Consult a lawyer**. If your company has an in-house lawyer, involve them immediately. If not — it makes sense to get at least one consultation with an intellectual property specialist. A lawyer can help assess whether the claim is justified — whether there was indeed an infringement or your case may fall under fair use. Sometimes claims are sent without valid grounds (for example, scammers who demand money without owning any rights).

**4. Try to settle the matter out of court**. In most cases, an out-of-court settlement is the best solution for a business. Court proceedings are long, expensive, and public. Therefore, if the rights holder is willing to discuss, find a compromise. Most often it comes down to money: discuss what compensation you could pay to resolve the issue.


##  How to Avoid Problems with Third-Party Content

- **Conduct an audit**. Review the materials on your website, blogs, social media, and ad creatives — make sure nothing belonging to others slipped in without permission.
- **Assign someone responsible for content control**. The company should be clear about who ensures copyright compliance. This could be a lawyer, a content manager, the head of marketing, or a specifically trained employee.
- **Be careful with neural networks**. If you’re implementing AI tools in content marketing, set ethical and legal boundaries. For example, prohibit employees from generating images that copy the styles of famous artists or include others’ trademarks. Set up checks for AI content: run text through plagiarism detection and images through reverse image search. Keep up with AI law updates: new labeling requirements for AI content or restrictions on its use may appear soon.
- **Budget for legal content**. Companies often try to save on content and risk fines. It’s far better to budget for stock, fees, and licenses: a few hundred rubles for a photo is cheaper than a multi-thousand-ruble claim. Invest in lawful content — it’s part of your brand’s value.


## Checklist: What to Check

- **Source** — find out who the author is and where the material came from.
- **Documents** — is there a contract or license for its use?
- **License** — does it fit your purpose (commercial use, advertising, print run, territory, duration)?
- **Attribution** — is author credit required under the terms (for example, CC BY)?
- **Uniqueness check** — run the text through a plagiarism checker and images through reverse image search.
- **AI content** — make sure the prompt doesn’t include other people’s brands/styles and that the platform’s rules allow commercial use.
- **Details** — check music, fonts, memes, and GIFs: ensure there’s a license or they come from free libraries.


others-content.png

We’ll explain what counts as someone else’s content, how you can legally use materials from the web, and what the consequences of copyright infringement might be.

others-content-blog.png

About what counts as someone else’s content and how to work with online materials without risking fines.

Why You Can’t Use Other People’s Content from the Internet

Thousand-Dollar Fines for Using Others’ Content in Ads: How to Protect Yourself

<Video url="https://www.youtube.com/embed/Q3BwmOZjM38?si=drfMFF9Nh2cl2ITH" />

When should you send emails and messages to get the best results? This question never loses relevance, since the timing of delivery can influence effectiveness just as much as the content or subject line.

In this article, we’ll explain how to pick the optimal time for your campaigns, what factors to keep in mind when planning, and how automation can ensure your messages are delivered exactly when the recipient is most likely to open them.

## Which Days and Times Work Best for Campaigns 

### Days of the Week

Tuesday, Wednesday, and Thursday are traditionally considered the most effective days. Many [**studies**](https://bloggingwizard.com/best-time-send-emails/) note that these days show higher email open rates across different industries.

At the same time, other [**data**](https://www.emailtooltester.com/en/blog/how-many-emails-are-sent-per-day/) shows good results for campaigns sent on Monday and Sunday. This is explained by the fact that, while preparing for the new work week, recipients go through accumulated emails and respond more quickly to new messages.

**Friday** often turns out to be a “planning and decision-making” day. Users prepare for the upcoming weekend, plan purchases and leisure activities. That’s why promotional campaigns sent on Fridays can work especially well.

**Saturday** is usually seen as a weaker day, which is why the volume of campaigns is lower. However, less competition also increases the chance that an email with a relevant offer will be noticed.
At the same time, special dates can change audience behavior. In these cases, general rules no longer apply, and campaigns require a separate strategy.

<Table>
| Event | Description |
| ------ | ------ |
| Black Friday and Cyber Monday | These are among the most effective dates for email marketing. It’s best to prepare the campaign in advance: send warming emails 1–2 weeks ahead and a final reminder right before the sales begin. |
| Christmas and New Year | In the U.S., start Christmas promotions right after Thanksgiving and ramp up through early–mid December. Build around key shopping dates: Green Monday (Mon, Dec 8, 2025), Free Shipping Day (Sat, Dec 13, 2025, varies by retailer), and Super Saturday (Sat, Dec 20, 2025). After Christmas, pivot to post-holiday/New Year offers—major after-Christmas sales begin Dec 26. |
| Back-to-School Season | A key period for education, apparel, and school supplies. In the U.S., campaigns typically start in late July through early August, about 2–3 weeks before most schools open, while families are actively planning their shopping. |
| Public Holidays and Long Weekends | Their impact on campaigns depends on the industry. For travel, entertainment, and e-commerce, these are prime opportunities to boost sales. In the B2B sector, however, engagement often drops significantly during long weekends and federal holidays. |
</Table>

### Best Time to Send Emails

Statistics show the highest engagement in the [**first half of the day**](https://www.demandsage.com/email-marketing-statistics/) (from 9:00 to 12:00, as well as between 12:00 and 3:00 p.m.). Morning emails catch subscribers at the start of the workday, while midday messages reach them during lunch. Evenings can also perform well: emails sent around 8:00 p.m. are opened nearly [**60% of the time**](https://www.emailtooltester.com/en/blog/how-many-emails-are-sent-per-day/).

Late-night sends, however, are almost always a losing strategy. By the next morning or afternoon, they’re buried under new messages, and overnight notifications can annoy recipients and lead to unsubscribes.

## How the Audience Influences Send Time

<Table>
| B2B Audience | B2C Audience |
| ------ | ------ |
| Employees tend to check their email mainly on weekdays. | Online shoppers and service subscribers are more likely to engage in the evenings and on weekends. |
| **Activity peaks:** 8:00–11:00 and during lunch (1:00–2:00 p.m.). | The most effective time is from **5:00 p.m. into the late evening**, when the workday is over and attention shifts to personal interests. |
| **Most effective days:** Tuesday through Thursday. On Monday, many are busy planning the week, while Friday is often spent wrapping up tasks. | **On Saturdays and Sundays**, engagement is often higher than on weekdays, since people have more free time for emails and shopping. |
| On weekends, response rates usually drop, but there can be exceptions (e.g., long-term planning or personal interests). |   |
</Table>

There are few direct studies linking age and lifestyle to the best time for email campaigns. For example, [**Sender**](https://www.sender.net/blog/best-time-to-send-emails/) highlights a few patterns: 

- Younger audiences (roughly ages 18–34) are more active in the evening and closer to night (between 6:00 and 10:00 p.m.), as well as on weekends.

- Older audiences (45+) tend to check email mainly in the first half of the day, between 10:00 a.m. and 2:00 p.m., as part of their daily routine.

## Best Time to Send Messages Across Different Channels

The optimal timing for campaigns depends not only on the day of the week or the hour of delivery, but also on the communication channel itself.

- **Email** campaigns are one of the most universal and widely used channels. On average, they perform best Tuesday through Thursday between 9:00 and 11:00 a.m. Additional engagement peaks are seen after lunch (1:00–2:00 p.m.) and in the early evening (5:00–6:00 p.m.).

- **SMS** is a channel with exceptionally high open rates (around [**90%**](https://altcraft.com/features/omni-channel-marketing) on average). Research from [**Textedly**](https://www.textedly.com/blog/the-best-time-to-send-marketing-sms-from-a-to-z) shows that the best times to send SMS are weekdays from 9:00 a.m. to 12:00 p.m., as well as from 5:00 to 9:00 p.m. There are also specific “windows” on weekends — for example, Sunday from 10:00 a.m. to 12:00 p.m. and from 4:00 to 7:00 p.m.      

- **Push notifications** are effective only when they align with the user’s context and needs. They should arrive at the right moment — for example, when the offer is relevant or during the hours the person typically uses the app.

Even within a single channel, the right timing can vary greatly depending on what you’re sending:

**Promotions and special offers.** According to [**Optinmonster**](https://optinmonster.com/the-best-time-to-send-emails-heres-what-studies-show/), the best response rates come at the end of the workweek — Thursday evening and Friday. That’s when audiences are planning purchases and are more responsive to discounts. 

**Educational and expert content.** Most effective when sent on weekdays in the morning or early afternoon. [**Late Tuesday morning and Thursday morning**](https://blog.aweber.com/learn/best-time-to-send-emails.htm) work especially well.

**Reminders and** [**triggers**](https://altcraft.com/blog/triggered-emails-how-they-help-sell). These should be delivered right after a user’s action or as close to the event as possible. The general rule: the shorter the delay, the higher the chance of engagement.

## How to Handle Time Zone Differences

If your audience is spread across multiple U.S. time zones, timing becomes especially important. For example, an email scheduled for noon Eastern Time will reach subscribers on the West Coast at 9:00 a.m., which can significantly affect engagement and response rates.

To maintain effectiveness across time zones, marketers often use tools such as:

**1.** **Time Zone Segmentation.** A basic but labor-intensive method is to divide contacts by region and schedule campaigns according to local time.

**2.** **Automation.** Modern marketing platforms can factor in each subscriber’s time zone. The system automatically determines the right moment and synchronizes campaign delivery.

For example, in **Altcraft Platform** you can schedule delivery based on the subscriber’s own time zone. Someone in New York and someone in Los Angeles — or in London and Berlin — will both receive the message at the same local time. This makes life easier for marketers: there’s no need to create multiple copies of the same campaign or manage segments manually.

<Img img="/uploads/time_zone_in_altcraft_98b34ad61a.png" alt="time-zone-in-altcraft.png" />
 
## How to Automate Choosing the Best Send Time

General recommendations on when to send campaigns are useful only as a guideline. Each subscriber has their own habits: some check email in the morning, others in the evening, and some only on weekends. That’s why today’s marketing is moving away from a mass approach toward personalized technologies.

To find the optimal send time, marketers use **Send Time Optimization (STO)** algorithms. The system tracks the hours and days when a user most often opens emails, then predicts future behavior based on that activity history. As a result, emails are delivered at the moment when the likelihood of an open is highest.

What this means for businesses:

- **Higher engagement.** Emails arrive at a familiar, convenient time when the recipient is ready to read them.

- **Greater effectiveness for large campaigns.** The system automatically accounts for time zones and different user behavior patterns.

- **Focus on strategy.** Automation frees marketers from routine tasks, allowing them to concentrate on content and the customer journey.

Altcraft Platform handles automation through its machine learning–based [**Best Send Time (BST)**](https://altcraft.com/help-center/marketing-campaigns/how-to-set-up-sending-messages-using-best-send-time-1) module. Unlike simple scenarios (for example, “the user opened an email at 2:00 p.m., so they must always be active at that time”), the model takes multiple activity intervals into account. The data is updated daily, allowing it to adapt to changing habits, and the model achieves 82–93% accuracy even when working with large databases.

 
<Img img="/uploads/best_send_time_1a344b22f3.png" alt="best-send-time.png" />
 

<Note>
Learn more about the Best Send Time module and machine learning in our [interview with Altcraft’s CEO](https://altcraft.com/blog/ml-best-send-time).
</Note>

## Do You Still Need to Manually Test Send Times? 

Using automated algorithms doesn’t eliminate the value of manual experiments. A/B testing remains an important tool: it allows you to test hypotheses on your own audience and adjust your strategy.
What these tests provide:

- **Understanding your audience.** General recommendations don’t account for the specifics of your own list. Testing shows how your subscribers respond to particular send times.

- **Facts over guesses.** Regular experiments help you find effective solutions faster, rather than relying solely on intuition and general data.

- **Hidden patterns.** A/B tests uncover subtle insights — what works best for different segments, audience types, and campaign formats in each specific case.

## How to Properly Test Message Send Times

<Table>
| Step | Description |
| ------ | ------ |
| **Define your metrics in advance** | In addition to open rates, metrics like CTR, conversion rate, and others will give you a more complete picture. |
| **Randomly split your audience** | Groups should be independent and equal in size. This is the foundation of a valid experiment. |
| **Test only one factor** | If you’re testing send time, then email content and frequency should remain the same across all groups. |
| **Choose multiple time slots** | For example, 9:00 a.m., 1:00 p.m., and 6:00 p.m. on the same day. |
| **Let the test run long enough** | For reliable results, the test should continue until it reaches a statistically significant number of subscribers and covers different time intervals. |
</Table>

## Conclusion

Marketers and companies have conducted countless studies, but they all agree on one thing: there’s no universal answer to the question, “What’s the best time to send a campaign?” Choosing the right time isn’t an exact science — it’s more of an art, about finding the moment when the recipient is most open to your message. Audience, channel, and campaign context all play a role.

You can streamline the process and make timing easier with automation tools like the Best Send Time module. [**Submit a request**](https://altcraft.com/ru/setupDemo) on our website, and we’ll show you how the Altcraft platform helps make campaigns more precise, timely, and effective.


best-send-time-background.png

Which factors influence the choice of the optimal send time and how to identify the best moment for your campaigns. The article covers key criteria and the role of automation in accurate delivery.

best-send-time-blog.png

About choosing the right moment to send email campaigns: key factors, simple guidelines, and the role of automation in accurate delivery.

How to Identify the Best Send Time for Your Email Campaigns

How to Choose the Best Time for Sending Campaigns

<Video url="https://www.youtube.com/embed/2bVtwdmFn3w?si=33M9K6OfOcbJdHU4" />

There’s a simple marketing truth: nothing drives sales like seasonal discounts. During major sale periods like Black Friday and Cyber Monday, [**shoppers spend billions**](https://statistics.blackfriday/). Competition for attention hits its peak — hundreds of brands send emails, push notifications, and ads at the same time. So it’s critical to stand out and avoid getting lost in the noise.

In this article, you’ll find clear tactics and examples you can use in your own campaigns.

## Why Send Emails During Seasonal Sales

These campaigns aren’t just about driving purchases — they maintain contact with your audience and solve several tasks at once. For example:

- **Attracting attention.** Early messages warm up interest and keep the brand visible. When the sale begins, people already remember the offer and react to emails or pushes more readily.

- **Driving repeat purchases.** Existing customers are the most valuable group. Email brings them back gently, reminds them of the benefits, and increases interest in the product.

- **Audience segmentation.** Even if a subscriber doesn’t buy, their actions (opens, clicks, site visits) give insight into their interests. This data builds more accurate segments, improves content relevance, and feeds automated campaigns.

- **Strengthening the brand.** Each message is a touchpoint to show tone, values, and attitude toward the customer. Emails should reflect your brand style and carry a clear emotional signal.

## Sales Triggers During Seasonal Discounts

To make a campaign work, it's not enough to announce the sale — the customer needs a reason to act right now. That’s where sales triggers come in: techniques that strengthen motivation.

**Common triggers:**

- **Scarcity and urgency (FOMO)**. Countdown timers, limited-time offers, and “last day” labels prompt quick decisions.

- **Social proof.** “Already purchased by X people” or “recommended by others” builds trust and reduces hesitation.

- **The zero-price effect.** Free shipping, a gift with purchase, or a bonus with an order feels like a big win. A free item is often perceived as more valuable than an equivalent discount.

- **Personalization and segmentation.** Product recommendations, the subscriber’s name, and selections based on interests increase conversion.

- **Exclusivity and VIP access.** Offers like “early access” or limited sets create the sense that the deal is special and not available to everyone.

- **Gamification.** Games and mini-challenges drive engagement. For example, [**Storyly**](https://www.storyly.io/post/5-stats-that-prove-gamification-boosts-retention) showed that adding gamification across marketing channels increased engagement by 48%. 

- **Anchoring effect.** Showing the original price next to the sale price makes the discount feel stronger. The old price becomes the reference point, so even a small difference can feel like a win.

<Note>
What else works as a sales trigger? Explained [here](https://altcraft.com/blog/cognitive-biases-as-sales-triggers).
</Note>

## Examples of Black Friday campaigns

Below are actions from well-known brands to inspire your own.

**1.** In this **reMarkable** email, a countdown timer shows how much time is left in the offer. The copy briefly highlights the product’s key benefit: using it feels close to writing on real paper.

 
<Img img="/uploads/remarkable_b551b78d08.png" alt="remarkable.png" src="Source: ReallyGoodEmails.com" src="Source: ReallyGoodEmails.com"/>
 

**2.** **The wine brand Sometimes Always** sent a post-sale message on behalf of a team member — complete with their photo and a personal note. The text includes a thank-you for taking part, delivery updates, and an invitation to share purchase photos. It ends with a hint about another special offer. This format keeps the connection warm after a big sale and makes the communication feel personal.

 
<Img img="/uploads/sometimesalways_4bcf70403b.png" alt="sometimesalways.png" src="Source: ReallyGoodEmails.com"/>
 

**3.** **Yellowbird** plays with the phrase “Cybird Monday” in their campaign — a fun word twist that matches the brand’s personality. Bright colors and a clear call to act quickly reinforce the message that the deal is ending soon. The tone feels lively and distinctly on-brand.

 
<Img img="/uploads/yellowbird_67ca304190.png" alt="yellowbird.png" src="Source: ReallyGoodEmails.com"/>
 

**4.** **Not Boring Software** uses a bold purple-and-black layout and a playful “boring friday sale” headline. The offer is simple: 33% off the Super membership for a limited time. The message lists all included apps and benefits, finishing with a direct line — “Get it or regret it.” The tone is confident and lightly ironic.

 
<Img img="/uploads/boring_friday_sale_4a3fc06a87.png" alt="boring-friday-sale.png" src="Source: ReallyGoodEmails.com"/>
 

**5.** **Pleasures** ran a Cyber Monday campaign with a design that feels true to the brand. The offer has a clear end date, which creates urgency, and there’s a free gift added to motivate the purchase. It’s a simple combination of “limited time” and “extra value” — works without feeling pushy.

 
<Img img="/uploads/pleasures_d07c7662db.png" alt="pleasures.png" src="Source: ReallyGoodEmails.com"/>
 

**6.** **Clare’s** Black Friday campaign uses a bold, eye-catching design. The “20% off” callout stands out immediately, and the end date of the offer is clearly stated, so the timing is obvious at a glance.

 
<Img img="/uploads/clare_ead8b4d2af.png" alt="clare.png" src="Source: ReallyGoodEmails.com"/>
 

**7.** **Happi** uses bright, playful colors to remind subscribers that Black Friday is coming. The message builds anticipation and keeps the brand in mind before the sale begins. This is a classic “warm-up” trigger: create expectation now, so when the offer drops, the audience is already waiting for it.

 
<Img img="/uploads/happi_c38a14a6b9.png" alt="happi.png" src="Source: ReallyGoodEmails.com"/>
 

**8.** **Astro West** combines a Thanksgiving greeting with a reminder about their Black Friday sale. The beige palette stays true to the brand. The message expresses appreciation to existing customers and then smoothly leads into the offer — up to 50% off. This uses two triggers at once: emotional connection through gratitude and a clear high-value discount, making the message feel warm rather than purely promotional.

 
<Img img="/uploads/astro_west_0dd45e99c6.png" alt="astro-west.png" src="Source: ReallyGoodEmails.com"/>
 

## How to Get the Most from Your Sale Campaigns: A Checklist


<Table>
| **Step**      | **Description** |                                                                                                                                  
|------------------------|--------------------------------|
| **Segment your audience in advance**    | Group subscribers by interests, past purchases, activity level, and average order value. This way you send not one mass campaign, but targeted offers — for example, a personal discount for loyal customers and a more aggressive offer for new ones. |
| **Personalize every message**      | Using a name in the subject line is just the start. Add product picks based on past orders, take into account behavior on the website or in the app, and offer individual promo codes. [**Here**](https://altcraft.com/features/personalization), we explained how smart personalized campaigns work with Altcraft’s unified marketing center. |
| **Plan the campaign structure ahead of time**   | Build a sequence: **Warm-up** — 5–7 days before launch, to get the audience ready; **Sale launch** — with the main offer; **Reminder** — mid-promotion; **Last call** — a few hours before the sale ends. |
| **Create urgency and scarcity** | Limited-time offers, countdown timers, and notes like “only three left” or “today only” push people to act faster. |
| **Use social proof** | Customer reviews, statements like “500 people have already purchased this,” and short result-based cases build trust. It works even better with visuals — for example, mini-reviews inside the message or a “top products chosen by customers” block. |
| **Test everything** | Try different subject lines, visuals, and send times. More on testing is explained [**here**](https://altcraft.com/features/mvt). |
| **Analyze the results** | Look beyond opens and CTR — track sales metrics like conversion rate, average order value, and ROI. After the campaign, identify which segments and formats performed best — this becomes the foundation for improving the next sale. |
</Table>

## Summary

Black Friday brings high demand and high competition. A discount alone isn’t enough — you need a thought-out strategy.

The goal is to warm up the audience in advance, make the value clear, and show exactly how long the offer lasts. All channels (email, push, SMS) should work together without contradictions or chaos.

With this approach, the sale period brings not only one-time purchases, but also strengthens customer relationships — people come back and buy again.


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Proven email marketing tactics to boost engagement and sales during Black Friday and Cyber Monday. Includes examples, tips, and optimization ideas.

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Learn how to create effective Black Friday and Cyber Monday email campaigns with practical tactics, tips, and real examples.

Effective Email Campaign Strategies for Black Friday and Cyber Monday

Black Friday and Cyber Monday: How to Make Your Campaigns Work

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Reduced push notification opt-out rates, increased OR, saved working hours

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