Personalize your content across all channels
Personalization and hyper-personalization for your customers
Up to 90% of companies saw an increase in conversions after personalizing content in emails. If you use personalization mechanisms correctly, the CTR in your posts will grow by 25%
Collect information you need for personalization and keep it in one place
- Personal data
- Demographic data
- Gender identity
- Interests in certain products
- Visiting certain pages on the website
- Achieving business goals
- Mobile app activity and other data
Create personal triggers and scenarios for engagement
- Top-up reminder scenarios
- Regular personalized mailings based on segmentation by preferences
- Scenarios for reminding of an abandoned cart
- Notifications of discounts when a certain amount of orders is reached
- Order confirmation trigger
- Trigger for buying related goods and etc
Use dynamic personalization
- Emails are built dynamically according to customer data and specified conditions in the template
- Content is generated using data obtained from external SQL database
- Use dynamic substitution of data from external HTTP service via API
- Create dynamic substitution based on data from any web page
6 examples of strategies for communicating with your customers
- reminders of the need to top up the balance in your personal cabinet
- personal offers based on segmentation by city,
- mailings that take into account the customer's time zone
- congratulations to customers on their birthdays or other holidays
- Personal letters signed by the head of the company
- Personal topics in promotional messages