Interesting and useful articles about marketing, our product and online communications
Learn how Altcraft’s solutions helped RuStore strengthen user engagement, boost activity, and win back lost customers.
Read moreWhy OMMP and omnichannel marketing are not just trends, but a real necessity for businesses that want to grow.
Read moreAbout how to use customer data responsibly to boost marketing results.
Read moreAbout how marketing automation platforms work, why personalization is essential today, and how a CDP system brings real results.
Read moreAbout what marketing automation is, why it is necessary, how it works, and what role CDP plays in this process.
Read moreAbout what each of them means, examine their advantages and disadvantages, and help you determine which option is best suited for your marketing strategy.
Read moreAbout how CDPs and CRMs, automate processes, collect data and improve strategies, while customised solutions are costly and slower.
Read moreAbout what customer value management is, how this strategy is implemented in the digital era, and why effective CVM requires the use of management systems.
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