Interesting and useful articles about marketing, our product and online communications
Why most companies know so little about their customers — and how a CDP brings all your data together to make marketing far more effective.
Read moreWhat perceptual cognitive biases are and how they’re used in marketing.
Read moreWhy it’s worth ditching the typical pumpkins and horror tropes — and how to craft a festive marketing campaign your subscribers will actually enjoy.
Read moreWhat the main problem with pop-ups is — and how to make them attract customers instead of annoying them.
Read moreWhat brainrot is, how brands use it in practice, and whether it’s worth applying in marketing campaigns.
Read moreHow the Vyberu team implemented Altcraft CDP in just two months and boosted CRM marketing profitability.
Read moreHow marketing surveys reveal customer needs and how to make the most of them.
Read moreWhat vibe marketing is, how it differs from the classic approach, how it works, and how to align marketers with AI.
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