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Interesting and useful articles about marketing, our product and online communications

How to Make Pop-Ups Less Annoying

What the main problem with pop-ups is — and how to make them attract customers instead of annoying them.

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Brainrot Marketing: Can You Use “Chaotic” Content?

What brainrot is, how brands use it in practice, and whether it’s worth applying in marketing campaigns.

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How Vbr.ru Implemented Altcraft CDP and Increased Marketing ROI to Nearly 250%

How the Vyberu team implemented Altcraft CDP in just two months and boosted CRM marketing profitability.

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What Your Customers Are Hiding: Discover It Through Surveys

How marketing surveys reveal customer needs and how to make the most of them.

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Vibe Marketing: How to Stop Overpaying for Promotion

What vibe marketing is, how it differs from the classic approach, how it works, and how to align marketers with AI.

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On-Premises Implementation of Altcraft CDP: A Detailed Guide

How Altcraft CDP is implemented on-premises: from data audit to the launch of the first campaigns

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How to Surprise a Customer on Their Birthday: Strategy Examples

How to wish your customer a happy birthday in a way they’ll actually remember.

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Why Segments Don't Work If You Divide the Audience the Same Way As Everyone Else

Why traditional customer segmentation no longer works, what approach to choose, and why you need a CDP.

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