Interesting and useful articles about marketing, our product and online communications

Digital Marketing Trends in 2023

Technology generates trends: NFT, metaverses, user-generated content. What else awaits us next year?

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What is Double Opt-in and How to Use It

This method helps you build a quality email list, increase email open rates and protect your brand from fines.

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Spam, Death and Robots: 3 Email Marketing Myths

Let's discuss 3 myths about email marketing that both customers and businesses have.

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Sales Funnel: Definition, Models and Stages

A sales funnel is a concept that describes all the steps a customer takes on the way to a conversion.

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Top 16 Customer Satisfaction Survey Mistakes

A survey is a great way to gauge customer satisfaction, but mistakes can lead to incorrect conclusions.

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Why You Need Data Modeling

Most of your data will come from your business processes and software system. Modeling is used to maximize value from the data.

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How to Respond to Data Breaches

How to detect unauthorized access to information and what should be done in this case?

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Retargeting: Definition, Types, Steps

Retargeting is an opportunity to recapture potential leads if they left your site without converting or meeting a marketing goal.

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