Interesting and useful articles about marketing, our product and online communications

Ethical Challenges in Working with Neural Networks

Today we suggest to consider aspects of ethical problems in working with neural networks.

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Neural Network Hallucinations: Types, Causes, and Mitigation

Neural networks may hallucinate and produce convincing but false outputs. This leads to concerns about the reliability of AI-generated content.

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Updates of Altcraft Platform: Pop-ups, Tag Manager and Image Gallery

New tools have been introduced in Altcraft Platform. In this article, we talk about Pop-ups, Tag manager and updated gallery.

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Pop-ups: What Are They, Their Purpose for Business, and Types of Pop-Up Windows

Website pop-ups generate leads, deliver info, boost sales with discounts, after a delay, or based on actions. Exit-intent pop-ups aim to retain departing users.

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Maximize Sales: Seasonal Marketing as a Profit-Boosting Tool

Explore the nature of seasonal demand, and how to launch a temporary advertising campaign, with examples from various brands.

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Voice Search as a Digital Marketing Tool: Integrating It into Your Business

Voice search converts spoken language into text queries, benefiting businesses, especially in food services and delivery industries.

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What Is a Communication Strategy and How to Develop It

Develop your communication strategy to maintain consistency in the style and ideas that the brand conveys.

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Mass Mailing: Types, Rules, and Examples

Learn how to use mass mailing campaigns and grow your email subscriber base.

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