Interesting and useful articles about marketing, our product and online communications

Mobile Marketing 101: Push Notifications

Enter mobile push notifications – a new-age marketing tool with the ability to revolutionize the way you engage with and retain customers, whether potential, existing, or lapsed.

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An In-Depth Guide on Web Push Notifications

Web push notifications are contextual, timely, personalized messages featuring a quick-to-the-point alert or call to action. Businesses use these messages to drive engagement back to the website.

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8 Top Digital Marketing Metrics to Track

Marketing campaign metrics are vital for monitoring and planning marketing initiatives and seeing how we might optimize them for best results.

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How to Send Millions of Emails and Avoid Spam Filters

Many systems are making war on spam, but bona fide companies also fall under their sanctions. How to avoid becoming a spammer by accident and send emails the right way?

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How the Conversion Funnel Works From Top to Bottom

A conversion funnel is a visual representation of the stages in a buyer's journey, from the moment they visit your website until they make a purchase.

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On-Premise vs Cloud: Which Is Better for Your Business

On-premise, SaaS or Private cloud — choose the right solution for your marketing automation service.

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Influencer Marketing: How to Build Your Strategy

We will tell you what influencer marketing is and how it helps companies to promote.

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Marketing Attribution: Definition and Models

How do you know which channels are the most effective? Choose and use an attribution model.

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