Interesting and useful articles about marketing, our product and online communications
About what ROMI means in advertising and how to calculate it correctly.
Read moreAbout what stories are used for in marketing, what types there are and how they are useful for business.
Read moreAbout why natural promotion is an important marketing strategy, and we will also learn how to create customer incentive programs.
Read moreAbout what it means, why the Retention rate is used, as well as how to calculate the customer retention rate and increase the RR.
Read moreAbout what mistakes companies make in email newsletters and other communication channels and how to avoid them.
Read moreAbout what product placement is, what it is like and what benefits it brings to companies.
Read moreAbout what the Conversion API (CAPI) is, how to use it to track data, optimize strategies and increase revenue.
Read moreAbout what a control group is, why a business needs this method, and how the research is conducted.
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