Interesting and useful articles about marketing, our product and online communications
What the main problem with pop-ups is — and how to make them attract customers instead of annoying them.
Read moreWhat brainrot is, how brands use it in practice, and whether it’s worth applying in marketing campaigns.
Read moreHow the Vyberu team implemented Altcraft CDP in just two months and boosted CRM marketing profitability.
Read moreHow marketing surveys reveal customer needs and how to make the most of them.
Read moreWhat vibe marketing is, how it differs from the classic approach, how it works, and how to align marketers with AI.
Read moreHow Altcraft CDP is implemented on-premises: from data audit to the launch of the first campaigns
Read moreHow to wish your customer a happy birthday in a way they’ll actually remember.
Read moreWhy traditional customer segmentation no longer works, what approach to choose, and why you need a CDP.
Read more