Interesting and useful articles about marketing, our product and online communications

API, WebSocket, or WebHook: what’s the difference and which one to choose

About what API, WebSocket and WebHook are, how they differ, where they are used and which method to choose for development.

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Altcraft Updates: Control Groups, Mass Operations, NPS Surveys

About the updates that have been implemented recently.

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Mastering Email Attention Grabbers: Tips to Boost Your Open and Click Rates

About how to create attention-grabbing emails that not only enhance the quality of content, but also stimulate engagement.

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Trends for 2025: What Does the Future Hold for Digital Marketing

About what trends lie ahead in 2025 and what to expect from the marketing of the future.

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Altcraft: the Results of 2024

About what the outgoing year 2024 was like for business. We summarize and highlight the main achievements of Altcraft.

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Green Snake: How a Symbol of Flexibility and Adaptability Can Help Businesses in 2025

About what CM and CJM are, how they differ, their roles in your business’s success, and which approach is best to use.

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Jingle All the Way to Sales: What is Seasonal Marketing and How to Use It

In this article, we’ll explore how to craft seasonal marketing campaigns that captivate your audience and drive results.

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Crowdsourcing in the Era of Digitalization: Technologies and Platforms for Collaborative Creation

About what this crowdsourcing, the advantages and unique aspects of this approach, provide crowdsourcing examples, and examine how the method can be applied in marketing.

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