Interesting and useful articles about marketing, our product and online communications
What Open Rate is, how to calculate it, and which methods can help improve it.
Read moreLearn how to measure the effectiveness of a marketing strategy, how global control groups work, why they are needed, and how to use them.
Read moreHow to make CRM communications more effective through design. We'll discuss key principles and share case studies.
Read moreAbout how CDP and marketing platforms simplify the work of marketers and whether they can be combined for effective promotion.
Read moreHow triggered email campaigns help businesses optimize communication, and how they differ from mass email campaigns.
Read moreHow to set up messaging campaigns in popular messengers and make your messages personalized.
Read moreLearn how Altcraft’s solutions helped RuStore strengthen user engagement, boost activity, and win back lost customers.
Read moreWhy OMMP and omnichannel marketing are not just trends, but a real necessity for businesses that want to grow.
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