Interesting and useful articles about marketing, our product and online communications
How Vbr.ru Implemented Altcraft CDP and Increased Marketing ROI to Nearly 250%
How the Vyberu team implemented Altcraft CDP in just two months and boosted CRM marketing profitability.
Read moreWhat Your Customers Are Hiding: Discover It Through Surveys
How marketing surveys reveal customer needs and how to make the most of them.
Read moreVibe Marketing: How to Stop Overpaying for Promotion
What vibe marketing is, how it differs from the classic approach, how it works, and how to align marketers with AI.
Read moreOn-Premises Implementation of Altcraft CDP: A Detailed Guide
How Altcraft CDP is implemented on-premises: from data audit to the launch of the first campaigns
Read moreHow to Surprise a Customer on Their Birthday: Strategy Examples
How to wish your customer a happy birthday in a way they’ll actually remember.
Read moreWhy Segments Don't Work If You Divide the Audience the Same Way As Everyone Else
Why traditional customer segmentation no longer works, what approach to choose, and why you need a CDP.
Read moreMarketing Scenarios That Annoy Users (And How to Fix Them)
What mistakes in marketing flows undermine customer trust — and how to fix them.
Read moreSmart Offboarding: How to Say Goodbye to a Customer Gracefully So They’ll Come Back
Why thoughtful offboarding is essential and how to do it right.
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