Interesting and useful articles about marketing, our product and online communications

Everything You Need to Know About Cascade Campaigns

Cascade campaigns give businesses a chance to «reach out» to all customers and save the budget.

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SMS Marketing: Advantages, Examples

The SMS open rate reaches 98%, when the email open rate is only 20%. This is a good reason to introduce SMS into marketing.

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CTA: What is It, Why do You Need It and How to Create One

A call to action pushes a potential customer through the sales funnel. Learn the rules of creating CTAs.

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NFT: What is It and Why is It So Popular

NFT allows one to sell and buy digital objects for cryptocurrency. It may soon replace documents in the real world.

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First, Second and Third-Party Data

Data is the backbone of marketing. 54% of marketers claim that success of advertising campaigns depends on data.

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Marketing Automation for Online Education

Here are a few examples of how a good marketing automation strategy can be applied to the education sector.

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The Complete List of Types of Marketing

Types of marketing that have proven effective in different fields are the most popular ones. They are usually combined to achieve the best results.

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10 Myths About Marketing Automation

Let's take a look at popular myths about marketing automation. It's time to stop believing in them.

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