Interesting and useful articles about marketing, our product and online communications

Global Control Group: Theory and Practice

Learn how to measure the effectiveness of a marketing strategy, how global control groups work, why they are needed, and how to use them.

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Design That Sells: How Visuals in CRM Communications Affect Conversion

How to make CRM communications more effective through design. We'll discuss key principles and share case studies.

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CDP and Marketing Platform: Why Combine These Tools

About how CDP and marketing platforms simplify the work of marketers and whether they can be combined for effective promotion.

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Triggered Emails: How They Help Sell Without Sales Managers

How triggered email campaigns help businesses optimize communication, and how they differ from mass email campaigns.

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WhatsApp™*, Viber™**, or Telegram™: Where to Run Mass Messaging Campaigns

How to set up messaging campaigns in popular messengers and make your messages personalized.

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How RuStore Increased App Downloads by 235%

Learn how Altcraft’s solutions helped RuStore strengthen user engagement, boost activity, and win back lost customers.

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Omnichannel Marketing Platform: Why It's a Must-Have for Business

Why OMMP and omnichannel marketing are not just trends, but a real necessity for businesses that want to grow.

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How to Use Customer Data Without Annoying or Losing Your Audience

About how to use customer data responsibly to boost marketing results.

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