Interesting and useful articles about marketing, our product and online communications

8 Top Digital Marketing Metrics to Track

Marketing campaign metrics are vital for monitoring and planning marketing initiatives and seeing how we might optimize them for best r..

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How to Send Millions of Emails and Avoid Spam Filters

Many systems are making war on spam, but bona fide companies also fall under their sanctions. How to avoid becoming a spammer by accide..

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How the Conversion Funnel Works From Top to Bottom

A conversion funnel is a visual representation of the stages in a buyer's journey, from the moment they visit your website until they m..

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On-Premise vs Cloud: Which Is Better for Your Business

On-premise, SaaS or Private cloud — choose the right solution for your marketing automation service.

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Influencer Marketing: How to Build Your Strategy

We will tell you what influencer marketing is and how it helps companies to promote.

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Marketing Attribution: Definition and Models

How do you know which channels are the most effective? Choose and use an attribution model.

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How to Send an Email Blast

Mail blasting is a proven way to get your message to potential customers quickly. Once you know how to do email blast, you’ll find mail..

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Data-Driven Marketing: Strategy and Metrics

In data-driven marketing, marketers collect consumers' data and run them through data analytics tools to predict what the buyers need, ..

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