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Interesting and useful articles about marketing, our product and online communications

Smart Offboarding: How to Say Goodbye to a Customer Gracefully So They’ll Come Back

Why thoughtful offboarding is essential and how to do it right.

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Fewer Emails, More Sales: How to Reduce Communications

How many email campaigns are needed to retain an audience.

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AI Services in Marketing: What Really Works in 2025

About the most useful tools for marketers that we have tested ourselves and are ready to recommend to you.

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How to Collect Personal Data Without Getting Fined

Learn how to gather customer data safely, stay compliant with privacy laws, and avoid fines while building trust.

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Why Your Subscriber Base Isn’t Growing: Let’s Find Out What’s Wrong

Why your subscriber base isn’t growing. Common mistakes and how to solve them.

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CJM in the Pharmaceutical Industry: Why Traditional Models Don’t Work

Why pharmaceutical companies need CJM, what problems it solves, and how it helps build effective communication.

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How to Reduce Customer Churn

What churn rate means, how to calculate this metric correctly, why customers leave, and how to motivate them to stay.

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System Integrator: Who They Are and How to Choose One

About who system integrators are, what they do, and how they work with marketing automation platforms.

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