Loyalty program
Implementing a loyalty points system is an effective strategy for attracting and retaining customers. Conduct various promotions to boost sales — for example, offer bonus points or promo codes. To ensure efficient customer loyalty management, leverage the capabilities of Altcraft CDP.
Nice bonuses after every purchase
Why loyal customers are important for your company
Promo codes are an effective way to attract and motivate customers
When discount codes are offered as part of a loyalty marketing program, it motivates customers to make purchases without delay. In Altcraft Platform, you can create promo codes in various formats and automatically save them to the 360° customer profile
Promo code management — experiment with strategies
The Altcraft loyalty program allows you to create personalized or universal promo codes that can then be used in various loyalty-boosting strategies:
Adding a promo code to scenarios
Assigned to the customer as they progress through the scenario.
Inserting a promo code via a variable
Added as a variable in a template, which is then sent through a campaign.
Automatic promo code generation
The platform can automatically generate promo codes when sending messages.
Uploading promo codes from external sources
Retrieved from an external service that generates promo codes on your side.
Cascade campaigns to ensure the customer receives a timely bonus
Send messages about discounts and promo codes through any channels based on the customer's behavior and preferences
Elevate Your Business to a New Level
Our experts will guide you in maximizing the effectiveness of Altcraft Platform for achieving your goals.
COMING SOON
Bonus points
Reward points to customers for target actions — such as making a purchase, participating in surveys, confirming information, and other activities. Motivate them to return for repeat purchases. Customize promotion rules — earning, activating, redeeming, and canceling reward points.
COMING SOON
Promotions and discounts
For a product promotion, choose the items that will be included. Set the discount to attract customers' attention. Identify the target audience: all loyalty program participants or profiles from a specific segment.
COMING SOON
Reports and analytics
For each customer, detailed information will be available about their current balance, available bonus points, and the expiration dates of these points. Data on promotion participants, points earned, redeemed, and expired will help evaluate effectiveness. Tracking revenue from the loyalty program will assess its contribution to company profits.
Results achieved by our clients — after implementing Altcraft Platform
↑714%
increase in CRM marketing profits over 4 years
Using machine learning, segmentation, and micro-personalization, we created effective templates for advertising campaigns. As a result, we made the campaigns personalized and maximally engaged customers.
15%
of total revenue came from email campaigns
We implemented email messaging, launched promotions and promo codes, configured push notifications, and embedded AK-pixel into our website and remote learning portal.
2x
increase in Click Rate
We set up broadcasts and triggered campaigns, automated interactions with our service clients through scenarios, and reduced campaign send time from 3 hours to 1.
