Manage customer loyalty and LTV
A loyalty program powered by CDP data that enables personalized communications and measures real business impact
Loyalty, messaging, and analytics in one place
Campaign arbitrage to protect margins
Open API and custom integrations on request
Loyalty that knows your customer
Traditional loyalty systems are isolated from marketing. You only see points, but don’t understand why a customer leaves or returns. In Altcraft Platform, loyalty is powered by CDP data and triggers communications within the same interface — with no delays or workarounds.
A purchase instantly updates the profile and triggers a scenario
Segmentation and messaging happen in one interface in real time
End-to-end analytics: see how loyalty impacts repeat sales
Marketers configure logic independently, without developers
Loyalty that drives measurable profit
Increase in repeat purchases
Customers receive personalized bonuses based on real behavior, not generic rules
Team time savings
Marketers configure scenarios in a no-code interface without involving developers
Higher communication conversion
Loyalty events, point expiration, and tier upgrades instantly trigger relevant messages
Margin protection
Campaign arbitrage automatically selects the most profitable discount combination based on your rules
Transparent ROI
End-to-end analytics shows which loyalty mechanics truly impact revenue
One customer profile — dozens of growth scenarios
Everything happens in real time, in a single system, without manual integration setup
Everything for managing a loyalty program — in one interface
Flexible rules, promo codes, analytics, and automation without code. Faster launch, lower TCO, higher marketing ROI.
Loyalty enhanced by the capabilities of the entire platform
Altcraft Platform is an ecosystem where each module strengthens the others. The Loyalty module does not work in isolation but in synergy with other Altcraft tools.
CDP and unified customer profile
The loyalty system analyzes the full customer history: online and offline purchases, interactions, and preferences, enabling more accurate personalized offers
Omnichannel messaging
Loyalty events such as tier upgrades or point expiration instantly trigger messages via email, SMS, push, and messengers from a single interface
ML Prediction
The Best Send Time model determines when a customer is most likely to respond to a bonus offer, increasing conversion
Analytics
End-to-end reports show the impact of loyalty on repeat purchases, average order value, and retention, helping justify budgets and investments
Promo codes — a tool for acquisition and flexible campaign management
Altcraft Loyalty allows you to create personalized and universal promo codes and use them across any engagement and retention mechanics
Ready-made mechanics for your industry
Choose your industry — see how loyalty increases revenue
Retail
Tiered rewards, personalized category discounts, and automated birthday bonuses increase purchase frequency
HoReCa
Happy hours with increased cashback, partner programs, and visit-time triggers boost average check and loyalty
Online Education
Rewards for completed lessons, points for reviews, and referral programs increase course completion and LTV
Fitness / Salons
Rewards for visits, tiers like Beginner/Regular/VIP, and birthday gifts reduce churn and improve retention
Launching a loyalty program — tailored to your infrastructure
Altcraft provides a module, API, technical support, and help with selecting mechanics. A dedicated manager supports the project at every stage.
Make decisions based on data, not intuition
Built-in analytics shows loyalty program performance without exports or manual reporting
Point movement
Budget control and load forecasting
Customer distribution by tiers
Understanding which groups are growing or stagnating
Participant retention
Evaluating the impact of loyalty on retention
Promo code and campaign conversion
Understanding which mechanics generate revenue
End-to-end attribution
Evaluating purchases by channel and offer
All reports are generated automatically based on platform events — no need for external BI integration
Ready to turn loyalty into a revenue growth tool?
Get access to a video demo to see how the loyalty module works in real scenarios. Learn how it helps increase customer loyalty and your revenue.
