Carry out experiments and optimize your marketing

Test in any channel

Testing is a great way to find relevant content for your audience and turn visitors into buyers. In Altcraft Marketing, you can test campaigns for email, sms, push, and other connected channels.


  • Automatic even distribution of the profiles from the test group for all test versions
  • Automatic selection of the winner based on the number of open messages
  • Automatic selection of the winner by the number of clicks in messages
  • Manual selection of a winner based on data from analytical reports
  • Support of testing for all connected channels

Multivariate testing

In the multivariate test, two or more elements of the message design are tested. Each of them has several versions. This type of testing is effective for large audiences. Up to 8 versions of template design are available in our platform.