Customer Data Platform

Tune your marketing for maximum with Altcraft Platform

Altcraft Customer Data Platform (CDP)
76%of companies see a positive return on investment within the first year of implementing marketing automation
Yoomoney
Aviasales
Premier
Alfastrah
Soglasie Insurance
Wisebits
Tinkoff
CPAExchange
EmailSoldiers
Yalla!Market
Parkly
Кот Матрос
Каменный город
Monopoly.Online
Igooods
PuzzleMovies
SkyCoach
Пицца Фабрика
Brainhub
НТВ, Плюс
leon.ru
Exponenta
Glenmark
BNB Bank
UZUM
Отисифарм
Хараба
Cuva
Yoomoney
Aviasales
Premier
Alfastrah
Soglasie Insurance
Wisebits
Tinkoff
CPAExchange
EmailSoldiers
Yalla!Market
Parkly
Кот Матрос
Каменный город
Monopoly.Online
Igooods
PuzzleMovies
SkyCoach
Пицца Фабрика
Brainhub
НТВ, Плюс
leon.ru
Exponenta
Glenmark
BNB Bank
UZUM
Отисифарм
Хараба
Cuva

CDP Altcraft — all customer data in one place

Bring together all the data from every channel and source — including contacts, activity history, target actions, and external CRM actions — into a single customer profile. Gain a complete understanding of each customer and provide personalized interactions when and where they're most effective.

Omnichannel marketing

Communicate with your customers through their preferred channels, whether it's messaging or mobile apps, email, SMS, or web push notifications. Consolidate all contact points with your buyers in one place to quickly connect with them when they need you.

Personalized campaigns

Leverage customer data for deep segmentation. Delight your buyers with personalized offers and recommendations. Individual promo codes for regular customers will not only increase sales, but also foster long-term loyalty.

Communication in messengers

Reach your audience with personalized messages through Telegram, Viber, WhatsApp, and other messaging platforms. We can connect any messenger app you prefer to ensure your messages reach your customers without delay.

A/B/n testing for templates

Conduct experiments to find the most compelling email, push, and SMS templates. Test multiple ideas simultaneously to identify the one that resonates best with your audience. Additionally, unsuccessful variations can provide insights on how to avoid similar mistakes in the future.

Benefits of marketing automation for businesses
> 10%increase in company income within 6-9 months
↑ 14,5%increase in sales conversion
↓ 12,5%reduction in marketing expenses

Detailed analytical reports

Make quick and informed decisions based on a thorough analysis of your clients' actions. By accurately assessing customer behavior, you can create an effective marketing strategy for each segment, resulting in increased average order value, conversion rates, and customer lifetime value.

Forms and surveys

Collect leads and gain new insights about your customers with our customizable forms and surveys. With up-to-date data, you can stay ahead of your customers' needs and preferences. Regularly monitoring the Net Promoter Score (NPS) allows you to promptly address customer feedback and enhance your services.

ML Module — Best Send Time

Our self-learning algorithms analyze customer behavior to calculate the optimal time to send messages to each subscriber, resulting in higher open rates. With the help of predictive analytics, you can improve the customer experience and boost marketing metrics.

43%of marketers report a positive impact on customer service quality

All-in-One Platform

All functional modules are available to you from the get-go, regardless of your tariff plan. You can send as many messages as you like and store any amount of data for the entire period of use. You can also influence product development by participating in discussions about new features.

Integrations

Export your customer segments to Google Ads and Facebook Ads Manager and launch targeted ad campaigns. You can also set up webhooks and notify third-party systems about events registered in the platform.

On-premises: securing your customers' data

Deploying the platform within your business infrastructure resolves all issues related to the information security department. Our use of an Open Source technology stack reduces Total Cost of Ownership. Altcraft Platform provides a reliable and secure solution with a scalable architecture designed to handle high loads.

Results achieved by our clients

↑714%

increase in CRM marketing profits over 4 years

Using machine learning, segmentation, and micro-personalization, we created effective templates for advertising campaigns. As a result, we made the campaigns personalized and maximally engaged customers.

What our clients say

Daria Solntseva

Head of CRM department

My team was tasked to find a CRM system for setting up targeted multi-channel communication with users of Yandex.Money and Yandex.Checkout. The choice fell on Altcraft Marketing Platform – it met all the technical and business requirements defined by the project analysts. The Altcraft team was directly concerned by developing a scheme for integrating the platform with Yandex.Money internal system. As well as in the implementation of the scheme. My colleagues took a proactive position. They answered our questions and organized training along the way – this helped me and the team in further work with the system. At the moment, Altcraft CRM is fully operational and covers 100% of the needs of the marketing team in direct channels and related analytics. Upcoming plans for the development of the platform within Yandex.Money are extensive and ambitious. We look forward to further fruitful cooperation with our colleagues from Altcraft.

Have any questions?

Our team is available to share insights on how to get the most out of Altcraft Platform.