Customer Data Platform
Tune your marketing for maximum with Altcraft Platform
CDP Altcraft — all customer data in one place
Bring together all the data from every channel and source — including contacts, activity history, target actions, and external CRM actions — into a single customer profile. Gain a complete understanding of each customer and provide personalized interactions when and where they're most effective.
Communicate with your customers through their preferred channels, whether it's messaging or mobile apps, email, SMS, or web push notifications. Consolidate all contact points with your buyers in one place to quickly connect with them when they need you.
Leverage customer data for deep segmentation. Delight your buyers with personalized offers and recommendations. Individual promo codes for regular customers will not only increase sales, but also foster long-term loyalty.
Communication in messengers
Reach your audience with personalized messages through Telegram, Viber, WhatsApp, and other messaging platforms. We can connect any messenger app you prefer to ensure your messages reach your customers without delay.
A/B/n testing for templates
Conduct experiments to find the most compelling email, push, and SMS templates. Test multiple ideas simultaneously to identify the one that resonates best with your audience. Additionally, unsuccessful variations can provide insights on how to avoid similar mistakes in the future.
Detailed analytical reports
Make quick and informed decisions based on a thorough analysis of your clients' actions. By accurately assessing customer behavior, you can create an effective marketing strategy for each segment, resulting in increased average order value, conversion rates, and customer lifetime value.
Forms and surveys
Collect leads and gain new insights about your customers with our customizable forms and surveys. With up-to-date data, you can stay ahead of your customers' needs and preferences. Regularly monitoring the Net Promoter Score (NPS) allows you to promptly address customer feedback and enhance your services.
ML Module — Best Send Time
Our self-learning algorithms analyze customer behavior to calculate the optimal time to send messages to each subscriber, resulting in higher open rates. With the help of predictive analytics, you can improve the customer experience and boost marketing metrics.
All functional modules are available to you from the get-go, regardless of your tariff plan. You can send as many messages as you like and store any amount of data for the entire period of use. You can also influence product development by participating in discussions about new features.
Export your customer segments to Google Ads and Facebook Ads Manager and launch targeted ad campaigns. You can also set up webhooks and notify third-party systems about events registered in the platform.
On-premises: securing your customers' data
Deploying the platform within your business infrastructure resolves all issues related to the information security department. Our use of an Open Source technology stack reduces Total Cost of Ownership. Altcraft Platform provides a reliable and secure solution with a scalable architecture designed to handle high loads.
Results achieved by our clients
increase in CRM marketing profits over 4 years
Using machine learning, segmentation, and micro-personalization, we created effective templates for advertising campaigns. As a result, we made the campaigns personalized and maximally engaged customers.
Have any questions?
Our team is available to share insights on how to get the most out of Altcraft Platform.