Altcraft Marketing — one place to keep, track and use customer data

Customer data is new oil

Altcraft Marketing will combine data from all sources (online and offline) into unified customer profile. This way you won't lose sight of the customers. For complete independence of the company and security of client data there is a possibility to host the platform on your server.

Data-based marketing

  • Personal and demographic data
  • Behavioral data, history of actions
  • Transaction data
  • Data about interests and registered events
  • Client device data
  • Multiple subscriptions and IDs from different channels in a unified customer profile 360°
  • Data on participation in loyalty programs
  • Information about relationships between different clients

Customize the platform for your tasks

  • Customizable fields and customer profile card
  • Separate access groups to prevent possible data leaks
  • Cross-channel automation scenarios
  • Marketing campaign calendar
  • Policies for communicating with your customers
  • LDAP-authorization for your employees
  • Configurable automatic data import from external databases (Oracle RDBMS, Microsoft SQL, MySQL, PostgreSQL)
  • Configurable automatic segment synchronization with external SQL database

Data that benefit you

  • Segment audiences according to accumulated and combined data in the platform and synchronize them with external information sources (SQL database, API or data from files)
  • Personalize your mailings in different channels using accumulated data and data from external sources (SQL database, API, web pages)
  • Analyze effectiveness of communications in platform summary analytics
  • Build a funnel and perform RFM analysis
  • Evaluate LTV of your customers
  • Automatically transfer audiences to external systems or BI

Simple integrations without additional costs

  • Integration with Tilda, LPgenerator
  • Integration with Yandex AppMetrica
  • Integration with popular SMS-gateways (SMS-Center, SMSimple, Zagruzka, Devino Telecom, BulkSMS)
  • HTTP API requests in json, xml format
  • WebHooks in HTTP API, Siebel, RabbitMQ
  • If desired, emails might be sent via Amazon SNS or any SMTP Relay.