Automate customer data collection through forms and surveys
Don’t waste time on manual user data collection. Enrich customer profiles in the CDP through flexible and interactive forms. This will allow you to quickly respond to changes in customer preferences and promptly adapt marketing strategies.
Campaigns across all communication channels
Advantages of omnichannel marketing
User-friendly form builder
No special skills are required to create a form — our editor has an intuitive interface. You can easily add various question types: short and long answers, single or multiple choice, rating scale. 14 options are available. You can also customize the appearance of the Thank You page.
Flexible settings and customization
You can limit repeated submissions and configure page navigation logic based on respondent answers. This allows you to create complex and personalized questionnaires. The platform will also check for a subscription when the form is submitted. For On-Premise users, advanced settings are available, including editing the form’s appearance and behavior on error pages, inactive forms, and final pages. You can tailor every detail to your brand.
Opportunities with Altcraft CDP's form builder for CRM marketers
All data collected through forms and surveys is automatically uploaded to your CDP. This enables the creation of complete and up-to-date customer profiles, helping with further personalization of offers and improving marketing strategies.
Manage audience loyalty
Use forms to collect important information about customer preferences and monitor NPS levels. Apply this data to create personalized offers, strengthening loyalty and building long-term relationships.
Enrich your database with new customer data
Offer customers surveys in exchange for bonus points. This will allow you to keep your database updated, improve segmentation, and create offers that best meet each customer’s needs.
Influence conversions and sales*
Get valuable insights into customer motives and needs. Use this data to improve content and offers, boosting conversions and increasing sales.
Share the form on your website or via link
Simplify data collection by embedding forms on your website or sharing them via a link in any channel. Easy distribution will help you quickly reach your target audience and gather valuable information.
Elevate Your Business to a New Level
We will show you how to use Altcraft Platform as efficiently as possible to achieve your goals.
Results achieved by our clients — after implementing Altcraft Platform
↑235%
increase in downloads from direct communications
More than 430 campaigns were launched for different audience segments. Users who opened the newsletters downloaded 30% more apps and updated them 20% more often compared to those who did not open the emails.
25%
lead-to-proposal conversion reached
Unified B2B customer data into a single profile and built personalized communications. Increased Open Rate from 25% to 40% and CTOR from 4% to 10%. Boosted repeat sales and achieved CDP payback in 8 months.
↑714%
increase in CRM marketing profits over 4 years
Using machine learning, segmentation, and micro-personalization, we created effective templates for advertising campaigns. As a result, we made the campaigns personalized and maximally engaged customers.
