Analytics and ML. Turn data into action
Tools for efficient collection and analysis of marketing campaign data. Get up-to-date insights for any period, including real-time mode. Access 12 reports and the ability to use ML to determine the Best Send Time.
Personalized offers for every customer
Important reports always at hand
Use a unified system for sending campaigns to track and analyze the results of all campaigns in one place.
Conduct cohort analysis
Cohorts are available by week and month. You can analyze data for any period and forecast the effectiveness of future offers.
Set up your conversion funnel
The entire marketing campaign funnel can be calculated in the report interface. You can quickly take action to increase conversions at specific stages.
Track profit in goal reports
Goal achievement can be tracked with a pixel on the website or another resource. The platform automatically collects goal and revenue data and provides it in a convenient report format.
Analyze profile traffic
Forms, pop-ups, and pixels provide insights into user behavior on the website or app. You can also compare any data by configuring filters.
Core tools for reporting and analytics
Use a unified system for sending campaigns to track and analyze the results of all campaigns in one place. Altcraft Platform offers:
Elevate Your Business to a New Level
Our experts will guide you in maximizing the effectiveness of Altcraft Platform for achieving your goals.
ML module — Best Send Time
Personalize the sending time for each recipient. Thanks to self-learning algorithms, the subscriber will receive the message at the time they are most likely to open and read it.
Results achieved by our clients — after implementing Altcraft Platform
↑714%
increase in CRM marketing profits over 4 years
Using machine learning, segmentation, and micro-personalization, we created effective templates for advertising campaigns. As a result, we made the campaigns personalized and maximally engaged customers.
15%
of total revenue came from email campaigns
We implemented email messaging, launched promotions and promo codes, configured push notifications, and embedded AK-pixel into our website and remote learning portal.
2x
increase in Click Rate
We set up broadcasts and triggered campaigns, automated interactions with our service clients through scenarios, and reduced campaign send time from 3 hours to 1.
