Analytics and ML. Turn data into action
Tools for efficient collection and analysis of marketing campaign data. Get up-to-date insights for any period, including real-time mode. Access 12 reports and the ability to use ML to determine the Best Send Time.
Personalized offers for every customer
Important reports always at hand
Use a unified system for sending campaigns to track and analyze the results of all campaigns in one place.
Conduct cohort analysis
Cohorts are available by week and month. You can analyze data for any period and forecast the effectiveness of future offers.
Set up your conversion funnel
The entire marketing campaign funnel can be calculated in the report interface. You can quickly take action to increase conversions at specific stages.
Track profit in goal reports
Goal achievement can be tracked with a pixel on the website or another resource. The platform automatically collects goal and revenue data and provides it in a convenient report format.
Analyze profile traffic
Forms, pop-ups, and pixels provide insights into user behavior on the website or app. You can also compare any data by configuring filters.
Core tools for reporting and analytics
Use a unified system for sending campaigns to track and analyze the results of all campaigns in one place. Altcraft Platform offers:
Elevate Your Business to a New Level
We will show you how to use Altcraft Platform as efficiently as possible to achieve your goals.
ML module — Best Send Time
Personalize the sending time for each recipient. Thanks to self-learning algorithms, the subscriber will receive the message at the time they are most likely to open and read it.
Omnichannel Marketing
Engage with customers through multiple channels: email, push notifications, SMS, messengers, and pop-ups. Combine them in a unified omnichannel strategy to boost conversion rates.
A/B tests for successful experiments
Test your hypotheses to save company resources and reduce the risk of implementing unsuccessful changes to the message template. You can test up to 8 template variations simultaneously.
Results achieved by our clients — after implementing Altcraft Platform
↑235%
increase in downloads from direct communications
More than 430 campaigns were launched for different audience segments. Users who opened the newsletters downloaded 30% more apps and updated them 20% more often compared to those who did not open the emails.
25%
lead-to-proposal conversion reached
Unified B2B customer data into a single profile and built personalized communications. Increased Open Rate from 25% to 40% and CTOR from 4% to 10%. Boosted repeat sales and achieved CDP payback in 8 months.
↑714%
increase in CRM marketing profits over 4 years
Using machine learning, segmentation, and micro-personalization, we created effective templates for advertising campaigns. As a result, we made the campaigns personalized and maximally engaged customers.
