Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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What determines the cost of sending messages across different channels, and where hidden expenses might appear.
About the real forces redefining marketing in 2026 and the decisions brands need to make ahead of time.
About keeping customers engaged during the post-holiday slowdown as January begins.
About what counts as someone else’s content and how to work with online materials without risking fines.
What perceptual cognitive biases are and how they’re used in marketing.
What the main problem with pop-ups is — and how to make them attract customers instead of annoying them.
What brainrot is, how brands use it in practice, and whether it’s worth applying in marketing campaigns.
What mistakes in marketing flows undermine customer trust — and how to fix them.
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