EmailMarketingx

Interesting and useful articles about marketing, our product and online communications

What is Double Opt-in and How to Use It

This method helps you build a quality email list, increase email open rates and protect your brand from fines.

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Spam, Death and Robots: 3 Email Marketing Myths

Let's discuss 3 myths about email marketing that both customers and businesses have.

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How to Reduce Cart Abandonment Rate

Online stores lost more than four billion dollars in 2021 due to incomplete purchases on the site. It is worth working with abandoned carts.

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A Beginner's Guide to Drip Marketing

Read about the benefits of drip marketing, what emails can be classified as "drips", and how to launch such a campaign.

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How to Win Back Email Subscribers

Why people unsubscribe from email newsletters and how to win back email subscribers.

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CTA: What is It, Why do You Need It and How to Create One

A call to action pushes a potential customer through the sales funnel. Learn the rules of creating CTAs.

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How to Reactivate Inactive Email Subscribers

Reactivation is a campaign for inactive subscribers who have not opened your emails, clicked the links and purchased anything for about three to nine months.

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Top 8 Email Marketing Metrics: Improve Your Email Strategy

The best way to monitor your email marketing efforts is by analyzing your email marketing metrics. Here's a list of the most important metrics that you should care about.

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