Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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What churn rate means, how to calculate this metric correctly, why customers leave, and how to motivate them to stay.
What Open Rate is, how to calculate it, and which methods can help improve it.
Learn how to measure the effectiveness of a marketing strategy, how global control groups work, why they are needed, and how to use them.
About what customer value management is, how this strategy is implemented in the digital era, and why effective CVM requires the use of management systems.
About what the Conversion API (CAPI) is, how to use it to track data, optimize strategies and increase revenue.
For those who are tired of low open rates and poor deliverability.
For those who do not know how to calculate the return on investment in their business.
The best way to monitor your email marketing efforts is by analyzing your email marketing metrics. Here's a list of the most important metrics that you should care about.
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