Interesting and useful articles about marketing, our product and online communications
How to wish your customer a happy birthday in a way they’ll actually remember.
Read moreWhy thoughtful offboarding is essential and how to do it right.
Read moreAbout what CM and CJM are, how they differ, their roles in your business’s success, and which approach is best to use.
Read moreAbout what the 7P concept is and why it is important for business.
Read moreAbout what the Conversion API (CAPI) is, how to use it to track data, optimize strategies and increase revenue.
Read moreAbout what a control group is, why a business needs this method, and how the research is conducted.
Read moreAbout the results achieved during the cooperation between BNB Bank and Altcraft Platform.
Read moreAbout what NSM is, what is the essence, why you need a "polar star", how to find it not in the starry sky, but among your goals and objectives.
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