Interesting and useful articles about marketing, our product and online communications
About what the Conversion API (CAPI) is, how to use it to track data, optimize strategies and increase revenue.
Read moreAbout what a control group is, why a business needs this method, and how the research is conducted.
Read moreAbout the results achieved during the cooperation between BNB Bank and Altcraft Platform.
Read moreAbout what NSM is, what is the essence, why you need a "polar star", how to find it not in the starry sky, but among your goals and objectives.
Read moreRead how the Uzum reduced the bounce rate of push notifications and saved 20 working hours per week.
Read moreAbout how to correctly calculate the statistical power for testing.
Read moreAbout what e-commerce marketing is and what tools are used in this process.
Read moreExplore the nature of seasonal demand, and how to launch a temporary advertising campaign, with examples from various brands.
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