Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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Learn how to create effective Black Friday and Cyber Monday email campaigns with practical tactics, tips, and real examples.
How marketing surveys reveal customer needs and how to make the most of them.
How to wish your customer a happy birthday in a way they’ll actually remember.
Why thoughtful offboarding is essential and how to do it right.
About what CM and CJM are, how they differ, their roles in your business’s success, and which approach is best to use.
About what the 7P concept is and why it is important for business.
About what the Conversion API (CAPI) is, how to use it to track data, optimize strategies and increase revenue.
About what a control group is, why a business needs this method, and how the research is conducted.
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