Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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Why most companies know so little about their customers — and how a CDP brings all your data together to make marketing far more effective.
About how marketing automation platforms work, why personalization is essential today, and how a CDP system brings real results.
About how to personalize mobile apps and effectively engage users.
About the most effective methods of customer segmentation, how to use them to personalize customer communications and increase their engagement.
About what hyperpersonalization is and how it works, what benefits it brings and what problems it faces.
Read how the insurance company increased repeat sales and subscriber engagement through marketing automation.
For those who want to implement cross-selling and increase the average order value.
By dividing the audience into segments, you can get ideas for business development and increase the effectiveness of marketing campaigns.
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