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<Img
img="/uploads/digital_services_ecosystem_0ea4fb8488.png"
alt="How Uzum Reduced Push Notification"
/>

**Uzum** is a digital services ecosystem, offering e-commerce, fintech, and banking services to both individuals and small and medium-sized businesses. Over 10 million people in Uzbekistan use Uzum's products every month. Notably, the company achieved the status of the first tech unicorn in Uzbekistan.

The company has been automating marketing communications through Altcraft Platform since December 2022. This article explores the results achieved during their year-long collaboration.

## Why Uzum chose Altcraft Platform

Uzum selected the platform based on the following criteria:

1. **On-Premise Deployment.** Uzum's ecosystem includes a marketplace, express delivery, traditional and digital banking, a BNPL (buy now, pay later) service, a car buying platform, and an entrepreneur app. Strict Uzbekistani data storage and security laws require the company to maintain full control over information. Altcraft, as one of the few platforms offering on-premise deployment, minimizes the risk of leakage by granting Uzum complete control over data.

2. **Flexible Segmentation.** Altcraft allows for detailed audience segmentation based on various factors like profile data, location, website activity, and others. This flexibility enables Uzum to tailor communication for different user groups.

3. **A/B Testing.** With this feature, Uzum systematically optimizes its marketing strategies by determining the best methods of interacting with customers.

4. [**Marketing Automation**](https://altcraft.com/blog/what-is-marketing-automation-and-how-it-affects-business-development) **and Loyalty Programs**. Altcraft Platform provides solutions for automating regular campaigns and creating communication chains. Additionally, you can generate various promo codes to increase customer loyalty and strengthen your relationships with them.

5. **Control of the Number of Communications per User.** Uzum automates customer communications, simplifying the interaction process. This also prevents information overload for the user, providing a more comfortable experience.

6. **Flexible User Subscription Management.** The platform combines data into a single customer profile. Comprehensive information about subscribers helps tailor messages to the preferences and interests of each buyer.

7. **Message Scripts in Templates for Campaign** [**Personalization**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters). The ability to use logical functions in templates ensures a high level of customer engagement, as you can add or remove necessary blocks for a specific audience.

Altcraft Platform not only meets high security requirements, but also effectively improves Uzum's marketing practices, which saves time and increases the efficiency of customer communications.

## Results Achieved

### Started Saving 20 Working Hours per Week


Uzum uses Push, SMS, loyalty programs, and market. By automating regular campaigns, they were able to save **more than 20 working hours per week** that were previously spent on creating these mailings.

<Img
img="/uploads/started_saving_working_hours_per_week_fcf708e8ee.png"
alt="By automating campaigns, they were able to save more than 20 working hours per week"
/>

### Reduced Time to Market for Ad-Hoc Campaigns by 3 Times

In a year of collaboration, Uzum was able to **reduce the time to market for ad-hoc campaigns by 3 times.** This was achieved through the use of a convenient segmentation system based on key profile data and the ability to launch customer communications in multiple languages.

**Previously, various tasks had to be performed manually:**

- Creating separate templates for specific users; 

- Dividing each segment into files; 

- Selecting the template language based on the list.
 
**Now:**

- Multiple templates have been created in different languages; 

- Content in the required language is automatically substituted based on profile data; 

- The audience is also automatically selected each time the campaign is launched.

<Img
img="/uploads/reduced_time_to_market_d5314c9e66.png"
alt="Reduced Time to Market for Ad-Hoc Campaigns by 3 Times"
/>

### Increased OR by 2.3 Times

Regular newsletters have become an important part of Uzum's marketing strategy. This has led to **a 2.3-fold increase in message opens** compared to previous approaches. This result underscores the effectiveness of the flexible segmentation system for more precise communication and adaptation to the interests of different user groups.

<Img
img="/uploads/increase_in_message_opens_4c3c594594.png"
alt="Increased OR by 2.3 Times"
/>

### Reduced Push Notification Opt-Out Rates by 23%

Successful segmentation reduced the push notification opt-out rates by 23%. This proves that customers respond more positively to personalized and relevant messages, and it speaks to the importance of A/B testing. This is how Uzum continuously optimizes content and communication channels.

<Img
img="/uploads/reduced_the_push_notification_5bd143c5b8.png"
alt="Reduced Push Notification"
/>

## Future Plans

Uzum plans to:

- Fully automate product recommendations based on user behavior; 

- Set up cascading communications; 

- Automate remarketing for users who do not receive messages or place orders.

## Conclusions

Altcraft Platform has fully met Uzum's expectations, as its use takes into account the requirements for data security and the flexibility of the segmentation system.

Uzum effectively uses Altcraft tools to optimize communication and customer experience management processes, which include Push, SMS, loyalty, and market. Full automation of product recommendations is on the agenda, along with continued improvement of user interactions.

These successes confirm the effectiveness of Altcraft Platform and Uzum's readiness for continuous improvement of marketing strategies for more successful interaction with the audience and business development in general.

How the digital services ecosystem Uzum reduced the bounce rate of push notifications and saved 20 working hours per week using Altcraft Platform.

medium_digital-services-ecosystem.png

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Read how the Uzum reduced the bounce rate of push notifications and saved 20 working hours per week.

Uzum: How to Reduced Push Notification and Saving 20 Working Hours

How Uzum Reduced Push Notification Opt-Out Rates by 23% and Started Saving 20 Working Hours per Week

<Img
img="/uploads/survey_creation_services_1bf838da26.png"
alt="Survey & Form Creation Services: Which One to Choose"
/>

Business operates for customers, so it must listen to audience opinions about the product and company service. Online surveys are a way to gather feedback from users quickly, easily, and without taking much of their time.

Companies conduct customer surveys in various ways: through voting, comments, filling out questionnaires, via email marketing, or website forms. The method and platform depend on the goals and capabilities of the company.

To make an online survey useful and data easy to collect and classify, brands opt for specialized services. Online tools provide simple forms where the company's marketer enters necessary fields and questions.

In this article, we will talk about popular survey creation services, their features, advantages, and differences.

## Examples of Online Services for Form Creation and Surveys

### Google Forms

The most well-known and straightforward tool used as a survey service. The form includes options for multiple-choice answers, dropdown lists, or text input fields. The survey's appearance can be customized to fit corporate style, and data can be easily shared with colleagues.

Additionally, Google Forms offer statistical tools in the form of diagrams to monitor real-time results.

It also features response verification, such as email input and other parameters. Creating a survey takes just a few minutes, and the form link can be added to social media posts, emails, or websites.

<Img
img="/uploads/survey_in_google_forms_f6c3de605d.png"
alt="Creating a survey in Google Forms"
/>

### Yandex Forms

Yandex offers its own form constructor to create surveys for working with clients and employees. 

Yandex Forms is convenient for [**customer satisfaction surveys**](https://altcraft.com/blog/customer-satisfaction-survey-mistakes), collecting employee opinions, technical support inquiries, event registration, and managing personal tasks, easily shareable with colleagues.

The online survey adapts to your requirements, offering answer fields in test format (multiple options), open text input, rating scales, and more. Questions can be customized based on user actions. For instance, if someone indicates they have no children, subsequent questions about their ages are hidden. This demonstrates effective customer survey [**personalization**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters), enhancing overall efficiency.

### Survio

An online survey service equipped for collecting feedback, customer satisfaction data, and other information for marketing and various purposes.

It positions itself as straightforward software. To create an online survey, simply choose from over a hundred templates and add the desired design. Multimedia files can be added, and customization for your brand is available. 

Survio offers 19 question types, providing diversity in your internet survey. Clients can respond using star ratings, numerical values, sliders with scales, and more.

<Gallery>
<GalleryItem
original="/uploads/survio_forms_eacb6cb68d.png"
thumbnail="/uploads/survio_forms_eacb6cb68d.png"
/>
<GalleryItem
original="/uploads/forms_by_survio_c79ee6f3a9.png"
thumbnail="/uploads/forms_by_survio_c79ee6f3a9.png"
/>
</Gallery>

All data is displayed in BI dashboards, tables, and graphs. Here, it is possible to segment responses based on relevant criteria.

### Web Ask

This tool is needed to create your own test with your own questions, conduct surveys, voting, quizzes, or receive feedback. Surveys can be created in five minutes from a ready-made template or developed with a custom design.

There are also ready-made forms, already customized for various business directions. For example, surveys among customers about taxi service, travel agencies, cafes, and more. The form is flexible and follows the logic of responses: unnecessary questions are removed, which means personalization is in effect. There is also insurance against forgetfulness: if a respondent forgets to complete the survey, the data will still be sent to the common database.

<Img
img="/uploads/webask_8ed6b1070e.png"
alt="Creating a survey in Web Ask"
/>

The service integrates with Google tools, messengers, CRM, and guarantees security. There are free and paid tariffs with different degrees of limitation on the number of surveys and other parameters.

### Testograf

Survey software with an intuitive interface and automatic result processing. Suitable for marketing and HR research within the company.

The service combines functionality for studying [**customer loyalty**](https://altcraft.com/blog/customer-loyalty), brand recognition, and also sends email and SMS distributions.

For surveys in Testograf timers, progress indicators, the ability to add hints, and other features are available. You can choose a form from ready-made templates or create one yourself. The service promises high stability and data protection for users.

### Typeform

The service supports themed survey templates in various areas: marketing, HR, product creation, customer satisfaction, product feedback, or creative endeavors.

Typeform offers a survey builder, quizzes, and even registration forms for [**lead generation**](https://altcraft.com/glossary/what-is-lead-generation). The service stands out with stylish template designs, offering over three thousand even in the free plan.

<Img
img="/uploads/survey_templates_within_typeform_81211b0c5a.png"
alt="Survey templates within Typeform"
/>

If you lack survey ideas, the service suggests leveraging artificial intelligence. A robot will offer solutions after analyzing your brand's website, which you can integrate into the registration form.

<Img
img="/uploads/ai_powered_survey_creation_b510f7dbb3.png"
alt="AI powered survey creation in Typeform"
/>

### Anketolog

This service offers 22 question variations and ready-made templates for creating surveys. While lacking diverse designs, it provides sufficient ready-to-use forms for exploring customer opinions on advertising effectiveness, banners, product consumption specifics, website design assessment, packaging, and more.

<Img
img="/uploads/anketolog_b675844d4f.png"
alt="Questionnaire template in Anketolog"
/>

Surveys operate through links or ready-made widgets and can be constructed online in the cloud or on your own server (in which case, a package purchase is required).

The platform's distinctive feature is its proprietary audience of respondents in Russia and the CIS, willing to participate in studies for a specific fee. This is suitable for companies lacking a sufficient sample size for their own surveys.

### Simpoll

A tool where standard customer survey forms are available, along with examples for creating bug trackers, interview registrations, and more. Research is customizable and can be flexibly configured to meet the company's needs.

Simpoll has a very simple interface for the builder, where restrictions (survey duration) are set immediately, a template or an option to create from scratch is chosen. Styles, colors, and other elements are configured in the forms.

The survey is embedded on the website or shared through a link via email, messengers, and other communication channels.

## Forms and surveys in Altcraft Platform

[**Altcraft Platform's forms**](https://altcraft.com/en/features/forms-and-surveys) offer a simple and flexible way to create surveys, questionnaires, and feedback forms. In the intuitive editor, you'll find various question formats tailored to your needs, including single or multiple-choice options, character limits for responses, and rating scales.

### Key advantages of using Altcraft Platform for survey creation:

- Mandatory fields for obtaining comprehensive customer information. 

- Customization of surveys, questionnaires, and forms to match your brand style. Background and text colors can be adjusted, and images and even YouTube videos can be added. 

- Smart logic that adds or removes relevant questions based on user responses. 

- Automatic import of responses into the database and the ability to export results to CSV or MS Excel. 

- Analytical tools for a visual assessment of data, including charts and line graphs.

### How to create a form or survey in Altcraft Platform

Navigate to the "Forms" section and click "Create" to access the page for entering survey or form parameters. Provide details such as title, description, duration, and post-submission message.

<Img
img="/uploads/general_settings_of_forms_in_altcraft_cf2b9843ea.png"
alt="General settings of forms in Altcraft Platform"
/>

In the "Constructor" tab, add field options for responses and questions, including single or multiple-choice, drop-down lists, text, file uploads, range indicators, and other types.

<Img
img="/uploads/constructor_of_forms_in_altcraft_platform_b91eea0239.png"
alt="Constructor of forms in Altcraft Platform"
/>

Proceed to the "Appearance" tab to customize the survey style. Adjust color, text size, and font for text and buttons.

<Img
img="/uploads/appearance_of_forms_in_altcraft_platform_bac7e311fc.png"
alt="Appearance of forms in Altcraft Platform"
/>

Configure post-submission actions, such as importing into the database or sending notifications to a specific email. The database is extended from surveys using email, Message ID, or additional fields. That is, the data will not be lost and will go to the right customer profile.

<Img
img="/uploads/profiles_import_via_forms_in_altcraft_05fc622fd4.png"
alt="Profiles import via forms in Altcraft Platforms"
/>

In the "Logic" tab, visually set the sequence of pages with questions and fields by dragging icons into the desired order. Set conditions for transitioning to the next question.

<Img
img="/uploads/setting_logic_of_forms_in_altcraft_0a04653121.png"
alt="Setting logic of forms in Altcraft Platform"
/>

Once the form is ready, activate it by clicking "Enable." Obtain the link and HTML code for sharing in the "Share" tab.

<Img
img="/uploads/share_tab_for_forms_in_altcraft_6e3579db3e.png"
alt="Share tab for forms in Altcraft Platform"
/>

View survey results in the "Insights" section or the "Collected Data" tab.

## Summary

Forms for conducting surveys are essential to simplify receiving feedback from customers, handling inquiries, and conducting research. Online services offer various options for collecting data through the creation of forms, including multiple-choice questions, rating scales, and free-text fields. Customization of surveys to match your brand, setting response logic, and visual analytics are also possible.

Popular services include Google Forms, Yandex Forms, Survio, Web Ask, Testograf, Typeform, Анкетолог, Simpoll. These platforms offer both free and paid plans, survey templates, and flexible settings.

In Altcraft Platform, surveys and forms are created using an intuitive builder. The platform's advantage lies in data integration into customer profiles, providing a comprehensive user overview.

Forms for conducting surveys are essential to simplify receiving feedback from customers, handling inquiries, and conducting research.

medium_survey-creation-services.png

small_survey-creation-services.png

thumbnail_survey-creation-services.png

survey-creation-services.png

About what survey creation services are: features, advantages and differences.

Survey Creation Services: How to Create One in Altcraft CDP

Survey & Form Creation Services: Which One to Choose

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

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