Interesting and useful articles about marketing, our product and online communications

Conversion API: Enhanced Tracking and Marketing Strategy Optimization

About what the Conversion API (CAPI) is, how to use it to track data, optimize strategies and increase revenue.

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9 Rules for Successful Email Deliverability

For those who are tired of low open rates and poor deliverability.

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What is the Difference Between ROI, ROMI and ROAS

For those who do not know how to calculate the return on investment in their business.

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Top 8 Email Marketing Metrics: Improve Your Email Strategy

The best way to monitor your email marketing efforts is by analyzing your email marketing metrics. Here's a list of the most important metrics that you should care about.

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8 Top Digital Marketing Metrics to Track

Marketing campaign metrics are vital for monitoring and planning marketing initiatives and seeing how we might optimize them for best results.

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