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Altcraft_Platformx

Interesting and useful articles about marketing, our product and online communications

Altcraft: Key Highlights of 2025

About Altcraft’s 2025 product updates, key insights, main takeaways, and what’s next.

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Altcraft Updates: What’s New and What’s Next

A look at the new features and improvements in Altcraft and the functions planned for upcoming releases.

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How RuStore Increased App Downloads by 235%

Learn how Altcraft’s solutions helped RuStore strengthen user engagement, boost activity, and win back lost customers.

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Omnichannel Marketing Platform: Why It's a Must-Have for Business

Why OMMP and omnichannel marketing are not just trends, but a real necessity for businesses that want to grow.

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How We Embedded a Game in an Email and Increased CTR by 27%

About what challenges we faced, and how we implemented the interactive element so that it works directly in the email client.

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Altcraft Updates: Control Groups, Mass Operations, NPS Surveys

About the updates that have been implemented recently.

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Altcraft: the Results of 2024

About what the outgoing year 2024 was like for business. We summarize and highlight the main achievements of Altcraft.

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Algorithms vs Intuition: A Conversation with Altcraft’s CEO on ML – The Best Send Time Model

About how machine learning is transforming marketing. Let's look at one of the popular models in the Altcraft Platform - Best Send Time.

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