Altcraft Updates: What’s New and What’s Next

Altcraft’s unified marketing management platform continues to evolve rapidly. In this article, we’ll walk through the key updates in the current release and what’s planned going forward.

New Altcraft Mobile SDK

Here are the key updates in the Mobile SDK:

• Support for multiple authorization methods. The SDK now supports both JWT authorization and Altcraft’s internal R-token authorization. It retrieves the device’s unique push token, links it to the profile, and signs all requests using either JWT or the R-token. This approach makes push notification delivery more secure and stable, eliminating issues caused by static tokens.
• In-app event tracking. Altcraft can now easily track any important user action inside the mobile app — registration, adding an item to the cart, making a purchase, and much more. The SDK allows you to configure event transmission to the platform in just a few minutes. Each event is automatically saved in the profile history and immediately becomes available for segments, triggers, and workflows.
• Simple integration. Altcraft Mobile SDK is now available in a GitHub repository. For iOS, it’s offered through Swift Package Manager and CocoaPods; for Android — Maven Central. Just add the dependency, link, or pod, and the library is integrated into the application.

In addition, the SDK supports scenarios where multiple users may sequentially use the same device — all activity is correctly associated with the appropriate profile. It works seamlessly with both unauthenticated users and those logged into their accounts.

New Automation Workflow Features

Workflows, or scenarios, are a key tool for quickly automating business processes, and the Altcraft team continues to expand this functionality.

Example of how the “Abandoned Cart” workflow operates: if a person fills their cart but doesn’t complete the purchase, reminder messages are sent

Context for Pixel Events

The Altcraft pixel makes it possible to track key user actions on a website — for example, adding an item to the cart, placing an order, or viewing a page. Along with these events, you can also pass context: which item was added, the order amount, or which products were viewed. This context can now be used directly in message templates.

Previously, if you needed to insert specific data into a template or use it in a workflow, the context had to be passed through the API. Now, the platform automatically pulls the data sent with the goal registration event. This simplifies configuring trigger-based communications and removes the need for additional integration.

This new approach is the first step toward expanded context handling. In the future, the same mechanism will apply to other event types.

Attributes for Campaigns and Workflows

The platform now features a new attribute system that helps categorize and organize marketing communications. Attributes are customizable tags that can be assigned to campaigns and workflows.

Here’s how these tags help in daily work:

• Search and filtering: quickly locate the right campaign or workflow by its attribute and value.
• Profile segmentation: a marketer can build segment conditions like “participated in at least one campaign with attribute X,” or exclude users who received a certain type of communication.
• Message personalization: attribute values can be inserted directly into templates via variables.
• Control groups and reporting: attributes simplify analysis — you can compare performance across different campaign types or build global control groups by excluding entire categories of messages (for example, keeping service notifications untouched while isolating promos).

All created attributes and their values are managed in the new “Attributes” section in settings.

Stratification in Global Control Groups

The global control group mechanism now supports stratification.

A global control group allows you to exclude part of the audience from all communications to objectively evaluate the impact of marketing campaigns. Stratification makes this sample more representative.

Stratification is the random selection of profiles into a control group while preserving the original distribution of the audience across important characteristics.

Updated Block-Based Email Editor

The editor is now more user-friendly thanks to a clear structure: a row contains blocks, blocks contain columns, and elements (text, images, buttons) are placed inside columns. This hierarchy makes drag-and-drop predictable. Users can freely rearrange objects within the same level without breaking the layout.

If you need a static selection, you can manually choose specific products and use them as a fixed list.

And a small bonus — images can now be edited directly in the block editor: crop, resize, adjust proportions, rotate, and flip.

Altcraft Personal Account for Cloud Customers

We’ve launched the Altcraft personal account — making the process of purchasing and getting started with Altcraft much faster and more convenient.

Upcoming Releases

Here’s what’s coming next:

• Loyalty Program: a module with bonuses, points, and levels to support customer retention.
• High-level campaigns: a unified structure that includes email sends, workflows, and other activities. This format makes customer communication more convenient and allows setting control groups at the right level.
• Recommendation Engine: a neural network–based personalized recommendation module for e-commerce.

Altcraft continues to evolve, giving marketers more power to automate and personalize their communication.