Interesting and useful articles about marketing, our product and online communications
About loyalty programs: what they are, which formats exist, where they work best, and how Altcraft helps launch them.
Read moreAbout shopping cart UX: what makes a cart easy to use, which elements matter most, and what mistakes to avoid.
Read moreHow to work with customers after a purchase: why post-purchase emails matter, what to write in them, and which formats work best.
Read moreWhat dark patterns are, the different types, and how they influence user decisions.
Read moreHow to write emails that actually sell, plus examples of effective campaigns.
Read moreHow to use marketing automation to save time and retain customers.
Read moreWhere and how to collect feedback most easily, plus templates for inspiration.
Read moreWhat determines the cost of sending messages across different channels, and where hidden expenses might appear.
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