WhatsApp™*, Viber™**, or Telegram™: Where to Run Mass Messaging Campaigns

Messengers have become an essential part of business communication, especially when it comes to mass messaging. Companies want to do more than just share information—they want to do it quickly and effectively.
Why Use Messengers for Mass Messaging?
Оpen rate
Broad Reach
Messengers have long been one of the main channels of communication for people. Most individuals use them daily to chat. Messages received in messengers are often perceived as more personal and informal. As a result, the likelihood of the recipient actually reading the message increases significantly.
Instant Interaction
High Engagement
Messenger campaigns can include a variety of content types: text messages, images, videos, and links. This allows businesses to reach out to customers with promotional offers or important updates like product news, special deals, and event notifications. For example, restaurants can send out daily menus or special offers, while online stores can share info about new arrivals and discounts.
WhatsApp Campaigns
However, there are some drawbacks, such as limitations on the number of messages and contacts, and strict anti-spam regulations.
WhatsApp* allows you to send messages both to individual users and to groups. Below, we’ll cover the main methods for running campaigns.
In Altcraft CDP, integration is available with two official WABA providers: 360dialog and Edna. By connecting one of them, you can:
- Send personalized messages via WhatsApp*, automatically inserting customer data into the message (e.g., name, order status, or bonus balance).
- Set up targeted messaging campaigns using audience segmentation based on behavior in messengers and other channels.
- Use the WhatsApp* channel in automation workflows.
- Collect statistics and analyze the resulting data.
Mass Messaging in Telegram
Telegram is becoming more and more popular every year—especially among younger audiences and privacy-conscious users. Businesses have two main ways to communicate with clients via Telegram:
- Posts in a channel or group. You can create a channel that users subscribe to and send messages at any time. It’s a convenient way to share news, promotions, and announcements.
- Personal messages via a bot. Telegram bots enable you to create complex customer interaction flows. For example, you can build surveys, quizzes, or automated responses to customer queries, making your communication more interactive and engaging.
- Create a bot using @BotFather in Telegram. Save the token you receive after creating the bot—this will be needed to connect to messaging services.
- Connect the bot to a messaging service. There are various services that support Telegram campaigns. We recommend choosing one that allows you to build trigger-based workflows and segment your audience. This will improve your campaign effectiveness.
- Build your subscriber base. Bots can't initiate conversations—users have to message the bot first. That’s why attracting subscribers is crucial. You can share a link to the bot on your website, social media, email campaigns, or even through QR codes at offline events. Be sure to obtain consent for messaging—otherwise, you may receive spam complaints..
- Prepare your content. Besides plain text, Telegram supports formats like images and videos, buttons and polls, files, and voice messages. Think about what kind of content would interest your audience and help achieve your campaign goals.
- Set up and launch your campaign. Segment your subscribers based on their interests. Check that the message displays properly in the app. Consider user activity to choose the best time to send.
Mass Messaging in Viber**
In Russia, Viber** ranks just behind WhatsApp* and Telegram in popularity, but still remains in the top three. It’s also widely used in other countries, like Belarus. Viber offers features like creating channels and groups, chatbot support, and a variety of business tools—making it a popular choice for companies.
A significant drawback of Viber** is its limited mass messaging capabilities. Free messaging is restricted to 50 contacts per day. Exceeding this limit may result in your account being blocked.
Mass messaging is possible using a CDP platform—such as Altcraft.
By connecting Viber** to the Altcraft CDP platform, you can:
- Automate message delivery in the messenger.
- Create personalized messages for each customer.
- Build various communication workflows.
- Segment your audience.
- Access full statistics and analytics.
While many messaging services may require additional payments, with Altcraft you can send messages via Viber** without extra costs.
Implementing a CDP makes messaging more effective—real-world examples confirm this. The Altcraft development team helped BNB Bank add Viber** as a key communication channel. As a result, the open rate of manual campaigns increased, and in some unique campaigns, the click-through rate reached 50%.
Why Personalization Is the Key to Success in Mass Messaging
How to Personalize Mass Messaging Campaigns?
Users appreciate a personal touch—it builds trust in communication. That’s why generic mass messages often fall short. An omnichannel platform gathers and analyzes data for each customer. Targeted campaigns that take into account user preferences, behavior, and interests boost engagement, improve conversions, and build stronger relationships with customers.
A CDP (Customer Data Platform) collects data from various sources—websites, CRM systems, social media, and even messenger interactions—creating a complete picture of each customer's behavior and preferences.
When a business knows which products interest its users, what time they’re most likely to respond, and how they prefer to communicate, it greatly increases the chances of campaign success.
A Customer Data Platform also helps segment your audience. Given the diversity of customer needs, segmentation allows for precisely targeted content delivery.
Conclusion
Sending messages through messengers is a necessity in today’s business landscape. Choosing the right messenger is crucial—it affects whether your message gets delivered. But just as important is personalization: it’s the only way to create truly valuable and effective customer communication. Real communication starts with understanding your audience’s needs and expectations—and this is where CDPs come in.
- WhatsApp is a product of Meta, which is designated as an extremist organization in the Russian Federation.
- At the time of writing, Viber is blocked in the territory of the Russian Federation.
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