Interesting and useful articles about marketing, our product and online communications
What affects the speed of the sales cycle and how marketing automation shortens the customer journey to a deal.
Read moreHow the Vyberu team implemented Altcraft CDP in just two months and boosted CRM marketing profitability.
Read moreWhat churn rate means, how to calculate this metric correctly, why customers leave, and how to motivate them to stay.
Read moreAbout how CDP and marketing platforms simplify the work of marketers and whether they can be combined for effective promotion.
Read moreWhy OMMP and omnichannel marketing are not just trends, but a real necessity for businesses that want to grow.
Read moreAbout what marketing automation is, why it is necessary, how it works, and what role CDP plays in this process.
Read moreChoosing the right software can make the difference between success and failure, and that's what we're going to be looking into in this piece.
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