Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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What affects the speed of the sales cycle and how marketing automation shortens the customer journey to a deal.
How the Vyberu team implemented Altcraft CDP in just two months and boosted CRM marketing profitability.
What churn rate means, how to calculate this metric correctly, why customers leave, and how to motivate them to stay.
About how CDP and marketing platforms simplify the work of marketers and whether they can be combined for effective promotion.
Why OMMP and omnichannel marketing are not just trends, but a real necessity for businesses that want to grow.
About what marketing automation is, why it is necessary, how it works, and what role CDP plays in this process.
Choosing the right software can make the difference between success and failure, and that's what we're going to be looking into in this piece.
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