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Interesting and useful articles about marketing, our product and online communications

Beyond Pumpkins: Fresh Halloween Newsletter Ideas That Truly Engage

Why it’s worth ditching the typical pumpkins and horror tropes — and how to craft a festive marketing campaign your subscribers will actually enjoy.

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Brainrot Marketing: Can You Use “Chaotic” Content?

What brainrot is, how brands use it in practice, and whether it’s worth applying in marketing campaigns.

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How to Surprise a Customer on Their Birthday: Strategy Examples

How to wish your customer a happy birthday in a way they’ll actually remember.

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Why Your Subscriber Base Isn’t Growing: Let’s Find Out What’s Wrong

Why your subscriber base isn’t growing. Common mistakes and how to solve them.

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RCS vs SMS: Why the New Messaging Format Matters for Marketers

About what Rich Communication Services (RCS) is, how it works, its advantages and disadvantages and future of this type of online communication.

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How to Reach Customers via Email Campaigns and Other Communication Channels

About what mistakes companies make in email newsletters and other communication channels and how to avoid them.

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In-App Advertising: What It Is, How It Works, and How to Do It

About what App advertising is and types, complexity and creation of ads.

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CGI: What It Is and How to Apply It in Advertising

About what CGI is, why to use this technology in marketing and show examples that have produced a WOW effect.

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