Interesting and useful articles about marketing, our product and online communications

Triggered Emails: How They Help Sell Without Sales Managers

How triggered email campaigns help businesses optimize communication, and how they differ from mass email campaigns.

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WhatsApp™*, Viber™**, or Telegram™: Where to Run Mass Messaging Campaigns

How to set up messaging campaigns in popular messengers and make your messages personalized.

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How RuStore Increased App Downloads by 235%

Learn how Altcraft’s solutions helped RuStore strengthen user engagement, boost activity, and win back lost customers.

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Omnichannel Marketing Platform: Why It's a Must-Have for Business

Why OMMP and omnichannel marketing are not just trends, but a real necessity for businesses that want to grow.

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How to Use Customer Data Without Annoying or Losing Your Audience

About how to use customer data responsibly to boost marketing results.

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CDP and Marketing Personalization: How to Increase Conversions

About how marketing automation platforms work, why personalization is essential today, and how a CDP system brings real results.

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What is Marketing Automation and How Does It Increase Profit

About what marketing automation is, why it is necessary, how it works, and what role CDP plays in this process.

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What Are ATL, BTL, and TTL: Everything about Advertising That Works

About what each of them means, examine their advantages and disadvantages, and help you determine which option is best suited for your marketing strategy.

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