Interesting and useful articles about marketing, our product and online communications

Customer Loyalty: What Is It and How to Calculate It

In this article we will tell you in detail about customer loyalty: why it is so important, how to retain and measure it.

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How marketers can protect confidential customer data during the COVID-19 pandemic

Nowadays, marketers need to take customer data protection more seriously. In this article we’ll explain how to protect important inform..

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New features in Altcraft Marketing Platform

There have been many updates to the Artkraft Marketing Platform that will make your work much easier. Find out right now what you might..

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How to gain and maintain customer trust

From this article you will learn how to gain customer trust and maintain it.

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How to better understand the customer, part 2. Customer Journey automation

The second part of the article ”How to better understand the customer”. We figure out how and why you need to automate the customer jou..

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Altcraft Marketing platform updates. Vol. 1

Telling you about updates in the platform: a new visual editor, relations between profiles, static segments.

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Everything you wanted to know about marketing automation: difficulties and feature..

Talking about marketing automation and share tips on how to avoid difficulties in the implementation process.

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Customer journey map visualization tools

While our team is preparing a detailed guide on creating and automating a customer journey map, we are sharing with you the tools for i..

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