Interesting and useful articles about marketing, our product and online communications

Omnichannel vs Multichannel: Which One Should You Choose?

As marketers explore strategies to drive the right kind of engagement online, one critical discussion that always comes up is whether they should opt for multichannel or omnichannel marketing.

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Warning Signs of Customer Drop Off from Your Digital Service

Customers do not drop off instantly in most cases. They, unintentionally, give subtle signs that voice their concern or dissatisfaction.

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Marketing Automation for Insurance Companies

In this piece we are getting into the reasons why insurance companies need marketing automation and share five effective strategies of automation in this business field.

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Understanding Your Target Customer: Creating a Customer Profile

Accumulating sufficient data from existing customers to fine-tune a compelling customer profile is the main challenge. Here are some steps to help create a profile that works.

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The Benefits of Chatbots for Businesses

Unlike traditional customer service, chatbots for websites are always available 24/7. It provides support to your customers on weekends and at late hours.

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Mobile Marketing 101: Push Notifications

Enter mobile push notifications – a new-age marketing tool with the ability to revolutionize the way you engage with and retain customers, whether potential, existing, or lapsed.

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An In-Depth Guide on Web Push Notifications

Web push notifications are contextual, timely, personalized messages featuring a quick-to-the-point alert or call to action. Businesses use these messages to drive engagement back to the website.

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8 Top Digital Marketing Metrics to Track

Marketing campaign metrics are vital for monitoring and planning marketing initiatives and seeing how we might optimize them for best results.

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