DigitalMarketingx

Interesting and useful articles about marketing, our product and online communications

Customer Data Privacy Issues in Digital Marketing

Let's talk about which laws on protection of confidential data have come into force, and how companies are reacting to this.

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8 Big Social Media Etiquette Rules for Business Save

Be sure these social media etiquette tips are available to everyone on your staff who will touch your social media.

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Mobile Marketing 101: Push Notifications

Enter mobile push notifications – a new-age marketing tool with the ability to revolutionize the way you engage with and retain customers, whether potential, existing, or lapsed.

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An In-Depth Guide on Web Push Notifications

Web push notifications are contextual, timely, personalized messages featuring a quick-to-the-point alert or call to action. Businesses use these messages to drive engagement back to the website.

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8 Top Digital Marketing Metrics to Track

Marketing campaign metrics are vital for monitoring and planning marketing initiatives and seeing how we might optimize them for best results.

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How the Conversion Funnel Works From Top to Bottom

A conversion funnel is a visual representation of the stages in a buyer's journey, from the moment they visit your website until they make a purchase.

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Data-Driven Marketing: Strategy and Metrics

In data-driven marketing, marketers collect consumers' data and run them through data analytics tools to predict what the buyers need, why, where, and how.

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How to Use LinkedIn in Marketing

When it comes to B2B lead generation, LinkedIn is as good as it gets. Read about LinkedIn marketing strategies, the platform's pros and cons, and decide whether to use it to grow your business.

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