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Reach your audience with personalized messages through Telegram, Viber, WhatsApp, and other messaging platforms. We can connect any messenger app you prefer to ensure your messages reach your customers without delay.

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<Img
img="/uploads/web3_95dcd31dca.png"
alt="Web 3.0: What It Is and How It Will Affect Marketing"
/>

Progress does not stand still, and Web3 has already appeared on the horizon. There are many rumors surrounding this concept and almost no specifics. However, it’s clear that marketing will have to face new realities. In this post, we will talk about what Web3 is, when to expect it and what marketers should prepare for.

## Third Generation Internet

The third generation of the World Wide Web, or the next generation of the Internet. This is how Web3 stands for. 

Web3 is the concept of a decentralized Internet space where power does not belong to giant companies such as Amazon, Google and Netflix, but to ordinary users. Web3 is based on blockchain technology, machine learning, big data and artificial intelligence. It is predicted that all this will make the Internet more accessible, and at the same time private and secure.

The first version of the Internet was introduced in the late 90s. It was a primitive web: simple fonts, inconspicuous buttons and blue hyperlinks. If you want to visualize the old version of the Internet, you just need to open any site using only HTML files. In fact, it was even worse.

Significant changes took place in 2005. Web2 users got the opportunity to watch new content, hang out on blogs and social networks. Everything would be fine, but a new problem has emerged in the process of evolution of the Internet. New marketing methods used by companies to work with customers have created [**a threat to the security of user data**](customer-data-privacy-issues-in-digital-marketing).

People began to distrust brands, despite efforts to protect Internet users and prevent confidential information from being shared with third parties. For example, in 2018 comedian Hasan Minaj stated on his Netflix show “The Patriot Act” that Amazon has control over the most important 21st-century commodity — data. The marketplace knows how much and where we spend money, and what we prefer to do in the digital space.

<Img
img="/uploads/glavnaya_stranica_amazon_ab73372337.jpg"
alt="Amazon website"
/>

It's not a joke at all. Amazon has grown from a bookstore to a tech giant. Now the scope of the corporation's interests includes e-commerce, streaming, cloud products and developments in the field of AI.

Web3 is supposed to solve the problem. The new generation of the Internet will allow users to independently control technical platforms. At the same time, they will no longer be in the role of “sheep” that campaigns shear for data. This can be done using the technology of tokens (cryptocurrencies) and blockchain. Blockchain will be owned by the one who owns the token. The more tokens you have, the more power you have over the World Wide Web. 

Critics of this approach agree that the attempt to decentralize the Internet looks too veiled, and in fact, people who have more money will continue to control the digital space.

<Img
img="/uploads/nft_kartina_382d17aed2.jpg"
alt="NFT picture"
/>

Anyway, tokens will soon take part in all digital processes: social networks, games, [**virtual art**](what-is-nft) and digital events.

## When to expect Web3

No one knows. Web3 has been a topic of discussion for several years, but the idea is still in its infancy. While the infrastructure required for implementation is evolving, there is no timeline for completion. Then what's all this noise about?

It is all about cryptocurrencies. They have become so popular that venture investors have invested $27 billion in cryptocurrency development projects in 2021 alone (according to [**The New York Times**](https://www.nytimes.com/interactive/2022/03/18/technology/web3-definition-internet.html?hubs_post-cta=blognavcard-marketing)). Therefore, everyone around is talking about the transition of the Internet to crypto technologies.

## What Web3 Means for Marketers

When Web3 appears, its arrival will greatly shake the world of marketing. 

### User data will become inaccessible

Web3 is characterized by high data privacy. Nowadays, all marketing is based on [**customer data**](first-second-and-third-party-data). Marketers collect all available information into a single client profile: contact details, socio-demographic status, behavioral characteristics.

All marketing campaigns are based on the analysis of behavioral data, for example, which places and sites the user visits, what products they buy. If companies know how much money customers spend, they can guess their income level and offer more expensive products.

Web3 assumes that users will be able to decide what information about themselves to share, and clearly control the scope of its application. This means that companies will have to bring transparency to the processes of collecting and using data. And also find more creative approaches to attract and retain customers.

### Communities will play an important role

Communities as a collection of users united by common ideas will be of particular value. Since the power in Web3 is concentrated in the hands of the “average” consumer, many such people together will have weight in determining the direction for the development of the digital space. The stronger the distrust of brands, the more interesting the idea of creating strong communities.

### Content will get more attention

How to attract potential customers if there are so many restrictions around? Use high-quality content. This is the content that the user will see and go to the seller himself.

Currently, content makers have to comply with the requirements of various platforms for posting materials, which seriously limits them. Web3 will give creators autonomy and remove the ceiling on potential earnings.

Charlie Neer, chief revenue officer at MIQ, stated in an interview for [**CMSWire**](https://www.cmswire.com/digital-marketing/what-does-web3-mean-for-marketing-and-customer-experience/?hubs_post-cta=blognavcard-marketing): “What does this look like in our current environment? Currently, when an individual downloads a song, the creator gets a fraction of the total revenue and the host (think Spotify or Apple Music) makes out like a bandit. The same goes for creators on YouTube, Twitch, etc”.

There is supposed to be more fairness in the age of Web3.

Most likely, we won’t see Web3 soon. However, those who keep abreast of the latest developments will win.

Web3 is the new generation of the internet. Read about when it will launch and what marketers should prepare for.

medium_web3.png

small_web3.png

thumbnail_web3.png

web3.png

Web3.0 is the next generation of the Internet. Let's break down what this means for the marketer.

Web 3.0: What It Is and How It Will Affect Marketing

How Web3 Will Change Digital Marketing

<Img
img="/uploads/NFT_4dbbc2853c.png"
alt="NFT: What is It and Why is It So Popular"
/>

Today, there's a lot of buzz going around NFT. It's the [**word of 2021**](https://blog.collinsdictionary.com/language-lovers/get-your-crypto-at-the-ready-nfts-are-big-in-2021/) according to Collins dictionary. And the popularity of the technology will continue to grow. The NFT market size reached $25 billion in 2021. According to forecasts, this number will reach $35 billion in 2022 and will increase to $80 billion by 2025. 
 
NFT allows one to sell and buy digital objects for cryptocurrency. Digital property prices reach thousands and millions of dollars. The core [**target audience**](creating-a-customer-profile) of NFTs are gamers, collectors and advanced investors. They tend to invest in NFTs rather than in stocks. The value of digital objects is growing, and NFT may soon replace documents in the real world. 
 
In this piece you will learn what NFTs are, how they work, what they are for, where to create, sell and buy a digital work of art or a digital object.

## What is NFT
 
**NFT (a non-fungible token)** is a technology that represents an entitlement its owner has to a digital object and confirms the uniqueness of a digital property. The concept came from the world of cryptocurrencies. Each NFT exists on a blockchain: a technology that records data in digital blocks in a certain order. Information on a blockchain can't be deleted or changed. Blocks are stored on multiple servers all over the world. It's almost impossible to hack a digital object on a blockchain. 
 
A **token** is a blockchain element or a digital record that can be compared to securities and stocks in the real world. There are fungible, partially-fungible and non-fungible tokens (NFTs). 
 
Let's look at examples.
 
### Fungible token

If you borrow the US one-hundred-dollar bill from someone, and then recover your debt with another one of the same value, there will be no difference for the person from whom you borrowed. Although the bills are different (i.e. each one has a unique number), they are of equal value and can replace each other. Cryptocurrency works the same way in the digital world. Any bitcoin is equal to the same one because each has a fungible token. 
 
### Partially-fungible token

A train ticket you buy is not unique because other passengers have the same tickets that can be exchanged. However, each passenger has a seat number specified in their ticket. It distinguishes one ticket from another. In the digital world, this ticket would combine the characteristics of a fungible token (the passengers of this train can exchange their tickets with each other and still get to their destination) and a non-fungible one because each ticket has a unique seat number. Therefore, a train ticket with a seat number can be viewed as a partially-fungible token. 
 
### Non-fungible token (NFT)

If you buy a painting that is sold in a single copy, you can't replace it with a reproduction because it has its own characteristics. When a unique object exists only in the digital world, it is assigned a non-fungible token (NFT). 

*An example of an NFT that is adored by many people around the world is a game called [**CryptoKitties**](https://www.cryptokitties.co/). There people buy digital pets with unique tokens. People breed NFT crypto cats and get new kittens. The blockchain code here functions as a genetic one: all new cats will be unique.*

<Img
img="/uploads/Crypto_Kitties_33c6faf574.jpg"
alt="CryptoKitties"
/>

## How the NFT Technology Appeared

The technology appeared in 2017 on the basis of the Ethereum cryptocurrency smart contracts. Smart contracts are agreement codes between a buyer and a seller and a way of using an object. In the digital world, a token performs the function of a signature. 
 
Initially, the NFT technology supported blockchain art: it protected the copyright of unique content. It is difficult to find out who the real author is in the digital world. For example, a JPG image of a cat doesn't differ from its copy. When you copy an image, it loses its uniqueness and the author remains unknown unless users don't specify their name under each post. If an image has an NFT, the copying history is saved and each user knows its author and owner. 
 
The first transition of a real work of art into the digital world became a performance. Injective Protocol bought Banksy's stencil «Morons (White)» created in 2007 for 95 thousand dollars. The work was burned, and only the virtual version in the form of an NFT was left.

<Img
img="/uploads/Morons_a3a09f84f4.jpg"
alt="Morons"
/>

Now, not only paintings, but also author's images, GIFs, music, photos and videos, game items can have an NFT. Even real-world objects can have it: cars, real estate. Perhaps in the future there will be no need for paper documents because NFTs will replace even passports.  

## How to Create, Sell and Buy NFTs

### How to Buy an NFT
 
First, you need to choose a platform. NFT platforms trade digital objects in cryptocurrency, sometimes in dollars. Examples of platforms: Juggerworld, Treasureland, Blockparty, Nfty Gateway, Rarible, OpenSea, NFT STARS, NFT-X and others.  
 
A buyer receives a digital certificate with unique blockchain data and stores an object on any device: smartphone, computer, flash drive. The object itself remains in IPFS (Inter-Planetary File System). Other users will be able to download and view the object, but only one user will have the private key (certificate). The owner has the right to issue public keys to users when copying to confirm the authenticity of the object.

### How to Create an NFT and Sell It 
 
You can use one platform for creation and sale. The user needs a crypto wallet to pay the platform commission (sometimes there's no commission) and the object itself. The owner uploads the content to the platform and sets the price.
 
NFT is created in one of the blockchain formats: ERC-721, ERC-1155, ERC-998, EIP-2309 and others that NFT platforms have. 
 
**An NFT author has the right:**

- To limit the number of copies. 
- To receive royalties from each sale (sometimes this process is automated). 
- Not to prove copyright, which is registered in the blockchain. 

## What are NFTs for

### Authors can earn money from their content

Usually authors promote the platforms with their content. In return, they get advertising and virality, but not money directly. With NFT, the author will receive royalties when someone uses their content. 
 
### Copyright protection

Before NFTs, it was necessary to specify the author's name on their creations. The method worked poorly, the author's name was often lost. The creator of the object, the current owner and the resale history are recorded in the blockchain.
 
### Replacement of digital documents and tickets

With NFTs, ownership of real estate or a car is confirmed with a token instead of a paper document. The technology is also used to sell tickets to events. The difference between ordinary e-tickets and documents and NFTs is in the degree of protection: NFTs can't be forged and stolen.
 
### Content interactivity

NFTs make media content interactive allowing the user to take part in its creation. 
 
Example. Creators of comedy series The Gimmicks distributed free tokens that users use to [**vote for plot development options**](https://www.sammobile.com/news/samsung-tv-buy-sell-hold-nfts/). Also, users receive a unique NFT character from the series and even become assistants in the production team. 
 
### Investment

Buying digital objects is a profitable investment. NFTs are getting more expensive, digital objects are being resold for impressive amounts of money, but still it's impossible to say for sure the price of which NFT will skyrocket in the future. Not all NFTs are valuable: it depends on the author and characteristics. For example, [**Elon Musk put up for sale his tweet**](https://www.cnbc.com/2021/03/16/elon-musk-is-offering-to-sell-his-tweet-as-an-nft.html) in the form of an NFT. The price of the item at auction exceeded one million dollars.

<Img
img="/uploads/tvit_ilona_maska_4917169831.jpg"
alt="Elon Musk put up for sale his tweet"
/>

## Examples of NFTs 

Some NFTs become famous all over the world, not just among collectors. Such objects are sold at famous auctions Christie's and Sotheby's. Sometimes NFT art seems primitive, but even simple images can cost millions of dollars. Below you will see a few examples of digital objects that cost like millionaires' yachts.

### CryptoPunks

This is an example of a very simple but expensive NFT. Only rich collectors can afford these [**unique pixel avatars**](https://www.larvalabs.com/cryptopunks).

<Img
img="/uploads/Crypto_Punks_55a6ec26df.jpg"
alt="CryptoPunks"
/>

A collection of nine rare CryptoPunks images was sold for almost [**$17 million**](https://www.christies.com/lot/lot-6316969) at Christie's.

<Img
img="/uploads/Crypto_Punks2_a3ab63d3f4.jpg"
alt="CryptoPunks"
/>

### The First 5000 Days

Artist Beeple published a new work every day for 13 years and then combined all the images into a collage of 50000 thousand elements and sold as NFT at Christie's. The image is called The First 5000 Days because the author decided to create a new picture every day for the rest of his life. The collage with the first days costs $69 million.

<Img
img="/uploads/pervye_pyat_tysyach_dnej_3eec316268.jpg"
alt="The First 5000 Days"
/>

### World Wide Web source code

English scientist Tim Berners-Lee created a token for the [**source code of the Internet**](https://www.sothebys.com/en/buy/auction/2021/this-changed-everything-source-code-for-www-x-tim-berners-lee-an-nft/source-code-for-the-www), which he invented in 1989. The cost of this NFT at Sotheby's is $5.4 million.

<Img
img="/uploads/iskhodnyj_kod_interneta_aac87ed64d.jpg"
alt="World Wide Web source code"
/>

### Campbell's Soup Can
 
Andy Warhol's famous painting of Campbell's soup cans also turned into an NFT. The work called «Untitled (Campbell's Soup Can)» was sold at Christie's for $1.1 million.

<Img
img="/uploads/banka_supa_campbell_s_73d98ef1bc.png"
alt="Campbell's Soup Can"
/>

### Transition by Pokras Lampas

Calligrapher Pokras Lampas digitized and sold for [**$29,000**](https://foundation.app/@pokraslampas/foundation/5441) an NFT photo depicting a projection of his work at the Chirkeyskaya hydropower plant.

<Img
img="/uploads/Transition_pokrasa_lampasa_e67041ca23.jpg"
alt="Transition by Pokras Lampas"
/>

### Nyan Cat

Creator of Nyan Cat meme Chris Torres made a token out of the [**Internet-famous cat**](https://foundation.app/@NyanCat/foundation/219) and sold it for more than $560 thousand dollars.

<Img
img="/uploads/Nyan_Cat_afdc9a304c.jpg"
alt="Nyan Cat"
/>

## Conclusion

NFT (a non-fungible token) is a blockchain-based technology that confirms the uniqueness of a digital object, protects copyright and keeps the history of changes and resales. 
 
It's impossible to support NFT, but it's easy to create one. A digital object is uploaded to one of the NFT platforms and the price is indicated in cryptocurrency (sometimes in dollars). With the technology, people sell works of art, images, music, GIFs and even game items. NFTs even replace paper documents when buying real estate or a car. 
 
This technology allows content creators to receive royalties. NFTs are also an alternative to conventional investment. Digital objects are growing in price and are often sold at auctions for thousands and millions of dollars.

In this piece, we will tell you what NFTs are, how they work and what they are for, where to create, sell or buy a digital work of art or a digital object.

medium_NFT.png

small_NFT.png

thumbnail_NFT.png

NFT.png

NFT allows one to sell and buy digital objects for cryptocurrency. It may soon replace documents in the real world. 

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