Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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How to write emails that actually sell, plus examples of effective campaigns.
About Valentine’s Day email campaigns, channels, formats, and common mistakes.
About keeping customers engaged during the post-holiday slowdown as January begins.
About common Christmas email marketing mistakes that ruin engagement and what to do instead to make holiday campaigns actually perform.
About choosing the right moment to send email campaigns: key factors, simple guidelines, and the role of automation in accurate delivery.
Learn how to create effective Black Friday and Cyber Monday email campaigns with practical tactics, tips, and real examples.
Why it’s worth ditching the typical pumpkins and horror tropes — and how to craft a festive marketing campaign your subscribers will actually enjoy.
How many email campaigns are needed to retain an audience.
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