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<Img
img="/uploads/massovaya_rassylka_b94d660753.png"
alt="Mass Mailing, Its Types, Rules, Examples"
/>

Email marketing is one of the most extensive marketing channels in the world, with [**statistics**](https://www.oberlo.com/statistics/how-many-people-use-email) predicting that by 2023, the number of email users will reach 4.37 billion people. It is advantageous for businesses to leverage this method of communication and grow their email subscriber base.


To reach a large audience, companies often utilize mass mailing campaigns. This is a way to boost sales, quickly inform users about brand news, and maintain communication. Typically, such email campaigns are conducted using specialized tools that automate the email sending process.


In the following sections, we will discuss the features, types, and rules of mass mailing, as well as how to increase their effectiveness and avoid getting marked as spam. We will also provide some examples.

## Mass mailings: what are they and why are they needed


Mass mailing is the sending of identical or similar email messages to a large audience. It can be sent to the entire database or to specific segments grouped based on certain criteria.


Such email distribution may seem similar to spam based on its description, but it is still a marketing tool. Emails are sent only to those individuals who have given consent to receive messages from the brand and can always opt out.


Mass email marketing involves carefully crafted content created after analyzing the target audience. Spam emails are sent to everyone indiscriminately without considering people's interests, often using stolen or purchased [**customer databases**](https://altcraft.com/glossary/everything-about-the-customer-database).


Mass email marketing is necessary to:


- increase company sales; 

- quickly convey information about promotions, discounts, news, and actions; 

- make the company more recognizable and maintain contact with customers; 

- conduct audience behavior research.

## Types of mass mailing


There are various types of mass email campaigns based on their objectives:


**Promotional** emails are campaigns that promote current discounts and brand offers. Promotional mass email campaigns often consist of several emails linked together in a series.


**Informational** emails convey important company news, updates about new products, changes in operations, or events.


**Content** emails provide recipients with valuable materials that help establish the brand as an expert in the field, building trust.


**Trigger** emails are sent in response to specific user actions, such as making a purchase (offering related products) or abandoning items in a shopping cart. These emails are highly [**personalized**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters).


**Transactional** emails are automatic emails confirming payment, order placement, or providing updates on delivery status.


**Onboarding** emails are designed to introduce new subscribers to the company and engage them with relevant content.


**Situational** mass email campaigns are conducted to invite users to brand events or to send holiday greetings.


**Research** emails are used when companies want to gather audience opinions, collect feedback on products or services, and obtain insights on various aspects of their business.


## Rules for mass email campaigns


Mass email campaigns follow the general rules of email marketing:


- **Clearly identify the sender.** Use a recognizable sender name and a subject line that immediately conveys the email's content. 

- **Use permission-based lists.** Ensure that the email addresses on your mass mailing list are obtained through proper consent from users who have agreed to receive emails from your brand. 

- **Create an engaging and consistent design.** Design your emails to be visually appealing and maintain a consistent look and feel. Avoid overloading them with images and animated elements, as they may not load properly for users with slow internet connections. 

- **Include** [**call-to-action (CTA)**](https://altcraft.com/blog/what-is-cta) **buttons.** Add buttons that encourage recipients to take specific actions, such as making a purchase, signing up, or clicking a link for more information. 

- **Test emails before sending.** Always test your emails to ensure they display correctly and function as intended for all recipients. Avoid sending errors to a large audience. 

- **Avoid over-sending.** Do not send emails too frequently to avoid overwhelming and annoying your subscribers. A frequency of one to two emails per month is often sufficient. 

- **Provide accurate company information.** Include accurate company details and contact information in the [**email signature**](https://altcraft.com/blog/signature-in-emails) for transparency and ease of communication.


## How to conduct mass email campaigns without landing in spam


Mass email campaigns can raise red flags with email service providers, so it's crucial to stay within defined limits, adhere to rules, and make necessary settings [**to avoid being marked as spam**](https://altcraft.com/blog/how-to-send-millions-of-emails-and-avoid-spam-filters). Here's how you can do it:


- **Obtain subscriber confirmation.** Require confirmation from subscribers before sending emails. You can implement [**a double opt-in process**](https://altcraft.com/blog/what-is-double-opt-in), where individuals provide their email addresses on your website and then confirm their subscription through an email link. This helps prevent inactive addresses and spam traps from entering your database. 

- **Monitor domain reputation.** Regularly check if your IP address is listed on blacklists, as a poor reputation can increase the likelihood of your emails being classified as spam. Use specialized services to monitor your sender reputation. Also, periodically clean your email list of inactive addresses. 

- [**Configure SPF, DMARC, DKIM records.**](https://altcraft.com/blog/how-to-avoid-spam-folder-in-gmail) Set up SPF (Sender Policy Framework), DMARC (Domain-based Message Authentication, Reporting, and Conformance), and DKIM (DomainKeys Identified Mail) records for your email campaigns. These authentication methods help ensure the legitimacy of your emails. 

- **Include an unsubscribe link.** Always provide an unsubscribe link in your email's signature. Avoid hiding it, as this can lead to user complaints and spam reports. Make it easy for recipients to opt out if they wish. 

- **Gradual list growth.** Don't increase the volume of emails you send abruptly. Sending a sudden surge of emails is a signal to email providers that you may have acquired a list of people who didn't give permission to receive emails. When planning a mass email campaign, build your email list gradually. 

- **Avoid spam trigger words.** Be cautious about using trigger words in your emails. Phrases like "get rich quick," "exclusive offers," and "prize giveaways" are likely to trigger spam filters. Use language that is clear and informative rather than overly promotional.


## How to improve the effectiveness of mass email campaigns

1. **Personalize emails.** Customize emails and send them to [**different segments**](https://altcraft.com/blog/how-and-why-to-segment-target-audience) of your audience based on factors like age, profession, interests, and purchase preferences. Avoid sending the same content to everyone randomly. For example, create product recommendations based on a user's previous orders or offer personalized deals to segments where people have made purchases exceeding $100. 

2. **Analyze campaign results.** Continuously monitor the performance of your email campaigns. Track metrics such as open rates, click-through rates, and which CTAs receive the most clicks. Use the results to adjust your email content. 

3. **Build relationships.** Focus on establishing a connection with your subscribers rather than rushing to make sales. Send informative and valuable emails that introduce people to your brand and products, effectively "warming up" your audience before attempting to sell. 

4. **Reactivation campaigns.** Implement [**reactivation campaigns**](https://altcraft.com/blog/how-to-reactivate-inactive-email-subscribers) for subscribers who haven't engaged with your emails for an extended period. Try to recapture their attention, and if unsuccessful, consider removing them from your list. 

5. **Utilize email marketing automation.** Leverage email marketing automation services that adapt to the requirements of email service providers. These tools provide features for efficiently and correctly creating email campaigns. 

6. **A/B Testing.** Conduct A/B testing to compare different email elements such as subject lines, headers, buttons, and designs. This enables you to discover the most effective variations.

## Capabilities of email marketing services


Email marketing services serve as invaluable tools for marketers when it comes to sending messages to large audiences. These legal and relatively straightforward tools save time for professionals and help prevent common mistakes. Let's explore the capabilities that email marketing services offer:


### Email builder


These services often provide a user-friendly email builder that simplifies the process of creating email templates with the help of pre-designed blocks. Users typically do not need to have HTML knowledge, thanks to a library of templates. For instance, the editor in [**the CDP Altcraft Platform**](https://altcraft.com/en) can add AMP elements, adaptive layout blocks, videos, banners, menus, lists, and more. They may also offer a library of images.


### Campaign analytics


Every email marketing service includes [**analytics tools**](https://altcraft.com/en/features/analytics). These range from standard analytics such as open rates and click-through rates to more specialized reports on domains, senders, undelivered messages, and rejected emails. They often provide click maps to identify the optimal placement of buttons in emails and measure conversions and orders.


### Automation


Online mass email campaigns can be easily automated through these services, where users can [**set up email sequences**](https://altcraft.com/help-center/marketing-automation-scenarios/marketing-automation-by-scenario), including regular and trigger-based emails. Typically, it's sufficient to create a scenario once and make adjustments as needed.


### Personalization


Email marketing services enable the sending of fully personalized emails. This is usually achieved through variables, allowing for the insertion of names, accumulated points, discounts, and other user data. Advanced tools curate product recommendations for users and even determine the most effective time to send emails.


CDP [**Altcraft Platform**](https://altcraft.com/en/features/cdp) gathers data from various sources into a unified profile, including personal, demographic, and behavioral data, as well as information about user actions. This data is then used to segment and personalize email campaigns.


### Data collection


These services often offer the ability [**to create email collection forms**](https://altcraft.com/en/features/forms-and-surveys). Email marketers also integrate these services with their data storage systems.


## Examples of mass mailing


The promotional email announces a 50% discount on the third package of business applications.


<Img
img="/uploads/mass_mailing_image1_6b27896b17.png"
alt="Promo email announcing discount"
src="Promotional email announcing the discount"
/>


This informational email announces new layouts available on the Canva platform and invites its users to try them out.

<Img
img="/uploads/mass_mailing_image2_5dbf267a84.png"
alt="Informational email describing new features of service"
src="Informational email describing new features of the service"
/>

In this email, the company is requesting recipients to take a brief survey and provide feedback on their performance. At the bottom of the email, there is a CTA button that leads to the survey page. In other cases, surveys may be included directly within the email, eliminating the need to visit external resources.


<Img
img="/uploads/mass_mailing_image3_ec2f44f8ed.png"
alt="Email asking to take a survey"
src="Email asking to take a survey"
/>


This email from Peet’s Coffee offers its customers the opportunity to download the app, register with a promo code, and receive a $2 discount. Additionally, users will receive a complimentary beverage as a gift for their first order made through the app.
<Img
img="/uploads/mass_mailing_image4_f4983f73a2.png"
alt="Example of promotional mass email with an offer"
src="Example of a promotional mass email with an offer"
/>


The mass email with a reminder about an incomplete order is sent as part of [**a trigger email campaign**](https://altcraft.com/glossary/trigger-campaign-why-to-use-it-to-whom-it-is-suitable) to users who have abandoned their shopping carts.


<Img
img="/uploads/mass_mailing_image5_8e98f7d33a.png"
alt="The email reminding of the abandoned cart as a part of trigger campaign"
src="Email reminding of abandoned cart as part of trigger campaign"
/>

In this case, users receive [**a transactional email**](https://altcraft.com/glossary/transactional-emails-what-they-are) after completing their order. J.Crew is requesting its customers to leave reviews about the items they have purchased.


<Img
img="/uploads/mass_mailing_image6_2eebedba88.png"
alt="Example of a transactional mass email"
src="Example of a transactional mass email"
/>

## Summary

Mass mailing is a method of communicating with a large audience by sending emails to hundreds or thousands of people. Brands use this approach to increase sales, enhance recognition, inform users about changes, and conduct research.

Types of mass mailings include promotional, trigger-based, informational, content-based, transactional, survey emails, onboarding emails, and situational emails.

When sending a large number of emails, there is a risk of ending up in spam folders, so it is recommended to monitor your domain's reputation, provide an option for users to unsubscribe, send messages only to your own database, and gradually increase the volume of emails.

To improve the effectiveness of a mass email campaign, it is advisable to personalize emails, reactivate subscribers, avoid immediate sales pitches, analyze results, and use automation services.

Mass mailing is a marketing strategy that involves sending email messages to a large audience for promotional, informational, or communication purposes.

medium_massovaya rassylka.png

small_massovaya rassylka.png

thumbnail_massovaya rassylka.png

massovaya rassylka.png

Learn how to use mass mailing campaigns and grow your email subscriber base.

Mass Mailing, Types, Rules, Examples of Mass Newsletters

Mass Mailing: Types, Rules, and Examples

The email subject line is a brief, attention-grabbing phrase that summarizes the content or purpose of an email. It serves as the first impression.

medium_kak-napisat-temu-email.png

small_kak-napisat-temu-email.png

thumbnail_kak-napisat-temu-email.png

kak-napisat-temu-email.png

This article help you improve your email subject lines and increase attention to your emails.

How to Write Engaging Email Subject Lines: 20 Tips

<Img
img="/uploads/servisy_dlya_rassylki_cb2b14b876.png"
alt="Top Email Services for Marketing Automation in 2023"
/> 

You probably know that email marketing yields positive results for many businesses. However, the challenge lies in the fact that traditional email providers like Gmail and Outlook aren't well-suited for mass email campaigns. So, what do you do if you have a substantial contact list? Email marketing services come to the rescue.


## An email marketing service: what’s it

**An email marketing service** is a solution for sending emails to a large number of users simultaneously. Typically, these tools are designed for sending newsletters, promotional campaigns, announcements, and more.

By using an email marketing service, you can reach a wide audience and engage with them at the desired frequency. These services often provide features for analyzing the effectiveness of your email campaigns and offer A/B testing capabilities to improve click-through rates.

Traditional advertising methods such as print ads and direct mail can be cost-effective, but they often lack insight into how consumers respond to your correspondence. Email marketing services can precisely tell you which content resonates with your subscribers. If [**automation**](https://altcraft.com/blog/what-is-marketing-automation-and-how-it-affects-business-development) is part of the service, you won't have to manually perform routine tasks, which can enhance lead generation and customer retention efforts.

While personal email accounts (corporate email) work well for small businesses, they can become inefficient as businesses grow. Email marketing services can provide a long-term solution to this challenge, allowing businesses to effectively manage their email communications and campaigns.


## When mass mailing is required


If you're still contemplating whether you need an email marketing service, consider analyzing your draft marketing plan: "Are investments in email marketing included in your quarterly/yearly budget?"

If you have budgeted for it, it's undoubtedly time to invest in email marketing services.

Here are several specific scenarios for mass email campaigns that are convenient to send through a specialized service:

- [**Promotional campaigns.**](https://altcraft.com/blog/email-campaigns-about-promotions) If you need to promote a product or service, email campaigns with descriptions of discount offers are ideal for stimulating sales. 

- **Informational newsletters.** If you plan to send exclusive content to subscribers, newsletters containing news and updates are an excellent choice. 

- **Product updates.** Inform your subscribers about new product lines or improvements to existing products. Use engaging email headers to generate interest and [**include CTA buttons**](https://altcraft.com/blog/what-is-cta) to boost conversion. 

- **Operational changes.** If you've updated business hours, moved to a new office, or revised pricing, it's essential to inform your subscribers.

When sending email campaigns, remember the goal of the campaign, your target audience, choose an effective sending time, [**personalize the content**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters), and ensure compliance with data protection legislation.

## Top 7 email marketing services

### HubSpot

<Img
img="/uploads/image6_7c9803b88c.png"
alt="HubSpot email marketing tool"
/>

[**HubSpot**](https://www.hubspot.com/products/marketing/email) allows marketers to create, customize, and optimize emails without needing any programming or design skills. You can send up to 2,000 emails per month, excluding test emails. HubSpot offers a user-friendly interface, a drag-and-drop tool for creating email templates, variables for personalization, and the ability to conduct A/B testing.

Additionally, you can generate customized reports from the collected data for analysis.

**Cost:** free.

### Mailchimp

[**Mailchimp**](https://mailchimp.com/) is ideal for users who are just starting with email marketing. It offers a user-friendly interface and provides over 100 email templates to choose from.


<Img
img="/uploads/2_b3ab454424.png"
alt="Mailchimp email marketing tool"
/>


Under the free plan, you can send up to 10,000 emails per month to no more than 2,000 subscribers, making it a great choice for small businesses. As your company grows, you can upgrade to a paid Mailchimp version with unlimited contacts, A/B testing, and enhanced segmentation.

**Cost:** there is a free plan available. The paid version ranges from $11 to $299 per month.

### Brevo

<Img
img="/uploads/3_35babaec98.png"
alt="Brevo, formerly Sendinblue email marketing tool"
/>

[**Brevo**](https://www.brevo.com/bulk-email-service/) is an email marketing service suitable for small, medium, and large businesses. It features a drag-and-drop editor, which is a crucial component of any good email marketing platform, and Brevo offers one of the most powerful editors in the market.

Brevo allows you to segment your audience for better customer interaction.

**Cost:** there is a free plan available (up to 300 emails per day, with watermarks on emails). Paid plans start at $35.


### Constant Contact


<Img
img="/uploads/4_88d3a12be5.png"
alt="Constant Contact"
/>

[**Constant Contact**](https://www.constantcontact.com/email-marketing) is an email marketing service that is best suited for small businesses and sole proprietors. It is known for its simplicity and user-friendliness, making it ideal for beginners.

The service offers built-in tools for social media sharing, easy tracking and reporting, and integration with e-commerce platforms like Facebook* and Shopify. With advanced features such as coupons, surveys, and event marketing automation, Constant Contact is considered one of the best email marketing services.

**Cost:** there is a 30-day free trial available with the option to upgrade to a paid plan. Paid plans start at $10 per month, with the Mail Plus plan priced at $45.

### SendGrid

[**SendGrid**](https://sendgrid.com/) is the number one choice for users who send [**transactional emails**](https://altcraft.com/blog/how-to-use-transactional-data), upload CSV files, or want to add contacts through APIs and registration forms.


<Img
img="/uploads/5_5768c8d949.png"
alt="SendGrid email marketing tool"
/>


Since SendGrid is focused on transactional email, the platform includes user protection from spam.

**Cost:** the free plan allows you to send 40,000 emails in the first month or 100 emails per day. To unlock all the features of the system, you need to switch to a paid plan, which ranges from $19.95 to $89.95 per month.


### Omnisend

[**Omnisend**](https://www.omnisend.com/) combines email, SMS, and other channels. To gather information about visitor actions on your website, you can create customizable forms.

<Img
img="/uploads/6_5fbf6e430a.png"
alt="Omnisend email marketing tool"
/>


Omnisend makes it easy to segment users and improve the ability to send relevant emails. The automation features and numerous built-in templates make Omnisend one of the best email marketing services.

**Cost:** for new users, there is a free plan. All features become available on the paid plan, the cost of which is determined based on the number of recipients.

### Altcraft Platform

[**Altcraft Platform**](https://altcraft.com/) is a Russian-developed email marketing service with a wide range of tools for email campaigns and automation.

<Img
img="/uploads/7_16db071b5f.png"
alt="Altcraft Platform, Russian email marketing service"
/>

Altcraft Platform integrates multiple communication channels, including email, SMS, Push notifications, and messaging apps like Telegram, WhatsApp, and Viber. It offers [**audience segmentation**](https://altcraft.com/help-center/manage-customer-database/database-segmentation-for-email-newslettering) based on various parameters, including specific characteristics.

Altcraft Platform goes beyond being a simple email service. It encompasses a wide range of direct marketing tools, including pre-built integrations with various services, a message template generator, scripts for automating complex emails, various types of marketing campaigns, customization of forms, surveys, pop-up windows, and more.

A distinctive feature of the Altcraft Platform is its scalability, allowing you to tailor the service to your needs. You can deploy the service as either a SaaS solution or an On-premise option.

**Cost:** there is no free version, but demo accounts can be provided upon request. The cost of the SaaS version depends on the number of profiles and starts at 9,990 rubles per month for 2,500 profiles. All the platform's features are available on any pricing plan.

## What to consider when choosing a service

If you've decided to invest in an email marketing service, the next step is to choose the perfect product from among the many options available. In this section, we'll describe the essential features that should be present in any email marketing service. Keep in mind that some developers include these required features only in their premium packages, while they may be absent in the standard or free versions.


### Monitoring user behavior

There's no point in investing in an email marketing service if you can't track how users react to your emails.

What you might need includes:

- Email open rates;
- Number of unique clicks;
- Click-Through Rate (CTR);
- Click-To-Open Rate (CTOR);
- Unsubscribe rate;
- Lead generation metrics.

Advanced services with in-depth reporting can calculate revenue per subscriber and track the performance of each email.


### Drag-and-drop

<Img
img="/uploads/altcraft_visual_editor_9934541b42.png"
alt="Drag-and-drop tool in message templates"
/>

The drag-and-drop tool significantly simplifies the life of a marketer. Platforms that have such a tool feature a convenient and intuitive interface, making it easy to create an attractive email design.

This allows you to save time on determining the rational structure of the email and the placement of elements.

### Segmentation and personalization

Segmentation allows you to send emails to selected individuals at the right time. When choosing an email marketing service, it's important to check if it can segment your subscriber list based on at least the following criteria:

- Location;
- Email engagement;
- Purchase history;
- Subscriber type (potential or existing customer).

Segmentation helps increase engagement levels because it ensures that recipients receive content that is relevant to them.

Personalization is also a key factor in boosting engagement and building customer relationships. There's no need for unnecessary words here; personalized content speaks directly to the recipient's interests and needs.

### A/B testing

A/B testing, also known as split testing, is an advanced method for determining how your audience responds to different elements of your content.

<Img
img="/uploads/image5_166c9b0941.png"
alt="AB testing as a method for discovering audience response to elements of email"
/>


This feature is useful when you need to quickly increase the number of email opens or leads.

Test different subject lines and elements in your email to determine what works best.


### Automation

<Img
img="/uploads/image3_593670dd98.png"
alt="Automation scenario for increasing customer list"
/>

Automation is a key tool for increasing your list of potential clients.

Imagine this scenario: you want to send [**a series of emails**](https://altcraft.com/help-center/marketing-automation-scenarios/marketing-automation-by-scenario) to potential clients with a specific offer. By using automation tools, you can pre-select which emails to send, in what order, and when to send them.

Once the settings are approved, your involvement in this process will end: interaction with subscribers will be carried out through automation, and together they will go through the entire [**customer journey**](https://altcraft.com/blog/increase-efficiency-at-all-stages-of-cjm).

This way, you can focus on strategy rather than sending emails.

### Template builder

When creating email templates, it's advisable to use a tool that simplifies this task. It's very convenient: you can select the template you need and customize it to your liking.

### High email delivery rate

Imagine this scenario: you've diligently worked to develop a great email marketing campaign, covered all the details, but your emails don't even reach your subscribers' inboxes. That's a failure.

Therefore, it's crucial to pay attention to the [email delivery rate](https://altcraft.com/blog/nine-rules-for-successful-email-deliverability) of a specific service provider. You should choose a service with a delivery rate as close to 100% as possible.

## Conclusion

Now that you've learned what to consider when choosing a service for mass email campaigns, you're almost there. 

With a list of key features and tools, you can select the best platform for your needs and expand your email list. Generate more revenue with reliable tools at your disposal.

\* *Facebook and other platforms by Meta are considered as extremist in Russia*

An email marketing service enables you to send emails to a large audience at once, making it ideal for newsletters, promotions, announcements, and A/B testing.

medium_servisy-dlya-rassylki.png

small_servisy-dlya-rassylki.png

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servisy-dlya-rassylki.png

Let's introduce 7 services that will make the life of email marketers easier.

Top Email Services for Marketing Automation in 2023

Top Email Marketing Services in 2023

<Img
img="/uploads/podpis_v_pochte_f8fd9ee0ce.png"
alt="How to Create a Signature in Outgoing Emails"
/>

In email marketing, it's essential to not only craft attention-grabbing subject lines but also to conclude your communication effectively. An email signature is a component that fosters trust in your brand, simplifies customer interaction, and even promotes products and services. In fact, [**62%**](https://www.soocial.com/email-signature-statistics/) of marketers use the email footer for marketing campaigns.

Creating an email signature should be a well-thought-out action. Many opt for specialized services or generators while adhering to common guidelines. In this article, we'll delve into configuring an email signature, making it personalized and impactful, both in terms of branding and marketing.

## Why an email signature matters

An email signature is a must-have for brand communications. This seemingly small detail becomes the 'face' of your company and a crucial element in building its reputation.

Here's why an email signature holds value in your emails:

[**Personalization.**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters) By communicating from a recognizable sender's name rather than an impersonal account, brands garner more customer trust.

**Brand recognition.** A well-designed email signature with your company logo that recipients see frequently becomes memorable. People become accustomed to your brand, making them more likely to recognize your products across various platforms, both online and offline.

**Communication simplification.** Typically, an email signature includes contact details such as email and phone numbers. This ensures customers always know where to reach out for inquiries or feedback.

**Cross-channel promotion.** Email signature text often incorporates icons of other brand social media channels, enticing users to visit and follow. It's a simple, cost-free way to grow your audience and develop omnichannel presence.

**Product and service promotion.** Email signatures can feature call-to-action buttons and promotional elements like banners showcasing special offers or appointment booking forms.

## Elements of the email signature

There are various ways to complete an email. Let's examine a comprehensive email signature example from **utm.io** to illustrate.

<Img
img="/uploads/image15_14f53a0c71.png"
alt="Example of a signature with the logo"
/>


Here are the key elements to include in any email:

- brand logo;
- physical company address;
- links to social media accounts;
- update email preferences link.

There can also be additional elements, important but not mandatory:

- brand slogan and appreciation message;
- explanation of why the customer received the email (self-subscribed);
- location link, etc/

If your brand communicates from the perspective of a specific manager or a group of individuals, email signatures should also feature their names, titles, direct contacts (if appropriate), and optionally, photos.

<Img
img="/uploads/image3_62f39966a3.png"
alt="Example of a signature with the photo"
src="Example of a signature with the photo"
/>



## Tips for making a signature in mail

A successful email signature is concise yet includes all essential information for the client. Here are tips for creating one:

- Provide contact options with the company or specify that questions can be asked via reply or a dedicated form on the website.


- Design the signature to align with the brand's corporate style, considering the overall email design. Fonts and colors should harmonize while being noticeable.

- Incorporate visuals like a logo icon and an employee's photo if the communication is from their perspective.

- Craft legible text without excess, creating an appealing signature. Highlight key elements and condense information into a few lines (up to six).

- Include links to other communication channels with recognizable clickable icons. Incorporate calls to action like “Contact us” or “Subscribe here.”

- Integrate selling points when necessary. While main offer details are in the email, it's permissible to include links to case studies, blogs, or [**lead magnets**](https://altcraft.com/blog/what-is-a-lead-magnet) in the signature. Utilize UTM tags for tracking.

- Enhance the signature with brand quotes or slogans, maintaining moderation in content.

**Attention!**

- Ensure users always have the option to unsubscribe directly from the email. The unsubscribe link should be included within the digital signature, while the support email address can remain for other queries. If users can't easily unsubscribe, they might mark your email as spam and report the sender.


- Adapt signatures for mobile devices.

- Regularly verify contact details and link functionality.

## How to make a signature in Gmail, Outlook, Yahoo Mail
### Gmail
An email signature in Gmail can be consistent across all emails or configured separately for outgoing and reply/forward messages. To set this up, follow these steps:

- Click on the “Settings” gear icon in the upper right corner.
- Choose “See all settings” from the dropdown menu.

<Img
img="/uploads/image17_311089d39b.png"
alt="Settings in Gmail email client"
/>

- Give a name to your signature.
- Configure the content, its design, optionally add a picture.


<Img
img="/uploads/image2_aaaa250db2.png"
alt="Configure the signature in Gmail"
/>


### Outlook

Creating an email signature in Outlook is also done through a new email. In a new message, go to the “Message” tab, click on the “Signature” icon, and select “Signatures.”

Click “New” and give the signature a name. Then, using “Edit signature”, input your details. Templates are also available.

<Img
img="/uploads/image18_bd6cb92178.png"
alt="Configure the signature in Outlook email client"
/>

### Yahoo Mail

Login to Yahoo. Click Settings on the upper right-hand side. Click the gear icon and choose "More Settings." Select Writing Email from the left side menu. Then select your yahoo email address. Find the "Signature" section and toggle on the Signature switch to the right.
Type in your signature or paste it in as HTML. Scroll down, hit "Save," and it's set for outgoing emails.

<Img
img="/uploads/image10_19ee82bc03.png"
alt="Configure the signature in Yahoo Mails"
/>

## Some services to create a signature in the email

Configuring email signatures is a task that can be easily automated with specialized services. Let's explore popular options.

<Table>
| Service | Description |
| ------ | ------ |
| [**Stripo**](https://stripo.email/signature-generator-tool/) | The signature is generated after adding information to one of the templates. You can include a logo, photo, social media icons, and customize colors and font styles. The service offers a user-friendly interface. |
| [**ThriveDesk Email Signature**](https://www.thrivedesk.com/email-signature-generator/) | Generates signatures in real-time. You simply need to fill in the form fields (name, contact details, company information), choose colors and a template. |
| [**Hubspot**](https://www.hubspot.com/email-signature-generator) | There are several ready-made options with customizable CTAs for creating a signature, without the need for HTML or coding knowledge. The service offers a pleasant and user-friendly interface. | 
| [**WiseStamp**](https://webapp.wisestamp.com/editor) | A versatile generator for personalized and creative signatures. The editor allows you to add videos, quotes, images, CTAs in the form of banners, buttons, schedules, and other elements. |
| [**Si.gnatu.re**](https://si.gnatu.re/) | A platform where you can easily create fully personalized designs: adjust image sizes and even add a selfie, especially if the signature is for a manager. It offers dozens of ready-made icons to link to other brand channels. |
</Table>

## How to create a signature within Altcraft Platform Template Editor

[**Altcraft CDP**](https://altcraft.com/en) includes an email editor, where creating a signature will take just a few minutes.
1. First go to **Templates** — **Create**, and select **Editor**. 

<Img
img="/uploads/image8_f4ec023e83.png"
alt="Select method of creating the message template"
/>

2. Then click “**Email**”

<Img
img="/uploads/image5_a7aac81a7d.png"
alt="Select sending channel when creating template"
/>

3. By default, the HTML version of the email will open. Switch to the “**Visual editor**” (located at the top right corner of the editor).

<Img
img="/uploads/image16_b3812f817f.png"
alt="Visual editor "
/>

4. On the right sight of the window select **Blocks**, then select the appropriate block on the right among **Text**, **Image with text**, **Text with image**, **Menu** and **Socials**.

<Img
img="/uploads/image11_dcd40b4ebc.png"
alt="Select the appropriate block for a message template"
/>

5. Let's imagine you need a signature with an image. Add the desired template to the end of the email.

<Img
img="/uploads/image4_1049b4ab8c.png"
alt="Structure of a signature block in message template"
/>

6. Fill in the template with information and upload a photo of the manager who handles the correspondence.

<Img
img="/uploads/image1_8753ba3717.png"
alt="Fill in information in a signature block in message template"
/>

7. Drag and drop the block with social media icons (if reqired). Keep only the ones that are relevant to you.

<Img
img="/uploads/image7_247bc76915.png"
alt="Add social media icons in a signature block in message template"
/>

8. The link to another communication channel is added in the right menu. Click on the icon and insert the address of your page or group here.

<Img
img="/uploads/image_1_9b8f065c5f.png"
alt="Add link to a social media in a signature block in message template"
/>

9. Do not forget to save the changes clicking the check mark.

<Img
img="/uploads/image_2_aae0f7337d.png"
alt="Save changes clicking the check mark"
/>

In the editor, you can also see how the email content appears on different types of screens. To view this, click on the device images at the top of the editor.

<Img
img="/uploads/image_3_8a22e5bdcf.png"
alt="View your template on different devices"
/>


The template element with an unsubscribe link is automatically added at the end of the email.

<Img
img="/uploads/image6_c3302dd892.png"
alt="Add an unsubscribe link"
/>

## Summary

An effective email signature serves to enhance brand recognition, streamline communication with customers, foster trust, and can even contribute to marketing campaigns. Typically, email signatures include contact information, logo, links to other social media platforms, and an unsubscribe link. Additional elements like a geographical address (if relevant), slogan, and persuasive elements could be added. If emails come from specific managers, their name, title, and the possibility of adding an avatar should be included.

Signatures should be concise, align with the overall email style, and feature legible text. Special generators are used to create this element, making it easy to design a personalized format. For instance, [**Altcraft Platform**](https://altcraft.com/features/cdp) allows the addition of a unique signature through a visual editor with just a few clicks.

An effective email signature contributes to marketing campaigns. Signatures should be concise, align with the overall email style, and feature legible text. 

medium_image13.png

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image13.png

Learn tips for creating impressive signatures in emails that increase customer engagement and contribute to your business.  

Signature in Emails: Why Needed, Requirements & How to Make

How to Create a Signature in Outgoing Emails

<Img
img="/uploads/akcionnye_rassylki_c242b92ebd.png"
alt="Email Campaigns About Promotions"
/>




Customers love discounts and often subscribe to brand newsletters to not miss out on lucrative offers. Companies are well aware of this and periodically organize promotions to boost sales, draw attention to new products, or re-engage subscribers.
Promotional email campaigns are used in both regular and situational marketing campaigns, covering various marketing channels. Sending promotional messages via email remains one of the most popular ways to capture customers' attention with special brand offers.
In this article, we will discuss the different types of promotional campaigns, how to create them, and provide examples.
## What are promotional email campaigns and why do you need them


A promotional email campaign is a message or a series of emails that inform subscribers about discounts, sales, and special offers from a brand. The goal of such emails is to sell products and services within a specific time frame. The limited-time nature of discounts or a limited quantity of available items motivates subscribers to make purchases quickly.


Usually, these promotional messages are sent to prepared and loyal customers who are familiar with the brand and have intentionally subscribed to the company's marketing channels to receive timely information and attractive offers.


Promotional email campaigns are a versatile approach that suits any business direction. People love and anticipate discount periods, and sellers use them to stimulate sales, introduce less-known brands into their range, or simply clear out excess inventory.
## Types of promotional emails


Promotional campaigns are typically classified into three types.
<Table>
| Type of campaign | Descripton |
| ------ | ------ |
| **Regular** | They are launched periodically, possibly always at the same interval. *For instance, a brand might have a new promotion every month, while a construction company changes its offers once per quarter.* |
| **Situative** | They are done in honor of holidays or [**newsbreaks**](https://altcraft.com/glossary/what-is-a-newsbreak-its-types-and-how-to-create-it): expected or unexpected occurrences (football championships, movie premieres, and so on). *Traditionally, promotions take place before New Year, Easter, and other holidays. A brand's anniversary is also a reason to launch a promotion.* |
| **Seasonal** | Planned sales (often large-scale) during the change of seasons. *For instance, discounts on winter footwear right before spring to reduce the amount of inventory in stock.* |
</Table>

Messages about promotions are also categorized based on the types of offers. This can include a discount on:


- one, several, or a specific group of products;
- the entire assortment;
- the second/third or related product;
- certain products during "happy hours."


Instead of discounts, customers may be offered gifts or special conditions (free delivery and others). The mechanics of discounts are only limited by the marketers' imagination. However, the choice of promotion type and the message for distribution that a customer receives always depends on the business goals.


## How to create an email campaign about a promotion


**1.** Define the goals of the promotional campaign: to inform about discounts, increase sales, boost website traffic, and so on.


**2.** Set a specific timeframe for the promotion, clearly indicated in the email. Regardless of whether it's an email, push notification, or [**SMS campaign**](https://altcraft.com/blog/sms-marketing), the promotion should have a time limit. Otherwise, customers might delay their conversion or forget about it.


**3.** [**Segment your audience**](https://altcraft.com/blog/how-and-why-to-segment-target-audience) to personalize offers. *For example, offer loyal customers a discount on an additional item, as they are likely to make a purchase anyway. For the rest of your* [***customer base***](https://altcraft.com/glossary/everything-about-the-customer-database), *provide a 30% bonus on their first order.*


**4.** Determine the frequency of emails sent to a single email address. If the promotion spans over a longer period, consider sending multiple reminders to ensure that customers don't miss out on the attractive offer.


**5.** Write the email content, including:

- A headline with the offer (usually displayed on a banner).


- Description of the promotion, both the general details and specifics of individual products (if applicable).


- Additional information about related promotions or other offers. However, it's generally better to focus on one promotion per email.


- [**CTA**](https://altcraft.com/blog/what-is-cta) button for making a purchase. It should be prominent and lead to the website. At the bottom of the email, include an unsubscribe link and additional contact information for the company.

**6.** Create an appealing email design. Avoid overloading the email with images to ensure quick loading. Also, ensure that the layout is mobile-friendly.


**7.** Come up with a clear and engaging subject line and [**preheader**](https://altcraft.com/glossary/preheader-why-it-is-required-and-how-to-create-it) (a brief description after the subject line) that immediately convey the content or intrigue the recipient. If a subscriber doesn't open the email, all other efforts will go to waste. Therefore, a well-crafted subject line is crucial for the success of your email campaign.


**8.** Launch the campaign and analyze its effectiveness. Make adjustments if necessary and feasible based on the campaign's performance.

## Examples of promotional email campaigns


### **Subject Line:** Up to 20% Off! 📣 Spend & Save on NOW!


This promotional email showcases a vibrant color palette for added impact. The email features a striking header that boldly announces the special offer, coupled with the coupon code and collection links. The subject line is equally captivating, promptly unveiling the offer's benefits.

<Img
img="/uploads/image1_843b4302d0.png"
alt="Up to 20% Off! Spend & Save on NOW!"
/>

### **Subject Line:** Flash Sale ⚡30% Off Cosmetics


Scheduling a time-sensitive flash sale email taps into audience FOMO. Check out Swati Cosmetics' site-wide flash sale example. Sent to loyal customers and subscribers familiar with the brand, the email's bold design and vivid CTA colors grab attention.



<Img
img="/uploads/image2_275661492b.png"
alt="Flash Sale 30% Off Cosmetics"
/>


### **Subject Line:** Our New Collection Is Finally Here


Informing loyal customers about your latest launch or collection is an effective way to demonstrate your interest in them. Follow Valentino Beauty's lead with their announcement email for the new spring collection. The email sparks interest in trying new nail polish colors and strategically places a contextual CTA to shop the spring collection, encouraging users to explore the new products on the website.



<Img
img="/uploads/image5_8d250b4d9d.png"
alt="Our New Collection Is Finally Here"
/>

### **Subject Line:** Why Is Renting a Car So Chaotic?


Using email to boost blog or website content is a proven strategy. Marketers use email lists to drive website traffic. Craft a content promotion email with blog links, inspired by Apple. This targets subscribers interested in updates and includes relevant blog links. Automated through email tools, you can replicate this with your RSS feed for content promotion.



<Img
img="/uploads/image6_3b10917328.png"
alt="Why Is Renting a Car So Chaotic?"
/>

### **Subject Line:** Last Chance for Easter Delivery 🐇


Sending holiday promotion emails at season's end or during festive periods boosts engagement and capitalizes on the holiday shopping mindset. Brands craft elaborate holiday campaigns for a slice of the revenue pie. Consider this M&Ms email example: a vibrant theme with testimonials prompts Easter purchases. A last-minute reminder and shipping assurance taps into subscribers' FOMO, driving impulse buys.



<Img
img="/uploads/image3_4eda1cb9a2.png"
alt="Last Chance for Easter Delivery"
/>

### **Subject Line:** Shayla, NEW! Collect our second enchanting Disney 100 charm ✨

Utilizing promotional emails for product launches can intrigue subscribers to explore your new offerings online. Consider Pandora Jewelry's sophisticated product launch email as an example. It introduces their Disney collaboration range, featuring elegant charms available for online purchase. The personalized subject line and email note attract charm and Disney enthusiasts. High-quality product images further captivate attention, encouraging clicks.



<Img
img="/uploads/image1_15a32ff87d.png"
alt="Shayla, NEW! Collect our second enchanting Disney 100 charm"
/>



## Summary


Promotional emails are one or multiple messages, often emails, that inform subscribers about special offers from brands. These emails (or SMS, Push notifications, etc.) are used to increase sales, attract customers to lesser-known brands, or clear excess inventory through sales.
Typically, regular, seasonal, or situational campaigns are launched, triggered by specific events. To create an email campaign for a promotion, the first step is to set a goal, segment the audience, and establish discount limitations. Following this, the email's content is crafted with a compelling subject line, clear preheader, and noticeable CTA. Design is also important, with a focus on avoiding cluttered visuals.

Promotional emails, including SMS, Push notifications, and more, inform subscribers about brand offers, aiming to boost sales and clear excess inventory.

medium_image7.png

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image7.png

Learn how  promotional emails inform subscribers about exclusive offers and drive results.

How to Create Email Campaigns About Promotions & Examples

How to Create Email Campaigns About Promotions: Effective Examples

<Img
img="/uploads/Blog_ang_21234ef77d.png"
alt="How to Increase Your Customer Database for Email Newsletter"
/>

Have you ever faced the disappointment of readers unsubscribing from an email newsletter you spent almost the entire workday preparing? This kind of frustration is like a teacher losing your perfectly written exam paper.

Losing valuable contacts can be disheartening, but don't let it shake your confidence. Instead, think about what you can do to improve the situation.

Some events are beyond your control. People may unsubscribe when their interests change, such as when they change jobs. However, it is entirely within your power to continuously grow your contact list with interested individuals. Here you will find proven strategies for rapidly increasing your subscriber base.

## Why you need the email list of leads


A list of email addresses consists of people who have filled out a registration form and given the company permission to send them newsletters. Through these newsletters, the company informs subscribers about promotional offers, updates and schedules, guides, and new products.

In addition to email addresses, the [**database**](https://altcraft.com/glossary/everything-about-the-customer-database) also accumulates other demographic, social, and behavioral information about subscribers. This allows marketers to develop personalized offers.

The path to profitable email marketing starts with growing the contact list. We want to caution you against [**common mistakes**](https://altcraft.com/blog/nine-rules-for-successful-email-deliverability) made by impatient marketers. In the pursuit of quantity, many forget to maintain the database's cleanliness and order.

## Why to constantly expand your email list

The normal unsubscribe rate from email newsletters is typically around 0.2-0.4%, though it may vary slightly across different industries.

The number of active email addresses in your list naturally decreases over time. Therefore, marketers should continuously attract new customers.

Your email list serves as the engine of your marketing campaign. Like a real locomotive, it requires constant maintenance, which demands time and effort. This may be tiring, but if you create a healthy and high-quality email list, the results will not disappoint:

- Build trust with your [**target audience**](https://altcraft.com/glossary/target-audience-why-to-define-it-how-to-classify-and-segment-it).

- Foster strong relationships with subscribers.

- Increase website traffic.

- Boost sales.

- Enhance brand awareness.

- Obtain fresh information about real customers.

- Elevate subscriber engagement levels.


## 20 helpful ideas for boosting your email list 

### Idea #1. Place registration forms on key pages of the official website

The homepage is the face of your brand and receives a significant portion of the traffic. It makes sense to position the subscription form right at the beginning of the user's journey.

Apart from the homepage, there are other frequently visited sections of the website. For instance, pages with podcasts or the online store can attract a lot of traffic. Consider collecting contact information on these pages as well. Experiment until you find the best way to attract subscribers.

<Img
img="/uploads/photo_2023_08_02_14_33_51_9fb1628ec1.jpg"
alt="registration form on a webpage of the author & blogger"
/>

### Idea #2: Use pop-ups to grab attention

Pop-ups are an effective tool for collecting email addresses. A pop-up is a user interface element that appears periodically at the top of a web page.

Test different positions, designs, and text for the pop-ups to determine what works best. It's essential to find positions that yield higher conversions without turning users away.

<Img
img="/uploads/image6_48bd3d5c4e.png"
alt="Pop-up with a subscription form on the online store webpage"
/>

### Idea #3: Invite subscribers from your blog

Some brands maintain a blog with unique content and share snippets from it in their newsletters. If this applies to you, it would be beneficial to inform your blog readers about the advantages of subscribing to the newsletter. Set up a banner or place a link for newsletter subscription. Cross-promotion can be effective but be mindful of maintaining a balanced approach, as overly aggressive advertising can be off-putting to users.

The blog "The Blonde Abroad" has placed its newsletter subscription form in the footer. This decision may be controversial, but it has a significant advantage. The subscription offer presented in this way is not aggressive, yet it appeals to interested readers who happily take the opportunity to become subscribers.


<Img
img="/uploads/image1_14d38430af.png"
alt="Example of a subscription form placed in the footer of a website"
/>

### Idea #4: Learn to use landing pages effectively

[**A landing page**](https://altcraft.com/glossary/what-are-landing-pages-and-why-they-matter) is a page optimized for attracting traffic and increasing conversion rates. Visitors can arrive at landing pages from different parts of the website or external sources. You can also place a link to a landing page at the end of one of your social media posts.

Don't forget to include a link to the registration form in [**transactional emails**](https://altcraft.com/glossary/transactional-emails-what-they-are) and in the email signatures of your employees. This way, all non-marketing emails will have an additional opportunity to expand your contact list.

<Img
img="/uploads/photo_2023_08_02_14_38_15_fe9fbe51dd.jpg"
alt="Landing page with an offer to attract customers"
/>

### Idea #5. Use social media advertising to find your target audience

Advanced [**segmentation tools**](https://altcraft.com/blog/how-and-why-to-segment-target-audience) in social media platforms such as Meta*, LinkedIn, and Google Adwords allow you to tailor ads to different users based on specific metrics.

This increases the likelihood of reaching users with relevant interests and pain points. Engaged readers will be more interested in receiving up-to-date news from your company.

### Idea #6. Add the option to subscribe to the newsletter from social media

Be sure to provide the option to subscribe from your social media pages. Place [**CTA buttons**](https://altcraft.com/blog/what-is-cta), create pinned posts, and edit the "About us" section to facilitate subscriptions.

Additionally, plan and schedule posts, some of which should include a call to action to subscribe to the newsletter. Repost the content that resonates the most with your audience after some time.

<Img
img="/uploads/image12_6254b444f9.png"
alt="Signup link on a social media page of the company"
/>

### Idea #7. Organize a contest among subscribers

Nothing motivates users to engage more than the chance to win valuable prizes. You can hold a special prize draw for subscribers on a monthly basis, and additionally, offer a pleasant bonus for those who have recently joined.

<Img
img="/uploads/image4_3abf9dbc27.png"
alt="Conducting a contest for followers of the brand on a social media platform"
/>

### Idea #8. Offer promotions and exclusive discounts

Some users click on links just to find out the size of the discount and make a more advantageous purchase. If they become your subscribers, thank them for it.

It's possible that some new subscribers may unsubscribe as soon as the promotion ends. You need to carefully analyze such cases and try to understand how they initially landed on the subscription form page. This information will be useful when creating [**personalized content**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters) that can help prevent unsubscribes.

Usually, brands run promotions and sales during holidays, such as New Year's holidays. Some distribute promotional offers throughout the year, and this approach generally works better as customers won't leave you at the end of the discount season.

However, be careful not to overuse discounts as it may lead to losing your [**customers' trust**](https://altcraft.com/blog/customer-trust), criticism, or even becoming a subject of memes.

<Img
img="/uploads/photo_2023_08_02_14_42_41_6d0683072c.jpg"
alt="Offering a discount by brand to attract new buyers"
/>

### Idea #9. Create premium content

Reports, documents, webinars, topical research – this type of content is called "premium content" because it requires significantly more resources to create than a regular blog post or social media content. Readers highly value premium content.

How can you use premium content to increase the number of subscribers? Place a banner on the landing page offering to subscribe to the newsletter to receive premium content. Before starting the newsletter, ensure that you have obtained the consent of all recipients on the list. Be sure to specify separately that the client agrees to receive your newsletter by filling out the registration form.

<Img
img="/uploads/image5_4daf2273ea.png"
alt="Giving a free & unique content for subscription"
/>

### Idea #10. Send unique content via email

Providing unique content specifically via email is an opportunity to increase the value of your newsletter and establish trusting relationships with your audience. This approach is also known as email blogging: exchanging materials and personal thoughts through a channel dedicated solely to email.

For example, the "3-2-1" newsletter by James Clear is a brilliant marketing idea because it offers concise, valuable, and diverse content in a single email. By providing three ideas, two quotes, and one question, it keeps subscribers engaged and interested, while also encouraging them to look forward to the next edition. This format allows James Clear to showcase his expertise, foster a sense of community with his readers, and maintain consistent communication, ultimately strengthening his brand and expanding his reach.

<Img
img="/uploads/image8_4e40fb17e2.png"
alt="Unique content sent via email to the subscribers"
/>

### Idea #11. Create a viral newsletter

Finding a way to create viral content is not easy. There is no secret recipe for viral content, but let's consider some top examples from the past:

- In 1996, **Hotmail** introduced its email service to the world. At the end of each sent email, the system automatically added the phrase: "PS: I love you. Get your free email at Hotmail." Thanks to this viral phrase, the company quickly gained millions of subscribers.



- The 2008 US presidential election was marked by **Obama's vibrant campaign**. The marketing emails sent out featured attention-grabbing headlines and powerful CTAs. Combined with personalized content, the campaign attracted many supporters.



- In 2008, **Charmin** released an app called "**Sit or Squat**," a service for finding nearby public toilets. Users could rate visited facilities in the app. The email that Charmin sent to its subscribers went viral with the subject line: "Charmin asks: Do you sit here or just squat?"



- In 2016, Candace Payne posted a video of herself hysterically laughing while wearing a **Chewbacca mask** she bought from **Kohl's**. The video went viral on the internet. Kohl's later thanked her for the purchase and offered her to buy other Star Wars merchandise. Kohl's thank-you email also went viral, positively impacting the brand's reputation as fun and cheerful.

Generating ideas for viral content can be done with your colleagues in an informal setting using brainstorming methods. Sometimes, advertising agencies come up with interesting ideas: their strength lies in helping you devise ideas for long-lasting email campaigns that will capture the attention of your target audience and the media.

### Idea #12. Offer newsletter subscription in offline stores

In the online world, many processes happen randomly. However, in a physical store, you and your customer are face to face.

Take advantage of this opportunity and offer your customers to leave feedback about your store while informing them about subscribing to your newsletter and providing a link. Any customer can become a loyal subscriber in this way.

### Idea #13. Collect contacts at events

Setting up a stand at an event costs money, so make sure to make the most of it by collecting contact information from potential customers. Chances are you didn't end up at this venue by chance, and it's likely where your target audience gathers.

If a visitor shows interest in your products or services and makes a purchase, it's even better – take the opportunity to ask for their email address to stay in touch.

### Idea #14. Expand your email list through customer support interactions

Another often overlooked method for growing your email list is through customer support channels like phone and chat.

Don't try to invite everyone to subscribe to your newsletter, especially not dissatisfied customers. However, you can offer a subscription to those who call or chat in to inquire about a service or the latest updates.

For instance, customer support often receives questions about when a specific product will be available for purchase again. Not only should you provide a detailed answer to such questions, but also offer the person to subscribe to your newsletter to receive up-to-date information first.

### Idea #15. Use the "proof of recognition" effect

When you first land on a brand's or individual's page on social media, one of the first things you notice is the number of followers, likes, and comments. It's the initial step in recognizing and evaluating the impression the person or company makes. There's an unconscious social recognition game going on.

You can incorporate social proof into your subscription form in several ways: showcase customer feedback and testimonials, display the number of shares and followers, feature recommendations from influential individuals, or mention the frequency of your brand being mentioned in the media.

Social proof shows potential customers that you're not solely driven by profit. Some brands even display the current number of subscribers on their registration page to demonstrate that they're building a cohesive and valuable community.

<Img
img="/uploads/image7_9d2f99275b.png"
alt="Subscription form inviting to join the community of experts"
/>

### Idea #16. Engage in gamification

Most of us have, at one point, been drawn to mobile games not just for entertainment but also to earn points as rewards. Marketers have long utilized this psychological aspect of human behavior for their purposes.

[**Gamification**](https://altcraft.com/blog/how-to-use-gamification-in-marketing) through short games can capture the attention of visitors. By spinning a wheel or opening gift boxes, players can earn rewards such as discounts, promo codes, or access to premium content.

For email subscriptions, consider awarding points for competition among subscribers or for receiving gifts, thus creating an additional incentive for making a purchase.

<Img
img="/uploads/photo_2023_08_02_15_27_46_e1dadda956.jpg"
alt="Gamification elements in the subscription form of the bijou online store"
/>

### Idea #17. Publish high-quality content

A well-designed [**content**](https://altcraft.com/glossary/content-marketing-what-is-it-for-and-how-to-launch-it) plan is the backbone of an effective email campaign. Your marketing strategy will fail without high-quality content. Even if you've found an effective way to generate new leads, sending them poorly crafted emails will result in readers unsubscribing.

Can you prevent this? Certainly. Apply the best email marketing strategies to provide readers with valuable and high-quality content.

### Idea #18. Ask subscribers to tell their friends about you

In reality, readers will naturally want to share their opinion about you with their friends if you create genuinely interesting content. However, if you don't include a share button, readers won't be able to do that. Remember this simple detail, and you'll naturally attract new subscribers.

<Img
img="/uploads/photo_2023_08_02_15_42_04_e3d0d02043.jpg"
alt="Referral offer asking to invite friends and get a discount"
/>

### Idea #19. Exchange guest posts in blogs

Collaborating with other companies can be a highly effective strategy. By connecting your audience with non-competitive brands, you can immediately attract new customers.

It's not possible to share databases directly. However, exchanging guest posts in blogs with other companies can be practical and effective. These posts can be direct advertisements or related to adjacent topics. Don't forget to include CTAs, links, and widgets in the content.

Use UTM tags to track the effectiveness of blog posts. This information will help you decide which brands are worth collaborating with in the future.

### Idea #20. Provide the option to subscribe to the newsletter in surveys

Every marketer craves [**feedback from their audience**](https://altcraft.com/blog/how-to-use-customer-feedback-to-increase-sales) to adjust their marketing strategy. Surveys are one of the best ways to find out how users evaluate your company.

In survey forms, email addresses are often requested to confirm the results. Add an opt-in feature to your surveys, obtain prior permission from users, and immediately add them to your mailing list.

## Conclusion

[**A/B testing**](https://altcraft.com/help-center/marketing-campaigns/multivariate-testing-what-it-is-and-how-to-conduct-it) is the key to understanding the effectiveness of your email list growth strategy. If a tactic consumes resources but fails to convert readers into subscribers, stop using it and switch to an alternative. There are at least 20 backup options available.

Continuously attract new customers to maintain a healthy email list, which is essential for a successful marketing campaign.

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Learn practical tips and proven strategies that will captivate your audience and supercharge your email marketing success.

How to Increase Your Customer Database for Email Newsletter

How to Quickly Increase Your Customer Database for Email Newsletter: 20 Practical Tips

<Img 
img="/uploads/servisy_dlya_smm_i_contenta_959400d704.png"
alt="Services for SMM and content generation in social networks"
/> 


To reach a wider audience, brands utilize various marketing channels. Ignoring social media for promotion means missing out on a huge potential audience. In early 2023, 4.7 billion people were using them, and this number continues to grow.


That's why every ambitious marketing strategy includes a plan for SMM promotion. Managing social media requires time and sometimes specific skills (e.g., design).


Marketing automation comes to the rescue with services and applications for posting, text editing, image and video editing, competitor research, link management, and more. In this article, we will discuss useful tools that simplify social media management.


## Posting


### [**Hootsuite**](https://www.hootsuite.com/)


Hootsuite is a comprehensive social media management platform that offers a range of features and opportunities for businesses and individuals. With Hootsuite, you can schedule and publish posts across multiple social media channels, including Facebook*
, Twitter, Instagram*
, LinkedIn, and more. The platform allows you to monitor and engage with your audience, track social media analytics, and collaborate with team members. Hootsuite also offers content curation, social listening, and reporting capabilities, providing valuable insights to optimize your social media strategy. Its user-friendly interface and customizable dashboards make it a popular choice for effectively managing and growing your social media presence.


<Img
img="/uploads/image7_1ab7306143.png"
alt="SMM platform for scheduling & automatic posting, tracking analytics - Hootsuite"
/>


### [**SocialPilot**](https://www.socialpilot.co/)


SocialPilot is a comprehensive social media management tool that enables users to schedule, analyze, and manage their social media presence. The platform offers advanced features such as content curation, bulk scheduling, and RSS feed integration, allowing you to efficiently manage and automate your social media campaigns. SocialPilot also provides detailed analytics and performance reports, enabling you to track the success of your social media efforts and make data-driven decisions. Additionally, the service offers team collaboration features, making it convenient for businesses and agencies to work together on social media marketing initiatives.


<Img
img="/uploads/image21_9485a321e9.png"
alt=Managing & automating social media campaigns, gathering detailed analytical reports with SocialPilot""
/>


## Texts


### [**LanguageTool**](https://languagetool.org/)


LanguageTool is a powerful online proofreading tool that helps users improve their writing by identifying and correcting grammar, spelling, and punctuation errors. It offers suggestions and explanations for each mistake, enabling users to enhance the overall quality and clarity of their text.

<Img
img="/uploads/image25_237c11e220.png"
alt="Proofreading tool for checking texts in many languages - LanguageTool"
/>

LanguageTool supports a wide range of languages, including English, Spanish, French, German, Italian, Portuguese, Russian, and many more. It provides grammar and spelling checks for various language pairs, making it a versatile tool for multilingual users.


### [**Grammarly**](https://www.grammarly.com/grammar-check)

Grammarly is a comprehensive check-writing service that helps users improve their writing skills. It offers grammar and spelling corrections, as well as suggestions for style and clarity enhancements. With its user-friendly interface and integration across various platforms, Grammarly is a valuable tool for enhancing the overall quality of written content.

<Img
img="/uploads/image22_cb2463b6ca.png"
alt="Check-writing service for improving writing skills - Grammarly"
/>

### [**Hemingway Editor**](https://hemingwayapp.com/)

Hemingway Editor is a writing tool designed to improve the readability and clarity of your text. It highlights complex sentences, excessive adverbs, passive voice, and other areas that may hinder readability. It provides a readability score, suggests alternative word choices, and offers a distraction-free writing environment. Hemingway Editor helps writers create concise, compelling content that effectively communicates their message to readers.


<Img
img="/uploads/image19_63fbaf5c2c.png"
alt="Tool for improving readability and clarity of texts - Hemingway Editor"
/>


## Images & Video
### [**Visme**](https://www.visme.co/)


Visme is a powerful visual content creation tool that allows users to easily design and customize presentations, infographics, reports, and more. With a drag-and-drop interface and a vast library of templates, images, and icons, users can create stunning visual content without any design experience. 


<Img
img="/uploads/Visme_695bc0e1cd.jpg"
alt="Visual content creation tool - Visme"
/> 



Visme also offers features like data visualization, interactivity, and collaboration, making it a versatile platform for creating engaging and impactful visual content. A simplified free or an extended paid option is available. 


<Img
img="/uploads/Shablony_Visme_8d3b9f21b6.jpg"
alt="Templates in Visme"
/>



### [**Desygner**](https://desygner.com/)


Desygner is a user-friendly graphic design platform that offers a wide range of features and options for creating stunning visuals. With Desygner, users can access a vast library of customizable templates, graphics, and fonts, making it easy to design professional-looking graphics, social media posts, presentations, and more. The platform also provides collaboration and sharing capabilities, allowing users to work together on projects and easily share their designs across various channels.

<Img
img="/uploads/image6_06862c227e.png"
alt="graphic design platform - Desygner"
/>

### [**PicsArt**](https://picsart.com)

PicsArt is a versatile photo editing and design app and online service that offers a plethora of creative features and options. It boasts a rich collection of graphics elements and provides tools for drawing, background manipulation, element erasing, and even an AI generator. With PicsArt, users can unleash their creativity and enhance their photos with professional-level editing capabilities.

<Img
img="/uploads/photo_2023_06_27_10_52_29_f0763ef39c.jpg"
alt="Photo editing and design app - PicsArt"
/>

### [**Media.io**](https://www.media.io/)

Media.io is a simple online video editor that eliminates the need for installing software on your computer. It offers basic editing functions such as trimming, converting, resizing, and color correction. The platform provides a library of transitions, effects, and music, and it can even generate automatic subtitles using AI technology. With media.io, users can easily edit and enhance their videos without the hassle of complex software installations.

<Img
img="/uploads/image5_548b4a49ec.jpg"
alt="Online video editor - Media.io"
/>

### [**Murf.AI**](https://murf.ai/)

Murf.ai is a versatile text-to-voice conversion service available in multiple languages. It offers a wide range of voice options and accents, allowing you to customize the output to suit your preferences. The service provides a simple and user-friendly interface for converting text into high-quality voice recordings. Murf.ai supports various payment options and offers flexible pricing plans based on usage, ensuring accessibility for different users. Whether you need voiceovers for videos, audiobooks, or other applications, Murf.ai provides a convenient and efficient solution for converting text into lifelike speech.


<Img
img="/uploads/Murf_AI_dae717fd05.jpg"
alt="Tool for text-to-voice conversion Murf.AI"
/> 


### [**Meme Generator**](https://imgflip.com/memegenerator)


Meme Generator is a platform that gathers popular memes in one place. Users can easily replace the original text on templates with their own. It allows brands to quickly customize memes to their liking without the need for a designer.


<Img
img="/uploads/image13_82a948ace2.png"
alt="Service for marketers & designers Meme Generator"
/>

## Analytics and ideation

### [**Google Trends**](https://trends.google.com/)

Google Trends is a service that shows how many times users have searched for a specific topic over a given period. It also provides the context in which the search terms are used. This serves as a valuable source for content ideas and assessing their popularity. With this information, the development of a marketing strategy becomes easier.


<Img
img="/uploads/image4_8ad880c947.png"
alt="Service for developing marketing strategy Google Trends 1"
/>

<Img
img="/uploads/image12_79c91d3baf.png"
alt="Service for developing marketing strategy Google Trends 2"
/>

### [**Popsters**](https://popsters.com/)

Popsters is a service that analyzes the popularity of social media posts and identifies the most successful ones. It also compares the publications of different companies, displaying the content type, text that yielded the best results, and the time when posts gained high reach. Popsters is useful for testing hypotheses, finding the best formats, and tracking competitors' social media activities.

<Img
img="/uploads/image11_5e549e51d4.png"
alt="Service for analysis of popularity of social media posts - Popsters"
/>

### [**Brand24**](https://brand24.com/)

Brand24 is a service that finds mentions of your brand and evaluates the sentiment of comments across marketing channels, including posts in [**social media**](https://altcraft.com/blog/messenger-marketing), videos, podcasts, and forums. It covers 25 million resources in real-time, allowing you to promptly respond to negativity and analyze audience queries.


<Img
img="/uploads/Brand24_636ea7ad00.jpg"
alt="service that finds mentions of your brand & evaluates it - Brand24"
/> 

## Mass mailing
For mass messaging in social networks, internal mailing services and tools that support omnichannel marketing are used. 

For Telegram messaging, [**BotHelp**](https://bothelp.io/telegram), a chatbot builder for distribution, is commonly used to automate contact collection, customer communication, and sales funnels. 

<Img
img="/uploads/image10_653269caf8.png"
alt="Chatbot builder for Telegram messaging - BotHelp"
/>

[**Altcraft Platform**](https://altcraft.com/en), a marketing automation tool, combines social media, messengers, and mobile app messaging in one interface. It utilizes a [**client database**](https://altcraft.com/glossary/everything-about-the-customer-database) with user data from various sources, making it easy to customize offer personalization. 

The Altcraft team continuously integrates new marketing channels to reach a broader brand audience.
<Img
img="/uploads/image14_695f3b0960.png"
alt="Subscription channels within Altcraft CDP"
/>

## Work with links

### UTM tag generators 

[**Tilda's UTM tag generator**](https://tilda.cc/utm/) inserts dynamic tags that can change values and automatically corrects errors by removing duplicates and invalid characters. This service simplifies the process of creating accurate UTM tags for tracking and analyzing marketing campaigns.

<Img
img="/uploads/image24_d908b0c55c.png"
alt="Tilda's UTM tag generator"
/>

[**UTM.io**](https://web.utm.io/) is a powerful UTM tag management platform that simplifies the process of creating, organizing, and tracking UTM tags. It offers a user-friendly interface, advanced features like dynamic parameters and error correction, and seamless integration with popular marketing tools. With UTM.io, businesses can efficiently track their marketing campaigns, gain valuable insights, and optimize their marketing strategies for better results.

<Img
img="/uploads/image16_ff3b38b985.png"
alt="UTM tag management platform - UTM.io"
/>

### URL shortening

[**Ow.ly**](https://www.hootsuite.com/pages/owly) is a URL shortening service that allows you to transform long URLs into shorter ones. It is commonly used in conjunction with social media platforms, as it provides analytics and click-tracking features to monitor the performance of shared links. Ow.ly is known for its simplicity and ease of use, making it a popular choice for those looking to streamline their link-sharing process.

<Img
img="/uploads/image9_65b07eab97.png"
alt="Simple & easy to use URL shortener Owly"
/>

[**TinyURL**](https://tinyurl.com/app) is a widely recognized URL shortening service that condenses long web addresses into shorter and more manageable links. With its straightforward interface, users can quickly generate compact URLs to share across various platforms, such as social media, email, or messaging apps. TinyURL also offers the option to customize shortened links for a more personalized touch.

## Contests

### [**Random.org**](https://www.random.org/)
[**Random.org**](https://www.random.org/) is a reliable and widely-used service for generating random numbers and conducting fair draws. It utilizes atmospheric noise to generate truly random results, ensuring fairness in selecting winners for contests, giveaways, and other random events. With its easy-to-use interface and transparent methodology, Random.org is a trusted choice for those seeking true randomness in their selection process.

<Img
img="/uploads/image3_fe5468d1cc.png"
alt="Service for generating random numbers - Random.org"
/>

### [**Gleam.io**](https://gleam.io/)
[**Gleam.io**](https://gleam.io/) is a comprehensive platform for running contests, giveaways, and promotional campaigns. It offers a wide range of features including social media integrations, multiple entry methods, customizable entry forms, and fraud protection. With built-in analytics and reporting, Gleam.io provides valuable insights into campaign performance, audience engagement, and conversion tracking. Its user-friendly interface and powerful features make it a popular choice for businesses looking to drive customer engagement and growth.

<Img
img="/uploads/image18_7e3e88348a.png"
alt="Platform for running contests, giveaways & promotional campaigns Gleam.io"
/>

## Conclusion


Services for SMM and content generation in social networks:


- Posting automation: [**Hootsuite**](https://www.hootsuite.com/), [**SocialPilot**](https://www.socialpilot.co/).


- Proofreading and checking the texts and styles: [**LanguageTool**](https://languagetool.org/), [**Grammarly**](https://www.grammarly.com/grammar-check), [**Hemingway Editor**](https://hemingwayapp.com/).


- Search for images, create or edit them: [**Meme Generator**](https://imgflip.com/memegenerator), [**Visme**](https://www.visme.co/), [**Desygner**](https://desygner.com/) or [**PicsArt**](https://picsart.com).


- Online video editing: [**Media.io**](https://www.media.io/).


- Voiceover: [**Murf.AI**](https://murf.ai/). 


- Ideation and analysis: [**Google Trends**](https://trends.google.com/), [**Popsters**](https://popsters.com/). 


- Tracking brand mentions: [**Brand24**](https://brand24.com/). 


- UTM tag generators: [**Tilda**](https://tilda.cc/utm/)’ s service or [**UTM.io**](https://web.utm.io/).


- URL shorteners: [**Ow.ly**](https://www.hootsuite.com/pages/owly), [**TinyURL**](https://tinyurl.com/app).


- Randomizers for running contests:[**Random.org**](https://www.random.org/), [**Gleam.io**](https://gleam.io/).


- Mass mailing in Telegram: [**BotHelp**](https://bothelp.io/telegram). Sending messages to social networks, messengers, and applications from a unified window is possible through [**Altcraft Platform**](https://altcraft.com/en), a marketing automation service.

*Meta and its services are considered as extremist in Russian Federation

There are services available for SMM and content generation in social networks that offer comprehensive solutions for managing and creating engaging content.

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Embrace marketing automation tools that streamline social media management, from posting and editing to competitor analysis and link optimization.

Services for SMM and Content Generation in Social Networks

<Img
img="/uploads/7_oshibok_v_email_rassylkah_871a188532.png"
alt="Mistakes in Email Campaigns"
/>

How much do email campaign mistakes cost? [**According to statistics**](https://www.oberlo.com/blog/email-marketing-statistics), every dollar spent on email marketing yields a return of $40. Let's assume that an email was sent with an error, such as a non-functional link to the promoted campaign page. The company will waste its marketing budget and miss out on significant revenue.


Small errors in emails can sometimes result in significant losses: money, reputation, and audience. People unsubscribe or mark emails as spam when they receive strange email campaigns with unintelligible characters, poorly readable text, and images that don't display properly. That's why it's important to verify the accuracy of each email.


In this article, we will discuss 7 common mistakes that can lead to the failure of a marketing campaign.




## 1. The mailing list is open to everyone


Displaying to the user all the addresses to which the newsletter was also sent is a serious mistake.


- Firstly, if the offer in the email is positioned as exclusive, the recipient will see that it is not true, as others have received the same email.




- Secondly, an email address is personal data of users that cannot be simply shared with other people.



- Thirdly, [**the customer database**](https://altcraft.com/glossary/everything-about-the-customer-database) will end up in the hands of competitors who may be subscribed to your newsletter.


*An example of such a mistake is simply expanding the recipient list to copy all the email addresses from someone else's database.*





<Img
img="/uploads/image8_16572d23d0.png"
alt="Example when mailing list is shown to all the database"
/>


## 2. Tags instead of user names


Automatically inserting the user's name into an email during a campaign is a [**personalization**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters) technique. This method works by configuring variables in the emails, which are then added using special tags.


However, if there is an error in the settings, the user will see a string of characters instead of their name, for example, **{first_name}**. Some people may find this amusing, but others may mistake the email as spam, lodge a complaint, and unsubscribe.



<Img
img="/uploads/image6_0dc124200b.png"
alt="Personalization failed: tags instead of user name"
/>


### How to fix the problem


In [**Altcraft Platform**](https://altcraft.com/en) for marketing automation, such an issue will not arise. If the necessary subscriber data is not available in the database for substitution, the platform will omit the variable, and the recipient of the email will not encounter an unclear **{_fname}** or something alike. Moreover, with proper configuration, you can show a general salutation such as "**Dear customer**". To do this, simply enter the text you want to display to subscribers with incomplete data:


<Img
img="/uploads/image5_47dc163090.png"
alt="What to show if customer data is incomplete"
/>


In the platform, there is also a preview of the ready-made email with automatically filled variables. You can even choose a subscriber to preview the template on their behalf:

<Img
img="/uploads/image11_e3e89f0c2f.png"
alt="Preview of the personalized email template"
/>


## 3. Broken links in the email


If a link in the message doesn't open or leads to a 404 error page, the brand risks losing out on revenue. It's unlikely that the user will persistently investigate and contact support to get the correct link for promotions and discounts. In the best case, they may find your website through a search engine, but in the worst case, they won't take any action.


*Thus, sometimes it happens even with famous brands:*



<Img
img="/uploads/image2_4bbd81b145.png"
alt="Broken link in newsletter 1"
src="Within the email it all looks perfect..."
/>


<Img
img="/uploads/image12_a20568bc29.png"
alt="Broken link in newsletter 2"
src="...while navigating the link you get to a 404 page."
/>


### How to fix the problem


Even a newsletter with a broken link can be saved by Altcraft Platform. There is an option to replace the link in the email that has already been sent. You should go to “**Settings**” — “**Custom links**”. The error can be fixed with a couple of clicks, eliminating the need for a resend. If you discover the broken link quickly, users won't notice anything.



<Img
img="/uploads/image9_a68cedd97e.png"
alt="Replace link in an already sent email newsletter with the help of CDP"
/>


## 4. Non-functioning buttons in the email


A specific case of non-functioning links is inactive design elements. In the example shown in the image, there is a button, but when clicked, the image opens in full screen. This means that the email layout for the newsletter was done incorrectly: the marketer didn't make the button active.


If there is a duplicate link with the same [**CTA**](https://altcraft.com/blog/what-is-cta) in the body of the email, conversion can still be salvaged. However, when the button within the image is the only option for website navigation, the error can lead to monetary loss.



<Img
img="/uploads/image4_3ce42dc433.png"
alt="CTA buttons to navigate on the site "
src="Always double check to be sure that each CTA leads to a proper site page"
/>


Ensuring that the CTA button in the email correctly navigates to the intended page on the website, without displaying an image and functioning properly, is of utmost importance. It directly impacts user experience, conversion rates, and ultimately the success of your marketing campaign. Neglecting to thoroughly test and verify the functionality of the button can result in missed opportunities, frustrated recipients, and potential financial loss.


## 5. Images are not displayed


Using images and design in emails is not a recent practice for marketers, but they still make mistakes that result in images not being displayed.


Sometimes, the reason lies in the size and weight of the image, which fails to load properly for users with slow internet connections. The image format also matters: typically, JPG, PNG, and GIF formats are used, while experiments with other image types can lead to slow loading times.


Users won't wait for images to appear on the screen and are likely to close the email. And if the email is entirely composed of images, the campaign will be in vain and yield no results.



<Img
img="/uploads/image15_b93f136a1e.png"
alt="Email where image can’t be displayed"
/>




### How to fix the problem


Users of Altcraft Platform don't encounter the issue of improperly loaded images. Images in email templates are uploaded from the platform's own server. With this feature, you can easily replace any image in an already sent email.

<Img
img="/uploads/photo_2023_06_20_10_28_54_8d106fcc36.jpg"
alt="How to change image in an already sent email newsletter"
/>


## 6. Text is unreadable due to color inversion 


Sometimes marketers forget about the existence of dark mode on devices when sending email campaigns, where the light background changes to a dark one. If the text and design are not adapted for dark mode, these elements will not be visible in the email.


Usually, the problem is solved by choosing a design for images and text that looks equally good on light and dark backgrounds, as well as adjusting the transparency of image backgrounds. Additionally, not all email providers support and display the inversion correctly.



<Img
img="/uploads/image14_2edd8bc7a1.png"
alt="Text is invisible due to dark mode"
src="Light vs dark mode: on the latter the dark blue brand name is totally invisible due to the dark background"
/>





Sometimes, situations like white text on a white background occur due to color choices. That's why it's important to check the appearance of emails in different themes and, if possible, across various [**email clients**](https://altcraft.com/glossary/email-client-what-it-is-why-you-need-one-and-how-to-choose-the-right-one) to ensure optimal readability.


<Gallery>
<GalleryItem
original="/uploads/neudachnyj_czvet_teksta_979a7480e4.png"
thumbnail="/uploads/neudachnyj_czvet_teksta_979a7480e4.png"
/>
<GalleryItem
original="/uploads/plohoj_czvet_teksta_692ebd6ceb.png"
thumbnail="/uploads/plohoj_czvet_teksta_692ebd6ceb.png"
/>
</Gallery>




## 7. Wrong characters are displayed


Users often encounter emails with garbled or identical characters instead of text. The common cause is a mismatch in character encoding between the email service's editor and the recipient's email client. 


Additionally, such "mysterious" emails can occur when a brand attempts to stand out by using its own custom font, which may not be supported by the recipient's email client.


<Img
img="/uploads/simvoly_07b9f417a5.png"
alt="Incorrect symbols in an illegible email"
/>



### How to fix the problem


To prevent the sending of emails with garbled characters and "invisible" text, Altcraft Platform provides a preview function for emails. Before sending out the emails, you can see how they will be displayed in the mobile and desktop versions.


Additionally, you can send test emails to yourself or colleagues to ensure that the template is correctly displayed in all email clients. It's also important to consider dark mode on users' devices.
## Summary
Typical mistakes in emails that can harm a company's reputation and reduce revenue from advertising campaigns include:


- Tags or code instead of personalization and user's name.



- All recipients can see the mailing list, exposing the brand's customer base to competitors.



- Non-functioning links and buttons in the email.



- Slow-loading or completely unloading images.



- Text becoming "invisible" when displayed in a different color theme (e.g., dark mode).



- Unintelligible or identical characters instead of text in the email.


To avoid these errors in your email campaigns, it's important to check these details through test mailings or by using the preview function, as offered in the Altcraft Platform service. Additionally, the platform provides the ability to replace images and links in already sent emails.

Avoid email mistakes that damage your brand's image. Personalize emails, secure mailing lists, fix broken links, optimize image loading, ensure text visibility.

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Uncover email marketing secrets, avoid common mistakes, and optimize your strategy for maximum impact and conversions.

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