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We have developed our own system for collecting and storing analytics. It quickly processes large amounts of data, immediately calculates and displays analytical reports. You will receive the necessary information for any time period without delay. 14 summary reports and 13 data sets are available for you.

Any audience in the platform can be automatically synchronized with the external database according to the set schedule. We have implemented this function on request from our customers. It simplifies the life of the marketing department and developers.

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Import all customer personal data in CDP Altcraft Platform. This way you will have an undeniable advantage, because there are no limits on the amount of data stored in our marketing platform. The more information you have about your customers, the more targeted your email, SMS and push notifications will be.

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When the software is customized for your individual needs, the job becomes easier. All the functionality your business needs will always be at your fingertips. We offer:

Personalize your content across all channels

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Data-driven marketing involves using customer information to optimize business advertising and marketing communications. Collect data and run it through analytics tools in CDP Altcraft Platform.

What data can be collected:

Segment audiences according to accumulated and combined data in the platform and synchronize them with external information sources. Personalize your mailings in different channels using accumulated data and data from external sources.

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Content is generated using data obtained from external SQL database

Your customers will be able to grow faster and earn more using the new features of Altcraft Marketing. We have prepared for you favorable terms of cooperation on the Revenue Share model. Contact us and find out more.

Advanced and functional HTTP API in Altcraft Marketing will satisfy the needs of developers. API supports JSON and XML formats. It is possible to use queue servers (such as RabbitMQ) to import large numbers of client profiles in real time.

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Create a theme for the form by choosing the appropriate color scheme. Change the style and color of the text. Add photos and YouTube videos to the form. To do this, insert additional code into the required tag.

Design to your taste

Find out what your customers want through questionnaires and surveys. Getting feedback on time will work in favor of your business. If you respond quickly to customer feedback, you will increase their trust and brand loyalty.

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You can customize the logic of the form so that respondents go to different pages depending on which answer they select. This will make your survey or questionnaire more targeted. Before submitting the form, select the «Actions» tab. If the form is completed successfully, the data are automatically imported into your database.

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An event registered on the platform can be redirected to an external system. This provides endless opportunities for integration. Connect external BI, DMP, CRM and other tools.

In Altcraft Platform, you can set up any scenarios for sending messages through various delivery channels. By analyzing the actions of customers, you can anticipate events many steps ahead. Here are examples of scenarios that can be implemented in our marketing automation service:


Email marketing is one of the most important customer communication channels. Four out of five marketers are more likely to give up social media marketing than email marketing. Here are illustrative examples of the email marketing strategy:


Build messages dynamically based on customer data and specified conditions in the template. This data can be obtained from an external SQL database. Substitute data from an external HTTP service via API or based on data from any web page.

<Img 
img="/uploads/reaktivaciya_podpischikov_b47060c0d9.jpg"
alt="How to Reactivate Inactive Email Subscribers"
/>

About [**333 billion emails**](https://www.statista.com/statistics/456500/daily-number-of-e-mails-worldwide/) are sent every day worldwide, and by 2025 the number will grow to 376 billion. Email is not inferior to messengers and other communication channels. However, users do not read all emails: the average [**Open rate — 25%**](https://knowledgebase.constantcontact.com/articles/KnowledgeBase/5409-average-industry-rates?lang=en_US). A click-through rate, and consequently the number of purchases, is even lower. That's why it is vital to draw the attention of subscribers wisely. Not all customers who receive your newsletter are active users. Some people may simply lose interest in your content. When subscribers do not read the emails, the business loses money — the company wastes marketing budget on newsletters and worsens the [**reputation of its IP address**](how-to-inbox).

The situation is reversible if you carry out reactivation campaigns. In this article, you will learn about reactivation.

## What reactivation emails are and why they are important

<Note>
Reactivation, also known as re-engagement, is a strategy that involves sending out trigger emails to subscribers who have stopped responding to email newsletter: open emails, click the links or purchase products from the newsletter. 
</Note>

Reactivation newsletter revives subscribers who have been «sleeping» for several months. This newsletter does not include «dead» users — those who have subscribed to your newsletter but have never opened your emails.

Subscribers become «sleeping» if they have not been active, on average, between three to nine months. It is important to consider the frequency and interval of newsletters. If you send one email a month, then it is too early to consider your subscriber «sleeping» after three months. The subscriber may have missed the emails.

## Why reactivation emails are necessary

Reactivation of customers returns users to communication with the business, as well as:

- **Increases sales** — discounts, bonuses and other special offers in reactivation campaigns encourage a quick purchase.
- **Saves the budget on email marketing** — the cost of a newsletter depends on the number of addresses in the database, and reactivation deletes unnecessary ones from there.
- **Improves the reputation of the sender** — if many subscribers do not open emails from the same address, the provider considers the sender unreliable. Keeping only active subscribers means preserving the reputation of the address.

## Subscriber reactivation strategy

There are three ways to revive «sleeping» users:

- **Temporary ignoring** — exclude «sleeping» users from the main newsletter, leave a digest or send emails that worked well before the activity stopped. Look at the result: if the user returns, add them to the main newsletter. If the user remains inactive, delete them from the database.
- **The last chance** — send one reactivation email. If the user does not interact with it, delete them from the database.
- **Series of emails** — it is a sequence of emails that depends on the user's reaction. If the user does not respond to one email, send them another and so on.

## Steps to reactivate subscribers

### 1. Determine the causes

Why subscribers «fall asleep»:

- Subscribers are no longer interested in the content of your email newsletter.
- The content does not meet the expectation of subscribers.
- You send too many emails.
- The user changed their email address because of the loss of a previous one or job change (the subscription from a corporate address).
- Your emails are not adapted for mobile devices.
- The user subscribed because of the bonus, not to receive information from the company.

How to find out the reasons: conduct a survey and analyze previous newsletters sent to «sleeping» users.

### 2. Segment the audience

A click-through rate (CTR) of a segmented campaign is [**100% higher**](https://kinsta.com/blog/email-marketing-statistics/) than for campaigns without segmentation. Reactivation is no exception. The types of «sleeping» users differ from each other and require a different approach.

<Table>
| **Type** | **How to reactivate** | **What to offer** |
| ------ | ------ | ------ |
| Do not open emails for N months | Interest the user in a topic, an attractive offer | Survey, discount, secret content |
| Open emails, but do not click the links for several months | Show the value of your content, interest the user in profitable offers | Relevant content, discounts and gifts |
| Open emails, click the links, but do not make purchases for N months | Show the possibility of lost profits | Discount with a limited validity period |
</Table>

Exclude «dead» subscribers from your newsletter immediately. How to delete inactive subscribers: mark those who have never opened your emails. Probable reason — invalid email address or subscription for bonus. «Invalid» means an incorrect or outdated email address, or a spam trap. However, a valid email address may also be «dead» because the user receives emails, but does not open them.

### 3. Set reactivation limits

You cannot remind the customer about yourself forever — it is not profitable and [**your emails will go to spam**](how-to-send-millions-of-emails-and-avoid-spam-filters). However, sending one email is not the most effective way. It is better to send a series of three to five emails.

### 4. Offers for return

- **Offer fewer emails** — update the subscription settings. You can also send a bonus as a thank you for the fact that the user stays with you.

- **Be sentimental.** Describe in your email how you miss the subscriber:

<Img 
img="/uploads/duolingo_sentimentak_email_2550e0d9a0.png"
alt="Sentimental reactivation email"
src="Sentimental reactivation email"
/>

- **Offer an alternative channel to get information.** For example, social networks instead of an email newsletter.

- **Make a unique and time-limited offer**: discount, free consultation, delivery, new product.

<Img 
img="/uploads/specialnoe_predlozhenie_3cfbfacf31.png"
alt="Reactivation email with a unique offer"
src="Reactivation email with a unique offer"
/>

- **Make a joke to make your subscriber laugh** — humour distinguishes your emails from others in the inbox.

<Img 
img="/uploads/semruch_funny_email_6a1272d351.png"
alt="Funny reactivation email"
/>

- **Intrigue your subscriber.** For example, you can use an intriguing subject line, or share something standard or unusual. Use content that you wouldn’t normally use in your niche.

- **Apologize to subscribers.** If you send too many emails and, especially, advertisements, show your subscribers that it is your fault and you will improve the situation. Such a move will increase the loyalty of the audience. There was a technical failure on your website or there were errors in previous emails — apologize for them, too. Even if the subscriber did not notice the error, curiosity may force them to open your email and find out what happened.

- [**Conduct a survey**](/features/forms-and-surveys) — this is a way of reactivation and a tool for collecting analytics on users. It is not necessary to ask only about the quality of the content or ask to rate your company. For example, you can ask your subscribers to tell an interesting story about your service.

<Img 
img="/uploads/shopify_reactivation_email_example_463bee5f8c.png"
alt="Survey Email"
/>

- **Say goodbye radically** — give your subscriber an ultimatum, according to which you will delete them from your mailing list if they do not open this email. *Example of the subject of such an email: «Last warning! 3, 2, 1... before you will be deleted from the database».*

- **If your newsletter includes only advertising, suggest subscribers to change the type of content.** For example, they can receive only new articles from the blog and no advertising.

**Which offer to choose**

One email is unlikely to bring results, so send a series of emails. Each email should correlate with the previous one and express reaction to the user's activity. For example, the user responds to your offer in the first reactivation email and agrees to receive fewer emails. In this case, thank the subscriber and send them a bonus. If the user does not react, send them another email from the series with a new offer.

Example of a series:

1.	Ask questions: «Why don't you answer? Is something wrong?»
2.	Reduce the number of emails: «No more emails, but less... it's up to you».
3.	Special offer: «Come back and get a 50% discount on everything».
4.	Say goodbye: «Goodbye! This is our last email».

### 5. Create email layout design correctly

**Email subject and email preheader** are the most important things in the email newsletter. [**48% of users open emails**](https://optinmonster.com/101-email-subject-lines-your-subscribers-cant-resist) only because of the subject. At the same time 69% of recipients move emails to spam if they do not like the subject. Be creative and as brief as possible, then there are more chances of successful reactivation.

Let's take a look at a few examples:

- Manicube: “*Don’t Open This Email*”
- TicTail: “Boom shakalak! Let’s get started.”
- Digital Marketer: “Steal these email templates…”
- Envira: “I’m deleting your Envira account”
- Vivino: “We are not gonna Give Up on You!”

**Design and text of the email** also matter and determine whether the user will finish reading your offer. Logical structure with semantic blocks, brevity (few people like long reads), neat layout — consider all the details.

**Personalization of newsletters.** Show the subscriber that they are important to you — use their name, create a [**personal promo code**](how-to-use-promo-codes-for-business) and/or a list of products based on previous purchases.

**Add a CTA button** with a simple action. If the user opens your email after months of being inactive, it shows that reactivation is working. However, the purpose of the business is to sell, so do not forget about a CTA button to motivate users to buy.

### 6. Test the options

Reactivation emails are a non-standard newsletter, so look for what is effective here. Do not send the same emails to everyone. Divide «sleeping» subscribers into groups within segments (500-5000 contacts) and test different options of email subjects, design, text, CTA buttons.

## Common Mistakes in Reactivation Emails

- **Identical emails.** Just sending ten identical emails to the user is a failed strategy that resembles ordinary spam.

- **Too many reminders of yourself.** It is more likely to irritate the user rather than lead to their return. Do not exceed the limit of three to five reactivation emails and delete users who have not returned.

- **Newsletter without [**segmentation**](how-to-build-an-email-database).** Do not send identical offers to everyone. For example, why offer the user to go to a social network if they click the links in your emails but do not buy? The user has problems with the product rather than with the communication channel. Offer a discount or special purchase conditions.

- **Sending out your newsletter to «dead» subscribers.** Accept it — those users who have never opened your emails are unlikely to revive. You will simply waste your resources and budget and ruin the reputation of your address.

## How to avoid the need for reactivation

**Steps to take to keep subscribers «awake»:**

- **Analyze your newsletters and audience**, react if subscribers do not like some emails, get rid of ineffective subjects, texts, designs and CTA buttons that are least clicked on. Study requests of customers, respond to them in your newsletters, then your emails will always remain relevant.

- **Keep track of the subscriber's life cycle** and predict the moment of «falling asleep» — conduct analytics on newletters. If you know that, on average, subscribers stop being active after three months, send an email that gives a discount or grants access to secret content in advance.

- **Keep in touch with the users from the moment they subscribe** — create a series of welcome emails that will show your subscribers that they are important to you. Personalize your newsletter, make individual lists of products and content according to the user's interests, ask for an opinion about your content.

- **Do not send too many emails.** Even the most loyal subscribers can unsubscribe because of it.

## Conclusion

Reactivation is a campaign for inactive subscribers who have not opened your emails, clicked the links and purchased anything for about three to nine months. Reactivation campaigns aim to win back these subscribers.

Reactivation newsletter is carried out after finding out the reasons for subscriber inactivity and segmentation of the audience. The most successful strategy is to send a series of emails connected to each other (no more than five emails).

If the user does not react to the reactivation series, delete them from the database. It is pointless to keep «sleeping» subscribers because it is a waste of the marketing budget. Besides, it damages the reputation of the sender's IP address.


Read about what reactivation emails are and how to use them. Learn about the most common subscriber reactivation mistakes.

large_How to Reactivate Inactive Email Subscribers.jpg

medium_How to Reactivate Inactive Email Subscribers.jpg

small_How to Reactivate Inactive Email Subscribers.jpg

thumbnail_How to Reactivate Inactive Email Subscribers.jpg

How to Reactivate Inactive Email Subscribers.jpg

Reactivation is a campaign for inactive subscribers who have not opened your emails, clicked the links and purchased anything for about three to nine months.

Reactivation of “Sleeping” Subscribers: What Emails to Send

How to Reactivate Inactive Email Subscribers

<Img
img="/uploads/Top_8_Email_Marketing_Metrics_Improve_Your_Email_Strategy_49f8968cd0.png"
alt="Top 8 Email Marketing Metrics: Improve Your Email Strategy"
/> 

Despite the fact that email marketing is one of the oldest forms of [**inbound marketing**](inbound-marketing), it continues to be one of the most effective. There are many reasons for this, including that with over four billion daily email users, it's one of the most practical ways to reach someone. Not to mention that email marketing is incredibly cost-effective — email generates an estimated $42 for every $1 spent, giving it one of the highest returns on investment you could ask for.

However, simply running an email marketing campaign isn't going to automatically translate to success. The key is to monitor your email marketing efforts so that you can continuously adjust and improve your strategy over the long term. The best way to do this is by analyzing your email marketing metrics. With that in mind, the following are eight of the most important email marketing metrics that you should monitor.

## 1. Open Rate

According to research, the average email open rate should be [**between 12-15%**](https://www.campaignmonitor.com/resources/knowledge-base/what-are-the-average-click-and-read-rates-for-email-campaigns/). If your open rate is low, it means your subscribers have no interest in the emails you're sending them and they're not even bothering to open them. If your subscribers aren't opening your emails, then there's no hope in converting them. A low open rate can be indicative of a number of issues, whether it's bad timing, poorly crafted email subject lines, or email subject matter that's simply not relevant to your subscribers.

<Img
img="/uploads/email_open_rate_e65629beb5.jpg"
alt="Open Rate"
/> 

**What is email bounces?**

- A hard bounce occurs when the email you sent is returned as a result of a permanent error. This indicates that the email address was either invalid or your email was marked as spam. If you get too many hard bounces, check spam mail databases to make sure you weren't added. If you were, then you have a problem with your strategy (whether it's the number of emails being sent or the relevance of the content). To prevent invalid email addresses, use a double opt-in form to confirm the right address. Either way, remove hard bounce addresses from your email list so they don't reoccur.

- A soft bounce isn't as severe as a hard bounce. It means that either the email size was too big, the server was down, or the recipient's inbox was full. Simply resending the email at a later date should hopefully solve the issue.

## 2. Click-Through Rate (CTR)

Once subscribers open your emails, you want to make sure that they're engaged with your content to the point where they'll follow any calls-to-action (CTAs) you may have. Your CTR indicates whether or not subscribers are clicking on any of your links or not. If they read your emails but don't click-through to another page (like your website), it likely means that they weren't interested in the content, your CTAs weren't convincing, or the content wasn't relevant to them. 

The average CTR should be [**between 2-5%**](https://www.campaignmonitor.com/resources/knowledge-base/what-are-the-average-click-and-read-rates-for-email-campaigns/). But do not confuse CTR and CTOR (click-to-open rate). How to calculate CTR? Divide the number of users who actually clicked on at least one link by the number of emails delivered. At the same time, CTOR compares the number of people that opened your email to the number that clicked. That's why the average CTOR should be higher — you'd better keep this metric at 10-22%.

<Img
img="/uploads/email_CTR_b206854b0d.jpg"
alt="Email CTR"
/> 

## 3. Subscribe Rate

Your email list is going to naturally decline over time if you don't sign up new subscribers at a regular pace. As such, you need to monitor your email subscription rate. If it's low, it means you need to put more effort into [**building your list**](how-to-build-an-email-database), whether it's via your content marketing efforts, your social efforts, or your paid advertising campaigns. The higher your subscription rate is, the bigger your pool of potential leads becomes.

## 4. Unsubscribe Rate

The last thing you want to see is people unsubscribing to your email list. However, monitoring this metric is critical to identifying serious problems with your email strategy. A high unsubscribe rate may mean that you're attracting poor quality leads — or that your email content just isn't relevant to your audience.

<Img
img="/uploads/unsubscribe_rate_50b468768b.jpg"
alt="Unsubscribe Rate"
/> 

## 5. Email Conversion Rate

Your conversion rate tells you how effective your emails are at converting leads. You can compare the conversion rates of different email campaigns, landing pages, CTAs, types of content, and more to determine what types of emails convert highly and what emails don't to help you plan future email campaigns. How to calculate email conversion rate? Divide the number of people who completed the desired action by the number of total emails delivered. And then multiply the result by 100.

## 6. Opening Time

The opening time shows you when your subscribers are opening your emails. If you notice that the majority of subscribers open your emails in the evenings — and you've been sending out your emails in the afternoons, then you can adjust your strategy to send out your emails closer to when your audience is opening them. Doing so can help boost your open rate and allow you to reach more of your subscribers at the right time.

## 7. Time Spent Viewing Email

This email marketing metric is only useful if you're attempting to engage your readers via your emails. It's not a useful metric if your emails are only a couple of sentences long since your subscribers won't spend much time on them. However, if you send longer articles, knowing how long subscribers spend viewing your emails will be helpful. If they are spending a lot of time on your email, it means the content is relevant and engaging. If they don't, it means it's not.

## 8. Active Audience

The active audience metric shows you how many subscribers on your list are actually active. A subscriber that hasn't opened an email from you in months can be considered inactive. You'll want to remove subscribers who are inactive for long periods of time from your email list every three months or so. If you leave them on, they'll negatively affect all of your other metrics, making it difficult to analyze them effectively.

## Conclusion

Email analytics are crucial to any successful email marketing campaign. You're going to find that there are hundreds of different email metrics out there that you can monitor. Some may be more useful to you than others, but these are a few of the absolute essential email marketing metrics that you should track. Be sure to contact us at [**Altcraft Platform**](/en) for information about our powerful real-time analytics tools.

Here's a list of the most important email marketing metrics that you should analyze. This way, you can continuously adjust and improve your strategy.

large_Top 8 Email Marketing Metrics: Improve Your Email Strategy.png

medium_Top 8 Email Marketing Metrics: Improve Your Email Strategy.png

small_Top 8 Email Marketing Metrics: Improve Your Email Strategy.png

thumbnail_Top 8 Email Marketing Metrics: Improve Your Email Strategy.png

Top 8 Email Marketing Metrics: Improve Your Email Strategy.png

The best way to monitor your email marketing efforts is by analyzing your email marketing metrics. Here's a list of the most important metrics that you should care about.

8 Key Email Marketing Metrics Every Marketer Should Track

Top 8 Email Marketing Metrics: Improve Your Email Strategy

<Img
img="/uploads/how_to_send_an_email_blast_665202bc02.jpg"
alt="How to Send an Email Blast"
/>

Wondering how to send an email blast? Need to know what an email blast is? Trying to figure out how to create an email blast?

If you want to make the most of email blast marketing, you’re in the right place! Mail blasting is a proven way to get your message to potential customers quickly. Once you know how to do email blast, you’ll find mail blasting an easy and effective email marketing approach.

Whether you know it or not, you have probably seen an email blast example in your own inbox. Now, let’s explore how to leverage them for your business.

## What is an Email Blast?

An email blast is an email marketing tactic also known as an email broadcast.

When you send email blast, you’re sending a message to a large group of contacts at once. For example, if you have an existing email list with three segments – leads, customers, and past customers – an email blast would reach all of them. However, you would still [**personalize**](dynamic-content) the message with custom fields.

Some email blast examples include announcing a new product, a new feature, or a limited-time offer.

## When to Use Email Blast?

The best time to use an email blast is when you need to get the word out about a new business or offering fast.

If you can commit to doing A/B/n testing but you still need to make contact with potential buyers quickly, the email blast is the way to go. You can make the most of your customer data platform and get fresh eyes on your message right away, when it is at the peak of its relevance.

It is important not to overuse the email blast. If you send out an email broadcast for every little thing, you might lose subscribers. Plus, an email blast should only be sent to people you already have a relationship with.

The best email blast examples are enticing and add a lot of value even though they aren’t hyper-targeted!

## How to Create Email Blast

Here are the seven steps to create an email blast:

**1. Make Sure Your Email Database Is Clean**

Before any email blast, check your deliverability statistics and your [**email database**](how-to-build-an-email-database). Get rid of outdated entries that are causing emails to bounce. Also make note of any recent email messages with low deliverability so you know what to avoid in your email blast. These steps help you avoid being marked as spam in the future.

**2. Warm Up Your IP**

Warming up your IP establishes a good seller reputation and makes it less likely ISPs will automatically block your email messages. It is essential to warm up your IP if it is new or if you have not used it for an email campaign in the last 30 days. You must gradually increase the volume of emails you send over a period of several days. You can learn more about how to [**warm up your IP**](how-to-inbox) successfully.

**3. Determine Your Message Goals**

What do you plan to accomplish and what are the key metrics you need to monitor over time? Do you have a specific target for sign-ups or sales? Do you need to drive traffic to a particular page? This guides messaging and helps you set a baseline to know whether subsequent emails are trending in the right direction.

**4. Find the Right Marketing Automation Software**

The goal of your campaign, the size of your email list, and the messaging features you want to use will all come together to influence which [**marketing automation software**](https://altcraft.com/en) meets your needs best. Be certain whatever suite you select [**integrates**](/features/integration) with your Customer Relationship Management so you can keep all data in one place.

In Altcraft Platform, you can send a broadcast in a few clicks. Just choose your target audience, message content, and launch day:

<Img
img="/uploads/how_to_send_email_broadcast_in_altcraft_platform_4153415a62.png"
alt="How to send email broadcast in Altcraft Platform"
/>

**5. Create the Email Message**

On the surface, an email message seems simple enough: It’s a subject line, body, images, and a call-to-action. But each element must be fine-tuned to your intended audience. Craft the subject line with care, as well as the first 30 characters of the message, which are visible in the preview used by most mobile email clients. Altcraft Platform comes complete with its own [**drag-and-drop email builder**](/features/email-template-editor) to make this process easier.

<Img
img="/uploads/Visual_editor_96859a19ed.gif"
alt="HTML Drag-and-Drop Builder"
src="HTML Drag-and-Drop Builder in Altcraft Platform"
/>

**6. Embed Personalization in Your Message**

The cardinal rule of email marketing is this: No matter how many people you’re really talking to, your message should read like one-to-one communication. [**Use the data**](data-driven-marketing) you already have on your subscribers to build out custom fields with relevant content. First name personalization is a terrific place to start.

<Img
img="/uploads/facts_about_personalization_eecce752f8.jpg"
alt="Why personalization is important"
src="Facts About Personalization"
/>

**7. Use Your Subscriber Data to Improve Your Results**

By using audience segmentation, you can send a more personalized message even though you may be talking to thousands of people at once. The thrust of your message may be the same for everyone, but you might tweak the wording for leads, current customers, and past customers.

**8. Conduct A/B/N Testing to Refine Your Messaging**

Rome wasn’t built in one email. After 3-5 days, take a look at your [**data**](/features/analytics) so you’re equipped with lessons learned for the next email blast. Open rate, click-through rate, and unsubscribes are especially important to keep an eye on. If you’ve been [**split testing**](/features/mvt) so far, determine your winner and document the results.

<Img
img="/uploads/how_to_do_an_email_blast_the_right_way_1f71ed0166.jpg"
alt="How to do an email blast"
/>

## Conclusion

Done right, an email blast accelerates results from any promotion. With the tips above, you’ll be ready to create an email blast whenever your marketing plans call for it.

If you have any questions about how to send a broadcast, please [**contact us**](mailto:sales@altkraft.com).

Once you know how to do email blast, you’ll find mail blasting an easy and effective email marketing approach.

medium_how-to-send-an-email-blast.jpg

small_how-to-send-an-email-blast.jpg

thumbnail_how-to-send-an-email-blast.jpg

how-to-send-an-email-blast.jpg

Mail blasting is a proven way to get your message to potential customers quickly. Once you know how to do email blast, you’ll find mail blasting an easy and effective email marketing approach.

Email Blast: What Is It and How to Send It

How to Send an Email Blast

<Img
img="/uploads/blog_a3c611b32f.jpg"
alt="How to build an email database"
/>

Today, almost everyone has an email address. In 2021, there are over 4.1 billion email users and the number is expected to shoot to approximately 4.6 billion by 2025. With this trend, there’s a need for every business to have an email marketing database.

Email marketing is among the most effective digital marketing strategies with a high return on investment (ROI). This is because millennials prefer business communications via email.

But how can a business use email marketing to reach more customers and to drive sales? Find out more below.

## Benefits of email marketing

By marketing products and services via email, businesses can approach new clients and retain existing customers by encouraging repeat website visits. Here is why email marketing is beneficial to any business.

### High Conversions

According to DMA, the average ROI for email marketing is [**$42 for each $1 spent**](https://www.oberlo.com/blog/email-marketing-statistics). So if you’re launching a sale or promotion, email marketing would be an excellent marketing strategy to reach more customers and drive sales.

For instance, you can email a special offer or a discount to a prospective client. Altcraft Marketing will help you with it by automating your emails. Set up an [**automated workflow**](customer-journey-automation) and send a welcome email, birthday email, or a re-engagement email to encourage your customer activity. Also, abandoned cart emails will help sell your products and services better.

### Brand Awareness

Email marketing enables businesses to reach qualified leads directly.

Sending emails to potential customers will help keep your [**brand on top of mind**](povyshayem-uznavayemost-brend-ustanavlivayem-avatar-email-otpravitelya). What’s more, email marketing is more impactful than a social media post since it’s highly personalized and targeted.

A business can easily send tons of emails to a large number of recipients at lower costs, contrary to other marketing channels.

### Build Customer Loyalty

An email a week is enough to create [**unbreakable ties**](customer-loyalty) with your customers.

From lead-nurturing to conversion to onboarding to retention, an email will help drive customer loyalty. Businesses can easily build a strong relationship with a customer by creating and sending a [**personalized email**](dynamic-content) with customized content.

## Tips to Capture Email Addresses

For email marketing to work, a business will need to have an email database. And to capture those email addresses, you’ll need some kind of strategy.

Although you can purchase email address mailing lists, it’s essential to build it organically, and here’s how it’s done.

### Personalized CTA

There are three types of CTA’s: basic CTA, multivariate CTA, and smart CTA. Basic CTA’s are the same for everyone. Multivariate CTA’s are used to test two different CTA’s to determine the one with high conversion rates. Smart CTA’s are personalized based on individual needs and interests.

According to research, smart or personalized calls to action are 202% better than general and multivariate CTA’s.

Everyone visiting your website or blog has something specific in mind, and it would be best if they get personalized calls to action based on their needs.

When you serve your audience with content that matches their interests and needs, they are likely to subscribe to your email newsletter, thus increasing conversion rates.

### Slide-in or Pop-up

Timed pop-up ads can help you create an excellent email list. The pop-ups should be relevant to individual behaviors, interests, and needs.

After a visitor spends some considerable time on your page, they can receive a pop-up ad that is in line with the content on the page. An example of this is the exit pop-up which appears once a visitor tries to leave a page. Scroll pop-ups appear when someone scrolls the page to a certain percentage.

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img="/uploads/lego_3b837fd5a4.png"
alt="Pop-up on LEGO website"
src="Pop-up on LEGO website"
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### Social Media Accounts

Facebook, Twitter, Instagram, and LinkedIn accounts are excellent places to reach more people and capture their email addresses. Use both your personal and business [**social media**](self-marketing-how-to-promote-yourself-on-social-media) accounts to pitch email newsletters.

Post insightful content on social media and include links to your website or landing pages containing CTA’s to email subscriptions.

## Collecting the Right Type of Data for Your Email Database

Considering 20% of customers account for 80% of sales, it’s easy to see why Customer Data Management (CDM) should be a crucial part of a business.

The end game is collecting the right type of customer data on:

- **Identity**: this information should help build a unique profile for customized communication throughout the customer journey. Examples include name, address, social media, gender, and date of birth. 
- **Descriptive**: descriptive data aims at painting a clearer picture of a customer persona. Such information includes career, family, education, and lifestyle.
- **Quantitative**: this is the information gathered throughout the customer journey from channel interactions, discovery details, and conversion-specific steps leading to purchase. Examples are social networks, online activity interactions, and outbound and [**inbound marketing communication**](inbound-marketing).
- **Qualitative**: there’s no better way to understand a customer’s choices than collecting their qualitative data as it aids in figuring out why they behave in a certain way, helping you turn them into a qualified lead. Qualitative data entails data on opinion, motivation, and attitudes.

A pain-free way of managing this is employing a [**Customer Data Platform**](/features/cdp) (CDP), a CDM system that collects and coordinates data from various sources into a central, widely accessible platform. The main benefits of CDP’s are:

- **Centralization of customer data**: whether a customer uses a phone or computer, a CDP will collect and organize all that data into a convenient Single Customer View (SCV) platform.
- **Meant for marketers**: unifies all the data into a single customer information interface and enables cross-department communication.
- **Real-time data streaming**: enabling immediate action during the customer journey, such as up-selling opportunities and personalized recommendations.

## Audience Segmentation

Databases are just the first step towards building customer relationships. However, delivering the same content to all customers is not a wise decision. Each client is special and each one is important to you. That’s why you should make sure your customer receives a message that is relevant to him at a point that makes sense in his purchase journey. This is where [**audience segmentation**](/features/personalization) comes in handy. 

You can segment based on:

- **Demographics**: age, income level, job type, and geographic location.
- **Behavior**: what people buy, how often they make a purchase, and why they buy the product.
- **Buyer’s journey progress**: where your customer is in his [**buyer’s journey**](stroim-customer-journey-map).
- **Level of engagement**: regular or infrequent customers.

Segmentation is the key to creating more tailored and personalized messages for stronger connections.

<Img
img="/uploads/personalization_tactics_1e159c03a1.jpg"
alt="What are the most effective personalization tactics used for email marketing purposes?"
/>
## Conclusion

Email marketing is a scalable and cost-effective way to reach out to more potential customers and retain those you already have. Create email databases, segment your audience and start sending personalized emails. This way you will be able to build lasting customer relationships.

Read our article to get some practical tips on how to build your email database. Learn what customer data to collect and how to segment your audience.

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Email marketing is among the most effective digital marketing strategies. For email marketing to work, a business will need to have an email database.

Email Marketing: How to Build a Database and Segment Your Audience

How to Build an Email Database

![data-protection.jpg](/uploads/data_protection_acb0b9f732.jpg)

The COVID-19 pandemic has turned the whole world upside down. The spread of the сoronavirus has affected all spheres of our lives: political, economic, labor relations, and, of course, business development.

Some companies could not resist the attack of the virus and closed down. Others quickly adapted to the needs of consumers and thus reached a new level. For example, now in hypermarkets it is possible to order the home delivery service, and employees of the hypermarket will deliver the ordered products home to the buyer wearing a mask and gloves. Banks allow people to apply for a credit card online, and bank representatives – wearing special protective outerwear – will bring it to the client's home.

**However, one of the main problems that have escalated during the pandemic is the need to ensure consumer privacy.** Unfortunately, during these difficult times, those who benefit from deceiving people have become more active. **From January to April 2020, more than 22000 residents of the United States complained to the Federal Trade Commission about cybercriminals.**

According to the Pew Research Center survey, **81% of Americans feel they have no control over the data that companies and the government collect about them.** Therefore, people have become more cautious about providing information about them.

![Data-control.png](/uploads/Data_control_e330f5b25a.png)

Marketers now need to take the issue of protecting customer data more seriously. A survey conducted by PwC three years ago showed that **87% of consumers would choose another company if they felt that their data was being treated irresponsibly.** Nowadays, customers are really concerned about their privacy, and it makes sense to respect their wishes. Otherwise you have a risk of giving profits to competitors.

Another example: according to Marketing Charts, **79% of users will only interact with social media advertising if they are sure that the platform protects their data.**

![Social-Media-Ad-Engagement-Factors.png](/uploads/Social_Media_Ad_Engagement_Factors_edc4143301.png)

## So, first, let's figure out where the threats to business come from

**1. Unreliable tools for data protection**

Because of the pandemic, many people have to work as distant employees. Some companies are able to provide the employees with special software, corporate equipment, and other tools to ensure security while working from home. Others don’t have the same opportunity. As a result, employees work on their personal devices, thus making confidential information easily accessible for cybercriminals. In addition, many of them have bought and used devices for distant work without checking their security and reliability.

Criminals, in turn, have become particularly active in using information about COVID-19 to influence people. Now users are sensitive to news about the pandemic, and they open any emails that contain information about the coronavirus. Phishing is exactly what is hidden in them.

**2. Mass dismissals of staff**

Because of the economic crisis in the world there were widespread layoffs of people. At first glance, this fact can in no way be linked to multiple cyber hacking. But unemployed people easily fall victims to cybercriminals. People, who were fired, receive letters with job offers. They open them and infect their devices with malwares and computer viruses.

Moreover, personnel of different security services were also among those dismissed. Some of them found new jobs, while others decided to use their accumulated knowledge in a different - criminal - way.

**3. Return of employees to offices**

After the end of the first wave of the pandemic, people resumed working in offices. Information security personnel began to reconfigure the system from remote access back to internal access. Just at that moment, the protection wasn’t as reliable as before.

The situation became further complicated by the fact that only part of the employees came out of quarantine, while others continued to work from home. In this case, it was necessary to adjust the protection to the new conditions.

**Now you know from which sides you can expect a blow to information security. But you should not rely only on protection.**

## Marketers can also take certain steps to prevent criminals from obtaining confidential information about clients

**1. Collect only the necessary data.** Do not require users to provide location, address, or additional phone numbers. When clients see that companies want to get a lot of extra information from them, first of all, their trust in the company is undermined; second, you have a lot of valuable data for hackers.

**2. Restrict access to data.** Why should your copy-writers and designers have access to marketers ' information? Give this opportunity only to those specialists who actually work with your customers ' data. This will reduce the number of vulnerability points. In addition, the fewer employees have access to confidential materials, the lower the likelihood of misuse of this information.

According to Marketing Charts survey **81% of Americans believe their data is less secure now than it was five years ago.** So, try to minimize the number of people who have the opportunity to use customer data. 

![Americans-Control-Over-Their-Data.png](/uploads/Americans_Control_Over_Their_Data_698a99444a.png)

<Note>
By the way, an administrator can control access roles using LDAP server when deploying the [**Altkraft Marketing**](https://altkraft.com/ru/)  platform not only within the organization, but also in the cloud.
</Note>

**3. Use the password management tool.** If all employees use password management tools, it will reduce the risk of hacking. This service helps to store and encrypt complex passwords which are usually hard for people to remember. If a person does not have an access key, he will not be able to read any of the passwords.

**4. Don't split the data.** If you use different data stores, this means that information is stored in parts in unprotected places. When you have a lot of information, you may get confused about where the data is stored. This way, you won't even notice if there is a data leak.

<Note>
We also offer Altcraft Marketing clients to use the built-in Audit service. Through it, the administrator can easily track which objects and when a particular user changed them.
</Note>

**5. Check whether the tools you use are safe.** If you are planning to purchase a new marketing tool, make sure that it meets the security requirements.

<Note>
For example, by integrating the Altcraft Marketing platform into your corporate network, you eliminate the possibility of confidential data leakage. Personal information of your customers will be protected, and will never be transferred to third parties. The platform also meets all the requirements of the legislation of the Russian Federation: Federal Law of 27 July, 2006 № 152-FZ On Personal Data, and Federal Law of 21 July, 2014 № 242-FZ on Amending Some Legislative Acts of the Russian Federation in as Much as It Concerns Updating the Procedure for Personal Data Processing in Information-Telecommunication Networks (with Amendments and Additions).
</Note>

## Conclusion

Now it is a good time to take certain steps to protect your customers' confidential data. Marketers must not only protect the information they receive, but also respect consumer privacy. This helps build the [**relationships of trust**](customer-trust) that today are undermined by attackers. So value your customers' trust and they will stay loyal to your brand for a long time to come.


Find out why customer data is especially at risk during COVID-19 and how to avoid sensitive data leak.

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Nowadays, marketers need to take customer data protection more seriously. In this article we’ll explain how to protect important information from cybercriminals.

How to Protect Confidential Customer Data During Pandemic

How Marketers Can Protect Confidential Customer Data During the COVID-19 Pandemic

![customer-confidence.jpg](/uploads/customer_confidence_eb1a158f1d.jpg)

Trust plays a key role in our lives. Human relationships are imbued with trust. You won't share your life with a person you are not sure about.

The same thing happens in business. It is consumer confidence that helps companies move forward. The purpose of building relationships of trust is making your customers loyal to your brand.

These days most of people are concerned about how their data are collected and stored. They will think a hundred times before giving information about themselves to a company. Moreover, every consumer had a bad experience with low-quality products or unfair performance of services at least once in life. In this regard, gaining trust becomes a complex and lengthy process that requires a special approach. After all, as soon as the buyer sees that he risks entering into a relationship with you, he will quit. According to **Stephen MR Covey**, trust is one of the essential elements of business, and the ability to create, preserve and restore trust is one of the most important skills today, inside and outside the office. When level of trust falls, the same thing happens, for example, with sales. Without trust business slows down and costs rise.

In this article we will tell you how to gain and maintain customer confidence.

## Firstly, ask yourself 4 questions:

**1. What is the reputation of your company?**

> Swedish chemist, engineer, inventor, businessman, and philanthropist Alfred Nobel said: “A good reputation is more important than a clean shirt. Unlike reputation, the shirt can be washed”.

Try to remember, have you ever let your clients down? If so, what have you done to fix the situation and not make the same mistakes again? These days, when everyone can tell the world about your mistake openly, it's very important to take care of your reputation. Show that you are able to solve difficult issues quickly, admit your mistakes and correct them.

**2. How do clients perceive your business?**

Think, do people feel that you care about them sincerely and want to help? If consumers see you as a company that needs only profit, they are unlikely to come back to you. Or they will immediately refuse to cooperate. Nobody likes to be used.

**3. What does your brand demonstrate?**

In the era of rapidly changing wishes it is important to understand whether your brand is associated with high quality, improvements in your business field and the ability to predict the desires of customers. When you make statements about yourself, you should correspond to them. Show that you are achieving your goals in a trustworthy way.

**4. Is your company associated with its results?**

> "We judge ourselves by what we feel capable of doing, while others judge us by what we have already done," said the eminent poet Henry Wadsworth Longfellow.

You have to show people that you keep your promises. If you are going to improve the quality of the product, or add a new delivery method, or cooperate with a new brand - do it! Customers are interested not only in your current results. They compare them to the past assuming what to expect from you in the future. Show consumers a visual history of your achievements. And people will advise your company to their friends with confidence.

Honest answers to these questions will help you understand what you are doing wrong and what you are missing in building a trusting relationship. Don't be the ones who talk a lot and don't do anything. After all, you can lose a client in an instant. And the cost of attracting a new one will be higher than keeping the old one.

## There are 6 ways to gain the trust of your clients and not lose it:

**1. Speak honestly who you are, what you offer, and how you run your business.**

Nowadays every large company should have a high quality website to attract attention and show its best sides. Write about the company and the product in detail. Don't forget to include your contact details and information about yourself. Users are more likely to trust firms that do not hide the information.

Consumers also respect transparency in business. This way they feel comfortable and confident because they know that nothing is being hidden from them. Find out what information your clients value and provide them with it.

Altcraft is transparent to its customers and partners. We don’t hide anything. For example, every year we submit reports to Federal State Statistic Service. This information is available for  everyone.

**2. Help clients make their values a reality.**

Consumers, when choosing a company, take into account lots of criteria. For example, how the product is produced, whether there is a team of professionals, what is the mission of the company and etc. Not the least role in this is played by the values that you transmit to the world. Such as:

- problems that you highlight and help to solve (for example, social, environmental),

- companies and organisations you work with,

- fair pay and good working conditions for your employees.

Customer confidence depends on how well your business helps consumers live up to their values.

When creating its products, Altcraft adheres to the following principles:

- solving real business problems;

- ensuring high speed and reliability of work;

- developing a clear and user-friendly interface;

- creating a scalable architecture.

According to Marketing Charts, only 20% of American buyers feel connected with their favorite brands. The remaining 80% believe that companies do not reflect their values.

![Brands.png](/uploads/Brands_c3abb11e64.png)

**3. Be involved with your customers, show participation.**

Companies that provide high quality customer service are in great demand. Organizations demonstrate this attitude because they understand the needs, desires and motivation of customers. When a company respects the customer, it is possible to increase productivity, sales and loyalty by several times.

Altcraft treats its customers with reverence. We instantly respond to any requests by adapting the product to the needs of users.

**4. Find out what people write about you on social networks.**

Regularly monitor your product reviews. This will help you understand what you're doing right and what should be fixed.

For example, users are complaining about long responses from the technical service. Take note of this and improve your feedback by giving your staff the right assignment. Consumers will see that you take into account their wishes and they  will continue working with you. Moreover, it will be a good incentive for your development.

As it happens, Altcraft does not need to track feedbacks about itself. We are constantly in touch with our customers in the chat. This allows us to solve problems in real time. Also users have an opportunity to influence our roadmap by taking part in platform development. In this way they get a product that is ideal for their tasks.

**5. Test your product on yourself.**

Follow your client's path. You want to convince people to stay with you. So you need to know the product that you are promoting. Try your product as a consumer to gain client experience. In this way you will discover the pros and cons and will be able to correct the situation if necessary.

Before releasing an update to the platform, Altcraft employees thoroughly check the result on themselves. This way they note the shortcomings and difficulties that customers may have and instantly fix the situation.

According to Marketing Charts, 94% of customers are likely to recommend the company with very good customer experience.

![Loyalty.png](/uploads/Loyalty_4632b78bba.png)

**6. Thank customers for their trust**

It may happen that you are too busy looking for new prospects and forget about existing clients. It is easy to predict that users will refuse the services of companies that do not remember them. Don’t forget to thank clients for their choice. Give promotional codes and personal discounts. By taking care of your client you increase their trust limit significantly .

**Conclusion**

When you extend trust to others, your work becomes effective. The truth is that you can influence trust: create, develop, distribute, and even restore it. Take our advice and do everything possible to reduce the number of losses. Thus, your speed will always be at the same level, and the costs will be minimal.


In this article, you will learn what customer trust is, why it is so important to business, and how to gain it, but not lose it.

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From this article you will learn how to gain customer trust and maintain  it.

Customer Trust: What It Is, How to Win and Keep It

How to Gain and Maintain Customer Trust

![автоматизация_cj_en.jpg](/uploads/avtomatizacziya_cj_en_a539794cfa.jpg)

The second part of the article [**"How to better understand the customer"**](stroim-customer-journey-map). In the first part, we talked about the customer journey map (CJM): why you need it, what sources you should take information from, and what data you need to put on the map. In the end, we built the CJM based on our own checklist for illustration purposes. Today we are telling you how you can use scenarios in the marketing automation platform to build a customer journey.

Scenarios are a special tool for automating marketing processes and creating a digital customer journey. The Artkraft Marketing platform has different conditions for running customer journey scenarios:

-   When a specific event occurs like an abandoned cart, an abandoned product view, a registered goal on the site, and others.
-   According to the specified schedule for the selected audience.

We share with you a couple of customer journey map examples that will help you increase sales, attract and retain customers.

## Welcome scenarios

Welcome emails are primarily required for double opt-in confirmation of subscription by the user. Welcome scenarios help increase customer engagement from the moment of registration. Using these scenarios, we gently and unobtrusively form brand loyalty and accompany a customer on the way to purchase. Thus, the company manages to grow a regular customer.

Features of the welcome workflow:

-   Automates the email subscription confirmation process.
-   Assigns welcome bonuses and promo codes.
-   Sends requests to the sales department for inactive users.
-   Reminds you to register via SMS, push, or custom channels like social networks or messengers.

![EN_welcome_цепочка.png](/uploads/EN_welcome_czepochka_dd7a15ebce.png)

## “First purchase” scenarios

The customer is introduced to the product through the automated “First purchase” scenario. The customer journey helps them understand the benefits and value of the brand. You engage them from the first letter and lead them smoothly to the conclusion of the transaction.

Features of the "First purchase" workflow:

-   Runs the scenario after the target action is completed.
-   Reactivates the customers who did not show interest in the email or opened a website but did not make a purchase.
-   Assigns promo codes for a private sale or promo goods.

![EN_первая_покупка.png](/uploads/EN_pervaya_pokupka_5aa07da7e4.png)

## “Customer loyalty management” scenarios

A type of scenario aimed at increasing customer engagement and loyalty. In the Altcraft Marketing platform, you can check loyalty using order data, average receipt, or the number of accumulated points.

![EN_лояльность.png](/uploads/EN_loyalnost_634457b353.png)

## “Customer reactivation” scenarios

You can set up regular customer activity checks in the platform. If activity drops, an automatic reactivation scenario is triggered.

![EN_реактивация.png](/uploads/EN_reaktivacziya_94ae7fadc2.png)

## “Payment reminder” scenarios

The reminder model is suitable for financial organizations, banks, streaming services, insurance companies, and online universities. Using this scenario, it is convenient to remind customers of the loan repayment date, service or subscription renewal.

The dynamic segment in the platform selects only current data at the running the script. Then a series of payment reminder emails are sent to customers. After each notification, the platform checks whether funds have been received on the account.

![EN_Напоминание_об_оплате.png](/uploads/EN_Napominanie_ob_oplate_b4a88cedc3.png)

## Cross-sell scenarios

Cross-selling is a method of increasing the average receipt by selling related products or services. The customer journey of this type is effective for all areas of business. Let's take an example: the email workflow used by banks.

![EN_cross-sell.png](/uploads/EN_cross_sell_287e202c50.png)

## Upsell scenarios

This automatic scenario helps to increase the average bill. A series of upselling emails help you build stronger and more lasting customer relationships. Use the right approach in upselling. Make sure the user is happy with the brand, focus on customer benefits, and be discreet.

![EN_допродажа.png](/uploads/EN_doprodazha_9503f36d02.png)


For your convenience, we have compiled all the customer journey scenarios into a single file. You can download it [**here**](https://altkraft.com/blog/en/8_main_mailing_scenarios.pdf).

## Conclusion

An automated customer journey is an automated workflow of emails that can make a marketer's life easier. You can use them to manage customer loyalty, increase their engagement, and build long-term relationships. In this article, we have collected the most basic scenarios that will help you achieve your goals. They are easy to implement, but if you feel hesitant about a particular step, please contact us. Together, we will figure out which customer journey you need.


How can a well-built Customer Journey boost your sales, attract and retain customers. Read in our article.

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The second part of the article ”How to better understand the customer”. We figure out how and why you need to automate the customer journey on the example of 8 main mailing scenarios.

Customer Journey — What It Is, How to Build and Automate

How to Better Understand the Customer, Part 2. Customer Journey Automation

![Altkraft_Marketing_platform_updates..png](/uploads/Altkraft_Marketing_platform_updates_6a03693d26.png)

Sharing our platform updates and telling you what they are for.

## Visual editor

A built-in visual editor has appeared in our platform. Now you can make changes to existing templates in a couple of clicks. You don't need to be a layout designer to do this - the necessary tools and blocks are at hand.

![Visual_editor.gif](/uploads/Visual_editor_96859a19ed.gif)

All features of the Altcraft Marketing visual editor:

-   Creating a new template or making changes to an existing one.
-   Many typed blocks: adaptive formatting, banners, videos, headers, lists, menus, and more.
-   Block “AMP-carousel”.
-   Easy navigation through the HTML DOM tree.
-   Editing in device-specific adaptation mode.
-   Working with classes and styles.
-   Ability to save your own blocks.
-   Custom image storage with search and automatic loading from external sources.

## Relations between profiles

Profile relations reflect the interaction between subscribers as well as their value. For example, the connection between social network users and bloggers — “likes”, subscriptions to each other and reposts of one content. It helps segment profiles based on their relationships. They simplify and streamline this process.

Relations between subscribers can be expressed as numeric or logical values. They can also be added to the email template using special variables. For example, using them, you can form a list of your favorite bloggers.

## Static segmentation

Now you can capture segments in our platform. Previously, only dynamic segments were available in Altcraft Marketing. With their help, it is convenient to automatically segment the audience according to certain parameters. You couldn't manually add subscribers to them.

A static segment is a list you create yourself. You can upload data from your platform or CRM system. You can link a dynamic segment that will be used to create a permanent list of users. Alternatively, you can add data from some segments and exclude others. For example, to create a static segment with loyal customers of a company, you need to:

1.  Select a database that has the company's clients.
2.  Add a segmentation rule: "Make a purchase on the site monthly" or the other one.
3.  Create a segment.

If you have a separate file with loyal customers, for example, on your other platform, then you can add it to this static segment.

![Static_segmentation.gif](/uploads/Static_segmentation_b69be009ef.gif)

In the history of a subscriber's profile, you can see which segment corresponds to them now and which one they were in before. You can configure triggers and launch message chains based on this information.

## Auto subscription priority

It happens that one user registers on the site several times. The question arises: which email address should I send the message to? Previously, customers managed the priority of their subscriptions themselves. Now, this happens automatically in the platform — the last contact becomes the highest priority and receives your mailings.

If the subscription status has changed, the previous contact takes priority and starts receiving emails again.

## Custom pixel domain for the Сloud

If you need your own domain for storing cookies, you can now connect it to your account settings. The settings are checked automatically.

The good thing about your own domain is that you can store cookie data without involving third parties and additionally protect the personal data of users.

## Replacing links in already sent messages

If you used an incorrect link in the letter, and it has already left, then you can still replace the link. Users will not notice this and will go to the desired section of the site.

You can change the link in the "Settings", "Custom links" section. It is enough just to create a new link of the "Replaced link" type.

![Replacing_links.png](/uploads/Replacing_links_40c6a79154.png)

## In the next issue

In the second issue, we will talk about improving the client profile, new funnels, presets for report columns, and much more. If you are interested in one of the new features in our platform and would like to learn a little more about it, do not hesitate to contact **[us](mailto:sales@altkraft.com)**.



Here are some updates in Altcraft Marketing Automation Platform: visual editor for creating email templates, relations between clients, static segments, etc.

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Telling you about updates in the platform: a new visual editor, relations between profiles, static segments.

Customer Data Platform

Omnichannel Marketing

Loyalty programs

Drag-and-drop email designer

Personalized mailings

MVT and A/B testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messaging apps

Interesting and useful articles about marketing, our product and online communications

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