Interesting and useful articles about marketing, our product and online communications

Tips for Digital Marketing & Sales in Altcraft Blog

Our experts will guide you in maximizing the effectiveness of Altcraft Platform for achieving your goals.

Elevate Your Business 
to a New Level

By continuing to use our site, you consent to the processing of cookies that ensure the proper functioning of the site.

Download documentation

Anti-Spam policy

Blog

Contacts

Support

Partners

Pricing

Privacy Policy

Why Altcraft

Page not found

Help Center: Guides on How to Use Altcraft Platform

Personal data policy

Privacy Policy
and personal data policy

Request a demo | Fill Out the Form | Altcraft Platform

Get Started With Altcraft's Software

Why business chooses Altcraft

processing of personal data

You can ask us your questions. Our experts are ready to answer them within the working day.

What else 
would you like to know?

How to set up a tracking pixel

What is a loyalty program

How to create a customer database

How to manually import customer data

You may be interested

<Img 
img="/uploads/kak_raskrutit_instagram_v_2023_godu_aecdf2e324.png"
alt="How to Promote Instagram in 2023"
/> 

With [**2 billion active users**](https://www.demandsage.com/instagram-statistics/), Instagram* is one of the most used social platforms. Only Facebook, Youtube and WhatsApp can boast a larger audience. Almost every Instagram user follows [**at least one business**](https://www.instagram.com/p/CW_GZmLsWa-/?utm_source=ig_web_copy_link). Instagram regularly introduces new tools for business, such as shopping tags and the Shop tab. No wonder, [**44% of people**](https://www.instagram.com/p/CWbLh7wsWxK/?utm_source=ig_web_copy_link) use the social network to shop weekly. All these stats make Instagram a valuable platform for promoting your business.

In the post, we will discuss how to promote Instagram in 2023 using paid and free methods. You'll also find a couple of tips on what not to do.

## Prepare your account for promotion

You can’t start promoting on Instagram with an empty profile. Users should instantly understand who you are, what you offer and what your advantage is.

**The right Instagram page includes:**

- **Profile picture** with a readable logo or photo if it is a blogger or expert account.
- **Profile name** that is related to the business, but not a random set of characters.
- **Creator name** (author or organization). It is filled out in the special field of the profile header. The **business category** is also selected here.
- **Instagram bio**, or account description. What the company/expert does, your USP (Unique Selling Proposition). If this is an individual person's Instagram blog, also explain what topics you cover.
- **A link to a website** or other resource that represents your business or project.
- **Highlights**. These are pinned stories under the bio. Design highlights to answer possible questions from your customers. Share your prices and experience. Tell followers how to find you, when you work and what about shipping. Highlights sometimes include a profile navigation.
- **Geolocation** for offline businesses.

<Img
img="/uploads/coursera_instagram_profile_d570613c2d.png"
alt="The right Instagram page"
src="An example of a well-designed profile"
/>

**What else is important to do before starting the promotion:**

- Switch to a business account — statistics will become available.
- Clear your profile from bots and inactive followers. Social network algorithms consider a high percentage of subscribers who do not respond to your posts as a sign of boring low-quality content. Such an account does not get additional audience coverage.
- Analyze what your existing audience likes and create well thought out content.

## Reels

Instagram is no longer a social network with pictures, but also a video platform for short videos, known as Reels. That's why, when people ask how to promote Instagram from scratch, more often they get answers about using this format. The social network is actively promoting Reels. Instagram marketing has changed due to short videos. It used to be nearly impossible to get additional reach without ads. Now Reels are primarily shown to users who, although do not follow a creator, may find their content interesting. Also, Mark Zuckerberg announced that the company plans to “more than double” the amount of recommended content.

**How to promote Instagram with Reels:**

- **Post unique content** that has never been used before on Instagram.
- **Follow the rules and guidelines** of the social network. If you don't, your account may be temporarily or permanently blocked.
- **Start promoting Instagram with a public account.** Otherwise Reels will only be seen by your followers.
- **Add specific niche hashtags under videos.** They work in the same way as in posts (we’ll talk more about this below).
- **Release videos regularly.** This is important not for users, but for algorithms that quickly "forget" inactive creators. However, you should not annoy your followers, so post no more than 2 videos per day and 3-4 per week.

<Note>
Don't delete Reels, even if their reach is low. Sometimes the algorithms pick up the video again after a while, so they bring the result.
</Note>

## How to get followers on Instagram with Reels

People don't follow all the accounts that are recommended in their feeds. The competition in Reels is high, so it is not enough just to make a good-looking video.

### Rules for successful Reels

- **Don't make long videos.** If the video is too long, users may not watch it to the end. In this case, the algorithm will decide that this content is not interesting enough. Such Reels have less chances to be recommended. The optimal time is 5-15 seconds.
- **Generate interest in the first seconds.** For example, take some unexpected action or say an engaging phrase (“The secret to successful promotion ...”, “No one knew about this ...”, and so on). But don't fool users. If there is nothing of value after an appealing opening, the audience will not subscribe.

<Gallery>
<GalleryItem
original="/uploads/Screenshot_from_2023_01_18_12_18_15_0645afb3fd.png"
thumbnail="/uploads/Screenshot_from_2023_01_18_12_18_15_0645afb3fd.png"
description="Starbacks Reels with catchy caption"
/>
<GalleryItem
original="/uploads/Screenshot_from_2023_01_18_12_16_54_9583452b9b.png"
thumbnail="/uploads/Screenshot_from_2023_01_18_12_16_54_9583452b9b.png"
description="Sephora Reels with catchy caption"
/>
</Gallery>

- **Add text to your video**, because sometimes Reels are watched with the sound turned off. Captions also make the content easier to read.
- [**Use a CTA**](what-is-cta)  in your Reels. Ask users to read the description, subscribe, leave a comment, and so on.
- **Make covers that show the essence of the video.** Better to have a short description. Reels has two options — choose a frame from a video or add a photo.
- **Shoot videos only on the topic of the blog.**
- **Check the quality of the videos.** Meaning is more important, but a fuzzy picture and shooting with shaky hands are unlikely to please anyone. Sometimes Instagram decreases the quality of the video.

**Life hack.** Turn off data saving to improve video quality: Settings —> Account —> Mobile data use.

<Gallery>
<GalleryItem
original="/uploads/Frame_6_6f24df315b.png"
thumbnail="/uploads/Frame_6_6f24df315b.png"
/>
<GalleryItem
original="/uploads/Frame_10_e4fdaff32c.png"
thumbnail="/uploads/Frame_10_e4fdaff32c.png"
/>
<GalleryItem
original="/uploads/Frame_8_1d31364507.png"
thumbnail="/uploads/Frame_8_1d31364507.png"
/>
</Gallery>

### Where to get ideas for Reels

The first and easiest thing is to find a trend and adapt it to your account. But don't think too long. Popular videos quickly lose relevance, and competitors will have time to go far ahead. The second way is to shoot answers to questions and objections from users. Sprinkle video with a bit of humor. Ideas can also be found in movies, ads or other platforms (TikTok, Youtube Shorts).

## Influencer marketing 

[**Influencer marketing**](what-is-influencer-marketing-how-to-build-strategy) is a great way to increase brand awareness and get the interest of your target audience. 

Influencers continue to develop their pages on the social network, and the influence of micro- and nano-influencers will grow in 2023. These include accounts from 10 to 200 thousand followers. The audience trusts micro- and nano-influencers more than those who have millions of followers. This is confirmed by the fact that they have the [**highest engagement rate**](https://www.socialpilot.co/instagram-marketing/instagram-stats) — 5%. Besides, their advertising is cheaper.

To find Influencers, use hashtags relevant to your business niche. Choose those whose publications get the most engagement.

## User-generated content

Users share content they like, and that's how they attract a new audience to the accounts. People repost memes, inspirational posts, useful information and news. There is no formula for how to promote an Instagram account through viral content. So watch the success stories and test your options.

Sometimes it works to ask users to recommend your post or account. Loyal followers will do it just like that. You can offer a bonus, such as free stuff or a discount. Reposts can be the condition of contests held by companies and influencers.

## Hashtags and geotags

Hashtags are unlikely to bring thousands of followers, but a certain percentage of the audience will find your account by tags. **Important:**

- Add to posts only niche hashtags that match your account. Use services for selection or search manually in the Instagram search.
- Do not put high-frequency tags for which there are more than 100 thousand publications in the search results. There is too much competition there. Choose low-frequency (up to 50 thousand) and mid-frequency (50-100 thousand).
- Don't turn a post into a canvas of tags. This is visually unpleasant for the user and ineffective for promotion. Enough 8-10 tags in different combinations.

<Img
img="/uploads/hashtags_on_instagram_5223a31e1e.png"
alt="Hashtags and geotags"
src="The canvas of tags doesn't look good"
/>

**Geotagging** is another way to expand your audience. It is especially relevant for offline businesses.

How to attract followers on Instagram through geotagging? Motivate customers to tag the location of your company, store or salon. Specify a place in your publications (posts, stories, Reels). Then other users will be able to use the tag to find reviews of your organization and your official account.

## Cross-promotion

Cross-promotion is a collaboration between two business or influencer accounts that focus on related topics. Authors work together to create content, such as webinars, live streaming or Reels. Instagram has a co-creator tagging feature — [**Collab**](https://www.facebook.com/help/instagram/291200585956732). When a creator uploads a  post or a video, they can tag a collaborator. Then the post will show on both profiles, and followers of both accounts will see it in their feed.

This format of Instagram account promotion works if each participant already has an audience. It is better that both collaboration partners have about the same number of followers.

<Gallery>
<GalleryItem
original="/uploads/addidas_and_duolingo_54ae35e709.png"
thumbnail="/uploads/addidas_and_duolingo_54ae35e709.png"
description="Adidas and Duolingo collab"
/>
<GalleryItem
original="/uploads/instagram_collab_af2bfe1011.png"
thumbnail="/uploads/instagram_collab_af2bfe1011.png"
description="Nike and RTFKT collab"
/>
</Gallery>

## Traffic from other platforms

You may have just started your Instagram account, while you already have a large audience on other social media platforms — Youtube, Facebook, Pinterest, Twitter. In this case, you can invite a loyal audience to follow you on Instagram. But there is one nuance. Your content on different platforms should not be repeated, otherwise the user will not see the point in reading your next channel. Cover different topics and experiment with formats.

## Conclusion

In 2023, Instagram continues to generate revenue for brands and bloggers. To promote your account on the social network, you should try Reels — short videos that are recommended to other users who are not your followers. Influencer ads are still effective.

Cross-promotion is also an effective way to build an audience. You create collaborative content with other authors. Additional account promotion methods include hashtags, geotags (especially for offline businesses), users who recommend your content or account.

**Instagram is a project of Meta Platforms Inc. The activity of this company is prohibited on the territory of the Russian Federation.*

In the post, we will discuss how to promote Instagram in 2023 using paid and free methods. You'll also find a couple of tips on what not to do.

medium_kak-raskrutit-instagram-v-2023-godu.png

small_kak-raskrutit-instagram-v-2023-godu.png

thumbnail_kak-raskrutit-instagram-v-2023-godu.png

kak-raskrutit-instagram-v-2023-godu.png

For those who are looking for new ways to promote their business on Instagram. Reels, Influencers, UGC.

How to Promote Instagram in 2023 | 7 Effective Ways

How to Promote Instagram in 2023

<Img
img="/uploads/5_Ways_to_Find_Effective_Influencers_to_Promote_Your_Small_Business_d9c1980753.jpg"
alt="5 Ways to Find Effective Influencers to Promote Your Small Business"
/>

Influencer marketing has become a popular choice nowadays.  As more and more businesses value their public image, influencers have done great things to close the gap between the customer and the business. Instagram, YouTube, and even Facebook have become robust platforms for expanding your brand.

Today, we’ll be discussing the benefits of influencer marketing, and the best ways to attract influencers to your brand.

## Why Do Influencers Work?

Influencers are effective for a variety of reasons. For starters, they have access to a vast audience, meaning the business doesn’t have to do the work of reaching out to them. Secondly, more often than not, influencers you pick are likely part of the demographic you sell products or services to. 

By extension, that means anybody they advertise to is also likely to use your product. That’s only scratching the surface of how influencers add more spice to your marketing campaigns.

### Brand Awareness

As detailed, influencers excel at spreading brand awareness. Influencers don’t just give businesses access to a different demographic. The influencers also do the hard work of selling the brand to their audience. By using several influencers, businesses get their brand name stuck in people’s minds.

### Customer Trust

Influencers are one of the easiest ways to [**gain customer trust**](customer-trust). People are more likely to trust an influencer’s opinion than the business’ itself. For example, if a potential lead is looking for a new place nearby to eat, and the influencer just so happens to be sponsored by your restaurant, they are much more likely to give your place a try.

### Versatile

Influencers are a versatile asset. There are influencers at nearly every level of the business budget. Your small business could easily find people willing to be paid reasonable rates to advertise your brand.  In many cases, small influencers in your local area offer much better ROI than large influencers. 

<Img
img="/uploads/unnamed_d18a09e413.png"
alt="How To Attract Influencers"
/>

## How To Attract Influencers

There’s no one surefire way to attract influencers, but these have proven to be the most reliable.

### Offer Sponsorships

The most direct and effective way, though on the costlier side, is by offering to sponsor their content. This is a popular method, often seen on YouTube. Brands such as Honey, NordVPN, Raid: Shadow Legends, and G-Fuel consistently show how effective influencer marketing is.  People will be much more interested in doing things if they are properly compensated.

### Create Great Content

Offering a sponsorship might be direct, but that’s not where you should stop. Influencers unfamiliar with your brand (which is likely for a small business) are bound to check your social media and website. 

In preparation for this, ensure that the content on your brand is well-made and informative. This lends your business much-needed [**social PR impact**](https://www.galacticfed.com/blog/what-is-social-pr) to push the influencer to your side.

### Shout Outs

If there’s a specific influencer you are targeting, make sure to give them a shout-out on social media. Don’t do so in an awkward and unprofessional way, of course. Integrate the influencer seamlessly into your content. 

For example, if they are a tech channel, include them in a list of “Fun and Informative YouTube Channels For Your Tech Needs”. Influencers will appreciate the good press and might even give your brand a shout-out. A [**small business referral program**](https://www.hourly.io/post/referral-program) for those who shout out your business is a great way to supplement this strength.

### Offer Solid Data

Get scientific with your pitch to influencers. While being charming and friendly is important, you also need to show influencers they aren’t on a sinking ship. Influencers want sponsorships from successful businesses. 

It’s a mutually beneficial partnership that proves the influencer and the business are credible. This is where hard data comes in. Show how successful your brand has been without influencers. From there, showcase the new heights you’ll reach with their help.

### Appeal To Their Interests

You have the hard data. You’ve shouted them out. You even offered to sponsor them. However, there’s still one hurdle, and that’s getting them interested in the first place. Yes, money and reputation are strong motivators, but that becomes a deteriorating point when you start going [**for bigger influencers**](what-is-influencer-marketing-how-to-build-strategy).

That’s why you need to be appealing to the influencer. It helps negotiations as well. If they like your product, they are much more likely to compromise. To make things easier for yourself, give the influencer’s social media a look. Focus on the things they like, and think of ways that your business is related to their interests.

## Conclusion

Influencers can be a strong aspect of your marketing.  They act as ambassadors for your brand and are charismatic enough to bring more leads to your business. However, the process of getting them on board is arduous. You need to know how to sell your brand to influencers in a pleasing way.

In this article, we will discuss the benefits of influencer marketing, and the best ways to attract influencers to your brand.

medium_5 Ways to Find Effective Influencers to Promote Your Small Business.jpg

small_5 Ways to Find Effective Influencers to Promote Your Small Business.jpg

thumbnail_5 Ways to Find Effective Influencers to Promote Your Small Business.jpg

5 Ways to Find Effective Influencers to Promote Your Small Business.jpg

Influencers can be a strong aspect of your marketing. Learn how to sell your brand to influencers in a pleasing way.

How to Find Influencers to Promote Your Small Business

5 Ways to Find Effective Influencers to Promote Your Small Business

<Img
img="/uploads/Micro_Influencer_d02b5ff65b.jpg"
alt="FMCG Micro-Influencer Marketing Strategies"
/>

In the fast-moving consumer goods (FMCG) sector, digital media is revolutionizing the landscape for marketers everywhere. Since most consumers use the internet to find and purchase products, FMCG products need to adapt. 

This article focuses on how sellers of FMCGs can leverage micro-influencers to gain more customers. 

## What is FMCG?

Fast-moving consumer goods (FMCG) are also known as consumer packaged goods (CPG). These are products that are in demand, quickly sold, and affordable. FMCGs include packed food, toiletries, beverages, and personal care products. Some highly perishable goods such as meat, dairy products, and fruits are also considered FMCGs. 

## What is a micro-influencer?

Micro-influencers are often identified based on the number of followers, which can range from 1000 to 100,00 depending on whom you ask. They also differ from macro-influencers because of their high engagement with their followers. But according to author Sam Fiorella, micro-influencers are better identified as people whose relationship with potential customers has considerable influence over their decision to purchase.

## Benefits of Micro-Influencers to FMCG Marketing

### 1. Affordability

Collaborating with a celebrity endorser will cost you hundreds of thousands just for one post. Unless you're a huge company, this may not be feasible or desirable. Micro-influencers offer more affordable rates. Their pay may depend on the number of followers and engagement, but on average, the rates are around $100 to $500 per post. 

Hiring micro-influencers will allow you to do more with your retail marketing budget and work with more than one influencer. This will also help you increase your reach to different customers.

### 2. Niche markets

Often, the only way for your investment in influencer FMCG marketing to work is by finding one or more people who appeal to your target audience. Micro-influencers come in all shapes and forms. Each of them has a distinct area of specialization, style, brand, and audience. If, for example, you wish to market vegan products, it is only logical to find health-conscious influencers to represent your brand.  Beyond Meat, known for plant-based food, partnered with celebrities and athletes and frequently use user-generated posts to advertise their products.

<Img
img="/uploads/FMCG_Micro_Influencer_Marketing_Tactics_1_edc280dc30.png"
alt="FMCG Micro-Influencer Marketing Tactics"
/>

### 3. Higher engagement and conversion

Micro-influencers communicate with their audience more often via regular posts, and they answer queries and comments more quickly. Research has shown that [**leveraging micro-influencers**](https://www.galacticfed.com/blog/the-rise-of-micro-influencers-should-your-brand-be-influenced) helps boost engagement rates by up to 8.8 percent. Because micro-influencers provide a more personalized customer experience, their efforts translate to a higher conversion rate.

Celsius, an energy drink company, has been doing well with micro-influencers. [**Cynthia Sassi**](https://www.instagram.com/celsiusofficial/) is one of their ambassadors with over 15,000 followers. Her post illustrated below garnered lots of likes and comments. Plus, each response was personalized to the client's experience which studies show results of higher conversion. 

<Img
img="/uploads/FMCG_Micro_Influencer_Marketing_Tactics_2_a3ca2815bf.jpg"
alt="FMCG Micro-Influencer Marketing Tactics"
/>

If you’re not sure where to start, here is a guide to integrating influencers into your FMCG marketing strategy. 

## How to integrate influencer marketing into your FMCG strategy

### 1. Identify brand goals

A good [**influencer marketing strategy**](https://altcraft.com/blog/what-is-influencer-marketing-how-to-build-strategy) begins with clear goals. Increased brand recognition and sales are the two most popular goals of implementing influencer marketing. But it is advisable to focus on the areas where your brand needs to grow instead of setting generic objectives. To establish relevant goals, study your existing FMCG marketing strategy and identify strengths and weaknesses.

### 2. Establish KPIs

Once you have identified goals, move on to determining key performance indicators (KPIs) that match your goals. KPIs include the number of unique users, sales per influencer, click-through rate, or leads generated. These will be the metrics you’ll track and analyze throughout your campaign. Continuously tweaking your strategy based on key performance metrics will result in [**gaining more loyal customers**](https://altcraft.com/blog/customer-loyalty). 

### 3. Understand the influencer landscape

You'll want to spend some time learning about the influencer landscape before you start working with influencers. Take some time to observe influencers and see how they promote brands before you look to pitch your brand to anyone. Another tactic is to create a shortlist of influencers and do background checks. You wouldn’t want your company to be associated with a person whose values are inconsistent with yours.

### 4. Connect with influencers

There are many different ways to find the influencer you need. You can begin by researching your competitors' FMCG marketing strategy and the [**market type**](https://www.moneyvisual.com/types-of-markets/) you are operating in. This will give you an idea about who your competitors are working with and whom their influencers are targeting. Then, you can make a more strategic decision based on this. 

Furthermore, you can search through hashtags to find people making sponsored posts. From there, you can look through their audience and see if that resonates with you. You can also start with your followers. Take a look at the people who are already following your brand on social media. Review the accounts they're following to see if any influencers stand out.

### 5. Highlight your values

According to a study by Unilever, firms that use their consumer goods marketing strategy to achieve positive social impact enjoy twice as much growth as those that don't. FMCG brands need to consider this when promoting their products. Since influencers are the face of your brand, choosing people who espouse your values is necessary. Brands that only focus on their products often have difficulty getting enough [**digital engagement**](https://xperiencify.com/digital-engagement/).

## Wrapping up

With the help of micro-influencers, FMCG brands can maximize their budget, reach the right audiences, and connect more deeply with their clients and prospects. Finding the right influencers starts with setting goals and KPIs, contacting the right influencers, and showcasing values through influencers.


Micro-influencers allow FMCG firms to connect with clients on a personal level. Find out how to tap micro-influencers to gain more customers.

large_Micro-Influencer.jpg

medium_Micro-Influencer.jpg

small_Micro-Influencer.jpg

thumbnail_Micro-Influencer.jpg

Micro-Influencer.jpg

This article focuses on how sellers of FMCGs can leverage micro-influencers to gain more customers. 

FMCG Micro-Influencer Marketing Strategies

FMCG Micro-Influencer Marketing Tactics To Acquire And Retain Consumers

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

Interesting and useful articles about marketing, our product and online communications

Don't forget to subscribe to our Blog