How to Promote Instagram in 2023

In the post, we will discuss how to promote Instagram in 2023 using paid and free methods. You'll also find a couple of tips on what not to do.

Prepare your account for promotion

You can’t start promoting on Instagram with an empty profile. Users should instantly understand who you are, what you offer and what your advantage is.

• Profile picture with a readable logo or photo if it is a blogger or expert account.
• Profile name that is related to the business, but not a random set of characters.
• Creator name (author or organization). It is filled out in the special field of the profile header. The business category is also selected here.
• Instagram bio, or account description. What the company/expert does, your USP (Unique Selling Proposition). If this is an individual person's Instagram blog, also explain what topics you cover.
• A link to a website or other resource that represents your business or project.
• Highlights. These are pinned stories under the bio. Design highlights to answer possible questions from your customers. Share your prices and experience. Tell followers how to find you, when you work and what about shipping. Highlights sometimes include a profile navigation.
• Geolocation for offline businesses.

An example of a well-designed profile

• Switch to a business account — statistics will become available.
• Clear your profile from bots and inactive followers. Social network algorithms consider a high percentage of subscribers who do not respond to your posts as a sign of boring low-quality content. Such an account does not get additional audience coverage.
• Analyze what your existing audience likes and create well thought out content.

Reels

Instagram is no longer a social network with pictures, but also a video platform for short videos, known as Reels. That's why, when people ask how to promote Instagram from scratch, more often they get answers about using this format. The social network is actively promoting Reels. Instagram marketing has changed due to short videos. It used to be nearly impossible to get additional reach without ads. Now Reels are primarily shown to users who, although do not follow a creator, may find their content interesting. Also, Mark Zuckerberg announced that the company plans to “more than double” the amount of recommended content.

• Post unique content that has never been used before on Instagram.
• Follow the rules and guidelines of the social network. If you don't, your account may be temporarily or permanently blocked.
• Start promoting Instagram with a public account. Otherwise Reels will only be seen by your followers.
• Add specific niche hashtags under videos. They work in the same way as in posts (we’ll talk more about this below).
• Release videos regularly. This is important not for users, but for algorithms that quickly "forget" inactive creators. However, you should not annoy your followers, so post no more than 2 videos per day and 3-4 per week.

How to get followers on Instagram with Reels

People don't follow all the accounts that are recommended in their feeds. The competition in Reels is high, so it is not enough just to make a good-looking video.

Rules for successful Reels

• Don't make long videos. If the video is too long, users may not watch it to the end. In this case, the algorithm will decide that this content is not interesting enough. Such Reels have less chances to be recommended. The optimal time is 5-15 seconds.
• Generate interest in the first seconds. For example, take some unexpected action or say an engaging phrase (“The secret to successful promotion …”, “No one knew about this …”, and so on). But don't fool users. If there is nothing of value after an appealing opening, the audience will not subscribe.

• Add text to your video, because sometimes Reels are watched with the sound turned off. Captions also make the content easier to read.
• Use a CTA in your Reels. Ask users to read the description, subscribe, leave a comment, and so on.
• Make covers that show the essence of the video. Better to have a short description. Reels has two options — choose a frame from a video or add a photo.
• Shoot videos only on the topic of the blog.
• Check the quality of the videos. Meaning is more important, but a fuzzy picture and shooting with shaky hands are unlikely to please anyone. Sometimes Instagram decreases the quality of the video.

Where to get ideas for Reels

The first and easiest thing is to find a trend and adapt it to your account. But don't think too long. Popular videos quickly lose relevance, and competitors will have time to go far ahead. The second way is to shoot answers to questions and objections from users. Sprinkle video with a bit of humor. Ideas can also be found in movies, ads or other platforms (TikTok, Youtube Shorts).

Influencer marketing

To find Influencers, use hashtags relevant to your business niche. Choose those whose publications get the most engagement.

User-generated content

Users share content they like, and that's how they attract a new audience to the accounts. People repost memes, inspirational posts, useful information and news. There is no formula for how to promote an Instagram account through viral content. So watch the success stories and test your options.

Sometimes it works to ask users to recommend your post or account. Loyal followers will do it just like that. You can offer a bonus, such as free stuff or a discount. Reposts can be the condition of contests held by companies and influencers.

Hashtags and geotags

• Add to posts only niche hashtags that match your account. Use services for selection or search manually in the Instagram search.
• Do not put high-frequency tags for which there are more than 100 thousand publications in the search results. There is too much competition there. Choose low-frequency (up to 50 thousand) and mid-frequency (50-100 thousand).
• Don't turn a post into a canvas of tags. This is visually unpleasant for the user and ineffective for promotion. Enough 8-10 tags in different combinations.

The canvas of tags doesn't look good

How to attract followers on Instagram through geotagging? Motivate customers to tag the location of your company, store or salon. Specify a place in your publications (posts, stories, Reels). Then other users will be able to use the tag to find reviews of your organization and your official account.

Cross-promotion

This format of Instagram account promotion works if each participant already has an audience. It is better that both collaboration partners have about the same number of followers.

Traffic from other platforms

You may have just started your Instagram account, while you already have a large audience on other social media platforms — Youtube, Facebook, Pinterest, Twitter. In this case, you can invite a loyal audience to follow you on Instagram. But there is one nuance. Your content on different platforms should not be repeated, otherwise the user will not see the point in reading your next channel. Cover different topics and experiment with formats.

Conclusion

In 2023, Instagram continues to generate revenue for brands and bloggers. To promote your account on the social network, you should try Reels — short videos that are recommended to other users who are not your followers. Influencer ads are still effective.

Cross-promotion is also an effective way to build an audience. You create collaborative content with other authors. Additional account promotion methods include hashtags, geotags (especially for offline businesses), users who recommend your content or account.