Interesting and useful articles about marketing, our product and online communications

Influencer Marketing: How to Build Your Strategy

We will tell you what influencer marketing is and how it helps companies to promote.

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How to Use Customer Feedback to Increase Sales

Customer feedback is important to a brand. We will tell you how to collect reviews and use them to increase sales.

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Customer Loyalty Program: What Is It and How to Build It

Businesses spend five times more to attract a new client than to keep existing ones. Increasing customer retention by just 5% can creat..

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How to Do Market Research

You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it's a business risk. This is ..

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7 Top Digital Marketing Trends in 2021

Let us tell you which digital marketing trends are worth your attention in 2021.

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The risk of inappropriate (careless) usage of Push Notifications might be explained by their being the cheapest way to deliver informat..

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Independent Communications Channels

Altcraft Marketing Platform makes it possible to start trigger workflows by sending information through any communication channel.

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Omni-channel Marketing in Practice

How global companies put omni-channel marketing into praсtice? Read more

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