Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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About loyalty programs: what they are, which formats exist, where they work best, and how Altcraft helps launch them.
About shopping cart UX: what makes a cart easy to use, which elements matter most, and what mistakes to avoid.
How to work with customers after a purchase: why post-purchase emails matter, what to write in them, and which formats work best.
What dark patterns are, the different types, and how they influence user decisions.
How to write emails that actually sell, plus examples of effective campaigns.
How to use marketing automation to save time and retain customers.
Where and how to collect feedback most easily, plus templates for inspiration.
What determines the cost of sending messages across different channels, and where hidden expenses might appear.
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