Interesting and useful articles about marketing, our product and online communications

Predictive Analytics: What It Is and How It Works

About what predictive analytics is, what benefits it has and how this area of information analysis works.

Read more
What is Statistical Power

About how to correctly calculate the statistical power for testing.

Read more
Data Quality Audit: How It Can Benefit Your Marketing

For those who want to know what a data audit is and how to conduct it.

Read more
What is the Difference Between ROI, ROMI and ROAS

For those who do not know how to calculate the return on investment in their business.

Read more
Sales Funnel: Definition, Models and Stages

A sales funnel is a concept that describes all the steps a customer takes on the way to a conversion.

Read more
Why You Need Data Modeling

Most of your data will come from your business processes and software system. Modeling is used to maximize value from the data.

Read more
7 Effective Ways to Optimize Your Conversion Rate

What is conversion rate, where is the CRO strategy applied and how does this strategy work.

Read more
MQL and SQL: What's the Difference

What is the difference between MQL and SQL and why companies need to know them.

Read more

Don't forget to subscribe to our Blog