Marketing_Analyticsx

Interesting and useful articles about marketing, our product and online communications

A Guide to Cohort Analysis: Why is It Important for Marketing

How to evaluate the effectiveness of complex campaigns? Consider the time factor and detail your customers according to it. Cohort analysis will help you with this.

Read more
Top 8 Email Marketing Metrics: Improve Your Email Strategy

The best way to monitor your email marketing efforts is by analyzing your email marketing metrics. Here's a list of the most important metrics that you should care about.

Read more
Lead Scoring: What Is It and Why Is It Useful for Marketing

Lead scoring helps to optimize different processes and not to waste time on unprofitable customers and to coordinate the work of the marketing department and the sales department.

Read more
8 Top Digital Marketing Metrics to Track

Marketing campaign metrics are vital for monitoring and planning marketing initiatives and seeing how we might optimize them for best results.

Read more
How the Conversion Funnel Works From Top to Bottom

A conversion funnel is a visual representation of the stages in a buyer's journey, from the moment they visit your website until they make a purchase.

Read more
Data-Driven Marketing: Strategy and Metrics

In data-driven marketing, marketers collect consumers' data and run them through data analytics tools to predict what the buyers need, why, where, and how.

Read more

Don't forget to subscribe to our Blog