Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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How callbacks work in modern marketing and how to integrate calls into your communication strategy.
Learn how to measure the effectiveness of a marketing strategy, how global control groups work, why they are needed, and how to use them.
About what API, WebSocket and WebHook are, how they differ, where they are used and which method to choose for development.
About why to track how many users remain active at different time intervals, as well as about the correct calculation of results and ways to influence them.
About what it means, why the Retention rate is used, as well as how to calculate the customer retention rate and increase the RR.
About what predictive analytics is, what benefits it has and how this area of information analysis works.
About how to correctly calculate the statistical power for testing.
For those who want to know what a data audit is and how to conduct it.
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