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<Video url="https://www.youtube.com/embed/-DjwZMPlYs8?si=WdJmW2pPfT3ig2S6" />

Businesses can no longer rely solely on newsletters, social media, or advertisements—customers expect a personalized approach and a seamless experience across all channels. When marketing tools are not integrated, customers receive inconsistent messages, and businesses miss out on sales.

An omnichannel marketing platform solves this problem by uniting all channels and tools into a single system. It allows businesses to manage customer communications, automate processes, set up personalized campaigns, and increase conversion rates without overburdening the team.

Let’s explore why OMMP (Omnichannel Marketing Platform) and omnichannel marketing are not just trends, but a real necessity for businesses that want to grow.

## What is Omnichannel Marketing?

Many companies use several services: one for email newsletters, another for SMS, a third for push notifications, and a fourth for ads. But when these tools work separately, marketing becomes chaotic.

Omnichannel marketing is a strategy where a business creates a unified, consistent interaction with customers across all channels—from the website and email newsletters to social media and messaging apps. Unlike a multichannel approach, where channels operate separately from each other, [**omnichannel marketing**](https://altcraft.com/blog/omnichannel-and-multichannel-marketing) ensures a cohesive customer experience:

- **Messages are consistent.** The customer won’t receive conflicting offers in their email and messaging app, and after a support call, they won’t get irrelevant promotional emails.

- **Data is unified.** User information is collected from all channels into one system, enabling businesses to better tailor communications and not lose track of contacts.

- **Personalization works better.** If a person has shown interest in a product on the website, a relevant offer can be shown in ads or a trigger email sent, rather than hoping the customer will return on their own.


Without an omnichannel approach, marketing loses its effectiveness: customers see disjointed messages, receive irrelevant offers, and leave for competitors.

<Note> 
How can you ensure that users only receive messages that are truly relevant to them? The solution is [Altcraft](https://altcraft.com/features/personalization). This platform helps set up a personalized approach for each customer, increasing engagement and boosting conversion rates. Create personalized experiences, strengthen relationships with your audience, and encourage repeat purchases. With Altcraft, customers will return to you again and again. Learn more [here](https://altcraft.com/en/request). 
</Note>

## What is an Omnichannel Marketing Platform?

An omnichannel marketing platform is a tool that integrates all customer interaction channels into a single system.

OMMP is the answer to the major challenges in marketing. If a business aims to grow and wants to avoid losing customers due to fragmented communication, a unified platform is not just an option but a real necessity.

### What Does an Omnichannel Platform Offer?

**Integration of online and offline channels.** Customers do not differentiate between digital and traditional touchpoints—they see them as one unified space for interacting with the brand. They can start a conversation on a social media platform, place an order on the website, and complete the purchase in an offline store. If a business does not track this entire journey, it misses opportunities for personalized interaction and customer loyalty.

<Note> 
**How can you understand the journey a customer takes?** Find out [here](https://altcraft.com/blog/developing-a-customer-journey-map-with-unspecified-needs). 
</Note>

The omnichannel platform integrates digital and even offline channels to create a complete customer profile. This allows businesses not only to offer relevant products and services but also to analyze which combinations of channels work best. For example, if a person visits a store after viewing an ad and having a conversation with a manager in a messaging app, this can be seen in the system.

**Omnichannel communications in a single interface.** The more interaction channels a business has, the more difficult it becomes to manage them. Without a unified platform, businesses have to deal with dozens of interfaces, set up integrations, and monitor data accuracy. This creates additional strain on the team and increases the risk of errors.

With OMMP, it’s much simpler: marketers work in one interface, where they can see which campaigns are running, how they are connected, and how different audiences are responding. This saves time and reduces the costs of maintaining a complex infrastructure.

<Baner
 title='Omnichannel Marketing — Your Real Path to Growth!'
 desc='To create the perfect marketing strategy, use Altcraft.'
 theme='light'
 btn_title='Sign Up for a Demo'
 background_color='linear-gradient(92.74deg, #3583FF -36.98%, #4A2DFF 50.34%, #790FFF 123.51%)'
 href='/ru/setupDemo/' />
 
**Marketing Automation and Personalization.** Traditional mass mailings and advertising campaigns are gradually becoming a thing of the past—customers expect a personalized approach. But if everything is set up manually, marketing teams simply won’t be able to handle the volume of work.

With an omnichannel platform, you can automate complex scenarios and tailor communication for each customer. For example, you can build an interaction chain that considers where and when the user responded to an ad, which products they viewed, and what they previously purchased. This not only saves time but also helps achieve better marketing results.

**Optimization of Marketing Team Operations.** Without a unified platform, the marketing team has to coordinate the use of many tools, check for message duplication, and manually consolidate analytics. This not only slows down work but also makes testing new hypotheses more difficult.

With an OMMP, marketers can focus on strategy rather than routine tasks. The entire system works synchronously: reports are generated automatically, and campaigns can be managed with just a few clicks. This is especially important for a fast-growing business.

**Increase in Conversion and Efficiency.** When marketing operates as a unified system rather than a fragmented set of actions, businesses see tangible results:

- **Conversions increase** because the customer receives personalized offers at the right time and in the most convenient format.

- **The marketing budget** is spent more wisely, as it is easy to track which channels are actually leading to sales.

- **Marketing management** costs decrease because the team works on a single platform rather than being spread across dozens of services.

<Note>
How can you send newsletters exactly when the customer expects them? The [ML module](https://altcraft.com/features/personalization) from Altcraft can help. Thanks to its algorithms, the subscriber will receive the message at the moment when the likelihood of them reading it is at its highest.
</Note>

## Which Channels Are Unified by an Omnichannel Marketing Platform?

The main value of an omnichannel platform is not just the presence of multiple channels, but their integration into a single system. The key is not that a business can send messages via email, push notifications, or messaging apps (many services can do this), but that all channels work in harmony.

**Here are the main channels that OMMP integrates:**

**1.** **Email.**

The classic of marketing communications. In an omnichannel system, email becomes more than just a “newsletter to the database” — it becomes part of a personalized strategy. Emails are sent at the right moment: after viewing a product, abandoning a purchase, or when the order status changes.

**2.** **Messaging App Newsletters.**

When speed of delivery is crucial, email can be outpaced by messaging apps. For example, a promo code with a limited validity period, a reminder for an appointment, or a delivery status update is better sent through a messaging app.

**3.** **Push Notifications (Web and Mobile).**

Quick messages that prompt users to take action: complete a purchase, return to the service, or take advantage of a promotion. Push notifications help stay connected even when the customer hasn’t opened the app or website.

The key is not to overdo it: if push notifications are too intrusive, users may disable them. The optimal approach is personalized communication and testing the frequency of messages.

**4.** **SMS Messages.**

SMS messages typically have very high open rates, making them an essential channel for urgent notifications. These are perfect for order status updates, booking confirmations, and important reminders. However, SMS should be used wisely: they must be concise, useful, and relevant. No one likes to receive advertising spam in personal messages.

**5.** **Custom Channels: Solutions for Specific Tasks.**

Some businesses need custom communication channels, such as corporate messengers, notification systems in user dashboards, or specialized platforms for internal communications. The Altcraft CDP easily adapts to such custom solutions, providing seamless integration.

**Why is it important that all these channels are connected?**

If a customer starts interacting with the brand on one channel but does not complete the action, OMMP picks them up on another. For example:

- A person views a product in the app but doesn’t purchase → 30 minutes later, they receive a push notification as a reminder.

- No response? The next day, they receive an email with a selection of similar products.

These steps are not done manually, but automatically, based on customer data and their response. This is the key distinction between an omnichannel platform and a simple collection of separate tools.

## How to Choose an Omnichannel Platform: Key Criteria

Choosing an Omnichannel Platform is not just a matter of convenience but a guarantee of quality marketing. If the system does not integrate data, does not support necessary channels, or is difficult to use, it will lead to communication chaos and unnecessary expenses. Here's what you should pay attention to:

**1.** **All customer data in one place.** It is important for the platform to collect information from all necessary sources. This way, you will be able to see the complete picture of customer behavior and create personalized scenarios. In Altcraft, data is unified into a single profile, which means no fragmented databases and missed contacts.
 
 <Img img="/uploads/customer_profile_1a5a91bb14.png" alt="customer-profile.png" src="Unified customer profile" />

**2.** **Support for all necessary channels.** Email, push notifications, messaging apps, SMS — the more channels you connect, the more effective your strategy will be. The key is that communications are truly integrated, not working separately. With Altcraft, you can set up automatic chains where each step depends on the customer's reaction.

<Img img="/uploads/automation_of_scenarios_860a1bf913.png" alt="automation-of-scenarios.png" src="Automation of scenarios" /> 

**3.** **Marketing personalization.** The OMMP should not only send messages but also tailor them to audience behavior. Segmentation, personalized offers, promo codes — all of this should be set up with just a few clicks.
 
<Img img="/uploads/profile_segmentation_f8316e2efe.png" alt="profile-segmentation.png" src="Profile segmentation" />

**4.** **A/B/n and MVT testing.** To make marketing work, hypotheses need to be tested. It’s important that the platform allows you to test different versions of emails, push notifications, and SMS, selecting the best option based on data rather than intuition.
 
<Img img="/uploads/multivariate_testing_91ccef2c09.png" alt="multivariate-testing.png" src="Multivariate testing" />

**5.** **Flexible analytics.** Without detailed analytics, it’s impossible to understand what works and what doesn’t. A good platform should show conversion rates, ROI, engagement, and allow exporting reports tailored to the business's needs.
 
<Img img="/uploads/detailed_analytics_58d0fcf1a0.png" alt="detailed-analytics.png" src="Detailed analytics" />

**6.** **Convenience and integrations.** The easier it is to work with the platform, the faster the team can launch campaigns. It’s important that the interface is intuitive, and the system easily integrates with your existing services.

[**Altcraft**](https://altcraft.com/) covers all these tasks — it’s not just a tool for sending messages, but a complete marketing management center where everything is at hand.

## Conclusion

An omnichannel marketing platform is not a trendy novelty but a necessity for businesses that want to grow and build meaningful relationships with customers. Fragmented channels no longer work: the audience expects personalization, convenient communications, and quick responses.

An omnichannel approach allows you to unite all touchpoints, automate marketing, and work with customers on a new level — without chaos, missed requests, or failed campaigns. It’s not just about convenience but direct benefits: increased conversion, reduced costs, and enhanced loyalty.

If marketing for you is not just a set of random tactics but a strategy for long-term growth, omnichannel marketing will be its foundation.

In this article, we will explore why OMMP and omnichannel marketing are not just trends, but a real necessity for businesses that want to grow.

marketing-platform.png

Why OMMP and omnichannel marketing are not just trends, but a real necessity for businesses that want to grow.

Omnichannel Marketing Platform

Omnichannel Marketing Platform: Why It's a Must-Have for Business

<Video url="https://www.youtube.com/embed/3A_FFiggcN8?si=Lraq_RotIAJKzojC" />

Brands that use cross-channel marketing achieve a [**retention rate**](https://altcraft.com/blog/retention-rate-how-to-calculate) of [**89%**](https://blog.flarelane.com/nine-statistics-about-cross-channel-marketing-you-should-know/). This is why companies are expanding their communication channels to cover more customer touchpoints. However, this also increases the workload for marketers and the amount of data that needs to be processed.

IT technologies solve this problem by enabling marketing automation. This approach reduces the burden on marketers and enhances the effectiveness of promotional efforts.

In this article, we will explore what marketing automation is, why it is necessary, how it works, and what role [**CDP**](https://altcraft.com/en) plays in this process.

## What is marketing automation

Marketing and sales automation is a strategy based on the use of IT tools to perform routine tasks. Such technologies help reduce the burden on employees, speed up processes, and enhance the effectiveness of audience interactions.

Automated systems take over tasks that require significant time investment, allowing specialists to focus on more complex and strategically important aspects of the business.

For which areas marketing automation can be applied:

**Collection and analysis of customer information.** Data is collected from websites, social media, and other sources, then analyzed and presented to marketers in a convenient and visual report format.

**Audience segmentation.** The marketing automation system uses the collected data to identify separate customer groups for targeted marketing and personalization.

<Note>
Want to learn everything about audience segmentation? [**Read the article**](https://altcraft.com/blog/customer-segmentation-models).
</Note>

**Email, push, SMS, and messenger campaigns.** The marketing automation platform integrates with different promotion channels, allowing messages to be sent from a single source.

**Website management.** There is an automated system for website promotion that handles SEO. Other tools manage dynamic elements on web resources, such as [**pop-ups**](https://altcraft.com/blog/what-popups-are), ads, and more.

**Advertising campaign automation.** In digital marketing, the customer journey can be fully automated. For example, a user clicks on an ad, lands in a chatbot, or receives a message in a messenger based on the contact information they've provided. Then, the message sequence engages them and guides them toward making a purchase.

Automation is also applied to advertising campaigns, including launching targeted and contextual ads. Modern systems can suggest optimal audience options and self-learn to improve efficiency.

**Content publication.** Automation systems allow you to plan and publish content on social media according to a schedule. Some tools can even automatically generate advertising creatives, partially replacing the work of a designer.

## How automation increases marketing efficiency

According to forecasts, the marketing automation market will exceed [**11 billion**](https://www.statista.com/topics/10768/marketing-automation/) dollars by 2030, significantly higher than the 2024 figure. This growth is driven by the fact that automated processes improve marketing and overall business efficiency by optimizing customer interactions and reducing operational costs.

### What are the benefits of marketing automation?

**Time savings.** When routine tasks are automated, marketers have more time and resources for strategic planning and analytics. Specialists are no longer overloaded with operational work, allowing them to work more productively, objectively assess results, and generate new ideas for business development.

**Faster marketing processes.** Automating email campaigns and other communications allows you to set up a promotional campaign once, and then only make adjustments. This eliminates the need to manually send messages to each customer, which saves time and enhances the effectiveness of audience engagement.

When using a customer data platform (CDP), the collection of customer data is significantly sped up, and human error is eliminated.

**Implementation of comprehensive strategies.** Automation enables an omnichannel marketing strategy — seamless communication with customers through integrated channels. This makes interactions more convenient and personalized while ensuring a more consistent customer journey. As a result, the likelihood of conversion increases, as users receive a cohesive experience at every touchpoint with the brand.

**Personalized marketing.** Modern automation systems collect and analyze vast amounts of customer data, allowing businesses to create tailored offers. For example, a customer data platform (CDP) aggregates information about purchases, website activity, and interactions within a company's app. The system then analyzes this data to generate the most relevant offers. This approach enhances user engagement and increases conversion rates.

<Note> For more details on personalization, read the article: [**"4 Сustomer Segmentation Models for Content Personalization in 2024"**](https://altcraft.com/blog/customer-segmentation-models). </Note>

**Faster communication.** Automation enables instant responses to user inquiries, significantly improving the customer experience. Chatbots, automated email campaigns, and other tools help quickly address questions, reduce wait times, and engage the audience in meaningful interactions.

**Transparency and process integration within the company.** Automated systems consolidate user data, allowing businesses to track marketing and sales performance in real time. Analytics help identify weak points in the sales funnel, determine where audiences drop off, and pinpoint opportunities for growth. This leads to better collaboration between teams and improved overall business efficiency.

**Data-driven approach.** Marketing campaigns are built on data analysis and insights from previous strategies, making them more manageable and predictable. Using data allows businesses to optimize budgets, personalize communications, and adjust strategies in real time.

## Why marketing automation increases profitability
Automation fundamentally transforms marketing and sales processes, directly impacting conversion rates. Personalization, fast customer interactions, enhanced user experience, and data-driven campaigns ultimately drive business revenue.

Statistics show that [**80%**](https://www.invespcro.com/blog/marketing-automation/) of professionals using marketing automation have reported an increase in lead generation, while [**77%**](https://www.invespcro.com/blog/marketing-automation/) have seen a rise in conversions. This means that the investment in automation not only pays off but also leads to business growth.

## How to implement marketing automation

To successfully implement marketing automation, follow these key steps:

1. **Set clear goals.** Define measurable KPIs, such as conversion growth, increased sales, or cost reduction. 

2. **Analyze your target audience.** Segment customers to understand their needs and the most effective communication channels. 

3. **Create a customer journey map ([**CJM**](https://altcraft.com/blog/communication-map-and-cjm)).** Identify stages that can be automated. 

4. **Choose the right software.** Decide whether to use an existing solution or develop a custom one. 

5. **Implement the system.** Configure processes in IT tools and integrate them with internal systems and channels. 

6. **Develop a content strategy.** Adapt marketing campaigns for automation. 

7. **Analyze and optimize.** Continuously track performance and adjust the strategy accordingly.

## How marketing automation tools work

The choice of a marketing automation system depends on a company's scale, budget, goals, and tasks. These can include CRM, CDP, email marketing services, analytics tools, and other solutions with different functionalities and capabilities.

Let’s explore which processes can be automated using one comprehensive solution — [**Altcraft CDP Platform**](https://altcraft.com/en/setupDemo).

**Customer data collection, analytics, and management.** The platform enables businesses to collect, analyze, and manage customer data in a single interface while ensuring high security and protection. A user profile accumulates detailed information about customer actions from various sources. The accuracy and volume of data allow for precise audience segmentation, leading to more effective engagement.

 <Img
img="/uploads/client_profile_3114064071.png"
alt="Customer data collection"
/>

**Personalized messaging.** Altcraft CDP leverages customer data to personalize messages, ensuring that each user receives a tailored offer or a unique promo code. The content automatically adapts to individual interests, increasing engagement and conversion rates.

<Img
img="/uploads/email_letter_with_personalization_4a7411ebc7.png"
alt="Personalized messaging"
/>
 
The platform supports all types of messaging, including complex email sequences and fully automated advertising campaigns.

**Advanced analytics.** Reports are generated in real time, with customizable sales funnels. The platform enables cohort segmentation, grouping users based on specific actions, and analyzing marketing campaign performance.

**Omnichannel marketing.** Altcraft CDP integrates with multiple communication channels, enabling a seamless omnichannel marketing strategy. Businesses can send messages via email, SMS, push notifications, and messengers, ensuring smooth and consistent customer interactions.

## Summary

Marketing automation is the [**use of digital tools**](https://altcraft.com/glossary/what-digital-marketing-is-and-how-it-works) to handle routine tasks. It replaces manual work in messaging, analytics, data collection, promotion, and even sales.

Automated processes streamline workflows, save time, and enhance customer experience. They enable the implementation of complex strategies, personalized offers, campaign control, and operational transparency. As a result, automation not only boosts profits but also ensures a return on investment.

Marketing automation streamlines tasks, saves time, enhances CX, enables personalization, and boosts profits while ensuring ROI.

what-is-marketing-automation.png

About what marketing automation is, why it is necessary, how it works, and what role CDP plays in this process.

What is Marketing Automation & How Does It Increase Profit

What is Marketing Automation and How Does It Increase Profit

<Img
img="/uploads/kak_vybrat_platformu_avtomatizacii_marketinga_push_cfd8d38807.jpg"
alt="Top 9 Factors to Choose a Marketing Automation Platform"
/>

Surviving in today's marketplace requires organizations to be at the very cutting edge of new technologies and solutions; otherwise, the competition will leave them in the dust. The advent of market automation software solutions presented a way for marketers to engage with customers, set up their workflows, and analyze the results of their initiatives. 

There are innumerable marketing automation platforms available to marketers today, but they are not all created equal. Choosing the right software can make the difference between success and failure, and that's what we're going to be looking into in this piece. Let's get right into it.

## Benefits of Marketing Automation Software

The digital age has come with vast opportunities for marketers to reach their target audience, but it also has its challenges. Different businesses will use marketing automation tools for different purposes.

Still, whether you're in the banking, hospitality, insurance, education, or medical industry, you will benefit from the sales, service, and marketing advantages that a good platform will offer you.

By some estimates, businesses and organizations that utilize marketing automation software will experience significant increases in their lead volumes, increased lead conversion rates, as well as a general increase in their ROI (Return On Investment). By all metrics, the benefits of marketing automation make these tools a must-have for any organization that's determined to succeed. 

## How to Choose the Best Marketing Automation Software

Like any software, there are several elements to look into when trying to pick out one for your business, including:

### Product Features

The simplest way to determine whether a software package has the features you need is to ask yourself a couple of questions. What do you need the software to do for you? Does it compare well with the software your competitors are using? Will it work well with the tools you are currently using? 

Should you need your software to carry out functions such as automatically sending out newsletters to your customers, it will need to have features such as [**MVT**](/features/mvt) (Multivariate Testing) and [**HTML drag-and-drop builder**](/features/email-template-editor).

Form creation and posting features will be needed in cases where [**customer feedback**](how-to-use-customer-feedback-to-increase-sales) is required. Keep in mind that any new software is supposed to maintain your business centralization and help your decision-makers do their jobs better. 

### Technical Support

You should get quick assistance from your marketing automation platform developer if you have any technical trouble or queries with the software.  Live chats, email, and calls are some of the most common avenues to get help. They should be reliable, quick to respond, and available during business hours, if not 24/7 so that you do not lose any business due to technical trouble.

### User Interface

This is one of the most critical features of this type of software as it plays such a crucial role in your day-to-day operations. You will want to ensure that the software you pick is intuitive, responsive, and user-friendly. This means that it shouldn't be too complicated while allowing you to switch among the tools, functions, tabs, marketing communications, and so on with minimal fuss.

### Learning Resources

Any software you don't know how to operate will not be helpful to your organization. You will need to ensure that the developer provides manuals, how-to-videos, eBooks, webinars, training programs, and other learning resources to help you understand how to make the software work best for you. 

### Prices

The [**cost of marketing automation software**](/prices) will depend on a number of factors, such as its premium features, the server type (on-site or cloud), and capacity.  Reasonable prices may be discovered by checking what competing developers are charging for the same services. Find out whether there are any discounts or offers you might qualify for.  

### Reviews and Forums

As with any software product out there, checking the reviews, other clients have posted online is a good way of finding out how well the software performs. Users with experience will be able to point out the pros and cons of the product, allowing you to make a more informed decision.

Check and see whether they have an online community or forum, as every good software provider does, as this can be a very dependable source of help, tips, and information.

### Integration

Careful attention will be required when choosing a suitable platform for your organization to ensure that it will work seamlessly with the systems you already have in place. For instance, in the case of marketing automation for banks, you might need to make sure it works with your global operating system, Customer Relationship Management Software (or other [**customer data platforms**](/features/cdp)), and any software you use for personalized messages.

### Software-as-a-Service (SaaS) or On-Premise

Depending on your organization's capacity and preferences, you will need to decide whether to [**choose between on-premise marketing automation or SaaS**](on-premise-vs-cloud). The difference between these two lies in the server location (data storage) and installation methods used.

In the case of many highly-regulated industries such as banking, government, and so on, where sensitive information is processed, on-site solutions are typically preferred. 

On-premise marketing software will usually be more expensive as the up-front hardware, installation, and maintenance costs will fall on the client. SaaS generally costs less, is easier to use, and requires minimal maintenance, which makes them attractive to small and medium-sized businesses.

These benefits, however, are offset by reduced data security levels and potential service interruption. You will need to consider the pros and cons of both systems before determining what will suit your purposes best.

### Scalability

The scalability of the software you choose will determine how much you can accomplish before you outgrow it and need another solution. A scalable platform will grow with your organization, reducing your overhead costs and eliminating the need for a new onboarding and training process with new software down the line. 

<Img
img="/uploads/10_Questions_to_ask_when_choosing_a_marketing_automation_platform_7e5f6ced89.jpg"
alt="10 questions to ask when choosing a marketing automation platform"
/>

## Final Thoughts

Whatever the focus of your business or organization, the best marketing automation services can only be identified through a careful selection process. Picking an unsuitable option might lead to lost time, money, and efforts down the road. However, you can gain a powerful marketing tool that will propel your company to new heights with the proper knowledge.

Learn how to choose the marketing automation platform that will be perfect for your business. Here are 9 factors to consider.

kak-vybrat-platformu-avtomatizacii-marketinga-push.jpg

Choosing the right software can make the difference between success and failure, and that's what we're going to be looking into in this piece.

Top 9 Factors to Choose a Marketing Automation Platform

9 Key Factors to Consider When Choosing Marketing Automation Software

uzum-case.png

Reduced push notification opt-out rates, increased OR, saved working hours

bnb-bank-kejs-v-menyu.png

The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Increasing user awareness of your company's offers

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

Pop-Up Windows

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