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Interesting and useful articles about marketing, our product and online communications

How Vbr.ru Implemented Altcraft CDP and Increased Marketing ROI to Nearly 250%

How the Vyberu team implemented Altcraft CDP in just two months and boosted CRM marketing profitability.

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How to Reduce Customer Churn

What churn rate means, how to calculate this metric correctly, why customers leave, and how to motivate them to stay.

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CDP and Marketing Platform: Why Combine These Tools

About how CDP and marketing platforms simplify the work of marketers and whether they can be combined for effective promotion.

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Omnichannel Marketing Platform: Why It's a Must-Have for Business

Why OMMP and omnichannel marketing are not just trends, but a real necessity for businesses that want to grow.

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What is Marketing Automation and How Does It Increase Profit

About what marketing automation is, why it is necessary, how it works, and what role CDP plays in this process.

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9 Key Factors to Consider When Choosing Marketing Automation Software

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