Interesting and useful articles about marketing, our product and online communications
Cascade campaigns give businesses a chance to «reach out» to all customers and save the budget.
Read moreThe SMS open rate reaches 98%, when the email open rate is only 20%. This is a good reason to introduce SMS into marketing.
Read moreHow to evaluate the effectiveness of complex campaigns? Consider the time factor and detail your customers according to it. Cohort analysis will help you with this.
Read moreReactivation is a campaign for inactive subscribers who have not opened your emails, clicked the links and purchased anything for about three to nine months.
Read moreWe will tell you what influencer marketing is and how it helps companies to promote.
Read moreHow do you know which channels are the most effective? Choose and use an attribution model.
Read moreYou can’t launch an advertising campaign and build a marketing strategy without sufficient information — it's a business risk. This is where market research comes in handy.
Read moreLet’s take a closer look at the most popular triggers that are successfully used by our clients. As an example, consider an online shop.
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