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Interesting and useful articles about marketing, our product and online communications

WhatsApp Newsletters: How to Do It Right

WhatsApp offers its own business solutions. Use them to communicate with your customers.

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Retargeting: Definition, Types, Steps

Retargeting is an opportunity to recapture potential leads if they left your site without converting or meeting a marketing goal.

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How to Reduce Cart Abandonment Rate

Online stores lost more than four billion dollars in 2021 due to incomplete purchases on the site. It is worth working with abandoned carts.

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A Beginner's Guide to Drip Marketing

Read about the benefits of drip marketing, what emails can be classified as "drips", and how to launch such a campaign.

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How to Win Back Email Subscribers

Why people unsubscribe from email newsletters and how to win back email subscribers.

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Everything You Need to Know About Cascade Campaigns

Cascade campaigns give businesses a chance to «reach out» to all customers and save the budget.

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SMS Marketing: Advantages, Examples

The SMS open rate reaches 98%, when the email open rate is only 20%. This is a good reason to introduce SMS into marketing.

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A Guide to Cohort Analysis: Why is It Important for Marketing

How to evaluate the effectiveness of complex campaigns? Consider the time factor and detail your customers according to it. Cohort analysis will help you with this.

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