Interesting and useful articles about marketing, our product and online communications

Everything You Need to Know About Cascade Campaigns

Cascade campaigns give businesses a chance to «reach out» to all customers and save the budget.

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SMS Marketing: Advantages, Examples

The SMS open rate reaches 98%, when the email open rate is only 20%. This is a good reason to introduce SMS into marketing.

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A Guide to Cohort Analysis: Why is It Important for Marketing

How to evaluate the effectiveness of complex campaigns? Consider the time factor and detail your customers according to it. Cohort analysis will help you with this.

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How to Reactivate Inactive Email Subscribers

Reactivation is a campaign for inactive subscribers who have not opened your emails, clicked the links and purchased anything for about three to nine months.

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Influencer Marketing: How to Build Your Strategy

We will tell you what influencer marketing is and how it helps companies to promote.

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Marketing Attribution: Definition and Models

How do you know which channels are the most effective? Choose and use an attribution model.

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How to Do Market Research

You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it's a business risk. This is where market research comes in handy.

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In Search of Leads. A Key to Successful Interactions With Customers

Let’s take a closer look at the most popular triggers that are successfully used by our clients. As an example, consider an online shop.

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