Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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About keeping customers engaged during the post-holiday slowdown as January begins.
About common Christmas email marketing mistakes that ruin engagement and what to do instead to make holiday campaigns actually perform.
How to prepare effective December email campaigns, which holiday workflows perform best, and how to automate your communications.
Learn how to create effective Black Friday and Cyber Monday email campaigns with practical tactics, tips, and real examples.
What perceptual cognitive biases are and how they’re used in marketing.
Why it’s worth ditching the typical pumpkins and horror tropes — and how to craft a festive marketing campaign your subscribers will actually enjoy.
What brainrot is, how brands use it in practice, and whether it’s worth applying in marketing campaigns.
How to wish your customer a happy birthday in a way they’ll actually remember.
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