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Interesting and useful articles about marketing, our product and online communications

Everything You Need to Know About Cascade Campaigns

Cascade campaigns give businesses a chance to «reach out» to all customers and save the budget.

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First, Second and Third-Party Data

Data is the backbone of marketing. 54% of marketers claim that success of advertising campaigns depends on data.

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Marketing Automation for Online Education

Here are a few examples of how a good marketing automation strategy can be applied to the education sector.

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The Complete List of Types of Marketing

Types of marketing that have proven effective in different fields are the most popular ones. They are usually combined to achieve the best results.

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QR Codes for Business: Pros and Cons

Learn how and where QR codes work, why it's profitable to use them and when it's better to abandon them.

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How to Reactivate Inactive Email Subscribers

Reactivation is a campaign for inactive subscribers who have not opened your emails, clicked the links and purchased anything for about three to nine months.

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What is a Lead Magnet: 15 Ideas for Your Business

Free materials attract. In this article, you will learn what a lead magnet is and how to create one. As a bonus, we give you 15 lead magnet ideas.

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Telegram in Business: How to Use Messenger Tools to Increase Sales

Telegram as a corporate messenger, cloud storage and a tool for communication with customers are just some of its features. In this piece, you will learn how to use Telegram for business purposes.

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