Interesting and useful articles about marketing, our product and online communications

Sales Funnel: Definition, Models and Stages

A sales funnel is a concept that describes all the steps a customer takes on the way to a conversion.

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Top 16 Customer Satisfaction Survey Mistakes

A survey is a great way to gauge customer satisfaction, but mistakes can lead to incorrect conclusions.

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How and Why to Segment Your Target Audience

By dividing the audience into segments, you can get ideas for business development and increase the effectiveness of marketing campaigns.

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How to Reduce Cart Abandonment Rate

Online stores lost more than four billion dollars in 2021 due to incomplete purchases on the site. It is worth working with abandoned carts.

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7 Effective Ways to Optimize Your Conversion Rate

What is conversion rate, where is the CRO strategy applied and how does this strategy work.

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Podcast Marketing: How to Use Podcasts to Promote Your Business

A podcast is easy-to-consume content that helps businesses grow. Learn how to create and publish your first episode.

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5 Marketing Techniques to Push Customers to Buy

Here is a list of popular tricks marketers use to get a user to make a purchase decision.

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A Beginner's Guide to Drip Marketing

Read about the benefits of drip marketing, what emails can be classified as "drips", and how to launch such a campaign.

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