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Interesting and useful articles about marketing, our product and online communications

Lead Scoring: What Is It and Why Is It Useful for Marketing

Lead scoring helps to optimize different processes and not to waste time on unprofitable customers and to coordinate the work of the marketing department and the sales department.

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Marketing Automation for Insurance Companies

In this piece we are getting into the reasons why insurance companies need marketing automation and share five effective strategies of automation in this business field.

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Mobile Marketing 101: Push Notifications

Enter mobile push notifications – a new-age marketing tool with the ability to revolutionize the way you engage with and retain customers, whether potential, existing, or lapsed.

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An In-Depth Guide on Web Push Notifications

Web push notifications are contextual, timely, personalized messages featuring a quick-to-the-point alert or call to action. Businesses use these messages to drive engagement back to the website.

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Influencer Marketing: How to Build Your Strategy

We will tell you what influencer marketing is and how it helps companies to promote.

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Marketing Attribution: Definition and Models

How do you know which channels are the most effective? Choose and use an attribution model.

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Data-Driven Marketing: Strategy and Metrics

In data-driven marketing, marketers collect consumers' data and run them through data analytics tools to predict what the buyers need, why, where, and how.

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How to Use Customer Feedback to Increase Sales

Customer feedback is important to a brand. We will tell you how to collect reviews and use them to increase sales.

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