Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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What determines the cost of sending messages across different channels, and where hidden expenses might appear.
How Altcraft CDP is implemented on-premises: from data audit to the launch of the first campaigns
Why your subscriber base isn’t growing. Common mistakes and how to solve them.
Why pharmaceutical companies need CJM, what problems it solves, and how it helps build effective communication.
How triggered email campaigns help businesses optimize communication, and how they differ from mass email campaigns.
Why OMMP and omnichannel marketing are not just trends, but a real necessity for businesses that want to grow.
About what each of them means, examine their advantages and disadvantages, and help you determine which option is best suited for your marketing strategy.
About what customer value management is, how this strategy is implemented in the digital era, and why effective CVM requires the use of management systems.
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