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Interesting and useful articles about marketing, our product and online communications

Why Brands Know So Little About Their Customers — and How a CDP Can Change That

Why most companies know so little about their customers — and how a CDP brings all your data together to make marketing far more effective.

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CDP and Marketing Personalization: How to Increase Conversions

About how marketing automation platforms work, why personalization is essential today, and how a CDP system brings real results.

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Mobile App Personalization: How to Use It

About how to personalize mobile apps and effectively engage users.

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4 Сustomer Segmentation Models for Content Personalization in 2024

About the most effective methods of customer segmentation, how to use them to personalize customer communications and increase their engagement.

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Hyperpersonalization: What It Is and How It's Used in Marketing

About what hyperpersonalization is and how it works, what benefits it brings and what problems it faces.

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How AlfaStrakhovanie Group Increased CRM Marketing Profit by 714% in 4 Years

Read how the insurance company increased repeat sales and subscriber engagement through marketing automation.

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Cross-Selling: Definition and Types

For those who want to implement cross-selling and increase the average order value.

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How and Why to Segment Your Target Audience

By dividing the audience into segments, you can get ideas for business development and increase the effectiveness of marketing campaigns.

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