Interesting and useful articles about marketing, our product and online communications

4 Сustomer Segmentation Models for Content Personalization in 2024

About the most effective methods of customer segmentation, how to use them to personalize customer communications and increase their engagement.

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Hyperpersonalization: What It Is and How It's Used in Marketing

About what hyperpersonalization is and how it works, what benefits it brings and what problems it faces.

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How AlfaStrakhovanie Group Increased CRM Marketing Profit by 714% in 4 Years

Read how the insurance company increased repeat sales and subscriber engagement through marketing automation.

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Cross-Selling: Definition and Types

For those who want to implement cross-selling and increase the average order value.

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How and Why to Segment Your Target Audience

By dividing the audience into segments, you can get ideas for business development and increase the effectiveness of marketing campaigns.

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7 Effective Ways to Optimize Your Conversion Rate

What is conversion rate, where is the CRO strategy applied and how does this strategy work.

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Dynamic Content. Personalize Your Emails

Every day personalization increases its opportunities. Messages become more personalized and more useful for customers and that in its turn increases their life cycle activities.

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