Interesting and useful articles about marketing, our product and online communications

Tips for Digital Marketing & Sales in Altcraft Blog

We’ll send you a guide 

with 26 strategies for
automating marketing via email.

Our experts will guide you in maximizing the effectiveness of Altcraft Platform for achieving your goals.

Elevate Your Business 
to a New Level

By continuing to use our site, you consent to the processing of cookies that ensure the proper functioning of the site.

Download documentation

Thank you!

Feel free to ask us any questions. Our experts are


Ask our expert 

ready to answer them during business hours.

Anti-Spam policy

Blog

Contacts

Support

Partners

Pricing

Privacy Policy

Why Altcraft

Page not found

Help Center: Guides on How to Use Altcraft Platform

Personal data policy

Privacy Policy
and personal data policy

Request a demo | Fill Out the Form | Altcraft Platform

Get Started With Altcraft's Software

Why business chooses Altcraft

processing of personal data

You can ask us your questions. Our experts are ready to answer them within the working day.

What else 
would you like to know?

How to set up a tracking pixel

What is a loyalty program

How to create a customer database

How to manually import customer data

You may be interested

<Img
img="/uploads/on_premise_vs_cloud_8edb6ebb4e.jpg"
alt="on_premise_vs_cloud"
/> 

Managing data is a critical role for any enterprise. How you choose to approach this vital function depends on such factors as volume, security demands, and budget.

Since every company’s needs are different, each may elect to deploy their data management and computer services in a single method or a combination of more than one.

Options include:

- On-Premise Management
- SaaS (Software as a Service)
- Private Cloud

While each of these strategies has specific benefits, some are simply not the best choice in every context. Let’s look at the differences.

### What is On-Premise Data Management?

On-Premise Data Management consists of a purchased software package installed, maintained, and administered within your hardware. This platform uses on-site servers rather than remote, off-site systems. Once you buy the software, it becomes your property, allowing for extensive customization and expansion by your IT professionals.

### What is SaaS?

SaaS (Software as a Service) is a software distribution system developed by a vendor and hosted on a web application that allows access to customers via the Internet. SaaS is a subscription service in which you pay a predetermined fee to use the software. In general, the SaaS systems are less costly and are scalable to adapt to your company’s growth.

### What is a Private Cloud?

The private cloud consists of computing services available over the Internet or a private internal network and is accessible only to specified users instead of the broader public. The software is installed on remote servers and managed by the vendor. Security and backup capability are also the responsibility of the vendor.

## Characteristics of Each System

Solutions vary based on the needs of each company. For example, banks, insurance, logistics, and brokers’ companies often choose on-premises because they are responsible for their clients’ data protection.

In other instances, smaller companies and startups may choose to employ SaaS options to avoid the investment required for hardware and IT staffing.

### On-Premise Features

- **Fixed Cost:** You pay only a single fixed [**cost**](/prices) for the agreement period. And, not having to pay for the use of exterior software licenses and storage by implementing an on-premise software platform can be a significant saving. Databases can grow as needed, and messaging is unlimited.

- **Absolute Security and Control:** Since everything stays inside the custom-designed system, customer and company data remain strategically protected by internal security controls and protocols.

- **Flexible Integration and Customization:** With all internally managed data, in-house integration for new uses and applications to create unique, customized reporting is more manageable.

- **Manages Sensitive Data Best:** With the proliferation of hackers and malicious intrusion, many companies find that on-premises platforms deliver greater peace of mind.

### SaaS Features

- **Quick Start:** No additional hardware nor in-house support and system maintenance are required.

- **Security:** The SaaS platform employs encrypted data and requires minimal to no support from an internal dedicated IT Department.

- **Flexible and Easy to Integrate:** Select only the software you will need and use, making sure the systems match your operational requirements.

- **Cost:** SaaS can be a low-cost option if your [**database**](how-to-build-an-email-database) is not extensive, users will be limited to a small number, and relatively few messages will be sent.

### Private Cloud Features

- **Remote Server:** An off-premises hosted solution managed by an ERP (Enterprise Resource Planning) provider allows you to reduce your in-house staffing IT costs in many instances.

- **Rented Server:** No hardware cost.

- **Optimal Mobile Accessibility:** Using a Cloud-based platform, multiple remote users can access data more efficiently.

- **Data Security Risks:** Growing concern and risk of malicious hacking that can expose your database to excessive risk of compromise. Fear of cyberattacks is the main reason why many large enterprises choose to keep all of their [**data**](data-driven-marketing) on-premise.

<Img
img="/uploads/on_premise_vs_cloud_key_difference_058a8c2f91.jpg"
alt="On premise vs Cloud key differences"
/> 

## Choosing the Best Hosted Solution for Your Marketing Automation Service

Let's sum up. The on-premise software solution or “on-prem” method has a lower long-term. This method is excellent for businesses that require many users and a wide range of customization options. At the same time, smaller businesses that don't have a large client database should choose SaaS solutions. This way, they can avoid the investment required for hardware and IT staffing.

[**Altcraft Platform**](/en) is a marketing automation service that can be deployed on any of the three platform types. Since each has different needs, security issues, and marketing approaches, Altcraft can recommend and support the perfect deployment method tailored to your needs. If you want to automate marketing processes right now, leave an [**application**](/request).



On-premise, SaaS or Private cloud — each deployment has its own pros and cons. Learn how to choose the right solution for your marketing automation service.

on-premise-vs-cloud.jpg

On-premise, SaaS or Private cloud — choose the right solution for your marketing automation service.

On Premise vs Cloud: Choose the Right Solution for Your Business

On-Premise vs Cloud: Which Is Better for Your Business

![ak-on-premise-or-saas.png](/uploads/ak_on_premise_or_saas_300e8bc23c.png) 

As you may already know Altcraft Marketing Platform provides both On-Premise and SaaS solutions. 
That is the reason why we’re going to touch on this interesting theme. We’ll look at the differences between built-in and cloud solutions and describe their advantages. But first, let’s figure out what is what.

The cloud service (SaaS - Software as a Service) is a software distribution model in which a vendor develops and hosts a web application and  make it available to the customers via the Internet.

On-premise is a software package that is located on the customer’s server hardware. The customers buy software licence and maintain and administrate the software on their own.

![ak-on-premise-or-saas-table (1).png](/uploads/ak_on_premise_or_saas_table_1_9d423d7c94.png)

This review is not intended to counterpose these two solutions. We aimed to show that each solution has its obvious advantages. You just need to choose which one meets your business needs. We hope that this review will prove very useful.



Read the article to know what's the difference between On-premise and SaaS solutions. Choose the right type of deployment for your business.

ak-on-premise-or-saas.png

We’ll look at the differences between built-in and cloud solutions and describe their advantages. But first, let’s figure out what is what.

What are On-Premise and SaaS Solutions?

On-Premise or SaaS?

uzum-case.png

Reduced push notification opt-out rates, increased OR, saved working hours

bnb-bank-kejs-v-menyu.png

The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Increasing user awareness of your company's offers

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

Pop-Up Windows

Interesting and useful articles about marketing, our product and online communications

Don't forget to subscribe to our Blog