Email Builders: How to Create Newsletters Quickly and Easily

Key advantages of email builders

Email builders fundamentally change the traditional process of creating newsletters. Their main advantages include:

Speed

In a classic scenario, creating an email template may take several days. First, a designer creates a layout, then a coder converts it into HTML code, and finally, a tester checks how the email appears in different email clients. Each step requires time and involves multiple specialists.

Email builders streamline this process significantly. Simply choose a template or start from scratch, add text, images, buttons, and other elements, check the rendering — and your email is ready to send. This efficiency is especially important in industries where time is of the essence:

• e-commerce — for quick announcements of promotions and sales, or selections of discounted products;
  
  
• mass media — for sending out the latest news and publications;
  
  
• educational projects — for notifications about course launches or urgent invitations to webinars.

Convenience and ease

Most builders include drag-and-drop functionality. No need to learn HTML or CSS: just drag and drop the required blocks onto the canvas and edit them. The interfaces are designed to be easy to understand even for first-time users.

This makes newsletter creation accessible not only to designers and layout specialists but also to other professionals:

• product managers who need to quickly inform their audiences about updates;
  
  
• content editors preparing news digests;
  
  
• small business owners who may lack a dedicated staff member to work on emails.

Budget savings

The more employees involved in creating an email campaign, the more its cost increases. However, with the help of email builders, even a small team can easily create a beautiful newsletter.

The benefits are significant for small, medium, and large businesses alike:

• the workload on designers and developers is reduced, allowing them to focus on more complex tasks;
  
  
• the marketing team launches more campaigns without increasing the budget;
  
  
• the process becomes faster and simpler, while the final result looks neat and meets standards.

Consistent style

Brand identity means more than just the logo on the website or product packaging. Every email sent by the company also becomes part of its image. If the emails look different, this may affect both the brand recognition and user trust.

Email builders allow companies to solve this issue with minimal effort. You can create branded templates where everything is aligned with your brand book: from color palette and fonts to buttons and spacing.

Flexibility

Business is unimaginable without dynamism. Today you need to put together a product selection, tomorrow you need to add a new item, and a couple of days later you need to test which CTA works best. When using a classic approach to layout, each task becomes a separate mini-project.

With an email builder, rearranging blocks, replacing images, or inserting new elements can be done in just a few minutes. This is especially important when a company regularly tries new ideas and wants to constantly improve its communications.

What email builders are capable of

Modern email builders often serve as full-fledged working environments with a set of useful features:

• Ready-made templates and blocks. Often, email builders offer dozens of options for any purpose: promotions, product selections, news digests, welcome emails. All that's required is to choose the appropriate template and fill it with your content.
  
  
• Design customization. Email builders allow you to easily change backgrounds, colors, fonts, and layout, while experienced specialists can access the HTML code. This is convenient for beginners and seasoned marketers alike.
  
  
• Responsiveness. According to statistics, 85% of users check emails on smartphones. Therefore, email responsiveness has become mandatory. Email builders allow you to optimize templates for various devices and email clients, ensuring that every newsletter displays correctly.
  
  
• Export. Email builders are compatible with a vast number of email marketing tools. For example, templates can be easily uploaded to an ESP for further work. Some builders offer direct integration with popular mailing services.
  
  
• Testing and preview. Many email builders provide an option to check how an email looks on different devices and screens. More advanced services may include testing across dozens of email clients, reducing the risk of errors.
  
  
• Team collaboration. Large companies often have entire teams working on newsletters. Modern email builders allow for collaborative editing of templates, commenting and assigning roles.

Popular email builders

Dozens of solutions are available on the market today, from simple and free email builders to advanced platforms for agencies and large corporations. Here are a few examples.

Beefree

Postcards (Designmodo)

A block-based email builder with a large collection of ready-made templates. Supports team collaboration, instant preview, and integrations with popular email services. You can try it for free without registration.

Unlayer

Positioned as an embedded solution designed for SaaS and CRM platforms, it allows easy integration of the editor into the product interface and full customization to match your company’s branding. Paid plans offer more integrations, more template saving options, and more convenient collaboration.

Tabular

Combines a simple interface with the flexibility of professional customization. It automatically generates high-quality HTML code that displays correctly in 50+ email clients and supports the creation of reusable blocks that can be saved and applied to future emails.

Altcraft Platform

How to choose an email builder

To choose the best option for your tasks, it is important to take several key criteria into account:

Functionality

• For example, if you are creating HTML emails with minimal branding and simple content, a basic email builder may be sufficient.
  
  
• But if you are working with tens of thousands of clients and want to use deep personalization, dynamic blocks, or other complex elements, you will need a more advanced tool.

Customization capabilities

When choosing an email builder, it is important to consider how flexible it is.

• For small businesses, ready-made templates with customization options may be enough.
  
  
• For companies with a strict brand book, it is important that the editor allows for the inclusion of brand fonts, colors, and design elements, as well as support for advanced settings.
  
  
• For agencies, the possibility to quickly switch between projects for different clients and create unique solutions is crucial.

Ease of use

The simpler the tool, the faster your team will unlock its full potential. A good email builder should be intuitive and allow for assembling an email without a lengthy learning curve. Always try the demo before choosing: if the interface is overloaded and the functions are difficult to find, that is a bad sign.

Price

Many email builders offer free plans, but these often come with limitations on the number of:

• templates available for creation;
  
  
• functions that can be used;
  
  
• users per account.

This is usually enough for getting started or testing when choosing a tool. However, as your business grows, upgrading to a paid plan almost always becomes necessary. It is important to understand what exactly is included: technical support, extended functionalities, number of integrations, and team collaboration capabilities.

Trends and the future of email builders

• Interactive AMP emails. Thanks to AMP for Email technology, readers can interact with content directly in the email: scroll through products, leave reviews, fill out forms, or take surveys.
  
  
• Dynamic content. Email builders increasingly offer advanced personalization and features that allow including dynamic elements in emails. For example, different subscribers may see different products, promotions, or recommendations in the same email.
  
  
• AI features. Built-in algorithms help generate texts and images, or even adapt content for specific audiences.
  
  
• Integrations with CRM and CDP. Email builders are already integrating with CRM and CDP systems, simplifying segmentation, personalization, and analytics. This allows businesses to see the entire customer journey and adjust their strategy more quickly.

Conclusion

Email builders make the process of designing emails simpler and more convenient. They save time and provide access to features that were previously complex and expensive. Now, both startups and large companies can easily create professional email templates and streamline communications with clients.