A Professional Business Email: Why It Is Required and How You Can Create It
In this article we'll analyze why you need business email, how to properly create and manage it, and how much it costs you.
Why a professional business email is required
Increasing recognition
Customers and partners will immediately see your brand name when they receive an email. This way, you'll stand out from the others, and the company name will be more easily remembered.
- Increasing customer loyalty Emails from mail created on an ordinary domain often cause doubts among recipients. That's why customers can move them to trash or spam without even looking at the content. Business mail is better appreciated by customers and is more trustworthy.
- Optimizing deliverability The possibility of a business email being moved to spam is much lower, as it contains properly configured SPF and DKIM records. Due to this, emails go straight to the inbox.
- Improving security when sending messages If you set up your domain correctly, your corporate email is 99 percent hackproof. Also, fraudsters won't be able to use a fake email address to send spam of all sorts on your behalf.
- Employee performance monitoring If employees communicate with customers and partners via their business emails, management can easily monitor the correspondence and check the quality of service. This is a handy feature if you need to track the work of new specialists or find a certain message.
How to properly name a business mailbox
How much it costs to create a business email
There are several ways to create a business email:
Email hosting services
Standalone hosting organizations
A server of your own
It consumes a lot of time as well as resources. To set up your own server you need hardware, your own server room with the right installation, and staff to keep it running properly. It is not the cheapest way, as well as it is not appropriate for small business, though, it is the secure one.
Conclusion
Creating your own domain is possible in several ways: with business mail services, such as Google Workspace, Zoho Mail and others, on a separate hosting, such as GoDaddy or through your own server. The most affordable way is mail hosting, because this way business email is attached in a least resource-consuming way.