Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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What affects the speed of the sales cycle and how marketing automation shortens the customer journey to a deal.
About loyalty programs: what they are, which formats exist, where they work best, and how Altcraft helps launch them.
About shopping cart UX: what makes a cart easy to use, which elements matter most, and what mistakes to avoid.
We answer the most common questions about CDP: implementation, cost, and business value.
How to work with customers after a purchase: why post-purchase emails matter, what to write in them, and which formats work best.
What dark patterns are, the different types, and how they influence user decisions.
About how integrating the Altcraft marketing platform into Rocketbank’s ecosystem brought banking and lifestyle products together in a single window.
How to write emails that actually sell, plus examples of effective campaigns.
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