Interesting and useful articles about marketing, our product and online communications

Blockchain for Marketers: Transparency and Security in Digital Advertising

About what blockchain is and look at the benefits it provides for marketing.

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Viber Messaging as a Tool for Successful Customer Interaction

About how Viber Messaging through Altcraft delivers a cost-effective and consistent audience experience with high engagement, personalization and detailed analytics.

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Altcraft and Pixcraft: A Partnership for Innovative Solutions

In this article, we will talk about how to improve the design, deepen the understanding of the audience, increasing satisfaction and loyalty through seamless integration.

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Updates in Altcraft Platform: Mobile SDK and Notify

About new features of the Altcraft platform, including updates to the Altcraft mSDK and Notify.

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Customer Experience in Digital Strategies: Tips for Marketers

About what customer experience is, the role it plays in business, and what tools can be used to ensure that customer experience works for the benefit of your company rather than against it.

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Using WhatsApp for Marketing: A Key to Successful Customer Engagement

About how to use WhatsApp for marketing and why it's a valuable tool for businesses.

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RCS vs SMS: Why the New Messaging Format Matters for Marketers

About what Rich Communication Services (RCS) is, how it works, its advantages and disadvantages and future of this type of online communication.

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Benchmarking: What It Is, Its Types, and Principles

About what benchmarking is, why it's needed, its types, and the principles it uses.

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