Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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What a CDP is, how it differs from a CRM, and when it helps manage customer data and marketing more effectively.
How retail marketing works today — and the strategies that actually work in 2026
How callbacks work in modern marketing and how to integrate calls into your communication strategy.
We'll look at what a mobile SDK is, how it differs from direct API integration with push providers, and how the Mobile SDK works in Altcraft Platform.
We’ll explain how an EdTech project can build communication not only with the student, but also with the people around them — parents and teachers.
The most common mistakes companies make when launching a customer rewards system. Ways to fix them.
What affects the speed of the sales cycle and how marketing automation shortens the customer journey to a deal.
About loyalty programs: what they are, which formats exist, where they work best, and how Altcraft helps launch them.
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