Interesting and useful articles about marketing, our product and online communications

Dark Patterns in Marketing: How to Make Customers Angry

What dark patterns are, the different types, and how they influence user decisions.

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Lifestyle Fintech + CDP: Altcraft & Rocketbank Case Study

About how integrating the Altcraft marketing platform into Rocketbank’s ecosystem brought banking and lifestyle products together in a single window.

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How to Write High-Converting Emails: Examples, Techniques, and a Checklist

How to write emails that actually sell, plus examples of effective campaigns.

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How Leon Increased Profits with Marketing Automation

About how Leon streamlined processes, improved customer communication, and strengthened engagement through its partnership with Altcraft.

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Marketing Automation: 8 Hacks for Business Growth

How to use marketing automation to save time and retain customers.

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How to Ask for Reviews: Templates and Examples

Where and how to collect feedback most easily, plus templates for inspiration.

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How Much a Marketing Campaign Costs: Email, Push, SMS and Messenger Apps

What determines the cost of sending messages across different channels, and where hidden expenses might appear.

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CDP for B2B: A Case Study Featuring Gazprombank Autoleasing, NOVARDIS, and Altcraft

About how CDP Altcraft helped Gazprombank Autoleasing consolidate data in one place and improve the effectiveness of B2B marketing.

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