Interesting and useful articles about marketing, our product and online communications

Marketing Trends for 2026: What’s Changing and How to Prepare

About the real forces redefining marketing in 2026 and the decisions brands need to make ahead of time.

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New Altcraft Release: Loyalty Programs, Campaigns, and Segmentation

About the new Altcraft release: campaigns, profile segmentation, loyalty programs, and other updates.

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Altcraft: Key Highlights of 2025

About Altcraft’s 2025 product updates, key insights, main takeaways, and what’s next.

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How to Keep Sales from Dropping After Christmas

About keeping customers engaged during the post-holiday slowdown as January begins.

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Christmas Marketing: Terrible Tips to Ruin Your Email Campaign

About common Christmas email marketing mistakes that ruin engagement and what to do instead to make holiday campaigns actually perform.

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Altcraft Updates: What’s New and What’s Next

A look at the new features and improvements in Altcraft and the functions planned for upcoming releases.

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Holiday Marketing Guide: 5 Ready-Made Scenarios and a Checklist

How to prepare effective December email campaigns, which holiday workflows perform best, and how to automate your communications.

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Thousand-Dollar Fines for Using Others’ Content in Ads: How to Protect Yourself

About what counts as someone else’s content and how to work with online materials without risking fines.

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