Interesting and useful articles about marketing, our product and online communications
What affects the speed of the sales cycle and how marketing automation shortens the customer journey to a deal.
Read moreAbout loyalty programs: what they are, which formats exist, where they work best, and how Altcraft helps launch them.
Read moreAbout shopping cart UX: what makes a cart easy to use, which elements matter most, and what mistakes to avoid.
Read moreWe answer the most common questions about CDP: implementation, cost, and business value.
Read moreHow to work with customers after a purchase: why post-purchase emails matter, what to write in them, and which formats work best.
Read moreWhat dark patterns are, the different types, and how they influence user decisions.
Read moreAbout how integrating the Altcraft marketing platform into Rocketbank’s ecosystem brought banking and lifestyle products together in a single window.
Read moreHow to write emails that actually sell, plus examples of effective campaigns.
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