Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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We’ll explain how an EdTech project can build communication not only with the student, but also with the people around them — parents and teachers.
The most common mistakes companies make when launching a customer rewards system. Ways to fix them.
What affects the speed of the sales cycle and how marketing automation shortens the customer journey to a deal.
About loyalty programs: what they are, which formats exist, where they work best, and how Altcraft helps launch them.
About shopping cart UX: what makes a cart easy to use, which elements matter most, and what mistakes to avoid.
We answer the most common questions about CDP: implementation, cost, and business value.
How to work with customers after a purchase: why post-purchase emails matter, what to write in them, and which formats work best.
What dark patterns are, the different types, and how they influence user decisions.
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