Real-time summary reports
for any channel

We have developed our own system for collecting and storing analytics. It quickly processes large amounts of data, immediately calculates and displays analytical reports. You will receive the necessary information for any time period without delay. 14 summary reports and 13 data sets are available for you.

Bring together all the data from every channel and source — including contacts, activity history, target actions, and external CRM actions — into a single customer profile. Gain a complete understanding of each customer and provide personalized interactions when and where they're most effective.

CDP Altcraft — all customer data in one place

Make quick and informed decisions based on a thorough analysis of your clients' actions. By accurately assessing customer behavior, you can create an effective marketing strategy for each segment, resulting in increased average order value, conversion rates, and customer lifetime value.

Any audience in the platform can be automatically synchronized with the external database according to the set schedule. We have implemented this function on request from our customers. It simplifies the life of the marketing department and developers.

Interesting and useful articles about marketing, our product and online communications

Import all customer personal data in CDP Altcraft Platform. This way you will have an undeniable advantage, because there are no limits on the amount of data stored in our marketing platform. The more information you have about your customers, the more targeted your email, SMS and push notifications will be.

Get in touch with Altcraft

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When the software is customized for your individual needs, the job becomes easier. All the functionality your business needs will always be at your fingertips. We offer:

Personalize your content across all channels

customizing-your-content-in-all-channels-image-en.png

Data-driven marketing involves using customer information to optimize business advertising and marketing communications. Collect data and run it through analytics tools in CDP Altcraft Platform.

What data can be collected:

Segment audiences according to accumulated and combined data in the platform and synchronize them with external information sources. Personalize your mailings in different channels using accumulated data and data from external sources.

Download documentation

Content is generated using data obtained from external SQL database

Your customers will be able to grow faster and earn more using the new features of Altcraft Platform. We have prepared for you favorable terms of cooperation. Contact us and find out more.

Collect leads and gain new insights about your customers with our customizable forms and surveys. With up-to-date data, you can stay ahead of your customers' needs and preferences. Regularly monitoring the Net Promoter Score (NPS) allows you to promptly address customer feedback and enhance your services.

Advanced and functional HTTP API in Altcraft Marketing will satisfy the needs of developers. API supports JSON and XML formats. It is possible to use queue servers (such as RabbitMQ) to import large numbers of client profiles in real time.

Language is not an abstract construction of the learned, or of dictionary makers, but is something arising out of the work, needs, ties, joys, affections, tastes, of long generations of humanity, and has its bases broad and low, close to the ground.

Glossary

All functional modules are available to you from the get-go, regardless of your tariff plan. You can send as many messages as you like and store any amount of data for the entire period of use. You can also influence product development by participating in discussions about new features.

Export your customer segments to Google Ads and Facebook Ads Manager and launch targeted ad campaigns. You can also set up webhooks and notify third-party systems about events registered in the platform.

Our self-learning algorithms analyze customer behavior to calculate the optimal time to send messages to each subscriber, resulting in higher open rates. With the help of predictive analytics, you can improve the customer experience and boost marketing metrics.

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Why Altcraft

Notify customers of important events

Expand your range of services and attract new customers

Try out new features in the fast-paced Altcraft Platform. We constantly communicate with our partners, exchange ideas and develop ourselves.

Communicate with your customers through their preferred channels, whether it's messaging or mobile apps, email, SMS, or web push notifications. Consolidate all contact points with your buyers in one place to quickly connect with them when they need you.

Deploying the platform within your business infrastructure resolves all issues related to the information security department. Our use of an Open Source technology stack reduces Total Cost of Ownership. Altcraft Platform provides a reliable and secure solution with a scalable architecture designed to handle high loads.

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About company

Altcraft Blog | Digital Marketing, Sales and Customer Success Case 

Contact Altcraft and we'll find a better solution for your business

Real-Time Analytics

Customer Data Platform (CDP)

Email template designer

Integration and Webhooks

Loyalty programs

MVT and A/B tests

Omnichannel marketing

Personalized marketing

Create a theme for the form by choosing the appropriate color scheme. Change the style and color of the text. Add photos and YouTube videos to the form. To do this, insert additional code into the required tag.

Design to your taste

Find out what your customers want through questionnaires and surveys. Getting feedback on time will work in favor of your business. If you respond quickly to customer feedback, you will increase their trust and brand loyalty.

High-quality customer feedback

You can customize the logic of the form so that respondents go to different pages depending on which answer they select. This will make your survey or questionnaire more targeted. Before submitting the form, select the «Actions» tab. If the form is completed successfully, the data are automatically imported into your database.

Flexible form settings

Create forms and surveys in minutes

Questionnaires, customer satisfaction surveys, feedback forms — in Altcraft Platform you can design both simple and complex forms. Any form element can be made mandatory, so you can be sure that the user fills in the required fields.

Work in an easy-to-use visual form builder

The builder is intuitive, so you don't need professional knowledge to work with it. Add different types of questions to the form — short or long answers, one or multiple-choice questions, rating scales.

User-friendly interface

Response statistics are provided in the form of a line graph and chart. It is also possible to download data in MS Excel and CSV format. Analyze the information received and make your business even more successful.

Results and analytics

Forms in Altcraft Platform: create surveys, questionnaires and tests.

Help Center | Guides and Marketing Tips | Altcraft Platform

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Personal data policy

Pricing and Service Plans: On-premise or SaaS | Altcraft

Privacy Policy
and personal data policy

Request a Demo | Fill Out the Form | Altcraft Platform

Get Started With Altcraft's Software

Why business chooses Altcraft

of companies see a positive return on investment within the first year of implementing marketing automation

Leverage customer data for deep segmentation. Delight your buyers with personalized offers and recommendations. Individual promo codes for regular customers will not only increase sales, but also foster long-term loyalty.

SaaS or On-Premise - all functions are available

processing of personal data

How to set up a tracking pixel

What is a loyalty program

How to create a customer database

How to manually import customer data

You may be interested

Tune your marketing for <0>maximum</0> with Altcraft Platform

Reach your audience with personalized messages through Telegram, Viber, WhatsApp, and other messaging platforms. We can connect any messenger app you prefer to ensure your messages reach your customers without delay.

An event registered on the platform can be redirected to an external system. This provides endless opportunities for integration. Connect external BI, DMP, CRM and other tools.

In Altcraft Platform, you can set up any scenarios for sending messages through various delivery channels. By analyzing the actions of customers, you can anticipate events many steps ahead. Here are examples of scenarios that can be implemented in our marketing automation service:


Email marketing is one of the most important customer communication channels. Four out of five marketers are more likely to give up social media marketing than email marketing. Here are illustrative examples of the email marketing strategy:


Conduct experiments to find the most compelling email, push, and SMS templates. Test multiple ideas simultaneously to identify the one that resonates best with your audience. Additionally, unsuccessful variations can provide insights on how to avoid similar mistakes in the future.

Build messages dynamically based on customer data and specified conditions in the template. This data can be obtained from an external SQL database. Substitute data from an external HTTP service via API or based on data from any web page.

<Img
img="/uploads/BLOG_oblozhka_kejsa_2_08e171407b.png"
alt="From 8% to 15%: How Cuva Implemented Personalized Marketing and Achieved Better Sales Results"
/>

[***Cuva***](https://cuva.ru/) is a service of gift certificates for vacations in hotels throughout Russia with an open date. The recipient chooses where and when to go. Such a service is unique in this country. *Cuva*'s rating on *Yandex* at the moment is 5.0.

## Why they chose Altcraft Platform

### *Cuva* was seeking for a tool that would meet the following criteria:

- ability to set up customer communication at all stages of the Customer Journey Map with minimal involvement of IT specialists;


- a convenient HTML editor with cross-cutting fragments;


- integration of other communication channels if needed;


- sending and receiving API requests in scenarios.

Furthermore, there was a need for ongoing technical support assistance.
[***Altcraft CDP platform***](https://altcraft.com/en) met all the needs and was able to solve the main issues. The *Altcraft* team set up the platform within two weeks, and the marketers started working.


## Results

**Setting up various scenarios for automating interactions with the service's customers**

### A welcome chain

Welcome emails are an important element of email marketing. Such a chain is implemented so that the business immediately informs the customer about its work. The main goal is to establish trust from the beginning of the introduction and thereby work with customer loyalty.

**How the scenario was performed**

We placed a form on the website, and after filling it out, visitors received an email with a promo code for a ₽500 discount on purchasing a certificate. If a person did not take advantage of the offer, we sent them a reminder about the discount after seven days.

### Upselling

After the customer has made a purchase, it is important to stay in touch with them and regularly remind them of your business. It is essential to interact with customers in a non-intrusive way so that upselling does not seem too pushy.

**How this strategy was implemented**

A month after the first purchase, the customer was offered to place the next order with a discount. The promo code was valid within the restricted time. If the buyer did not respond to the offer, they were reminded of the discount.

<Img
img="/uploads/Do_prodazhi_011ef0acfa.png"
alt="Upselling"
/>

### Reactivating customers 

Reactivation brings customers back to interacting with the business. Additionally, reactivation is necessary in order to:

- increase sales;


- save budget on email marketing;


- improve the reputation of the IP address.

**How the strategy for [customer reactivation](https://altcraft.com/blog/how-to-reactivate-inactive-email-subscribers) was implemented**

Thanks to deep segmentation in the *Altcraft Platform*, subscribers were analyzed by activity. Those who had not opened emails in the last nine months were removed from the database. The rest were then divided into the following segments:

1. those who had not opened emails in 3 months;


2. those who read emails but did not click on links;


3. those who opened emails, clicked on links but did not make another purchase in six months.

The first segment was sent a secret email with useful content. The second segment was sent a survey, the answers to which made it clear what subscribers wanted to see in the mailings. The third segment was given a promo code with a limited time discount.

### Omnichannel marketing

Omnichannel marketing, as well as multichannel, uses multiple channels to communicate with potential customers. However, unlike the latter, in omnichannel marketing, all the channels are synchronized. An omnichannel strategy is impossible without a special system in which all the data is stored. *Altcraft Platform* became such a system for *Cuva*.

**How was omnichannel implemented**

We set up an automation scenario to synchronize the work of the call center and email channel. Now, hot leads — those who opened the email but did not make a purchase — are transferred to the call center, where operators help them complete the deal.

The scenario involved three steps. First, we sent an email with a promo code to subscribers. Then we checked whether the recipient opened the email or not. If opened, it means they are interested. The data of these subscribers were then passed to the call center through the API call node.

<Img
img="/uploads/Prodazhi_cherez_call_center_a824134143.png"
alt="Sales via call center"
/>

### Connecting a Telegram channel/Telegram bot 

The volume of *Telegram* traffic in Russia stands at 68% today, and by these figures, the messenger has long surpassed WhatsApp*. When you have such an effective lead generation tool at your disposal, it's hard to resist. 

The *Telegram* channel, along with email newsletters and a *VK* group, has become a platform for the team to inform subscribers about interesting places to travel and share attractive promotional offers.

Currently, the channel is actively developing. In the future, they plan to use *Altcraft Platform* to automate posting in the *Telegram* channel, as well as sending newsletters to subscribers' direct messages.

## How marketing has changed during the collaboration with Altcraft

CRM marketing is based on analyzing customer behavior. With *Altcraft*'s CDP, key data is collected in one place and personalized offers are created for each segment based on that data. Then, these offers are delivered through a user-friendly channel.

This approach has a positive impact on sales. **Over the past year, the share of sales realized through CRM marketing tools has increased from 8 to 15%.**

The email channel shows the highest conversion rate. For example, **on Black Friday, 54% of revenue came from subscribers who purchased a certificate after clicking a link in an email.**

## Future plans 

1. **Connect the SMS channel.** Email newsletters are more focused on useful content, while SMS messages are suitable when it is necessary to promptly inform subscribers of important information. For example, to talk about limited promotions or remind them that the certificate expiration date is approaching.


2. **Assign tasks directly in AmoCRM.** We want to automate the process of transferring the request to the CRM system. When a client is active in messages (opens, clicks), a new task is instantly created in AmoCRM. Then the sales department picks up the interested lead.


3. **Track user behavior before their first purchase.** Tracking user behavior before their first purchase is one of our top priorities. It's important for us to understand what motivated the user to place an order. What hotels did they view? Did they compare locations? Did they purchase a certificate right away or return after some time? By collecting this data, we can improve the customer journey and personalize our email campaigns.

**The product belongs to Meta, a company recognized as extremist in Russia.*

Cuva is a Russian company selling gift certificates for vacations in hotels. Collaborating with Altcraft Platform they increased sales from 8% to 15%.

medium_cuva_case.png

small_cuva_case.png

thumbnail_cuva_case.png

cuva_case.png

Seeking a right decision for your business to catch up with the competitors? Want to study what they do right now to win?

Cuva: Better Sales Results via Personalized Marketing

From 8% to 15%: How Cuva Implemented Personalized Marketing and Achieved Better Sales Results

<Img 
img="/uploads/obnovlenie_altcraft_platform_2023_3e621ca927.png"
alt="Altcraft Platform updates: machine learning, new reports and WhatsApp"
/>

Altcraft Platform continues to evolve. This post will highlight the new features that have been added to the platform over the last year, including integrations, enhanced analytics, and machine learning capabilities — and there's more to come.

## Analytics

In our previous platform update article, we announced our plans to transfer all analytics to ClickHouse, a database management system designed for the quick processing of SQL queries in real-time. Our migration to ClickHouse is now complete, and we'd like to share the new functionality that's available as a result.

### New reports

The platform now has two new analytical tools: the channel report and the traffic report. 

The channel report provides data on all events tracked in campaigns, including message delivery and open rates, reads and clicks, subscriptions, complaints, unsubscribes, and other metrics. With this report, you can [**gauge the effectiveness of each communication channel**](roi-romi-roas-difference) and pinpoint the strengths and weaknesses of your strategy.

<Img 
img="/uploads/channel_report_example2_7bf11ab4be.png"
alt="New reports"
/>

The traffic report allows you to obtain valuable data on subscriber traffic. You can create a report based on a specific traffic source, such as a channel, tracking pixels, or forms. The report is built on hits, which are a unit of traffic measurement. A hit is counted when a user's action on the website results in a request being sent to the server. For example, if the traffic source is a channel, a click on a message would be considered a hit, while for a pixel, registering a goal would be a hit.

<Img 
img="/uploads/traffic_report_example_320a99a814.png"
alt="Traffic report"
/>

**What features do the two new reports share?**

**1. Customization.** Create a report tailored to your needs by selecting only the relevant parameters and metrics. Use filters to remove irrelevant data and focus on key metrics. A three-level detailed analysis can help you delve deeper into the information you've gathered.

**2. Saving.** Weekly reports often require analyzing the same information. You group the data, set filters, choose a time period, and then repeat all these steps again in a week. Now you can avoid this. Save the current report settings and get the required statistics in a couple of clicks at any time.

**3. Comparison.** Let’s say, you're testing a new email template and want to compare its conversion rate to the old one. Build a report on the email channel and group data by templates. Then, select the templates you want to compare and use the comparison mode to see how the metrics (opens, clicks, and other metrics) have changed.

<Img 
img="/uploads/comparsion_mode_a568bce0fa.png"
alt="Comparison mode in new reports"
/>

### Form analytics

We don't just create new analytics tools, we also improve old ones. This time, we've significantly revamped our web form analytics. In addition to statistics on form views and completions, you can now [**analyze respondent answers**](customer-satisfaction-survey-mistakes). Individual user responses can be found in the "Collected Data" section, while an overall summary for each question is available in the "Analytics" section. We believe these enhancements will help you process customer feedback and requests more efficiently, ultimately increasing their loyalty.

<Img 
img="/uploads/form_analytics_example_ed8ab77016.png"
alt=""
/>

## New communication channel — WhatsApp*

Now, you have the ability to engage with your subscribers on WhatsApp*. With a message open rate exceeding 90%, according to TextBack data, it's no surprise that many companies are utilizing this channel to keep their customers informed of important events, order status changes, or upcoming activities.

To [**send personalized messages to WhatsApp users**](whatsapp-newsletters), you'll need to use the WhatsApp Business API. In Altcraft Platform, integration with this API is facilitated through the official provider, [**360dialog**](https://www.360dialog.com/). You will be required to fill out an application form, verify your company on Facebook, and confirm your phone number to use this integration.

After all the formalities have been taken care of, the integration of the Altcraft Platform with 360dialog can be set up. It is important to note that message templates must be created in the 360 Client Hub, and not in our platform. Once you have connected, these templates will become available in the Altcraft Platform editor.

<Img 
img="/uploads/whatsapp_templates_45e90ff899.png"
alt="WhatsApp integration via 360dialog"
/>

All you have to do is fill in the variables, and the template can be used in campaigns.

<Img 
img="/uploads/whatsapp_template_filling_in_893717fe86.png"
alt="WhatsApp integration via 360dialog"
/>

Currently, the platform only supports the sending of HSM templates. These templates are used to initiate a dialogue with the user and require prior approval from Facebook.

## Best time to send messages

The journey of a thousand miles begins with the first step, and our journey to full-fledged machine learning started with the best time to send messages. Now, you don't have to guess when to deliver a message to your subscriber. Machine learning algorithms will do it for you.

Based on the uploaded model, the algorithms will analyze the history of message opens in your campaigns and select the best time to send for each profile in your database. The best time is the day of the week and hour when the subscriber is most likely to open the message.

To access this functionality, enable machine learning in your database and wait for the first data calculation. The algorithms will only choose the optimal sending time for profiles with a history of at least one week. We will show you what to do next with an example.

Let's say that every Monday you share the latest book releases with your subscribers. You used to send one message to the whole audience at 10 am, but now you want to send the message to each subscriber at a time that works best for them.

First, create a dynamic segment that selects the best delivery time based on the "current time" condition. 

<Img 
img="/uploads/ml_segment_example_a5cd1d6d47.png"
alt="Segment by best send time"
/>

Then, configure a regular campaign to run every Monday, every hour, and select the dynamic segment you created as the recipient. This segment will be calculated before each send, so profiles that have the best delivery time as the current hour will be included. As a result, each subscriber will receive the message on Monday at the optimal time for them.

<Img 
img="/uploads/regular_campaign_scheldule_ba94114dd7.png"
alt="Regular campaign settings"
/>

You can also set up sending messages at a convenient time for subscribers using a scenario. The new "Waiting for the best delivery time" node works almost like the "Pause" node, but it takes into account machine learning data. The profile won't move on to the next step of the scenario until the optimal time or day for sending them a message arrives.

By sending messages to customers at a time that works best for them, you can improve the CTR and Open Rate of your email campaigns, and reduce the number of unsubscribes and complaints.
Google Ads integration

Our team is continuously expanding the list of integrations with advertising platforms, and we're excited to announce our latest addition: Google Ads. 

You can now sync customer data from static segments in Altcraft Platform with audiences in Google Ads. To get started, link your Google Ads account with our platform through the connection and set up the integration.

<Img 
img="/uploads/integrations_c0c1e147d4.png"
alt="Google Ads integration"
/>

Once your customer data has been uploaded, you can [**leverage it to launch targeted ads**](what-is-retargeting) on Google Search, Gmail, YouTube, and other platforms of the contextual media network.

## Two-Factor Authentication

Security is the cornerstone of our platform, and we regularly take measures to improve it. This time, we have added an extra level of account protection — 2FA or Two-Factor Authentication. 

Users can enable 2FA at their profile security settings. Once activated, logging in to the platform will require not only a login and password but also a one-time code generated by a special application. 

## Conclusion

We hope this brief overview of the new platform features has given you some ideas on how to use the functionality to enhance your marketing strategy. If you have any questions or suggestions for improving the platform, please feel free to [**share them with us**](mailto:sales@altcraft.com).

**Product of Meta, a company recognized as extremist in the Russian Federation.*

Read about the latest updates in the Altcraft marketing automation platform. WhatsApp channel, custom reports, best send time to send messages and more.

medium_obnovlenie altcraft platform 2023.png

small_obnovlenie altcraft platform 2023.png

thumbnail_obnovlenie altcraft platform 2023.png

obnovlenie altcraft platform 2023.png

For those who have been waiting for updates in our platform for a long time.

Altcraft Platform Updates: ML, New Reports, WhatsApp

Altcraft Platform Updates: Machine Learning, New Reports and WhatsApp

<Img
img="/uploads/how_to_send_an_email_blast_665202bc02.jpg"
alt="How to Send an Email Blast"
/>

Wondering how to send an email blast? Need to know what an email blast is? Trying to figure out how to create an email blast?

If you want to make the most of email blast marketing, you’re in the right place! Mail blasting is a proven way to get your message to potential customers quickly. Once you know how to do email blast, you’ll find mail blasting an easy and effective email marketing approach.

Whether you know it or not, you have probably seen an email blast example in your own inbox. Now, let’s explore how to leverage them for your business.

## What is an Email Blast?

An email blast is an email marketing tactic also known as an email broadcast.

When you send email blast, you’re sending a message to a large group of contacts at once. For example, if you have an existing email list with three segments – leads, customers, and past customers – an email blast would reach all of them. However, you would still [**personalize**](dynamic-content) the message with custom fields.

Some email blast examples include announcing a new product, a new feature, or a limited-time offer.

## When to Use Email Blast?

The best time to use an email blast is when you need to get the word out about a new business or offering fast.

If you can commit to doing A/B/n testing but you still need to make contact with potential buyers quickly, the email blast is the way to go. You can make the most of your customer data platform and get fresh eyes on your message right away, when it is at the peak of its relevance.

It is important not to overuse the email blast. If you send out an email broadcast for every little thing, you might lose subscribers. Plus, an email blast should only be sent to people you already have a relationship with.

The best email blast examples are enticing and add a lot of value even though they aren’t hyper-targeted!

## How to Create Email Blast

Here are the seven steps to create an email blast:

**1. Make Sure Your Email Database Is Clean**

Before any email blast, check your deliverability statistics and your [**email database**](how-to-build-an-email-database). Get rid of outdated entries that are causing emails to bounce. Also make note of any recent email messages with low deliverability so you know what to avoid in your email blast. These steps help you avoid being marked as spam in the future.

**2. Warm Up Your IP**

Warming up your IP establishes a good seller reputation and makes it less likely ISPs will automatically block your email messages. It is essential to warm up your IP if it is new or if you have not used it for an email campaign in the last 30 days. You must gradually increase the volume of emails you send over a period of several days. You can learn more about how to [**warm up your IP**](how-to-inbox) successfully.

**3. Determine Your Message Goals**

What do you plan to accomplish and what are the key metrics you need to monitor over time? Do you have a specific target for sign-ups or sales? Do you need to drive traffic to a particular page? This guides messaging and helps you set a baseline to know whether subsequent emails are trending in the right direction.

**4. Find the Right Marketing Automation Software**

The goal of your campaign, the size of your email list, and the messaging features you want to use will all come together to influence which [**marketing automation software**](https://altcraft.com/en) meets your needs best. Be certain whatever suite you select [**integrates**](/features/integration) with your Customer Relationship Management so you can keep all data in one place.

In Altcraft Platform, you can send a broadcast in a few clicks. Just choose your target audience, message content, and launch day:

<Img
img="/uploads/how_to_send_email_broadcast_in_altcraft_platform_4153415a62.png"
alt="How to send email broadcast in Altcraft Platform"
/>

**5. Create the Email Message**

On the surface, an email message seems simple enough: It’s a subject line, body, images, and a call-to-action. But each element must be fine-tuned to your intended audience. Craft the subject line with care, as well as the first 30 characters of the message, which are visible in the preview used by most mobile email clients. Altcraft Platform comes complete with its own [**drag-and-drop email builder**](/features/email-template-editor) to make this process easier.

<Img
img="/uploads/Visual_editor_96859a19ed.gif"
alt="HTML Drag-and-Drop Builder"
src="HTML Drag-and-Drop Builder in Altcraft Platform"
/>

**6. Embed Personalization in Your Message**

The cardinal rule of email marketing is this: No matter how many people you’re really talking to, your message should read like one-to-one communication. [**Use the data**](data-driven-marketing) you already have on your subscribers to build out custom fields with relevant content. First name personalization is a terrific place to start.

<Img
img="/uploads/facts_about_personalization_eecce752f8.jpg"
alt="Why personalization is important"
src="Facts About Personalization"
/>

**7. Use Your Subscriber Data to Improve Your Results**

By using audience segmentation, you can send a more personalized message even though you may be talking to thousands of people at once. The thrust of your message may be the same for everyone, but you might tweak the wording for leads, current customers, and past customers.

**8. Conduct A/B/N Testing to Refine Your Messaging**

Rome wasn’t built in one email. After 3-5 days, take a look at your [**data**](/features/analytics) so you’re equipped with lessons learned for the next email blast. Open rate, click-through rate, and unsubscribes are especially important to keep an eye on. If you’ve been [**split testing**](/features/mvt) so far, determine your winner and document the results.

<Img
img="/uploads/how_to_do_an_email_blast_the_right_way_1f71ed0166.jpg"
alt="How to do an email blast"
/>

## Conclusion

Done right, an email blast accelerates results from any promotion. With the tips above, you’ll be ready to create an email blast whenever your marketing plans call for it.

If you have any questions about how to send a broadcast, please [**contact us**](mailto:sales@altkraft.com).

Once you know how to do email blast, you’ll find mail blasting an easy and effective email marketing approach.

medium_how-to-send-an-email-blast.jpg

small_how-to-send-an-email-blast.jpg

thumbnail_how-to-send-an-email-blast.jpg

how-to-send-an-email-blast.jpg

Mail blasting is a proven way to get your message to potential customers quickly. Once you know how to do email blast, you’ll find mail blasting an easy and effective email marketing approach.

Email Blast: What Is It and How to Send It

How to Send an Email Blast

<Img
img="/uploads/blog_8746406d02.jpg"
alt="How to Use Customer Feedback to Increase Sales"
/>

A customer review is a feedback from customers on your products or services and an obligatory attribute of the business. However, companies do not always understand its significance: they do not collect, they only react to positive reviews and do not work with negative ones. This approach is a mistake. Reviews build customer loyalty, inform users about the product smoothly, help identify flaws, improve the product and drive sales. We are about to tell you why customer feedback is important and how to get it correctly.

## Why customer feedback is important

[**89%**](https://www.oberlo.com/blog/online-review-statistics) of buyers read reviews before a purchase, so ignoring customer reviews is a bad idea. 

**Reviews build customer trust.** A product without reviews is suspicious, as the one that has only positive comments. Companies are afraid of criticism, so they often publish good impressions on their websites. However, users do not believe such "sterile" responses and go to third-party sources: Google Maps, [**Tripadvisor**](https://www.tripadvisor.com/), [**Yelp**](https://www.yelp.com/). Another way to get to the truth is to check out social networks.

Unscrupulous companies ignore and remove negative reviews, but this approach cannot do anything but annoys customers. Don’t be afraid of bad reviews, react to such feedback. 45% of consumers say they’re more likely to visit a business that responds to negative reviews.

<Img
img="/uploads/examples_responding_negative_reviews_1b1e2d5a3b.webp"
alt="Example of how to respond to negative reviews"
src="Example of how to respond to bad reviews correctly"
/>

**Customer feedback** is also an increase in sales. Nine out of ten online orders are made by people after reading reviews. A good, detailed commentary is more convincing than any ad campaign. It helps customers understand if a product is right for them. Research from "AliExpress Russia" showed that 65% of buyers turn to someone else's opinion for this purpose. People read user stories and find information that is not in the standard description. For example, you can find out that shoes are small in size only from the reviews in the product card on the company's website or marketplace.

Reviews are the basis of Booking and Airbnb services for booking hotels and daily accommodation. No descriptions and beautiful photos will help you if someone writes about cockroaches in the room.

<Img
img="/uploads/Screenshot_from_2021_07_30_17_36_18_c4c4ef6294.png"
alt="Reviews on Airbnb"
src="Reviews on Airbnb"
/>

## How to get customer feedback

The best way to get feedback is to ask. People don't always write them by themselves. Some of them don't think it's important, others just forget. They are also more likely to leave bad feedback and not share positive impressions.

The feedback formats:

- **Text reviews** — a description of the product or service by the client. It can be an opinion or a detailed review.
- **Photo reviews** — photos describing a product or service. Sometimes buyers even take pictures of the unpacking process and pay attention to the packaging.
- **Video reviews** — in the format of a "talking head" or professional reviews, for example, in blogs on Youtube.
- **Audio reviews** are not the most popular, but easy, because the user does not need to formulate the text or waste time shooting a video.


### How to ask for feedback

**Send an email asking to describe the buying experience.** This is what sellers on Amazon often do when a buyer has received an order.

<Img
img="/uploads/amazon_message_template_96a0b225ae.webp"
alt="Amazon seller request for review"
src="Amazon seller request for review"
/>

**Use website pop-ups or special forms.** Sometimes a user wants to capture his impression but does not understand how to do it on your website. Make it easy for the customer — don't hide the feedback form. If the feedback is negative, your managers should see and process it than wait until users leave such a review on popular platforms.

**Call the customer once he makes a purchase.** For example, banks and Internet providers ask clients to rate a consultation as soon as they help them deal with a problem. With modern tools, a call from a living person is not even required, a robot will do everything for you.

**Conduct a survey on social media**. Ask a series of questions, either short-answer or multiple choice.
 
**Ask for a review in person** at the moment of receiving the purchase. In this case, you can take a photo of the customer with the product, record a video, or just conduct a quick survey. However, don't insist if the client doesn't want to film or leave feedback. Everything should be voluntary and honest.
 
**Collect feedback from customer chats** when they write to you personally about their problem. It's also a good way to deal with negative customer experience before it goes public.

**Look for reviews on social media — on the accounts of users or in the comments.** Do it using requests or special services: YouScan, SemanticForce, IQBuzz and others. They show mentions of the company by keywords. You can also process negative reviews and respond to user questions.

## How to encourage customers to write reviews about a company, products and services

You can ask for feedback over and over again. There’s no point. Users stuck in a rut forget about you, or they just do not want to waste time on a review. This is where thanks for the feedback as a bonus comes in handy.

What should be offered to customers for feedback:

- Discount for the next order or gift. If there is a discount for a related product, then you will also make an upsell.
- Bonus for a recommendation on social media or to a friend. If a client publishes a review on his account or tells a friend about you (for example, sends a promo code or a referral link), he will receive a discount, points to a bonus account, or a freebie. In our marketing automation platform [**Altcraft Marketing**](https://altcraft.com/en), it’s easy to generate personal promotional codes and award points for a referred friend in the loyalty program management [**module**](https://altcraft.com/features/loyalty-programs).
- Competition for the best, detailed, creative product review, for example, in the form of a review.

You can also show reviews of other clients. The principle of social proof works here — people often make decisions or do something because they look at others.

## What matters when collecting feedback

**Leaving a review should be as simple and fast as sending a message on Facebook.** For example, you cannot fail to notice the section for rating the film on Netflix. All you need to do is to tap a star. And it doesn't matter if you watch a movie on the website or in a mobile app.

<Img
img="/uploads/netflix_5a0bd5d5cb.webp"
alt="Reviews on Netflix"
src="An example of collecting ratings for movies on Netflix"
/>

**Make sure to thank your customers for their feedback.** They have spent their time on you, so appreciate it and you will get their loyalty in return.

**Don't write puff pieces.** If you buy a review, people will notice this, and it will cause only negative emotions. Especially if you recently received bad comments and immediately decided to cover them with a few positive ones. Hundreds of reviews about a young company that has just appeared on the market will be suspicious as well.

**Explain what you want to get from the customer in the review**: product photo or detailed description. General phrases in the response are not credible; they are useless for the company.

"I liked everything. I recommend it.” — this is a poor choice of words for a review. Why did you like it? What are the features of a product or service? Likewise with "I didn't like it." What exactly? To get detailed answers, the client needs to be given a hint through questions. You can ask the following questions:
- Why did you choose our product?
- What problem did you want to solve with our product? What was the result?
- What expectations did you have from the product and did it live up to them?
- Would you recommend our product?
- What would you like to change?
- What did you like the most?

## Benefits of collecting customer feedback

A product that makes the customer happy sells well. Solve the user problem, address his needs and you will make him happy. The only way to find out if your product has worked is to ask consumers. Therefore, customer reviews are the key to increase sales.

What’s your profit from collecting and analyzing customer feedback?

- **Feedback will help you improve your product or service.** You will find out what your customers like and what annoys them, what prevents them from using your product. Reviews will give unexpected insights.

- **Increased customer loyalty.** Asking for and responding to feedback is a way to show that you hear the customer and care about them. Bad responses should be responded to constructively, not ignored. The correct answer and analysis of the situation can turn a disgruntled client into a brand advocate. Other users will see the answer and make a mental note: “This company is not indifferent to customer problems”.

- **Reviews find "breaches" in a product or service and seal them off.** When launching a product, you rely on [**marketing research**](how-to-do-market-research), and this is reviews that complement them in the process. Through them, you will study consumer behavior in reality, and not in a simulated situation.

- **Returning customers and increasing revenue.** If the buyer is disappointed in the product, received a poor-quality service and writes about it, then the answer will not only reduce the negative, but also bring the client back. How? Offer to fix everything and do it 100%. Then the client will buy from you again. He may even recommend your product to his friends and acquaintances.

- **Building future strategies of the company based on feedback from customers** and creating products for the needs of people.

- **Additional promotion.** Reviews are unique content that mentions your brand and does not repeat itself in descriptions on different websites. Take reviews on your website and use them on social media.

## What Altcraft Marketing offers

Altcraft Marketing has its own built-in service for creating surveys. This tool is called [**Forms**](updates-telegram-bot-facebook-ads-manager). Using it, you can easily collect the customer data you are interested in. If you know in advance what your customers are unhappy with, you will be able to quickly react to negative reviews and maintain a positive opinion of your brand.

Implement an NPS survey through "Forms". In a Net Promoter Score survey, customers are asked to answer the question: “On a scale of 0 to 10, how likely are you to recommend our business to a friend or colleague?”. Those who gave a score of 9 or 10 are promoters; 7 or 8 — passives; less than 7 — detractors. Such a survey is considered to be very useful in measuring [**customer loyalty**](customer-loyalty).

The survey can be posted on a separate page or embedded in the site as an iframe code. When it is published, its analytics will open for you.

<Img
img="/uploads/NPS_survey_in_Altcraft_NPS_dbacab3a8b.png"
alt="NPS Survey in Altcraft Marketing"
src="NPS Survey in Altcraft Marketing"
/>

## Conclusion

Customer feedback is the key to increasing sales. Of course, this is not a guide to action, but only opinions that need to be filtered and analyzed. Reviews let you know how your product or service works and what customers actually want to see. Get to know your audience. This way, you will improve the product or service and fine-tune it to better meet customer expectations.

Why is customer feedback important? In a new article, we will tell you why customer reviews are important and how to collect them correctly.

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Customer feedback is important to a brand. We will tell you how to collect reviews and use them to increase sales.

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