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<Video
url="https://www.youtube.com/embed/xT2zpUQMM04?si=WNzzmYZaXE8Jw_P2"
/>

Marketers need customer data to create personalized experiences, but there’s a challenge — how do you collect it without making customers uncomfortable? Too much tracking, unclear data policies, or excessive requests for information can lead to frustration, lower engagement, and even lost trust. The key is finding the right balance between gathering useful insights and respecting privacy.

A well-structured customer database doesn’t rely on intrusive tracking. Instead, it focuses on first-party data, transparency, and security. In this article, we’ll cover how to centralize customer information, avoid common pitfalls, and use data responsibly — so you can improve marketing results without pushing customers away.

## How to Build a Customer Profile Database While Respecting Privacy

A well-organized customer database helps create personalized, effective marketing campaigns. But collecting data without clear boundaries can lead to privacy concerns and lost trust. Here’s how to gather valuable insights while keeping customers comfortable.

**1. Centralize Data for a Complete Customer View.** Managing customer information across multiple platforms can be messy. A multichannel marketing hub [**like Altcraft**](https://altcraft.com/features/cdp) consolidates data from all channels — contacts, activity history, CRM interactions — into a single customer profile. This gives marketers a 360° view of their audience, making it easier to personalize offers and improve conversion rates through precise segmentation.

 
<Img img="/uploads/centralize_data_for_a_complete_customer_view_2db657ceff.png" alt="Centralize Data for a Complete Customer View" src="Customer profile in Altcraft Platform"/>
 

<Note>
What is CRM and how does it work? Learn more about CRM marketing [**here**](https://altcraft.com/glossary/crm-marketing-what-it-is-why-its-needed-and-who-its-for). 
</Note>

**2. Focus on First-Party Data.** Instead of relying on third-party tracking, prioritize data that customers willingly share — like purchase history, website interactions, and survey responses. This not only improves accuracy but also aligns with growing privacy regulations.

**3. Be Transparent About Data Collection.** Let customers know what data you're collecting and how it benefits them. A simple, clear privacy policy and optional data preferences (like email frequency settings) can go a long way in building trust.

**4. Collect Only What You Need.** It’s tempting to gather as much data as possible, but excessive collection can feel intrusive. Stick to information that directly improves customer experience, such as product preferences or past interactions with your brand.

**5. Keep Data Secure.** Protecting customer information is crucial — people want to know their data is safe. Platforms like [**CDP Altcraft**](https://altcraft.com/request) offer full control over customer data, potentially reducing the risk of breaches. Hosting options, including on your own servers, ensure compliance with security requirements and protect sensitive information.

## How to Use User-Generated Content to Collect Customer Data Without Driving Them Away

Customers are increasingly wary of aggressive data collection, excessive retargeting, and irrelevant ads. Instead of relying solely on tracking tools, businesses can use user-generated content (UGC) to gather valuable insights in a way that feels natural and engaging. UGC — such as reviews, social media posts, and discussions — offers a more authentic and permission-based way to understand customer interests while building trust.

**1. Leverage UGC to Understand Customer Preferences.** Every review, comment, or social media post customers create provides insights into what they care about. Instead of bombarding users with surveys or tracking every website click, brands can analyze UGC to refine their messaging, segment audiences, and personalize offers without intrusive data collection.

 
<Img img="/uploads/leverage_ugc_d1087855b0.png" alt="Leverage UGC" src="For example, brands can analyze discussions on forums"/>
 

<Note>
How to use UGC effectively? Why is it useful, and what challenges might you face? Read more [**here**](https://altcraft.com/glossary/user-generated-content-what-it-is-and-how-it-works).
</Note>

**2. Use AI and Neural Networks to Identify Trends.** Manually analyzing vast amounts of UGC is impractical, but neural networks in business can streamline the process. AI tools can scan social media, forums, and reviews to detect sentiment shifts, emerging trends, and commonly mentioned features — helping marketers make informed decisions without resorting to invasive tracking.

**3. Follow Social Media Etiquette for Businesses to Avoid Pushing Customers Away.** Engaging with UGC is an opportunity to build trust, but misusing customer content can feel intrusive. Follow these best practices:

- Ask for permission before repurposing UGC in marketing materials.

- Give proper credit to the original content creators.

- Avoid excessive tagging or direct messaging, which can make users uncomfortable.

**4. Turn Visitors on the Website into Contributors.** Instead of relying on passive tracking, brands can encourage active participation. Displaying real customer reviews, integrating social media feeds, or adding interactive polls can naturally increase engagement while providing valuable first-party data. 

**5. Measure Brand Loyalty Through UGC.** Traditional engagement metrics like click-through rates and open rates don’t always capture true customer sentiment. Instead, businesses can track UGC-related metrics such as:

- The volume of customer-created content.

- Brand mentions across social platforms.

- Social shares and organic discussions about products.

## How to Generate Leads

Marketers need customer data to drive lead generation, but using it incorrectly — like pushing repetitive ads or forcing sign-ups — can backfire. Ad blindness happens when users start ignoring your marketing because it feels irrelevant or overwhelming. The key is to collect leads effectively without losing trust.

<Note>
**What is lead generation?** Lead generation is about attracting potential customers and collecting their information, but many brands overdo it. Repetitive pop-ups and forced sign-ups create frustration instead of engagement.
</Note>

**Smart lead generation tactics:**

- **Reduce friction on sign-up forms.** Only ask for essential details first (name, email) and collect more data later.
- **Use progressive profiling.** Ask for more details over time (e.g., through interactive content or follow-up emails) instead of upfront.
- **Trigger lead capture at the right moment.** Instead of an immediate pop-up, use an exit-intent form when a user is about to leave.

<Note>
To make pop-ups less intrusive and more effective, use [**Altcraft’s Tag Manager**](https://guides.altcraft.com/en/user-guide/weblayers/tag-manager/) to control when they appear based on visitor behavior. Instead of showing a generic form too soon, you can set precise conditions—like displaying it only after a visitor has spent time on a page or is about to leave. Setting this up is simple: just add the container code once to your site, and all further adjustments — like when and how pop-ups appear — can be managed directly in the platform’s interface. This approach makes implementation much easier than manually adding scripts while ensuring a smoother user experience.
</Note>

 
<Img img="/uploads/smart_lead_generation_tactics_579c6d47d2.png" alt="Smart lead generation tactics" src="Popup’s settings on Altcraft Platform"/>
 

**Use Lead Magnets**

A lead magnet is a free, valuable offer that encourages users to share their contact details. But generic lead magnets — like outdated ebooks or vague “subscribe for updates” CTAs — don’t work anymore.

 
<Img img="/uploads/lead_magnet_e31d7bd396.png" alt="Define Lead Magnet"/>
 
**How to make lead magnets more effective:**

- **Use customer data to personalize offers.** If a user browsed CRM software, offer a comparison guide on CRM tools instead of a general industry report.
- **Make the value clear.** Instead of “Download our whitepaper,” say, “Get a step-by-step guide to automating your marketing.”
- **Test different formats.** Some audiences prefer templates, others prefer checklists or interactive tools. A/B test to see what works best. With [**A/B testing in Altcraft**](https://altcraft.com/features/mvt), optimizing lead generation campaigns becomes easier. The platform automatically distributes test group profiles across different versions and determines the winner. If you prefer a hands-on approach, you can also manually select the best-performing option using detailed analytical reports.

## Conclusion

Collecting customer data without losing trust requires a strategic approach. By prioritizing transparency, first-party data, and well-timed interactions, brands can build meaningful connections instead of pushing customers away. 

Whether through responsible database management, user-generated content, or smarter lead generation tactics, the goal remains the same — providing value while respecting privacy. Thoughtful data collection not only improves marketing performance but also strengthens customer relationships in the long run.

This article explores how marketers can use customer data responsibly without losing their audience, focusing on privacy, first-party data, UGC, and lead generation strategies to build trust and boost marketing performance.

how-to-use-customer-data-without-annoying-or-losing-your-audience.png

About how to use customer data responsibly to boost marketing results.

Using Customer Data Without Losing Your Audience

How to Use Customer Data Without Annoying or Losing Your Audience

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url="https://www.youtube.com/embed/ookLKbKz0YE?si=HnK7w_f3ONpoHB8M"
/>

Personalization in marketing has long become a standard. People expect brands to communicate with them personally rather than sending the same offers to everyone.

CDPs help businesses collect customer data in one place, enabling more precise marketing and higher conversion rates.

In this article, we will explore how these platforms work, why personalization is essential today, and how a CDP system delivers real results. We will illustrate this with real-world examples — Altcraft case studies.

## What is a CDP and how do these platforms work

A CDP is a system that gathers customer data from various sources, consolidates it into a unified profile for analysis, and makes it available for business use. The acronym stands for [**Customer Data Platform**](https://altcraft.com/en/request).
 
<Img 
img="/uploads/customer_profile_in_altcraft_8e97a06c98.png"
alt="customer-profile-in-altcraft.png" 
src="Example of customer profile in Altcraft Platform"
/>

Unlike a [**CRM**](https://altcraft.com/glossary/what-is-a-crm-system), which typically stores sales data, or a [**DMP**](https://altcraft.com/blog/differences-between-cdp-dmp-esp-crm-erp), which works with anonymized audiences, a CDP system creates the most comprehensive profile for each customer. For example, the Altcraft CDP platform tracks purchase history, website behavior, responses to advertising campaigns, interactions with email newsletters, support requests, and other data.
 
<Img 
img="/uploads/tracking_pixel_in_altcraft_platform_d1b0af1f1e.png" 
alt="tracking-pixel-in-altcraft-platform.png" 
src="Altcraft Platform has detected the triggering of a tracking pixel. This event can be used as a trigger in a newsletter"
/>

For example, a person visits an online store, browses products, adds something to the cart, but does not complete the purchase. A CDP platform records their actions, matches them with previous interactions (such as responses to email campaigns), and transmits the data to the relevant systems.

As a result, the customer automatically receives a personalized offer: a discount, a reminder about the abandoned cart, or recommendations based on their interests.
 
<Img 
img="/uploads/reminder_email_in_altcraft_fcc59c3394.png" 
alt="reminder-email-in-altcraft.png" 
src="Example of a reminder email in Altcraft"
/>

CDP does not just accumulate data—it makes it easy to use. It helps segment the audience, launch personalized campaigns, and analyze their effectiveness in real time.

## Why personalization is essential

Customers no longer respond to mass advertising; they expect brands to engage with them personally — considering their interests, offering the right products at the right time, and speaking their language. If this doesn’t happen, they simply turn to competitors.

Companies understand this but don’t always execute personalization correctly. While 85% of brands believe they provide a personalized experience, only 60% of customers agree ([**Segment**](https://gopages.segment.com/rs/667-MPQ-382/images/State-of-personalization-report_reduced.pdf)). As a result, audiences feel a lack of personal approach — 61% of buyers say brands engage with them in the same way, without considering their individual needs ([**Salesforce**](https://www.salesforce.com/resources/articles/customer-expectations/?sfdc-redirect=369)).

Yet, personalization directly impacts revenue. 80% of companies report that after implementing a personalized approach, customers started spending more — on average, 38% more ([**Twilio/Segment**](https://cdn.ciptex.com/website/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf)).

## What personalization brings to marketing

- **Increased conversions.** Personalized recommendations and trigger-based emails perform significantly better than uniform offers for everyone. Customers receive relevant deals and are more likely to make a purchase. With CDP, businesses can analyze data more accurately and calculate conversion rates for each segment—helping assess campaign effectiveness. 

- **Higher customer loyalty.** When a company understands its audience’s needs and offers relevant solutions, customers appreciate the approach and keep coming back. 

- **Optimized costs.** Personalized campaigns ensure that budgets are spent on truly effective strategies rather than being wasted on broad, unfocused marketing efforts. 

Without personalization, marketing turns into a chaotic shot in the dark. CDP Altcraft solves this problem by consolidating customer data and enabling marketing that targets real people instead of relying on generalized metrics.

Personalization becomes possible when businesses have a complete and up-to-date understanding of their customers. CDP helps gather all data in one place and use it for precise marketing communications.

### What personalization with Altcraft Platform offers marketers in practice

- **Creating detailed audience segments.** You can go beyond simple demographics like gender and age by factoring in customer behavior—what they purchased, which pages they viewed, and how they responded to emails. This enables the creation of highly targeted segments with high conversion rates. 

- **Automating personalized campaigns.** The CDP platform integrates with CRM and other tools, allowing automatic launches of personalized offers, notifications, or retargeting based on user actions. From welcome messages to service renewal reminders, you can build complex workflows and respond to customer behavior in real time. This reduces team workload while increasing audience engagement. 

- **Analyzing personalization effectiveness.** In Altcraft Platform, campaign performance can be tracked in real time. The system quickly processes data and generates 14 reports with 13 grouping options. Cohort analysis is available by weeks and months with key metrics like clicks, opens, Open Rate, CTR, and their ratios. The conversion funnel can be customized for any task—from email templates and audience segmentation to tracking target actions like purchases or app interactions. A goal-based report tracks sales, inquiries, and customer interest, assigns value to them, and automatically structures all collected data. 

- **Adapting content.** Emails and notifications can include variables like personalized greetings, individual discounts, or order status updates. Data is updated automatically, ensuring that customers always receive the most relevant information.

For example, an online store can go beyond simple cart abandonment reminders by tailoring recommendations based on previous purchases. A bank can send personalized loan offers based on a user’s behavior in the mobile app.

## What results do companies achieve using CDPs?

The omnichannel [**Altcraft Platform**](https://altcraft.com/en) collects customer data from all available channels and consolidates it into a single profile. This helps businesses better understand their audience, segment clients more accurately, and build personalized communication. Emails, notifications, and messages in messengers all work as a unified system, ensuring that customers receive the right information at the [**right time**](https://altcraft.com/blog/ml-best-send-time).

This automation delivers fast results: 76% of companies report that investments in CDP marketing pay off within the first year. Let’s look at how this works in real-world cases.

### [**AlfaStrakhovanie**](https://altcraft.com/blog/alfastrakhovanie-increased-crm-marketing-profit)

The company uses its internal CDI system to segment clients based on various criteria: active products, customer inquiries, insurance claims, and even psychological profiles. These data are then transferred to the Altcraft platform, which performs additional segmentation and triggers personalized offers. The result—customized messages for each client, selected from over a billion possible combinations. The average CTR for these messages is 39%.

### [**Online cinema PREMIER**](https://altcraft.com/blog/case-study-online-cinema-premier)

The company segmented its customer base by subscription type and set up personalized email campaigns for each segment, including film recommendations, new releases, and special offers. As a result, Open Rate increased by 1.5 times, and Click Rate doubled in just six months.

Additionally, PREMIER implemented triggered emails: when a customer submits contact details, the information is automatically sent to the Altcraft platform via API, triggering an SMS with a confirmation code. This system filters out non-target contacts, allowing the company to focus only on high-quality leads.

### [**CUVA, a gift card service**](https://altcraft.com/blog/how-cuva-implemented-personalized-marketing-and-achieved-better-sales-results)

CUVA used the Altcraft Platform to segment subscribers who had not opened emails in the last nine months. They then divided them into three groups: those who had not opened emails for three months, those who had read emails but did not click, those who had opened an email but did not make a purchase. Each group received a personalized message: one received valuable content, another was sent a survey, and the third got a promo code for a discount. This strategy helped re-engage customers and boost sales.

Additionally, CUVA implemented an omnichannel strategy by synchronizing its email channel with the call center. If a customer opened an email but did not complete a purchase, the data was transferred to the call center, where an operator helped finalize the deal. This approach allowed CUVA to work more efficiently with hot leads and increase conversions.

## Conclusion

A CDP platform is a powerful tool that enables businesses to collect, analyze, and utilize customer data to create personalized offers. With it, marketers can fine-tune their communication strategies, increasing both relevance and effectiveness.

Personalization has become a key factor for companies looking not only to attract customers but also to retain them. By leveraging CDP, businesses can significantly increase conversion rates and enhance audience engagement.

CDP helps businesses use customer data for personalized marketing, boosting conversions, engagement, and retention through tailored communication.

how-to-increase-conversions.png

About how marketing automation platforms work, why personalization is essential today, and how a CDP system brings real results.

CDP and Marketing Personalization: Increasing Conversions

CDP and Marketing Personalization: How to Increase Conversions

<Video
url="https://www.youtube.com/embed/kDj4grww72Q?si=nIeMJduaCePgJ8z_"
/>

What do we often reflect on when summing up the year? We recall happy moments, achieved goals, new acquaintances, and express gratitude to those who supported us. Yet, we must remember that successes are possible thanks to the challenges we overcome.

For companies, year-end evaluations are a process of analyzing and assessing achievements, allowing them to draw a line under the past period and identify key successes and areas for improvement. Additionally, this helps in planning future strategies.

In this article, we invite you to look back on what 2024 was like for businesses and to summarize the year by highlighting Altcraft’s major achievements.


## What shaped the business environment in the past year

In 2024, B2B companies focused on implementing innovations, sustainable development, and customer-centric approaches to quickly adapt to changes in the market environment.

The business-to-business sector evolved by embracing new technologies, meeting changing customer demands, and navigating global economic conditions. Below are the key trends and events that defined this period:

- Organizations actively adopted digital solutions to enhance their efficiency and competitiveness; 

- Customer approaches became more [**personalized**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters); 

- Modern businesses increasingly collaborated with strategic partners to develop comprehensive solutions. Instead of competing, companies found value in joining forces to meet customer needs; 

- Video content became an essential part of digital marketing in the B2B sector; 

- With the growing volume of digital data, companies strengthened their information security measures.


## Changes and updates at Altcraft

As previously noted, the year focused on integrating new technologies into processes to automate marketing and sales, [**enhancing the customer experience**](https://altcraft.com/blog/customer-experience-in-digital-strategies). Significant attention was also given to improving the platform’s quality.
The Altcraft brand actively developed its product, updating and refining its functionality. This enabled the company to expand its capabilities, meet market demands, and increase the efficiency of business processes.

### Partnership

This fall, Altcraft entered into a strategic partnership with [**Pixcraft**](https://altcraft.com/blog/altcraft-and-pixcraft-a-partnership), aimed at expanding the functional capabilities of both companies.

[**Pixcraft**](https://pixcraft.io/) is a leading company in developing innovative plugins and tools, offering comprehensive solutions that consolidate all necessary resources for marketers, designers, and developers in one place. The companies have joined forces to enhance productivity and improve the quality of work.

## What’s new in Altcraft Platform

This year, significant attention was given to the technical aspects of the product. We not only expanded the functionality of Altcraft but also made notable changes. Many of these updates were previously detailed in our blog, but we would like to highlight them again here:

### 1. [**Mobile SDK**](https://guides.altcraft.com/en/developer-guide/sdk/features/)

We introduced a tool for integrating push notifications into mobile applications. It simplifies connecting Altcraft's notification system to Android and iOS via Firebase and APNs. With it, you can send notifications containing text, images, and buttons, track their delivery and user interactions, and automatically retry failed requests.

### 2. Global control groups

This new feature allows the creation of profile groups that are excluded from marketing communications. The global control groups mechanism helps assess campaign effectiveness, optimize strategies, and refine core marketing communications.

### 3. New scenarios

In addition to a modern and user-friendly interface, it is now possible to capture profiles based on multiple conditions within a single scenario. This enables users to account for various entry points without creating multiple new scenarios. Up to 10 such conditions can be added to one scenario. For more details on working with scenarios, please refer to the [**documentation section**](https://guides.altcraft.com/en/user-guide/automation-scenarios/9406861/).

<Img
img="/uploads/combined_profile_capture_4106302378.png"
alt="Combined profile capture in Altcraft"
src="Combined profile capture in Altcraft automation scenario"
/>

### 4. [**NPS testing in forms**](https://guides.altcraft.com/en/user-guide/weblayers/forms/nps/)

This method helps evaluate the overall level of customer satisfaction, identify product weaknesses, and strengthen audience engagement strategies. The platform allows you to set up surveys to assess customer loyalty to a company, product, or service.

<Img
img="/uploads/nps_testing_3e325b8528.png"
alt="NPS testing in forms"
/>

### 5. Product feed import via link in Market

Altcraft now supports synchronization of products and SKUs in Market with data from a product feed. This feature eliminates the need to upload a new YML file every time the product feed is updated. Learn more about setting up synchronization with a product feed in the [**documentation**](https://guides.altcraft.com/en/user-guide/market/products/feed-import/).

### 6. Improved customer profile import

The interface has become more user-friendly, with new features that make the import process even more efficient. You can now select file encoding, specify a delimiter, adjust date formats, and edit phone number formats. These updates save time and reduce errors. For more details on the updates, check the [**documentation**](https://guides.altcraft.com/en/user-guide/changelog/v2024470/).

<Gallery>
<GalleryItem
original="/uploads/improved_customer_profile_import_35ec48b97c.png"
thumbnail="/uploads/improved_customer_profile_import_35ec48b97c.png"
/>
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original="/uploads/import_in_altcraft_7ce8cae6b7.png"
thumbnail="/uploads/import_in_altcraft_7ce8cae6b7.png"
/>
</Gallery>

### 7. Email campaign editor update

The visual editor for creating email campaigns has been updated. It now allows you to quickly design email templates and adjust their display for different viewing modes, including mobile devices and dark mode interfaces. The editor supports the simultaneous creation of standard HTML emails and AMP emails with interactive elements. The best part? You don’t need markup language skills or coding experience. Simply drag and drop the necessary elements into your email and replace the text with your own.

## Content, marketing, and PR

We have been actively working to improve the quality of our work, strengthen brand recognition, and develop marketing channels.

- We significantly increased the volume of content: the number of articles grew threefold, and over the year we published more than 150 materials in the blog and glossary. 

- We gradually began integrating AMP technology into our newsletters, making our emails more interactive and dynamic.
- With the advancement of artificial intelligence and machine learning technologies, the use of neural networks in video processing has become an important trend of the year. Following the modern trends in digital marketing, we implemented a neural network for video processing.

<Img
img="/uploads/example_of_a_generated_video_eff9811795.png"
alt="Generated video on Altcraft's blog"
src="An example of a generated video on Altcraft's blog"
/>

- In addition to traditional articles, we explored a new format – interviews. We spoke with the CEO of Altcraft and prepared interesting and useful [**articles**](https://altcraft.com/en/blog).

<Img
img="/uploads/conversation_with_altcraft_ceo_af2f3d12a2.png"
alt="Conversation with Altcraft’s CEO on ML"
/>

## Summary

In the coming year, Altcraft is set for ambitious projects and expanded functionality. We will continue to enhance the product, opening new horizons for marketing automation, focusing on companies with high demands for security, performance, and flexibility.

All the changes mentioned highlight our ability to adapt to market challenges and demands. This not only helps us stay competitive but also strengthens our customer relationships. Altcraft’s ambitions have gained new momentum. We are confident that 2025 will bring even more transformations, opening new paths for development for us and our clients.

Dear readers of the Altcraft blog, may every step you take in the New Year pave the way to new heights and growth opportunities!

Altcraft goes on enhancing its product in 2025, focusing on security, performance & flexibility, aiming to strengthen customer relationships & drive innovation.

the-results-2024.png

About what the outgoing year 2024 was like for business. We summarize and highlight the main achievements of Altcraft.

2024 Altcraft Results: New Features, Partners & Training 

Altcraft: the Results of 2024

<Img
img="/uploads/case_otpravka_email_blog_2f4dae2b51.png"
alt="Sales increased by 62% from sending emails"
/>

The article by Valentina Matyunina, business development manager at [**Dau Relationship Marketing**](https://dau.agency/), discusses the strategies the agency used to increase their client's sales by 62%. The agency's clients include a streaming service with a subscription system. The agency’s main goal is to convert users into paid subscribers for the streaming service.

[**Altcraft Platform**](https://altcraft.com/), a marketing automation platform, proved instrumental in addressing this challenge. This allowed the team to steer clear of technical complexities and dedicate their freed-up time to refining the email strategy for the client. This involved devising a unique giveaway with a cash prize and crafting fresh triggers.

## What We Did 

We have extensive experience in email marketing and firmly believe that the "send an email and wait" approach is ineffective. It fails to engage the database and drive customers towards the desired action. Constant reminders are essential, but they must be delivered subtly.

Following the initial email, we crafted a "reminder" email. The number of follow-up emails varied depending on the accuracy of the trigger. If the trigger was successful, great. If not, we would experiment with a different trigger. To track results and identify audience engagement, we utilized Altcraft Platform's comprehensive analytics. The platform promptly generated reports based on specified filters.

Our objective was to convert trial subscribers into paid subscriptions with 3-month or 12-month plans. We sent two primary email blasts to the entire database, but as expected, the conversion rates fell short of our expectations. This prompted the implementation of follow-up emails.

To ensure success, we launched an "email blitz" for our clients. This involved sending daily emails to the streaming service's subscribers, a rather aggressive approach. We only paused on weekends because email open rates are typically lower during those times — people are generally less active on their email accounts. This insight, along with others, came from Altcraft Platform's analytics.

Unsubscription rates remained within the acceptable range (< 0.05%), while conversion rates soared. So, why didn't we annoy everyone?

## Creativity is King 

The platform allows us to segment the audience based on various criteria, ensuring that emails are delivered to those most likely to open them. Essentially, we conducted an email campaign using a "hot" database, but we divided the recipients into two groups. One group included those who had never opened any emails, and the other group included those who had read the emails but had not yet made a purchase.

For the first group, our goal was to get them to open the emails. This required creative approaches to email subject lines: we needed to capture the recipient's attention and make them curious about the content, without revealing too much before they actually opened the email.

Here are some examples:

- Clear the Skies and Discover Your Future 🤯

- Act Now! This Can't Wait! 😜

- A Turning Point Awaits 🧭

For the second group of subscribers, we needed to work with the content itself, not the “packaging.” We used unusual design elements, GIFs, or visual triggers to show them we offer a modern and useful product they definitely need.

## Our Results 

As per the plan, we were required to send out 14 emails over a 60-day period. It’s interesting that towards the end of the campaign, we had to send out 4 email blasts per day. But not only did we not experience any unsubscribes, but on the contrary, additional sales within the scope of the task increased by 62%, revenue exceeded advertising expenses threefold, and there was no noticeable increase in unsubscribes after the final emails.

Reminder emails proved to be the secret sauce of our success, boosting the target conversion rate. With the help of Altcraft Platform, we were able to expand the number of paid subscriptions to the streaming service.

To avoid being intrusive and causing negative emotions, we employed a variety of informational and creative triggers, experimented with different subject lines, and incorporated interactive visual elements into our email designs. This kept users engaged despite the consistent message across all emails — an invitation to participate in a cash giveaway.

## What Did We Learn From This Experience?

Outsource technical tasks to specialized platforms and invest the saved time in creative brainstorming sessions with your agency team.

*By Valentina Matyunina*

In the article, a business development manager at Dau Relationship Marketing explains what the agency did to make their client's sales increase by 62%.

case-otpravka-email-blog.png

About what the agency did to make their client’s sales increase by 62%.

Sales increased by 62% from sending emails 4 times a day

How Sending 4 Emails a Day Increased Our Sales by 62%

<Video
url="https://www.youtube.com/embed/6CU7hYcmu7o?si=crHYAcxZej35AxQ9"
/>

The Altcraft team keeps developing the platform's functionality. Today, we'll discuss the latest updates: importing products to the Market from a product feed, combined profile capture in scenarios, and Viber integration through MTS OmniChannel.

## Product Import to Market from Product Feed

Users can now set up synchronization of product and SKU data in the Market with their product feed data. This feature eliminates the need to upload a new YML file every time changes occur in your feed. The platform will automatically update the data in the Market according to the specified schedule. This import helps synchronize your online store's data with data in Altcraft Platform.

<Img
img="/uploads/product_import_to_market_858816c79f.jpg"
alt="Product Import to Market"
/>

To activate product import, click "Market" and choose "Scheduled product import." Provide the link to your product feed. If your file requires authorization, create a connection. Then, choose a schedule. You can also select additional import options if needed.

<Img
img="/uploads/schedule_product_market_6157276217.jpg"
alt="Scheduled Product Import"
/>

After the first run, the import history and information about the added products will be displayed in the table below. You can also view the status and number of errors that occurred during synchronization.

<Img
img="/uploads/status_and_number_of_errors_a1e7b82747.jpg"
alt="Synchronization"
/>

Full instructions for using scheduled import are available in the [guide](https://guides.altcraft.com/en/user-guide/market/products/feed-import/).

## Multiple Profile Capture in Scenarios

The latest update lets you capture profiles based on multiple conditions within a single scenario. This means you can handle different customer login situations without needing to create separate scenarios for each one. Each scenario can now include up to 10 conditions.

<Img
img="/uploads/multiple_profile_scenarios_5f86ee6a33.jpg"
alt="Multiple Profile Capture in Scenarios"
/>

Scenarios now provide statistics on captured profiles, including individual statistics for each condition. This feature allows you to analyze capture data from various business points.

For more information on configuring scenarios and their elements, please refer to the [guide](https://guides.altcraft.com/en/user-guide/automation-scenarios/9407058/).

## MTS OmniChannel Integration

A new provider for sending messages to Viber has been added — MTS OmniChannel. To connect Viber integration, go to the "Integrations" section in the main menu, choose the type — Viber. Select the provider for sending messages and follow the instructions. See the [guide ](https://guides.altcraft.com/en/user-guide/communication-channels/76808933/) for more on integration.

<Img
img="/uploads/mts_omnichannel_integration_aef4e622c9.jpg"
alt="OmniChannel Integration"
/>

## Conclusion 

In this article, we have briefly described the new features of Altcraft Platform. We recommend that you try it out as soon as possible. Our team will continue to improve the product to enhance your marketing strategies.

Discover the latest Altcraft platform updates, including seamless product import to market and enhanced MTS OmniChannel integration for improved efficiency.

updates.png

New tools have been introduced in Altcraft. In the article, we talk about the integration with MTS OmniChannel, import to market from product feed and more.

Altcraft Update: Product Feed Import and Profile Capture

Altcraft Platform Updates: Product Import to Market and MTS OmniChannel Integration

<Img
img="/uploads/bnb_bank_2faa741b07.png"
alt="How BNB Bank Increased Transaction Activity"
/>

BNB Bank is a modern bank with a more than 30-year history and a confident progressive approach to products and services.

Over the past two years, the bank has attracted more customers than in the previous 30 years. Today, around 97% of customers register online, and almost 100% of card products are digital.

BNB Bank's successes are highly recognized in the professional community: at the Bank of the Year award in 2024 alone, it swept 5 awards across several categories. Among them — 1st place for bank marketing (3rd year running).

BNB Bank has been collaborating with Altcraft for over a year. The results achieved during this period are presented below.

## Why Altcraft 

The platform met all the requirements of BNB Bank right away:

- **Security.** It is important for the bank to store customer data on its own servers. The company takes great care of personal data and strives to minimize the chance of its transfer to third-party resources. In their search for a solution, they conducted a thorough comparison of different options. They chose Altcraft, primarily due to the on-premises solution, to install the platform within the business environment.

- **Centralization of communication delivery**. With Altcraft, BNB Bank consolidated communications and analytics in one place and began tracking touchpoints with clients in profiles. This helps monitor the frequency of interaction, take user interests into account, and send relevant content.

- **Platform flexibility.** The bank sees how [**Altcraft Platform**](https://altcraft.com/) is developing, which allows them to implement solutions of any complexity using the platform.

## Tasks and Results

The first stage of the collaboration involved integrations and adding the necessary data. Now, the partners are actively engaged in automating communications. They have already launched several product and personalized scenarios: NPS surveys, birthday messages, currency exchange offers, and more.

One of the key tasks is onboarding new customers and retaining them. To achieve this, they have implemented trigger chains for each product that guide customers through product usage and highlight its benefits.

For automation, omnichannel messaging is utilized across Viber ⭢ SMS channels. In certain scenarios, only mobile push notifications are employed.

**In numbers:**

- The **open rate** of automated Viber messages: **≈60%**

- The **click-through rate** of automated messages across **all channels: ≈12%**

- **Increase in transactional activity: +36%**


<Note>
Transactional activity is the number of actions a user takes related to purchasing or using a product or service.
</Note>

- **Monthly Active Users (MAU) growth over the year: +19%**. The launch of push notifications and initial trigger-based scenarios partially contributed to this increase.

<Note>
MAU (Monthly Active Users) — the number of users who interacted with a product or service at least once within a month.
</Note>

## What Was Done to Achieve These Results

A new communication channel — push notifications — was launched just over six months ago. **The click rate reaches 20%**, and the results are growing every month. The convenience and user-friendliness of the BNB Bank mobile app, along with a well-thought-out push notification strategy, contribute to achieving such a strong performance.

The bank actively uses the Scenarios tool to create automated email campaigns of any complexity. In late 2023, Altcraft updated the scenario editor, making it more convenient and user-friendly.

<Img
img="/uploads/scenario_54fc2dc692.png"
alt="Updated the scenario editor in Altcraft Platform"
src="Example of a product trigger scenario"
/>

The platform provides extensive segmentation options: by basic profile data, geolocation, action history, and more. Based on the information obtained, it is possible to prepare a relevant offer for customers. BNB Bank works with additional segmentation fields and requests to create [**trigger scenarios**](https://altcraft.com/glossary/trigger-campaign-why-to-use-it-to-whom-it-is-suitable).

BNB Bank also uses broadcast campaigns to launch manual communications — it sends mobile push notifications, Viber messages, and SMS messages, informing customers about new services and important news.

Altcraft Platform can also send messages to Telegram and other channels.

In collaboration with Altcraft’s development team and the bank's vendor, Viber — a channel important for BNB Bank — was added. The audience of the Belarusian market actively uses this messenger, so it shows good results.

- The open rate for manual communications reaches 75%.

- The click rate for some special communications is 50%, but on average it is up to 15%, which is considered a good result.


Using analytical reports, the bank tracks the effectiveness of campaigns over time. The Altcraft system quickly processes a large amount of data, instantly calculates and displays analytics. The client receives the necessary information without delay.

Currently, analytical reports are used to keep track of the performance of trigger scenarios. Thanks to convenient graphs, it is possible to detect declines in sending and delivery rates. This serves as a basis for refinements and adjustments. Additionally, with the help of analytics, the bank understands which content is truly interesting and relevant to users and uses this information in further automation and content development.

## How Marketing Has Changed After Implementing Altcraft


1. **The implementation of the platform has enabled** [**message personalization**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters). Now, the bank sends users only the content that has resonated with them before, along with relevant messages, individual product offers, and targeted recommendations. This approach positively impacts open and click-through rates.
 
2. **In Altcraft CDP, you can use different message sending policies to avoid overwhelming recipients with unnecessary information.** According to the new communication policy of BNB Bank, each client receives no more than three automatic and manual messages per week. This allows the bank to control its relationships with customers.


## BNB Bank's Future Development Plans

BNB Bank is prioritizing maximum automation. To achieve this, the bank's team is migrating all previously launched trigger and service campaigns to Altcraft Platform, where they can then create new ones from a single interface.

The bank's immediate plans include automating monthly cashback service messages, which inform customers about the amount they earned using the 1-2-3 card in the previous month. This will save the bank 4-5 working hours for several team members each month.

In addition, work is underway on a loyalty program, in the implementation of which Altcraft is taking a direct part.

Explore how the collaboration between BNB Bank and Altcraft Platform has boosted transactional activity, showcasing key achievements and insights.

bnb-bank.png

About the results achieved during the cooperation between BNB Bank and Altcraft Platform.

BNB Bank: Case Study on Attracting New Customers

How BNB Bank Increased Transaction Activity by 36%

1. <Img
img="/uploads/support_chat_and_vk_ads_02ff1a89a6.png"
alt="Altcraft Platform Updates"
/>

Our team continues to develop and improve the product by adding new useful features. In this article, we will cover integration with VK Ads, a new provider in Viber, and support chat. 

## New Provider for Sending Messages to Viber

Previously, there was only one provider available for sending messages to Viber — Devino Telecom. With the latest update, we have added the option to send messages through SMS Traffic.

To set up integration in the main menu, open the «Integrations» section, and select the type – Viber. Select a provider for sending — Devino Telecom or SMS Traffic. Read the detailed instructions for setting up the messenger in the [**guide**](https://guides.altcraft.com/en/user-guide/communication-channels/76808933/). 

<Img
img="/uploads/new_provider_for_viber_73fa504883.png"
alt="New Provider for Sending Messages"
/>

## New Integration — VK Ads

[**Altcraft**](https://altcraft.com/en) is expanding its list of integrations with advertising platforms. In the recent update, the platform has introduced integration with VK Ads. Now you can synchronize the data of the platform's static segments with audiences in VK Ads. 

This means that you can transfer segments from the platform to VK Ads. This allows the service to leverage the profile data to identify your target audience and launch targeted ads specifically for them. Targeted advertising is a type of advertising that is displayed to social media users on the right-hand side of the page, in the news feed and stories, and is targeted to an audience with specific parameters.

### Connecting to the VK Ads™ account

For connection, you will need a VK Ad™ account with the «‎Advertiser»‎ status that has also been moderated by the service.

<Img
img="/uploads/vk_ad_9a4207fa53.png"
alt="VK Ad™ account for connection"
/>

First, you need to establish the connection on the platform. In the main menu, select «Settings» — «Connections» — VK Ads™ connection type. To add a new one, click «Create». A window for creating a new connection will appear. In the fields at the top of the screen, enter the name and description.

<Img
img="/uploads/vk_ads_connection_type_699188d01d.png"
alt="A window for creating a new connection in Altcraft Platform"
/>

In the cloud version of Altcraft Platform, when connecting VK Ads™, the service settings page will open in your browser. It will request permission for Altcraft Platform. Click «Allow access». Your connection will appear in the list of connections on the platform.

In the on-premises version, to connect your account, you need to provide your Client ID and Client Secret key. You can find these values in the VK Ads™ account settings under the «General» tab in the «API Access» section by clicking on the «Request API Access» button.

Once you have confirmed your contact information, you will receive access to your *client id*, which is used on the platform for the «Client ID» field. To copy the *client secret* value for the «Client secret key» field, click the corresponding button and save it. Once all the fields are filled in, click the «Connect» button.

Upon saving, you can proceed to configure the integration.

### VK Ads™ Integration into Altcraft Platform

In the Altcraft main menu, click on the "Integrations" section. Select the type — VK Ads™ — and then click the «Create» button at the top of the page.

<Img
img="/uploads/altcraft_main_menu_dee610934a.png"
alt="Altcraft Platform's main menu"
/>

You will see the integration creation window. By clicking the «Select connection» button, you can create a new connection or select an existing one from the menu. Next, on the «Basic Settings» tab, enter a Name and Description for the integration.

<Img
img="/uploads/new_connection_in_altcraft_1887c27491.png"
alt="The integration creation window in Altcraft Platform"
/>

In the «Integration Settings» section, you can select the database, export segments (up to 20), and the type of data to be transmitted. VK Ads™ supports the integration of the following data types:

- VKontakte ID;

- Email;

- Odnoklassniki ID;

- Phone numbers;

- Google Advertising ID;

- Device IDFA.

After selecting the type of data to be transmitted, you will see the window with a selection of fields from which information will be exported from the platform. Please note that the integration will only export data from the selected database.

<Img
img="/uploads/window_with_a_selection_of_fields_d544f4d50d.png"
alt="The window with a selection of fields from which information will be exported"
/>

The "Integration schedule" section lets you set how often the integration will run.

<Img
img="/uploads/integration_schedule_4f8c7b0ac7.png"
alt="Integration schedule"
/>

Upon successful integration, the settings page will display a section titled «Synchronized Audiences», where you can find a list of audiences transferred to VK Ads™. Additionally, the «Integration Statistics» section will provide detailed information regarding synchronization activity over the past week, including specific actions and any errors encountered.

<Img
img="/uploads/integration_statistics_8604d2523f.png"
alt="Integration Statistics"
/>

For full instructions, please refer to our [**guide**](https://guides.altcraft.com/en/user-guide/integrations/vk/).


## JIVO Support Chat in Altcraft Platform

The cloud version of the platform now features JIVO Chat, enabling you to seamlessly connect with the support team directly from within the interface.

**Why it is helpful:**

- Reduced question response time;

- You can work and communicate with support chat in one window;

- Analytics for the Altcraft team. This allows us to understand the most common difficulties faced by users.

<Img
img="/uploads/jivo_chat_d67f3055ac.png"
alt="JIVO Support Chat"
/>

## Conclusion

This article covered the latest updates and features we've added to Altcraft Platform. We hope you're already putting these new tools to work. And our team will keep improving the platform and making marketing magic happen.

*
*Product of Meta, recognized as an extremist organization in Russia.*

The Altcraft Platform has new features for ease of use. In a new article, we talk about integration with VK Ads, a new provider for Viber and support chat.

support-chat-and-vk-ads.png

The Altcraft Platform introduces new features. In the article, we will analyze the new integrations and the support chat.

Altcraft Updates: New Viber Sending Provider and VK Ads

Altcraft Platform Updates: Support Chat and VK Ads

<Img
img="/uploads/digital_services_ecosystem_0ea4fb8488.png"
alt="How Uzum Reduced Push Notification"
/>

**Uzum** is a digital services ecosystem, offering e-commerce, fintech, and banking services to both individuals and small and medium-sized businesses. Over 10 million people in Uzbekistan use Uzum's products every month. Notably, the company achieved the status of the first tech unicorn in Uzbekistan.

The company has been automating marketing communications through Altcraft Platform since December 2022. This article explores the results achieved during their year-long collaboration.

## Why Uzum chose Altcraft Platform

Uzum selected the platform based on the following criteria:

1. **On-Premise Deployment.** Uzum's ecosystem includes a marketplace, express delivery, traditional and digital banking, a BNPL (buy now, pay later) service, a car buying platform, and an entrepreneur app. Strict Uzbekistani data storage and security laws require the company to maintain full control over information. Altcraft, as one of the few platforms offering on-premise deployment, minimizes the risk of leakage by granting Uzum complete control over data.

2. **Flexible Segmentation.** Altcraft allows for detailed audience segmentation based on various factors like profile data, location, website activity, and others. This flexibility enables Uzum to tailor communication for different user groups.

3. **A/B Testing.** With this feature, Uzum systematically optimizes its marketing strategies by determining the best methods of interacting with customers.

4. [**Marketing Automation**](https://altcraft.com/blog/what-is-marketing-automation-and-how-it-affects-business-development) **and Loyalty Programs**. Altcraft Platform provides solutions for automating regular campaigns and creating communication chains. Additionally, you can generate various promo codes to increase customer loyalty and strengthen your relationships with them.

5. **Control of the Number of Communications per User.** Uzum automates customer communications, simplifying the interaction process. This also prevents information overload for the user, providing a more comfortable experience.

6. **Flexible User Subscription Management.** The platform combines data into a single customer profile. Comprehensive information about subscribers helps tailor messages to the preferences and interests of each buyer.

7. **Message Scripts in Templates for Campaign** [**Personalization**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters). The ability to use logical functions in templates ensures a high level of customer engagement, as you can add or remove necessary blocks for a specific audience.

Altcraft Platform not only meets high security requirements, but also effectively improves Uzum's marketing practices, which saves time and increases the efficiency of customer communications.

## Results Achieved

### Started Saving 20 Working Hours per Week


Uzum uses Push, SMS, loyalty programs, and market. By automating regular campaigns, they were able to save **more than 20 working hours per week** that were previously spent on creating these mailings.

<Img
img="/uploads/started_saving_working_hours_per_week_fcf708e8ee.png"
alt="By automating campaigns, they were able to save more than 20 working hours per week"
/>

### Reduced Time to Market for Ad-Hoc Campaigns by 3 Times

In a year of collaboration, Uzum was able to **reduce the time to market for ad-hoc campaigns by 3 times.** This was achieved through the use of a convenient segmentation system based on key profile data and the ability to launch customer communications in multiple languages.

**Previously, various tasks had to be performed manually:**

- Creating separate templates for specific users; 

- Dividing each segment into files; 

- Selecting the template language based on the list.
 
**Now:**

- Multiple templates have been created in different languages; 

- Content in the required language is automatically substituted based on profile data; 

- The audience is also automatically selected each time the campaign is launched.

<Img
img="/uploads/reduced_time_to_market_d5314c9e66.png"
alt="Reduced Time to Market for Ad-Hoc Campaigns by 3 Times"
/>

### Increased OR by 2.3 Times

Regular newsletters have become an important part of Uzum's marketing strategy. This has led to **a 2.3-fold increase in message opens** compared to previous approaches. This result underscores the effectiveness of the flexible segmentation system for more precise communication and adaptation to the interests of different user groups.

<Img
img="/uploads/increase_in_message_opens_4c3c594594.png"
alt="Increased OR by 2.3 Times"
/>

### Reduced Push Notification Opt-Out Rates by 23%

Successful segmentation reduced the push notification opt-out rates by 23%. This proves that customers respond more positively to personalized and relevant messages, and it speaks to the importance of A/B testing. This is how Uzum continuously optimizes content and communication channels.

<Img
img="/uploads/reduced_the_push_notification_5bd143c5b8.png"
alt="Reduced Push Notification"
/>

## Future Plans

Uzum plans to:

- Fully automate product recommendations based on user behavior; 

- Set up cascading communications; 

- Automate remarketing for users who do not receive messages or place orders.

## Conclusions

Altcraft Platform has fully met Uzum's expectations, as its use takes into account the requirements for data security and the flexibility of the segmentation system.

Uzum effectively uses Altcraft tools to optimize communication and customer experience management processes, which include Push, SMS, loyalty, and market. Full automation of product recommendations is on the agenda, along with continued improvement of user interactions.

These successes confirm the effectiveness of Altcraft Platform and Uzum's readiness for continuous improvement of marketing strategies for more successful interaction with the audience and business development in general.

How the digital services ecosystem Uzum reduced the bounce rate of push notifications and saved 20 working hours per week using Altcraft Platform.

digital-services-ecosystem.png

Read how the Uzum reduced the bounce rate of push notifications and saved 20 working hours per week.

Uzum: How to Reduced Push Notification and Saving 20 Working Hours

How Uzum Reduced Push Notification Opt-Out Rates by 23% and Started Saving 20 Working Hours per Week

uzum-case.png

Reduced push notification opt-out rates, increased OR, saved working hours

bnb-bank-kejs-v-menyu.png

The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Increasing user awareness of your company's offers

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

Pop-Up Windows

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