Interesting and useful articles about marketing, our product and online communications

Tips for Digital Marketing & Sales in Altcraft Blog

Our experts will guide you in maximizing the effectiveness of Altcraft Platform for achieving your goals.

Elevate Your Business 
to a New Level

By continuing to use our site, you consent to the processing of cookies that ensure the proper functioning of the site.

Download documentation

Anti-Spam policy

Blog

Contacts

Support

Partners

Pricing

Privacy Policy

Why Altcraft

Page not found

Help Center: Guides on How to Use Altcraft Platform

Personal data policy

Privacy Policy
and personal data policy

Request a demo | Fill Out the Form | Altcraft Platform

Get Started With Altcraft's Software

Why business chooses Altcraft

processing of personal data

You can ask us your questions. Our experts are ready to answer them within the working day.

What else 
would you like to know?

How to set up a tracking pixel

What is a loyalty program

How to create a customer database

How to manually import customer data

You may be interested

<Img
img="/uploads/case_otpravka_email_blog_2f4dae2b51.png"
alt="Sales increased by 62% from sending emails"
/>

The article by Valentina Matyunina, business development manager at [**Dau Relationship Marketing**](https://dau.agency/), discusses the strategies the agency used to increase their client's sales by 62%. The agency's clients include a streaming service with a subscription system. The agency’s main goal is to convert users into paid subscribers for the streaming service.

[**Altcraft Platform**](https://altcraft.com/), a marketing automation platform, proved instrumental in addressing this challenge. This allowed the team to steer clear of technical complexities and dedicate their freed-up time to refining the email strategy for the client. This involved devising a unique giveaway with a cash prize and crafting fresh triggers.

## What We Did 

We have extensive experience in email marketing and firmly believe that the "send an email and wait" approach is ineffective. It fails to engage the database and drive customers towards the desired action. Constant reminders are essential, but they must be delivered subtly.

Following the initial email, we crafted a "reminder" email. The number of follow-up emails varied depending on the accuracy of the trigger. If the trigger was successful, great. If not, we would experiment with a different trigger. To track results and identify audience engagement, we utilized Altcraft Platform's comprehensive analytics. The platform promptly generated reports based on specified filters.

Our objective was to convert trial subscribers into paid subscriptions with 3-month or 12-month plans. We sent two primary email blasts to the entire database, but as expected, the conversion rates fell short of our expectations. This prompted the implementation of follow-up emails.

To ensure success, we launched an "email blitz" for our clients. This involved sending daily emails to the streaming service's subscribers, a rather aggressive approach. We only paused on weekends because email open rates are typically lower during those times — people are generally less active on their email accounts. This insight, along with others, came from Altcraft Platform's analytics.

Unsubscription rates remained within the acceptable range (< 0.05%), while conversion rates soared. So, why didn't we annoy everyone?

## Creativity is King 

The platform allows us to segment the audience based on various criteria, ensuring that emails are delivered to those most likely to open them. Essentially, we conducted an email campaign using a "hot" database, but we divided the recipients into two groups. One group included those who had never opened any emails, and the other group included those who had read the emails but had not yet made a purchase.

For the first group, our goal was to get them to open the emails. This required creative approaches to email subject lines: we needed to capture the recipient's attention and make them curious about the content, without revealing too much before they actually opened the email.

Here are some examples:

- Clear the Skies and Discover Your Future 🤯

- Act Now! This Can't Wait! 😜

- A Turning Point Awaits 🧭

For the second group of subscribers, we needed to work with the content itself, not the “packaging.” We used unusual design elements, GIFs, or visual triggers to show them we offer a modern and useful product they definitely need.

## Our Results 

As per the plan, we were required to send out 14 emails over a 60-day period. It’s interesting that towards the end of the campaign, we had to send out 4 email blasts per day. But not only did we not experience any unsubscribes, but on the contrary, additional sales within the scope of the task increased by 62%, revenue exceeded advertising expenses threefold, and there was no noticeable increase in unsubscribes after the final emails.

Reminder emails proved to be the secret sauce of our success, boosting the target conversion rate. With the help of Altcraft Platform, we were able to expand the number of paid subscriptions to the streaming service.

To avoid being intrusive and causing negative emotions, we employed a variety of informational and creative triggers, experimented with different subject lines, and incorporated interactive visual elements into our email designs. This kept users engaged despite the consistent message across all emails — an invitation to participate in a cash giveaway.

## What Did We Learn From This Experience?

Outsource technical tasks to specialized platforms and invest the saved time in creative brainstorming sessions with your agency team.

*By Valentina Matyunina*

In the article, a business development manager at Dau Relationship Marketing explains what the agency did to make their client's sales increase by 62%.

case-otpravka-email-blog.png

About what the agency did to make their client’s sales increase by 62%.

Sales increased by 62% from sending emails 4 times a day

How Sending 4 Emails a Day Increased Our Sales by 62%

<Video
url="https://www.youtube.com/embed/6CU7hYcmu7o?si=crHYAcxZej35AxQ9"
/>

The Altcraft team keeps developing the platform's functionality. Today, we'll discuss the latest updates: importing products to the Market from a product feed, combined profile capture in scenarios, and Viber integration through MTS OmniChannel.

## Product Import to Market from Product Feed

Users can now set up synchronization of product and SKU data in the Market with their product feed data. This feature eliminates the need to upload a new YML file every time changes occur in your feed. The platform will automatically update the data in the Market according to the specified schedule. This import helps synchronize your online store's data with data in Altcraft Platform.

<Img
img="/uploads/product_import_to_market_858816c79f.jpg"
alt="Product Import to Market"
/>

To activate product import, click "Market" and choose "Scheduled product import." Provide the link to your product feed. If your file requires authorization, create a connection. Then, choose a schedule. You can also select additional import options if needed.

<Img
img="/uploads/schedule_product_market_6157276217.jpg"
alt="Scheduled Product Import"
/>

After the first run, the import history and information about the added products will be displayed in the table below. You can also view the status and number of errors that occurred during synchronization.

<Img
img="/uploads/status_and_number_of_errors_a1e7b82747.jpg"
alt="Synchronization"
/>

Full instructions for using scheduled import are available in the [guide](https://guides.altcraft.com/en/user-guide/market/products/feed-import/).

## Multiple Profile Capture in Scenarios

The latest update lets you capture profiles based on multiple conditions within a single scenario. This means you can handle different customer login situations without needing to create separate scenarios for each one. Each scenario can now include up to 10 conditions.

<Img
img="/uploads/multiple_profile_scenarios_5f86ee6a33.jpg"
alt="Multiple Profile Capture in Scenarios"
/>

Scenarios now provide statistics on captured profiles, including individual statistics for each condition. This feature allows you to analyze capture data from various business points.

For more information on configuring scenarios and their elements, please refer to the [guide](https://guides.altcraft.com/en/user-guide/automation-scenarios/9407058/).

## MTS OmniChannel Integration

A new provider for sending messages to Viber has been added — MTS OmniChannel. To connect Viber integration, go to the "Integrations" section in the main menu, choose the type — Viber. Select the provider for sending messages and follow the instructions. See the [guide ](https://guides.altcraft.com/en/user-guide/communication-channels/76808933/) for more on integration.

<Img
img="/uploads/mts_omnichannel_integration_aef4e622c9.jpg"
alt="OmniChannel Integration"
/>

## Conclusion 

In this article, we have briefly described the new features of Altcraft Platform. We recommend that you try it out as soon as possible. Our team will continue to improve the product to enhance your marketing strategies.

The Altcraft Platform marketing automation platform has regular updates. In the new article, read about product import to market from product feed, combined profile capture in scenarios, and MTS OmniChannel integration.

updates.png

New tools have been introduced in Altcraft. In the article, we talk about the integration with MTS OmniChannel, import to market from product feed and more.

Updates of Altcraft Platform: Import from Product Feed and Combined Profile Capture in Scenarios

Altcraft Platform Updates: Product Import to Market and MTS OmniChannel Integration

<Img
img="/uploads/bnb_bank_2faa741b07.png"
alt="How BNB Bank Increased Transaction Activity"
/>

BNB Bank is a modern bank with a more than 30-year history and a confident progressive approach to products and services.

Over the past two years, the bank has attracted more customers than in the previous 30 years. Today, around 97% of customers register online, and almost 100% of card products are digital.

BNB Bank's successes are highly recognized in the professional community: at the Bank of the Year award in 2024 alone, it swept 5 awards across several categories. Among them — 1st place for bank marketing (3rd year running).

BNB Bank has been collaborating with Altcraft for over a year. The results achieved during this period are presented below.

## Why Altcraft 

The platform met all the requirements of BNB Bank right away:

- **Security.** It is important for the bank to store customer data on its own servers. The company takes great care of personal data and strives to minimize the chance of its transfer to third-party resources. In their search for a solution, they conducted a thorough comparison of different options. They chose Altcraft, primarily due to the on-premises solution, to install the platform within the business environment.

- **Centralization of communication delivery**. With Altcraft, BNB Bank consolidated communications and analytics in one place and began tracking touchpoints with clients in profiles. This helps monitor the frequency of interaction, take user interests into account, and send relevant content.

- **Platform flexibility.** The bank sees how [**Altcraft Platform**](https://altcraft.com/) is developing, which allows them to implement solutions of any complexity using the platform.

## Tasks and Results

The first stage of the collaboration involved integrations and adding the necessary data. Now, the partners are actively engaged in automating communications. They have already launched several product and personalized scenarios: NPS surveys, birthday messages, currency exchange offers, and more.

One of the key tasks is onboarding new customers and retaining them. To achieve this, they have implemented trigger chains for each product that guide customers through product usage and highlight its benefits.

For automation, omnichannel messaging is utilized across Viber ⭢ SMS channels. In certain scenarios, only mobile push notifications are employed.

**In numbers:**

- The **open rate** of automated Viber messages: **≈60%**

- The **click-through rate** of automated messages across **all channels: ≈12%**

- **Increase in transactional activity: +36%**


<Note>
Transactional activity is the number of actions a user takes related to purchasing or using a product or service.
</Note>

- **Monthly Active Users (MAU) growth over the year: +19%**. The launch of push notifications and initial trigger-based scenarios partially contributed to this increase.

<Note>
MAU (Monthly Active Users) — the number of users who interacted with a product or service at least once within a month.
</Note>

## What Was Done to Achieve These Results

A new communication channel — push notifications — was launched just over six months ago. **The click rate reaches 20%**, and the results are growing every month. The convenience and user-friendliness of the BNB Bank mobile app, along with a well-thought-out push notification strategy, contribute to achieving such a strong performance.

The bank actively uses the Scenarios tool to create automated email campaigns of any complexity. In late 2023, Altcraft updated the scenario editor, making it more convenient and user-friendly.

<Img
img="/uploads/scenario_54fc2dc692.png"
alt="Updated the scenario editor in Altcraft Platform"
src="Example of a product trigger scenario"
/>

The platform provides extensive segmentation options: by basic profile data, geolocation, action history, and more. Based on the information obtained, it is possible to prepare a relevant offer for customers. BNB Bank works with additional segmentation fields and requests to create [**trigger scenarios**](https://altcraft.com/glossary/trigger-campaign-why-to-use-it-to-whom-it-is-suitable).

BNB Bank also uses broadcast campaigns to launch manual communications — it sends mobile push notifications, Viber messages, and SMS messages, informing customers about new services and important news.

Altcraft Platform can also send messages to Telegram and other channels.

In collaboration with Altcraft’s development team and the bank's vendor, Viber — a channel important for BNB Bank — was added. The audience of the Belarusian market actively uses this messenger, so it shows good results.

- The open rate for manual communications reaches 75%.

- The click rate for some special communications is 50%, but on average it is up to 15%, which is considered a good result.


Using analytical reports, the bank tracks the effectiveness of campaigns over time. The Altcraft system quickly processes a large amount of data, instantly calculates and displays analytics. The client receives the necessary information without delay.

Currently, analytical reports are used to keep track of the performance of trigger scenarios. Thanks to convenient graphs, it is possible to detect declines in sending and delivery rates. This serves as a basis for refinements and adjustments. Additionally, with the help of analytics, the bank understands which content is truly interesting and relevant to users and uses this information in further automation and content development.

## How Marketing Has Changed After Implementing Altcraft


1. **The implementation of the platform has enabled** [**message personalization**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters). Now, the bank sends users only the content that has resonated with them before, along with relevant messages, individual product offers, and targeted recommendations. This approach positively impacts open and click-through rates.
 
2. **In Altcraft CDP, you can use different message sending policies to avoid overwhelming recipients with unnecessary information.** According to the new communication policy of BNB Bank, each client receives no more than three automatic and manual messages per week. This allows the bank to control its relationships with customers.


## BNB Bank's Future Development Plans

BNB Bank is prioritizing maximum automation. To achieve this, the bank's team is migrating all previously launched trigger and service campaigns to Altcraft Platform, where they can then create new ones from a single interface.

The bank's immediate plans include automating monthly cashback service messages, which inform customers about the amount they earned using the 1-2-3 card in the previous month. This will save the bank 4-5 working hours for several team members each month.

In addition, work is underway on a loyalty program, in the implementation of which Altcraft is taking a direct part.

In the article, we will analyze what results have been achieved, in addition to increasing transactional activity during the cooperation between BNB Bank and the Altcraft Platform.

bnb-bank.png

About the results achieved during the cooperation between BNB Bank and Altcraft Platform.

BNB Bank: How to Attract New Customers and Increase Transaction Activity

How BNB Bank Increased Transaction Activity by 36%

1. <Img
img="/uploads/support_chat_and_vk_ads_02ff1a89a6.png"
alt="Altcraft Platform Updates"
/>

Our team continues to develop and improve the product by adding new useful features. In this article, we will cover integration with VK Ads, a new provider in Viber, and support chat. 

## New Provider for Sending Messages to Viber

Previously, there was only one provider available for sending messages to Viber — Devino Telecom. With the latest update, we have added the option to send messages through SMS Traffic.

To set up integration in the main menu, open the «Integrations» section, and select the type – Viber. Select a provider for sending — Devino Telecom or SMS Traffic. Read the detailed instructions for setting up the messenger in the [**guide**](https://guides.altcraft.com/en/user-guide/communication-channels/76808933/). 

<Img
img="/uploads/new_provider_for_viber_73fa504883.png"
alt="New Provider for Sending Messages"
/>

## New Integration — VK Ads

[**Altcraft**](https://altcraft.com/en) is expanding its list of integrations with advertising platforms. In the recent update, the platform has introduced integration with VK Ads. Now you can synchronize the data of the platform's static segments with audiences in VK Ads. 

This means that you can transfer segments from the platform to VK Ads. This allows the service to leverage the profile data to identify your target audience and launch targeted ads specifically for them. Targeted advertising is a type of advertising that is displayed to social media users on the right-hand side of the page, in the news feed and stories, and is targeted to an audience with specific parameters.

### Connecting to the VK Ads™ account

For connection, you will need a VK Ad™ account with the «‎Advertiser»‎ status that has also been moderated by the service.

<Img
img="/uploads/vk_ad_9a4207fa53.png"
alt="VK Ad™ account for connection"
/>

First, you need to establish the connection on the platform. In the main menu, select «Settings» — «Connections» — VK Ads™ connection type. To add a new one, click «Create». A window for creating a new connection will appear. In the fields at the top of the screen, enter the name and description.

<Img
img="/uploads/vk_ads_connection_type_699188d01d.png"
alt="A window for creating a new connection in Altcraft Platform"
/>

In the cloud version of Altcraft Platform, when connecting VK Ads™, the service settings page will open in your browser. It will request permission for Altcraft Platform. Click «Allow access». Your connection will appear in the list of connections on the platform.

In the on-premises version, to connect your account, you need to provide your Client ID and Client Secret key. You can find these values in the VK Ads™ account settings under the «General» tab in the «API Access» section by clicking on the «Request API Access» button.

Once you have confirmed your contact information, you will receive access to your *client id*, which is used on the platform for the «Client ID» field. To copy the *client secret* value for the «Client secret key» field, click the corresponding button and save it. Once all the fields are filled in, click the «Connect» button.

Upon saving, you can proceed to configure the integration.

### VK Ads™ Integration into Altcraft Platform

In the Altcraft main menu, click on the "Integrations" section. Select the type — VK Ads™ — and then click the «Create» button at the top of the page.

<Img
img="/uploads/altcraft_main_menu_dee610934a.png"
alt="Altcraft Platform's main menu"
/>

You will see the integration creation window. By clicking the «Select connection» button, you can create a new connection or select an existing one from the menu. Next, on the «Basic Settings» tab, enter a Name and Description for the integration.

<Img
img="/uploads/new_connection_in_altcraft_1887c27491.png"
alt="The integration creation window in Altcraft Platform"
/>

In the «Integration Settings» section, you can select the database, export segments (up to 20), and the type of data to be transmitted. VK Ads™ supports the integration of the following data types:

- VKontakte ID;

- Email;

- Odnoklassniki ID;

- Phone numbers;

- Google Advertising ID;

- Device IDFA.

After selecting the type of data to be transmitted, you will see the window with a selection of fields from which information will be exported from the platform. Please note that the integration will only export data from the selected database.

<Img
img="/uploads/window_with_a_selection_of_fields_d544f4d50d.png"
alt="The window with a selection of fields from which information will be exported"
/>

The "Integration schedule" section lets you set how often the integration will run.

<Img
img="/uploads/integration_schedule_4f8c7b0ac7.png"
alt="Integration schedule"
/>

Upon successful integration, the settings page will display a section titled «Synchronized Audiences», where you can find a list of audiences transferred to VK Ads™. Additionally, the «Integration Statistics» section will provide detailed information regarding synchronization activity over the past week, including specific actions and any errors encountered.

<Img
img="/uploads/integration_statistics_8604d2523f.png"
alt="Integration Statistics"
/>

For full instructions, please refer to our [**guide**](https://guides.altcraft.com/en/user-guide/integrations/vk/).


## JIVO Support Chat in Altcraft Platform

The cloud version of the platform now features JIVO Chat, enabling you to seamlessly connect with the support team directly from within the interface.

**Why it is helpful:**

- Reduced question response time;

- You can work and communicate with support chat in one window;

- Analytics for the Altcraft team. This allows us to understand the most common difficulties faced by users.

<Img
img="/uploads/jivo_chat_d67f3055ac.png"
alt="JIVO Support Chat"
/>

## Conclusion

This article covered the latest updates and features we've added to Altcraft Platform. We hope you're already putting these new tools to work. And our team will keep improving the platform and making marketing magic happen.

*
*Product of Meta, recognized as an extremist organization in Russia.*

The Altcraft Platform has new features for ease of use. In a new article, we talk about integration with VK Ads, a new provider for Viber and support chat.

support-chat-and-vk-ads.png

The Altcraft Platform introduces new features. In the article, we will analyze the new integrations and the support chat.

Platform Updates: New Integration, Provider for Sending to Viber and Support Chat

Altcraft Platform Updates: Support Chat and VK Ads

<Img
img="/uploads/digital_services_ecosystem_0ea4fb8488.png"
alt="How Uzum Reduced Push Notification"
/>

**Uzum** is a digital services ecosystem, offering e-commerce, fintech, and banking services to both individuals and small and medium-sized businesses. Over 10 million people in Uzbekistan use Uzum's products every month. Notably, the company achieved the status of the first tech unicorn in Uzbekistan.

The company has been automating marketing communications through Altcraft Platform since December 2022. This article explores the results achieved during their year-long collaboration.

## Why Uzum chose Altcraft Platform

Uzum selected the platform based on the following criteria:

1. **On-Premise Deployment.** Uzum's ecosystem includes a marketplace, express delivery, traditional and digital banking, a BNPL (buy now, pay later) service, a car buying platform, and an entrepreneur app. Strict Uzbekistani data storage and security laws require the company to maintain full control over information. Altcraft, as one of the few platforms offering on-premise deployment, minimizes the risk of leakage by granting Uzum complete control over data.

2. **Flexible Segmentation.** Altcraft allows for detailed audience segmentation based on various factors like profile data, location, website activity, and others. This flexibility enables Uzum to tailor communication for different user groups.

3. **A/B Testing.** With this feature, Uzum systematically optimizes its marketing strategies by determining the best methods of interacting with customers.

4. [**Marketing Automation**](https://altcraft.com/blog/what-is-marketing-automation-and-how-it-affects-business-development) **and Loyalty Programs**. Altcraft Platform provides solutions for automating regular campaigns and creating communication chains. Additionally, you can generate various promo codes to increase customer loyalty and strengthen your relationships with them.

5. **Control of the Number of Communications per User.** Uzum automates customer communications, simplifying the interaction process. This also prevents information overload for the user, providing a more comfortable experience.

6. **Flexible User Subscription Management.** The platform combines data into a single customer profile. Comprehensive information about subscribers helps tailor messages to the preferences and interests of each buyer.

7. **Message Scripts in Templates for Campaign** [**Personalization**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters). The ability to use logical functions in templates ensures a high level of customer engagement, as you can add or remove necessary blocks for a specific audience.

Altcraft Platform not only meets high security requirements, but also effectively improves Uzum's marketing practices, which saves time and increases the efficiency of customer communications.

## Results Achieved

### Started Saving 20 Working Hours per Week


Uzum uses Push, SMS, loyalty programs, and market. By automating regular campaigns, they were able to save **more than 20 working hours per week** that were previously spent on creating these mailings.

<Img
img="/uploads/started_saving_working_hours_per_week_fcf708e8ee.png"
alt="By automating campaigns, they were able to save more than 20 working hours per week"
/>

### Reduced Time to Market for Ad-Hoc Campaigns by 3 Times

In a year of collaboration, Uzum was able to **reduce the time to market for ad-hoc campaigns by 3 times.** This was achieved through the use of a convenient segmentation system based on key profile data and the ability to launch customer communications in multiple languages.

**Previously, various tasks had to be performed manually:**

- Creating separate templates for specific users; 

- Dividing each segment into files; 

- Selecting the template language based on the list.
 
**Now:**

- Multiple templates have been created in different languages; 

- Content in the required language is automatically substituted based on profile data; 

- The audience is also automatically selected each time the campaign is launched.

<Img
img="/uploads/reduced_time_to_market_d5314c9e66.png"
alt="Reduced Time to Market for Ad-Hoc Campaigns by 3 Times"
/>

### Increased OR by 2.3 Times

Regular newsletters have become an important part of Uzum's marketing strategy. This has led to **a 2.3-fold increase in message opens** compared to previous approaches. This result underscores the effectiveness of the flexible segmentation system for more precise communication and adaptation to the interests of different user groups.

<Img
img="/uploads/increase_in_message_opens_4c3c594594.png"
alt="Increased OR by 2.3 Times"
/>

### Reduced Push Notification Opt-Out Rates by 23%

Successful segmentation reduced the push notification opt-out rates by 23%. This proves that customers respond more positively to personalized and relevant messages, and it speaks to the importance of A/B testing. This is how Uzum continuously optimizes content and communication channels.

<Img
img="/uploads/reduced_the_push_notification_5bd143c5b8.png"
alt="Reduced Push Notification"
/>

## Future Plans

Uzum plans to:

- Fully automate product recommendations based on user behavior; 

- Set up cascading communications; 

- Automate remarketing for users who do not receive messages or place orders.

## Conclusions

Altcraft Platform has fully met Uzum's expectations, as its use takes into account the requirements for data security and the flexibility of the segmentation system.

Uzum effectively uses Altcraft tools to optimize communication and customer experience management processes, which include Push, SMS, loyalty, and market. Full automation of product recommendations is on the agenda, along with continued improvement of user interactions.

These successes confirm the effectiveness of Altcraft Platform and Uzum's readiness for continuous improvement of marketing strategies for more successful interaction with the audience and business development in general.

How the digital services ecosystem Uzum reduced the bounce rate of push notifications and saved 20 working hours per week using Altcraft Platform.

digital-services-ecosystem.png

Read how the Uzum reduced the bounce rate of push notifications and saved 20 working hours per week.

Uzum: How to Reduced Push Notification and Saving 20 Working Hours

How Uzum Reduced Push Notification Opt-Out Rates by 23% and Started Saving 20 Working Hours per Week

<Img
img="/uploads/altcraft_platform_updates_d352e54754.png"
alt="Altcraft Platform Updates"
/>

The Altcraft team keeps enhancing and refining the platform. This time, we'll delve into the new scenario editor, resource unsubscribe settings, bulk operations, and the latest improvements to split testing.

## New Scenario Editor

Scenarios serve as programs to automate marketing processes. The platform now features an enhanced editor specifically designed for working with scenarios. While the underlying logic remains unchanged, the process of creating scenarios has become significantly more user-friendly.

In terms of the scenario elements, they remain the same but are now neatly organized into four categories. You can find the section with elements in the upper-left corner of the panel.

<Gallery>
<GalleryItem
original="/uploads/scenario_editor_then_e752f84f52.png"
thumbnail="/uploads/scenario_editor_then_e752f84f52.png"
description="Scenario Editor on Altcraft Platform — then and now"
/>
<GalleryItem
original="/uploads/scenario_editor_now_8dec8ed5b1.png"
thumbnail="/uploads/scenario_editor_now_8dec8ed5b1.png"
description="Scenario Editor on Altcraft Platform — then and now"
/>
</Gallery>

In the updated editor, you can effortlessly move elements and create connections. The toolset, featuring "Apply Alignment" and "Fit View," aligns the scenario’s elements and makes sure the elements fit within the visible area of the workspace. 

<Gallery>
<GalleryItem
original="/uploads/applying_alignment_4513d0e1ad.png"
thumbnail="/uploads/applying_alignment_4513d0e1ad.png"
description="Applying Alignment"
/>
<GalleryItem
original="/uploads/alignment_2f51c72846.png"
thumbnail="/uploads/alignment_2f51c72846.png"
description="Applying Alignment"
/>
</Gallery>

The interfaces for elements such as Update Profile, API Call, JSON Filter, Import to Database, and Distribution Node have been enhanced.

Moreover, in the editor, you can now check which profiles are currently in the element and remove them from the scenario. This can be effortlessly accomplished in the real-time statistics mode, where numbers above the elements indicate the current profile count in each element.

<Img
img="/uploads/real_time_statistics_11ac64dfb0.png"
alt="Real Time Statistics in Altcraft Platform"
/>

## New Resource Unsubscribe Settings

A resource is a tool for organizing customer subscriptions to content through specific communication channels. To unsubscribe, users can click on the provided unsubscribe link. Now, the unsubscribe settings can be changed directly within the resource itself.

<Img
img="/uploads/resource_unsubscribe_settings_2c19590ab6.png"
alt="New Resource Unsubscribe Settings"
/>

**Instant unsubscribe without confirmation** is the default setting. In this scenario, when a user clicks on the unsubscribe link, they are taken to either the system or custom unsubscribe page, and their status changes to "Unsubscribed" right away.

**Delayed unsubscribe** works by having users click on the unsubscribe link, leading them to a page where they can either confirm or cancel the unsubscribe. If no action is taken within the specified timer duration, their subscription status will automatically switch to "Unsubscribed."

Moreover, an additional unsubscribe setting has been introduced for the Email channel. If the [**unsubscribe doesn't happen through the link in the email**](https://altcraft.com/blog/how-to-win-back-email-subscribers) but through the email client's unsubscribe mechanism (via List-Unsubscribe), the recipient will be redirected to the specified URL automatically.

## The Bin and Bulk Operations

To enhance user convenience on the platform, bulk operations for objects are now available. For most objects, this includes assigning groups, tags, and moving them to the bin. Additionally, you can bulk activate and deactivate campaigns, [**forms**](https://altcraft.com/features/forms-and-surveys), pop-ups, scheduled imports, and integrations.

<Img
img="/uploads/the_bin_and_bulk_98397e65ed.jpg"
alt="The Bin and Bulk Operations"
src="Bulk Operations and the Bin on Altcraft Platform"
/>

Among other features, the platform now features the bin where deleted items are placed. You can either restore them or permanently delete them at any time by navigating to the relevant section.

## Updated Testing

A/B/n testing involves sending multiple message templates to a portion of the audience, comparing their effectiveness, and sending the winning template to the rest.

One method for determining the winning template is based on user choices. Previously, users had to open additional windows containing analytical reports to make decisions.

In the Altcraft Platform update, all crucial metrics for templates are now visible in the template winner selection window. This streamlines the process of choosing the most suitable template.

<Img
img="/uploads/updated_testing_01101319d5.png"
alt="Updated Testing"
src="Updated Testing on Altcraft Platform"
/>

## Conclusion

This was a brief overview of the new features of [**Altcraft Platform**](https://altcraft.com/en). We hope you are already benefiting from the enhanced features. Our team will continue working on improving the product to empower you in bringing your ideas to life.

Updates have appeared in the Altcraft Platform. In the article, we talk about the new scenario editor, settings for resource unsubscribing, bin and bulk operations, and more.

altcraft-platform-updates.png

New tools have been introduced in Altcraft Platform. In the article, we talk about the new scenario editor, bin and bulk operations and more.

Platform Updates: New Scenario Editor, Resource Unsubscribe Settings and Quick Template Selection

Altcraft Platform Updates: New Scenario Editor and Quick Template Selection

<Video
url="https://www.youtube.com/embed/Hsncv8Udokg?si=YStp0XLXoL6xD45k"
/>

Business operates for customers, so it must listen to audience opinions about the product and company service. Online surveys are a way to gather feedback from users quickly, easily, and without taking much of their time.

Companies conduct customer surveys in various ways: through voting, comments, filling out questionnaires, via email marketing, or website forms. The method and platform depend on the goals and capabilities of the company.

To make an online survey useful and data easy to collect and classify, brands opt for specialized services. Online tools provide simple forms where the company's marketer enters necessary fields and questions.

In this article, we will talk about popular survey creation services, their features, advantages, and differences.

## Examples of Online Services for Form Creation and Surveys

### Google Forms

The most well-known and straightforward tool used as a survey service. The form includes options for multiple-choice answers, dropdown lists, or text input fields. The survey's appearance can be customized to fit corporate style, and data can be easily shared with colleagues.

Additionally, Google Forms offer statistical tools in the form of diagrams to monitor real-time results.

It also features response verification, such as email input and other parameters. Creating a survey takes just a few minutes, and the form link can be added to social media posts, emails, or websites.

<Img
img="/uploads/survey_in_google_forms_f6c3de605d.png"
alt="Creating a survey in Google Forms"
/>

### Yandex Forms

Yandex offers its own form constructor to create surveys for working with clients and employees. 

Yandex Forms is convenient for [**customer satisfaction surveys**](https://altcraft.com/blog/customer-satisfaction-survey-mistakes), collecting employee opinions, technical support inquiries, event registration, and managing personal tasks, easily shareable with colleagues.

The online survey adapts to your requirements, offering answer fields in test format (multiple options), open text input, rating scales, and more. Questions can be customized based on user actions. For instance, if someone indicates they have no children, subsequent questions about their ages are hidden. This demonstrates effective customer survey [**personalization**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters), enhancing overall efficiency.

### Survio

An online survey service equipped for collecting feedback, customer satisfaction data, and other information for marketing and various purposes.

It positions itself as straightforward software. To create an online survey, simply choose from over a hundred templates and add the desired design. Multimedia files can be added, and customization for your brand is available. 

Survio offers 19 question types, providing diversity in your internet survey. Clients can respond using star ratings, numerical values, sliders with scales, and more.

<Gallery>
<GalleryItem
original="/uploads/survio_forms_eacb6cb68d.png"
thumbnail="/uploads/survio_forms_eacb6cb68d.png"
/>
<GalleryItem
original="/uploads/forms_by_survio_c79ee6f3a9.png"
thumbnail="/uploads/forms_by_survio_c79ee6f3a9.png"
/>
</Gallery>

All data is displayed in BI dashboards, tables, and graphs. Here, it is possible to segment responses based on relevant criteria.

### Web Ask

This tool is needed to create your own test with your own questions, conduct surveys, voting, quizzes, or receive feedback. Surveys can be created in five minutes from a ready-made template or developed with a custom design.

There are also ready-made forms, already customized for various business directions. For example, surveys among customers about taxi service, travel agencies, cafes, and more. The form is flexible and follows the logic of responses: unnecessary questions are removed, which means personalization is in effect. There is also insurance against forgetfulness: if a respondent forgets to complete the survey, the data will still be sent to the common database.

<Img
img="/uploads/webask_8ed6b1070e.png"
alt="Creating a survey in Web Ask"
/>

The service integrates with Google tools, messengers, CRM, and guarantees security. There are free and paid tariffs with different degrees of limitation on the number of surveys and other parameters.

### Testograf

Survey software with an intuitive interface and automatic result processing. Suitable for marketing and HR research within the company.

The service combines functionality for studying [**customer loyalty**](https://altcraft.com/blog/customer-loyalty), brand recognition, and also sends email and SMS distributions.

For surveys in Testograf timers, progress indicators, the ability to add hints, and other features are available. You can choose a form from ready-made templates or create one yourself. The service promises high stability and data protection for users.

### Typeform

The service supports themed survey templates in various areas: marketing, HR, product creation, customer satisfaction, product feedback, or creative endeavors.

Typeform offers a survey builder, quizzes, and even registration forms for [**lead generation**](https://altcraft.com/glossary/what-is-lead-generation). The service stands out with stylish template designs, offering over three thousand even in the free plan.

<Img
img="/uploads/survey_templates_within_typeform_81211b0c5a.png"
alt="Survey templates within Typeform"
/>

If you lack survey ideas, the service suggests leveraging artificial intelligence. A robot will offer solutions after analyzing your brand's website, which you can integrate into the registration form.

<Img
img="/uploads/ai_powered_survey_creation_b510f7dbb3.png"
alt="AI powered survey creation in Typeform"
/>

### Anketolog

This service offers 22 question variations and ready-made templates for creating surveys. While lacking diverse designs, it provides sufficient ready-to-use forms for exploring customer opinions on advertising effectiveness, banners, product consumption specifics, website design assessment, packaging, and more.

<Img
img="/uploads/anketolog_b675844d4f.png"
alt="Questionnaire template in Anketolog"
/>

Surveys operate through links or ready-made widgets and can be constructed online in the cloud or on your own server (in which case, a package purchase is required).

The platform's distinctive feature is its proprietary audience of respondents in Russia and the CIS, willing to participate in studies for a specific fee. This is suitable for companies lacking a sufficient sample size for their own surveys.

### Simpoll

A tool where standard customer survey forms are available, along with examples for creating bug trackers, interview registrations, and more. Research is customizable and can be flexibly configured to meet the company's needs.

Simpoll has a very simple interface for the builder, where restrictions (survey duration) are set immediately, a template or an option to create from scratch is chosen. Styles, colors, and other elements are configured in the forms.

The survey is embedded on the website or shared through a link via email, messengers, and other communication channels.

## Forms and surveys in Altcraft Platform

[**Altcraft Platform's forms**](https://altcraft.com/en/features/forms-and-surveys) offer a simple and flexible way to create surveys, questionnaires, and feedback forms. In the intuitive editor, you'll find various question formats tailored to your needs, including single or multiple-choice options, character limits for responses, and rating scales.

### Key advantages of using Altcraft Platform for survey creation:

- Mandatory fields for obtaining comprehensive customer information. 

- Customization of surveys, questionnaires, and forms to match your brand style. Background and text colors can be adjusted, and images and even YouTube videos can be added. 

- Smart logic that adds or removes relevant questions based on user responses. 

- Automatic import of responses into the database and the ability to export results to CSV or MS Excel. 

- Analytical tools for a visual assessment of data, including charts and line graphs.

### How to create a form or survey in Altcraft Platform

Navigate to the "Forms" section and click "Create" to access the page for entering survey or form parameters. Provide details such as title, description, duration, and post-submission message.

<Img
img="/uploads/general_settings_of_forms_in_altcraft_cf2b9843ea.png"
alt="General settings of forms in Altcraft Platform"
/>

In the "Constructor" tab, add field options for responses and questions, including single or multiple-choice, drop-down lists, text, file uploads, range indicators, and other types.

<Img
img="/uploads/constructor_of_forms_in_altcraft_platform_b91eea0239.png"
alt="Constructor of forms in Altcraft Platform"
/>

Proceed to the "Appearance" tab to customize the survey style. Adjust color, text size, and font for text and buttons.

<Img
img="/uploads/appearance_of_forms_in_altcraft_platform_bac7e311fc.png"
alt="Appearance of forms in Altcraft Platform"
/>

Configure post-submission actions, such as importing into the database or sending notifications to a specific email. The database is extended from surveys using email, Message ID, or additional fields. That is, the data will not be lost and will go to the right customer profile.

<Img
img="/uploads/profiles_import_via_forms_in_altcraft_05fc622fd4.png"
alt="Profiles import via forms in Altcraft Platforms"
/>

In the "Logic" tab, visually set the sequence of pages with questions and fields by dragging icons into the desired order. Set conditions for transitioning to the next question.

<Img
img="/uploads/setting_logic_of_forms_in_altcraft_0a04653121.png"
alt="Setting logic of forms in Altcraft Platform"
/>

Once the form is ready, activate it by clicking "Enable." Obtain the link and HTML code for sharing in the "Share" tab.

<Img
img="/uploads/share_tab_for_forms_in_altcraft_6e3579db3e.png"
alt="Share tab for forms in Altcraft Platform"
/>

View survey results in the "Insights" section or the "Collected Data" tab.

## Summary

Forms for conducting surveys are essential to simplify receiving feedback from customers, handling inquiries, and conducting research. Online services offer various options for collecting data through the creation of forms, including multiple-choice questions, rating scales, and free-text fields. Customization of surveys to match your brand, setting response logic, and visual analytics are also possible.

Popular services include Google Forms, Yandex Forms, Survio, Web Ask, Testograf, Typeform, Анкетолог, Simpoll. These platforms offer both free and paid plans, survey templates, and flexible settings.

In Altcraft Platform, surveys and forms are created using an intuitive builder. The platform's advantage lies in data integration into customer profiles, providing a comprehensive user overview.

Forms for conducting surveys are essential to simplify receiving feedback from customers, handling inquiries, and conducting research.

survey-creation-services.png

About what survey creation services are: features, advantages and differences.

Survey Creation Services: How to Create One in Altcraft CDP

Survey & Form Creation Services: Which One to Choose

<Img
img="/uploads/altcraft_updates_tag_manager_3f90256abf.png"
alt="Platform Updates: Pop-ups, Tag Manager and Image Gallery"
/>

Altcraft Platform is committed to development: the appearance of Pop-up windows and Tag manager, also updating the gallery. Introducing new tools in the platform will help you collect leads and also easily make changes on the site using the Tag manager.

Today we will tell you more about the updates to our platform.

## Tag Manager

**Altcraft Tag Manager** is a tool to help online marketers. It allows you to manage HTML tags and JavaScript code without involving developers. You'll be able to create, add and update code fragments on your site to track user's activity and feed data into the platform. Our manager works similarly to Google Tag Manager.

**Today we will tell you more about the updates to our platform.**

A **container** is a wrapper where all tags, triggers and variables are stored. This is the main code that is added to the site and is responsible for activating tags.

A **tag** is a fragment of a code that performs a specific function (for example, displaying a pop-up to site visitors).

A **trigger** is a specific condition for a tag to fire. For example, a trigger could be a button click or a page loading.

A **variable** is a parameter to which values are passed. It is used in both triggers and tags.

The appereance of Tag manager we will show you later

## Pop-up windows

What is a pop-up? It is a window that appears on a site on top of the main content. It is necessary to attract the user’s attention and encourage him to take a targeted action: subscribing to a newsletter, offering a discount or promotion, collecting applications, etc.

You can create a pop-up in a visual editor. You can place a code of a finished pop-up on your website pages. An easier option is to use Tag manager. Tag manager's triggers will help you quickly set up conditions for a pop-up to appear on your site.

### How to create a pop-up

Go to the **“Weblayer”** section, select **“Pop-ups”** and create a new pop-up:

<Img
img="/uploads/creating_a_popup_b22c650d3a.png"
alt="Creating a pop-up in Altcraft Platform"
/>

Next, you have several types of pop-up available:

- A **pop-up modal** appears in the center of the screen and attracts a user's attention as it darkens the background of the web page. As a rule, it is needed to collect email contacts;
- A **floating bar** is located at the top or bottom of the page. Visible on a screen even when scrolling a page. Suitable for informing users about news or special offers;
- A **slider** appears in the lower right corner of a browser. It is the least intrusive and does not interfere with viewing the content of the site. It is a small window for displaying additional information, suggestions or feedback forms;
- A **page takeover** takes up the entire screen. Site users will definitely not miss this information.

<Img
img="/uploads/type_ecbbe2e0d6.png"
alt="Choosing the type of pop-up window in a business automation platform"
/>

The platform already has several templates ready. Select any of them, and then change the design, text and other elements of the pop-up in the editor.

<Img
img="/uploads/setting_1_1a84fc18f6.png"
alt="Choosing a template for a pop-up and changing its design"
/>

Next, go to the **“Actions”** section. Here you can configure the import of users who filled out the pop-up form into the profile database.

<Img
img="/uploads/setting_2_4baa4685af.png"
alt="Ability to customize user import"
/>

All that remains is to publish your pop-up on the site. There are two ways to do it. First way is adding a script to a site page manually or adding a script through a Tag manager. The second way is easier because it allows you to place a container code once on a website page. All further settings are specified in the platform interface.

### How to add a pop-up to a website using Tag manager

To add a script using the Tag manager, save a pop-up and go to the “Appearance” section. Click the Bind button and select a container. Enter a tag name, set activation settings and restrictions. Next, select a trigger (a condition for triggering the tag).

<Img
img="/uploads/trigger_2_3b8bc75899.png"
alt="Trigger selection example"
/>

Save a tag. The specified condition for displaying a pop-up will be displayed in the **“Appearance”** section.

<Img
img="/uploads/creating_a_popup_4e079a84d0.png"
alt="Setting up a popup on a website using Tag manager"
/>

Save a pop-up and publish it. Go to the linked container and click **Publish**. Select Publishing and creating a new version. Ready!

<Img
img="/uploads/making_changes_d850963ebb.png"
alt="Saving and publishing pop-ups using Altcraft Platform"
/>

You can analyze the results by pop-ups in the **“Analytics”** section.

<Img
img="/uploads/analytics_42bb1bc8ed.png"
alt="Pop-up analytics section available in Altcraft Platform"
/>

## Gallery update

The platform's gallery interface has been updated. Folders have appeared for more convenient organization of images. You can also now select multiple objects and delete or download them.

<Img
img="/uploads/new_gallery_8ec1048afe.png"
alt="New version of the gallery in Altcraft Platform"
/>

## Conclusion

We talked about the latest updates to our platform. We hope these new tools will help you improve your marketing strategy. If you have any questions or suggestions, please share with us. We are always happy to receive feedback.

New tools have appeared in Altcraft Platform. In this article we talk about pop-ups, tag manager and updated gallery.

altcraft_updates_tag_manager.png

New tools have been introduced in Altcraft Platform. In this article, we talk about Pop-ups, Tag manager and updated gallery.

Platform Updates: Pop-ups, Tag Manager and Image Gallery

Updates of Altcraft Platform: Pop-ups, Tag Manager and Image Gallery

uzum-case.png

Reduced push notification opt-out rates, increased OR, saved working hours

bnb-bank-kejs-v-menyu.png

The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Increasing user awareness of your company's offers

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

Pop-Up Windows

Interesting and useful articles about marketing, our product and online communications

Don't forget to subscribe to our Blog